ROBERTCULLINAN

4848416675 robert.cullinan1@gmail.com

SENIORSALESMANAGEMENT&BUSINESSDEVELOPMENTEXECUTIVE
SeniorSales&Marketing/SalesTeamTraining&Leadership

25+ year career as a topproducingsalesandsalesmanagementprofessional.Consistentlysuccessfulinigniting

growthbuildingandleadingteamsgrowingunderperformingmarketsandoutperformingthecompetition.

Combines high strategy and finance acumen with multiorganization record of multimillion dollar revenue and
profit growth. Mentor and coach to both new and experienced salespeople dynamic leader with a passion for
rapidly growing and changing environments. Enthusiastic public speaker and trainer. Able to motivate, energize,
andleadtosuccess.Willingtotravelandrelocate.

Expertise: Business Development,Training&Development,Market&FinancialAnalysis,Branding,P&L,Account
& Territory Management, Product Marketing, StartUp Operations, Sales Forecasting, Budgeting, Sales Cycle
Management,PublicRelations,ProjectManagement,ChangeManagement,Merchandising.

PROFESSIONALEXPERIENCE

VeritasAutoFinance,Philadelphia,PA 2014to4/2017
Santa Ana, CA based private equitybacked startup Veritas Auto Finance is an indirect finance company specializing in retail
installmentcontractpurchasesfromnewcarfranchises.

SENIORVICEPRESIDENTOFSALES&DEVELOPMENT,EASTERNUS

Business development leadership position responsible for leading sales team of 7 direct reports throughout a
multistate region. Developed strategic growth initiatives, managed daily operations, and implemented highimpact
salesprogramsandprocesses.HeldP&Lresponsibility.

Recruited and managed highperforming sales team to open/penetrate new markets FL, GA, VA, MD, PA.
Travelledthroughouttheterritorytotrainandoverseesalesreps.
Delivered superior dealership results, exceeding the national monthly average for contracts/volume store
purchaseefficiencyachieved32%versusnationalaverageof57%monthly.
Achieved consistent month over month revenue growth throughout tenure, attracting and retaining quality
salespeople.Leadershipimprovedperformanceandfosteredacultureofsuccessandaccountability.

FlagshipCreditAcceptance,ChaddsFord,PA 2011to2014
Independent automobile finance companyspecializinginthepurchasingofretailinstallmentcontractsfromautomobiledealerships
acrosstheUnitedStates(CompanyrelaunchedoperationsinOctoberof2010).

SENIORVICEPRESIDENTOFDEALERSERVICES( 20132014)

SENIORVICEPRESIDENTOFSALES&MARKETING(20112013)

Inspired to join emerging organization to build and direct the companys Sales and Marketing divisions.Responsible
for creating business growth strategies, leading entire sales force, overseeing all operations, managing daily credit
applications,forecastingsales,andmore.H
eldmultimillionP&Lresponsibility.

Instrumental in growing the organization from 17 employees in 2011 to 130+ by 2013 increased annual
revenuefrom$34Mto$212M+.
Planned, developed, and implemented sales processes, programs, initiatives, and systems that increased
organizationalefficiency,improvedoperationalperformance,andgeneratedsignificantrevenuegrowth.
Hired, trained, developed, mentored, and led sales team (National/Regional/AreaSalesManagers)toconsistently
achieveandsurpassrevenuetargets.Providedstrongleadershipthatboostedmoraleandimprovedperformance.
Managed vendor relations, drove internal operations, collaborated with web designers, and enhanced company
 brandtoensureorganizationaleffectiveness.

CitiFinancialAuto,Boston,Massachusetts. 1997to2011
NationalnonprimeindirectconsumerretaillenderintheautomotiveindustrywithseveralthousandemployeesthroughouttheUS.

VICEPRESIDENTOFSALES(200811)/S ALESDIRECTOR(20012008)/R EGIONALSALESMANAGER( 19972001)

Recruited by Arcadia Financial in 1997 to work with business center managers and help facilitate startup
operations in Orlando, Atlanta, Nashville,Charlotte,Baltimore,Minneapolis,Boston,andBuffalo.Helpedrecruit,staff,
train, and develop sales forceandotheremployees(ArcadiawasacquiredbyCitiFinancialAuto).PromotedtoSales
Director based on strong performance direct 8 AreaSalesManagers.Developedsalesprocesses,andsetoperating
budgets. Promoted to VP of Sales to lead 9 territory managers (VA, NY, NJ, PA, DE,OH,MD)andmanagedaily
credit application activities. Performed sales forecasting,businessplancreation,employeetraininganddevelopment,
strategic market analysis, expense control, client relations/risk, and HR functions. Extensive travelwithresponsibility
formaintainingregulatorycompliance.M ultimilliondollarP&Lresponsibility

VICEPRESIDENTOFSALES(20082011)

Recruited, hired, trained, developed, mentored, and motivated sales force to achieve/surpass business goals.
Grewdealerbasefrom525to750andsuccessfullymanagedchangeduringsevereindustryrecession.
Led sales team to increase auto loans 60%+ and increase monthly revenue from $6M to $10M during
dramaticcompanydownsizingandadversemarketconditions(12/2008).

SALESDIRECTOR(20012008)

Created highimpact, highyield sales training programs and seminars to accelerate growth and drive immediate
sales.Recruited,trained,anddevelopedSalesDirectorsduringterritoryexpansions.
Consistently Grew revenues by more than 20% annually to achieve $80M+ per month (2007) and was a
featuredpresenteratcompanymeetings.L edmorethan90fieldandinsidesalesreps.

REGIONALSALESMANAGER( 19972001)

Launched and supported 8 large operation business centers in the Eastern US and successfully managed
change,increasedclients,andgeneratedrevenuethroughtwomajoracquisitions.
Recruited, developed, and mentored sales reps to exceed expectations several went on to become Managers
withintheorganization.Createdsalesstrategies,presentations,andmaterialsstillusedtoday.

PREVIOUSPROFESSIONALEXPERIENCE

SPECIALPROJECTSCOORDINATORAutomotiveProfitBuilders,F ramingham,MA 19941997

Developed, marketed, and installed closedend lease training program (TO YOUR ADVANTAGE) for the retail
automotiveindustry.CreatedclientFinanceandInsuranceTraining&Developmentmodule.

EDUCATION&PROFESSIONALDEVELOPMENT

SALEMSTATECOLLEGE,Salem,MA

SalesManagement&Leadership:Citigroup
ProfessionalSellingSkills
PredictiveIndex:PraendixCorporation
NeedBasedSellingSkills:AonCorporation
ImpactSelling:BillBrooks