Contents

I- Bill Gates uniqueness of personal history ............................................................................................. 2

Synopsis .................................................................................................................................................... 2
Early Life .................................................................................................................................................... 2
Early Career ............................................................................................................................................... 4
The Rise of Microsoft ................................................................................................................................ 6
II- Interest of Bill Gates ......................................................................................................................... 8
III- Personality / Character traits ............................................................................................................. 8
IV- Motivation ......................................................................................................................................... 9
V- Vision, Mission, Goals and Objectives .................................................................................................. 9
Vision......................................................................................................................................................... 9
Mission: ..................................................................................................................................................... 9
Goals ......................................................................................................................................................... 9
Objective ................................................................................................................................................. 10
VI- SWOT Analysis of Microsoft Company (Bill Gates is owner): ..................................................... 11
Strengths ................................................................................................................................................. 12
Weaknesses ............................................................................................................................................ 13
Opportunities .......................................................................................................................................... 14
Threats .................................................................................................................................................... 14
VI- Achievement of Bill Gate ..................................................................................................................... 15
1. Inspiring the era of the home computer ............................................................................................ 15
2. Commercialising the operating system............................................................................................... 15
3. Launching Windows 95 ....................................................................................................................... 16
4. Becoming the richest man in the world .............................................................................................. 16
5. Giving his money away ....................................................................................................................... 16
Conclusion: ................................................................................................................................................. 17
References: ................................................................................................................................................. 17
 I- Bill Gates uniqueness of personal history

Entrepreneur Bill Gates founded the world's largest software business, Microsoft, with Paul Allen,
and subsequently became one of the richest men in the world.

Synopsis

Born in Seattle, Washington, in 1955, famed entrepreneur Bill Gates began to show an interest in
computer programming at age 13. Through technological innovation, keen business strategy and
aggressive business tactics, he and partner Paul Allen built the world's largest software business,
Microsoft. In the process, Gates became one of the richest men in the world. In February 2014,
Gates announced that he was stepping down as Microsoft's chairman.

Early Life

Bill Gates was born William Henry Gates III on October 28, 1955, in Seattle, Washington. Gates
began to show an interest in computer programming at the age of 13 at the Lakeside School. He
pursued his passion through college. Striking out on his own with his friend and business partner
Paul Allen, Gates found himself at the right place at the right time. Through technological
innovation, keen business strategy and aggressive business tactics, he built the world's largest
software business, Microsoft. In the process, Gates became one of the richest men in the world.
Bill Gates grew up in an upper middle-class family with two sisters: Kristianne, who is older, and
Libby, who is younger. Their father, William H. Gates Sr., was a promising, if somewhat shy, law
student when he met his future wife, Mary Maxwell. She was an athletic, outgoing student at the
University of Washington, actively involved in student affairs and leadership. The Gates family
atmosphere was warm and close, and all three children were encouraged to be competitive and
strive for excellence. Bill showed early signs of competitiveness when he coordinated family
athletic games at their summer house on Puget Sound. He also relished in playing board games
(Risk was his favorite) and excelled at Monopoly.Bill had a very close relationship with his
mother, Mary, who after a brief career as a teacher devoted her time to helping raise the children
and working on civic affairs and with charities. She also served on several corporate boards,
including those of the First Interstate Bank in Seattle (founded by her grandfather), the United
Way and International Business Machines (IBM). She would often take Bill along when she
volunteered in schools and at community organizations.

Bill was a voracious reader as a child, spending many hours poring over reference books such as
the encyclopedia. Around the age of 11 or 12, Bill's parents began to have concerns about his
behavior. He was doing well in school, but he seemed bored and withdrawn at times, and his
parents worried he might become a loner. Though they were strong believers in public education,
when Bill turned 13, they enrolled him at Seattle's exclusive preparatory Lakeside School. He
blossomed in nearly all his subjects, excelling in math and science, but also doing very well in
drama and English.

While at Lakeside School, a Seattle computer company offered to provide computer time for the
students. The Mother's Club used proceeds from the school's rummage sale to purchase a teletype
terminal for students to use. Bill Gates became entranced with what a computer could do and spent
much of his free time working on the terminal. He wrote a tic-tac-toe program in BASIC computer
language that allowed users to play against the computer.

It was at Lakeside School that Bill met Paul Allen, who was two years his senior. The two became
fast friends, bonding over their common enthusiasm for computers, even though they were very
different people. Allen was more reserved and shy. Bill was feisty and at times combative.
Regardless of their differences, they both spent much of their free time together working on
programs. Occasionally, they disagreed and would clash over who was right or who should run
the computer lab. On one occasion, their argument escalated to the point where Allen banned Gates
from the computer lab. On another occasion, Gates and Allen had their school computer privileges
revoked for taking advantage of software glitches to obtain free computer time from the company
that provided the computers. After their probation, they were allowed back in the computer lab
when they offered to debug the program. During this time, Gates developed a payroll program for
the computer company the boys hacked into and a scheduling program for the school.

