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363.1 - Business i administrare

, 2014

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ANNOTATION..........4
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FIA DE EVALUARE A PROIECTULUI/TEZEI DE LICEN



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ANNOTATION
The purpose of the graduation thesis is evaluation of competitive ability of the enterprise
SRL BEGLAR and developing the ways of its improving, due to this increase in the volume of
bookstore customers, profits, increase personnel qualification and rating rises store.
Results of research: the main rivals of the bookstore BEGLAR are following
bookstores: Cartea ta, The World of Books, Bookshop; the most profitable bookstore is the
World of books; the bookstore BEGLAR is on the third place in the rating of the most
profitable bookstores in Chisinau; there are no expensive books in the stock of this shop; the rage
of Russian-language books exceeds 8% Romanian-language books in the bookstore BEGLAR;
the bookstore BEGLAR has no web site; they dont have such services as: home delivery,
service of photocopying/printing of text information, the service of binding.
3
Conclusions and recommendations: it is necessary to increase the range of books
production; it is necessary to lower product prices; it is necessary to develop new marketing
advertisings; to create their web site, to develop a system of discounts and bonuses, to extend the
time of enterprises work, to improve the skills of staff, to develop additional services.
First name, Surname of the author: Evgeny Grosul
The theme of the graduation project: Evaluation of competitive ability of the enterprise
and developing the ways of its improving.
Specialty: 363.1 - Business i administrare
Place of protection: Chisinau, ULIM
Structure of the graduation thesis: introduction, two chapters, conclusions and
recommendations, bibliography that consist of twenty four sources, one application, fourteen
tables, one picture, thirty pages of main text.
Keywords: competition, competitiveness, competition analysis, methods, quality, books,
bookstore, economy, market, society, industry, government, enterprise, vision, mission, table,
income, promotion, view, service, goods, products, rule, dynamics, structure, increase, strengths,
weaknesses, opportunities, threats, rating, comparison, profit, supplier, evaluation.


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1. Drglin I. Perfectionarea gestiunii calitii produselor ca factor al competitivitii
nterprinderii. Chiinu: Tipografia UASM, 2011. nr. 3-4.
2. Hotrrea Guvernului Republicii Moldova cu privire la aprobarea proiectului legii
concurenei, nr. 821 din 07.11.2011. n: Monitorul Oficial al Republicii Moldova, 2011, nr.
192-196.
3. . . (). .: , 2009. 617 .
4. . . : . .: , 2007. 736 .
5. . . , 2013, 10. . 33-48.
6. . . : , 2010, 8. . 11-16.
7. . . : , 2009, 11. .
2-6.
8. . : . :
, 2011, 6. . 14-22.
9. . . : - , 2003. 254 .
37
10. . . .: -
, 2010. 557 .
11. . . : , 2012, 2. . 12-19.
12. . . : , 2010, 4. . 19-29.
13. . . , . .: -, 2003. 972 .
14. . . .: , 2007. 832 .
15. . . : ,
2011, 4. . 15-22.
16. . : . : ULIM, 2004. 263 .
17. . . : , 2011, 1. . 31-36.
18. . . : , 2008, 9. . 26-33.
19. . . : , 20010, 3. . 17-23.
20. . . .: : -, 2000.
255 .
21. . . . :

. , , 2012, . 216-234.
22. . . : , 2012, 5. .
22-31.
23. . . . . .
, 2010. http://cyberleninka.ru/article/n/puti-povysheniya-konkurentosposobnosti-
predpriyatiya ( 26.04.2014).
24. .
. , 2009. http://ref.rushkolnik.ru/v42361/ ( 30.04.2014).

38

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