Viva Charge

Vivi Treese, Niam Morar, Amin Ahmed

Problem
People use their phones while riding their bikes which can
drain its battery, as a result this prohibits people from being
able to use their phones for the rest of the day.

Phones consume 28,000 kilowatt-hours every year from

charging alone
Solution
The Viva Charger:
Our product charges phones with a bike powered generator that attaches to
front of your bike
Our goal is to be more eco-friendly and take the energy created while riding a
bike and use it to charge a phone that usually uses a lot of energy each year
Target Market & Market Size
77% of Americans have smartphones
100 million people in the U.S. bike each year
Our target market based on interviews are avid bikers who enjoy long bike
rides, college students, and commuters.
Customer segments
Carly:
- College Student at Ohio State
- Majors in Environmental
Engineering
- Age: 20
- Loves music and being on social
media
Customer segments
Diego:
- Lives in San Francisco
- Owns an organic juice
bar
- Age: 40
- Is an avid bike rider
- Often goes on long
bike trips for multiple
days
Customer segments
Tess:
- Lives in downtown Amsterdam,
Netherlands
- Bikes to work, uses bike for
transportation
- Age: 24
- Relies on smartphone for work and
recreation
Go to Market Plan
Year 1: Patent, Design, Capital from Investors, and Crowdfunding, 1200 units
produced , Marketing, and Manufacturing Logistics.

Year 2-4: 12,000-100,000 units produced, Marketing, Less Manufacturing, lowering

costs, key partners, and key resources.

Year 5: PROFITABLE! And Get, Keep, and Grow Customers

Financial PIcture (First 5 Years per unit)
Financial Picture Continued
Product cost: around $100 + shipping
Profit between $44-$56 from each unit sold
1st year
Manufacture 12,000 units (1,000 for every month)
Revenue: 1.2 million
Profit: $600,000
1 month
Goal is to sell 1,000 units
Revenue: $100,000
Profit: $50,000
Investment Offer
- Money from investors to get started: $100,000 (for 2 months in the first year)
- Investors: within two years we will pay $150,000 back
- There is money set aside in the price of the product for the first two years to pay this off
- $6.25 per unit
Thank You!