In 1970, at the age of 15, Bill Gates went into business with his pal, Paul Allen. They developed
"Traf-o-Data," a computer program that monitored traffic patterns in Seattle, and netted $20,000
for their efforts. Gates and Allen wanted to start their own company, but Gates's parents wanted
him to finish school and go on to college where they hoped he would work to become a lawyer.

Bill Gates graduated from Lakeside in 1973. He scored 1590 out of 1600 on the college SAT test,
a feat of intellectual achievement that for several years he boasted about when introducing himself
to new people.

Early Career
Gates enrolled at Harvard University in the fall, originally thinking of a career in law. But his
freshman year saw him spend more of his time in the computer lab than in class. Gates did not
really have a study regimen. Instead, he could get by on a few hours of sleep, cram for a test, and
pass with a reasonable grade. Gates remained in contact with Paul Allen, who, after attending
Washington State University for two years, dropped out and moved to Boston, Massachusetts, to
work for Honeywell. Around this time, Allen showed Gates an edition of Popular
Electronics magazine featuring an article on the Altair 8800 mini-computer kit. Both boys were
fascinated with the possibilities that this computer could create in the world of personal computing.
The Altair was made by a small company in Albuquerque, New Mexico, called Micro
Instrumentation and Telemetry Systems (MITS). Gates and Allen contacted the company,
proclaiming that they were working on a BASIC software program that would run the Altair
computer. In reality, they didn't have an Altair to work with or the code to run it, but they wanted
to know if MITS was interested in someone developing such software. MITS was, and its
president, Ed Roberts, asked the boys for a demonstration. Gates and Allen scrambled, spending
the next two months writing the software at Harvard's computer lab. Allen traveled to Albuquerque
for a test run at MITS, never having tried it out on an Altair computer. It worked perfectly. Allen
was hired at MITS, and Gates soon left Harvard to work with him, much to his parents' dismay. In
1975, Gates and Allen formed a partnership they called Micro-Soft, a blend of "micro-computer"
and "software."

Microsoft (Gates and Allen dropped the hyphen in less than a year) started off on shaky footing.
Though their BASIC software program for the Altair computer netted the company a fee and
royalties, it was not meeting their overhead. Microsoft's BASIC software was popular with
computer hobbyists, who obtained pre-market copies and were reproducing and distributing them
free. According to Gates's later account, only about 10 percent of the people using BASIC in the
Altair computer had actually paid for it. At this time, much of the personal computer enthusiasts
were people not in it for the money. They felt the ease of reproduction and distribution allowed
them to share software with friends and fellow computer enthusiasts. Bill Gates thought
differently. He saw the free distribution of software as stealing, especially when it involved
software that was created to be sold.
In February 1976, Gates wrote an open letter to computer hobbyists, saying that continued
distribution and use of software without paying for it would "prevent good software from being
written." In essence, pirating software would discourage developers from investing time and
money into creating quality software. The letter was unpopular with computer enthusiasts, but
Gates stuck to his beliefs and would use the threat of innovation as a defense when faced with
charges of unfair business practices.

Gates had a more acrimonious relationship with MITS president Ed Roberts, often resulting in
shouting matches. The combative Gates clashed with Roberts on software development and the
direction of the business. Roberts considered Gates spoiled and obnoxious. In 1977, Roberts sold
MITS to another computer company and went back to Georgia to enter medical school and become
a country doctor. Gates and Allen were on their own. The pair had to sue the new owner of MITS
to retain the software rights they had developed for Altair.

Microsoft wrote software in different formats for other computer companies, and, at the beginning
of 1979, Gates moved the company's operations to Bellevue, Washington, just east of Seattle.
Gates was glad to be home again in the Pacific Northwest, and threw himself into his work. All 25
employees of the young company had broad responsibilities for all aspects of the operation,
product development, business development and marketing. With his acumen for software
development and a keen business sense, Gates placed himself as the head of Microsoft, which
grossed approximately $2.5 million in 1979. Gates was only 23.

The Rise of Microsoft

Gates's acumen for not only software development but also business operations put him in the
position of leading the company and working as its spokesperson. He personally reviewed every
line of code the company shipped, often rewriting code himself when he saw it necessary. As the
computer industry began to grow with companies like Apple, Intel and IBM developing hardware
and components, Bill was continuously out on the road touting the merits of Microsoft software
applications. He often took his mother with him. Mary was highly respected and well connected
with her membership on several corporate boards, including IBM's. It was through Mary that Bill
Gates met the CEO of IBM.

In November 1980, IBM was looking for software that would operate their upcoming personal
computer (PC) and approached Microsoft. Legend has it that at the first meeting with Bill Gates
someone at IBM mistook him for an office assistant and asked him to serve coffee. Gates did look
very young, but he quickly impressed IBM, convincing them that he and his company could meet
their needs. The only problem was that Microsoft had not developed the basic operating system
that would run IBM's new computers. Not to be stopped, Gates bought an operating system that
was developed to run on computers similar to IBM's PC. He made a deal with the software's
developer, making Microsoft the exclusive licensing agent and later full owner of the software but
not telling them of the IBM deal. The company later sued Microsoft and Gates for withholding
important information. Microsoft settled out of court for an undisclosed amount, but neither Gates
nor Microsoft admitted to any wrongdoing.

Gates had to adapt the newly purchased software to work for the IBM PC. He delivered it for a
$50,000 fee, the same price he had paid for the software in its original form. IBM wanted to buy
the source code, which would have given them the information to the operating system. Gates
refused, instead proposing that IBM pay a licensing fee for copies of the software sold with their
computers. Doing this allowed Microsoft to license the software they called MS-DOS to any other
PC manufacturer, should other computer companies clone the IBM PC, which they soon did.
Microsoft also released software called Softcard, which allowed Microsoft BASIC to operate on
Apple II machines.

Between 1979 and 1981, Microsoft's growth exploded, and staff increased from 25 to 128.
Revenue also shot up from $2.5 million to $16 million. In mid-1981 Gates and Allen incorporated
Microsoft, and Gates was appointed president and chairman of the board. Allen was named
executive vice president.

By 1983, Microsoft was going global with offices in Great Britain and Japan, and with 30 percent
of the world's computers running on its software. But 1983 also brought news that rocked
Microsoft to its very foundation. Paul Allen was diagnosed with Hodgkin's disease. Though his
cancer went into remission a year later with intensive treatment, Allen resigned from company that
same year. Rumors abound as to why Allen left Microsoft. Some say Bill Gates pushed him out,
but many say it was a life-changing experience for Allen and he saw there were other opportunities
that he could invest his time in.

II- Interest of Bill Gates

His interest in computers at the age of 13 when he and a friend developed their first computer
software program. He later attended Harvard University but left, without graduating, to focus
on software development. He cofounded Microsoft in 1975. Under Gates's leadership,
Microsoft developed the well-known Microsoft Disk Operating System (MS-DOS), Windows

Operating system and Internet Explorer browser. Microsoft is one of the fastest-growing and
most profitable companies ever established. From the success of Microsoft, Gates and his wife
established the Bill & Melinda Gates Foundation in 2000 to reduce inequities and improve
lives around the world. This foundation promotes education, addresses global health issues
(such as malaria, HIV I AIDS, and tuberculosis), sponsors libraries, and supports housing and
community initiatives in the Pacific Northwest. Beginning in 2006, Gates transitioned away
from his day-to-day operating role at Microsoft to spend more time working with his
foundation, but he remains the corporation's chair.

III- Personality / Character traits

Bill Gates is both intelligent and visionary. When he cofounded Microsoft, he had a vision
about how to meet the technological needs of people in the future, and he hired friends to help
him accomplish that vision. Gates is also task oriented and diligent, often working 12 or more
hours a day to promote his interest in software product development. Furthermore, Gates is
focused and aggressive. When the U.S. government of antitrust violations accused Microsoft,
Gates appeared before congressional hearings and strongly defended his company. When
asked about whether he has a "win at all cost" mentality, he answered that you bring people
together to work on products and make products better, but there is never a finish line-there
are always challenges ahead (Jager & Ortiz, 1997, pp. 151-152). In his personal style, Gates is
simple, straightforward,

IV- Motivation

Gates understands that leadership isnt all about control, its about
trusting and respecting others, which makes the employees feel more
appreciated and loyalty which would motivate the employees to work
better in the workplace.
Entered around improving public schools, and third world health.
Obviously, once one becomes wealthy, the motivations probably
become refined and targeted

V- Vision, Mission, Goals and Objectives

Vision:
"Global diversity and inclusion is an integral and inherent part of our culture, fueling our
business growth while allowing us to attract, develop, and retain this best talent, to be more
innovative in the products and services we develop, in the way we solve problems, and in
the way, we serve the needs of an increasingly global and diverse customer and partner
base."
"To get a workstation running Microsoft's software onto every desk and
eventually every home"

Mission:
"The Microsoft mission regarding global diversity and inclusion is to create an environment that
helps Microsoft capitalize on the diversity of its people and the inclusion of ideas and solutions to
meet the needs of its increasingly global and diverse customer base."

"Microsoft work to help people and businesses throughout the world realize their full
potential".

Goals
What was Bill Gates goal?

Develop BASIC interpreter for microcomputers.

Use that as an initial product for a software company and make lots of money.
Objective
VI- SWOT Analysis of Microsoft Company (Bill Gates is owner):
Strengths

1. Brand loyalty. Over the years, Microsoft has been the leading OS and software provider,
which resulted in more than 90% market share for PC OS. Most of us grew up using its
easy to use OS, are familiar with it and will keep using it. Few other brands are capable to
compete with Microsoft for this reason. Even open source OS, which are completely free
and well suited to use for common user, find it hard to attract users.
2. Brand reputation. According to Interbrand, Microsofts brand is the 5th most valuable
brand in the world, valued at $ 57.8 billion. Forbes listed the corporate as the 7th most
 reputable business in the world. Brand reputation leads to higher sales and greater market
share.
3. Easy to use software. Windows OS and Office software products are so popular not just
because Microsoft has great monopolistic power, strong distribution channels and good
brand reputation but also because its products are of great quality and really easy to use.
4. Strong distribution channels. The company works with all the major computer hardware
producers such as Lenovo, Dell, Toshiba and Samsung and major computer retailers to
make sure computers would be sold with already pre-installed Windows software. The
company also invested in Dell and Nokia to tighten its relationships with these companies.
5. Robust financial performance. Microsoft grew its revenues by 20% from 2008 to 2012
and holds more than $63 billion of cash and cash equivalents that can be used for
acquisitions and substantial investments into R&D.
6. Acquisition of Skype. With nearly 300 million users, Skype is a significant boost to
Microsofts online presence and have a lot of potential in generating income from online
advertising.

Weaknesses

1. Poor acquisitions and investments. Few of Microsofts acquisitions were successful and
brought not just revenues and products but new skills and competencies to the company.
Massive, LinkExchange, WebTV, Danger are just few examples of multimillion
acquisitions made by Microsoft but soon shut down or divested.
2. Dependence on hardware manufacturers. Microsoft is a giant software corporation but
it does not produce its own hardware and depends on computer hardware manufacturers to
develop products that run Windows OS. If cheap and popular alternative OS would appear,
hardware manufacturers may simple choose the alternative and Microsoft could do little to
change the situation.
3. Criticism over security flaws. Windows OS, the main Microsoft product has been heavily
criticized for being so weak against various viruses attacks. Compared to other OS,
Windows is the least protected against such attacks.
4. Mature PC markets. Only recently has Microsoft entered the mobile technology sector
and still heavily depends on its OS and software sales for standalone and laptop computers.
 The market for these products has matured and Microsoft will find it harder to grow
revenues in these sectors.
5. Slow to innovate. Microsoft has huge R&D resources and great position to enter new
markets with innovative products but constantly failed to do so. It had an opportunity to be
the first player in online advertising but missed the opportunity. Its entrance to mobile OS
was also too late, while Google and Apple captured the market share.

Opportunities

1. Cloud based services. Microsoft could expand its range of cloud services and software as
the demand for cloud-based services is expanding.
2. Mobile advertising. Mobile advertising markets are expected to grow in double digits over
the next few years and Microsoft has a great opportunity to tap into these markets with its
mobile OS.
3. Mobile device industry. Smartphones and tablets markets will grow steadily over the next
few years and Microsoft could exploit this opportunity by introducing more of its own
tablets and a new company phone.
4. Growth through acquisitions. With a huge reserve of cash, Microsoft could start
acquiring new startups that would bring new technology, skills and competences to the
business.

Threats

1. Intense competition in software products. Microsoft is more than ever on the pressure
to introduce successful OS both in PC and in mobile markets as such competitors like
Google and Apple have already established positions.
2. Changing consumer needs and habits. Customers shift from buying laptops and
standalone PCs to buying smartphones and tablets, the markets, where Microsoft has only
a modest market share and may never establish itself.
3. Open source projects. Many new open source projects are coming to the market and some
of them became quite successful, such as new Linux OS and Open Source Office. Open
 source projects are free and so they can become an alternative to expensive Microsofts
products.
4. Potential lawsuits. Microsoft has already been sued for many times and lost quite a few
large-scale lawsuits. Lawsuits are expensive, as they require time and money. Moreover,
as Microsoft continues to operate more or less the same way, there is high probability for
more expensive lawsuits to come.

VI- Achievement of Bill Gate

1. Inspiring the era of the home computer

During the late 1960s, Bill Gates

and his school friend Paul Allen learnt
the BASIC programming language whilst
studying at Lakeside School in
Seattle.BASIC's popularity stemmed
from the fact that it was simple to use
for beginners, but had functionality that
could be stretched by advanced coders.
While BASIC was designed in 1963, it wasn't until Gates and Allen produced a version for the
Altair 8800 that it really started to fly. In 1975, the two sold the code to MITS for $3,000.BASIC
sparked the home computing boom of the 1980s, appearing on the IBM PC, Commodore VIC-20,
BBC Micro and the Apple II (to name but a few).

2. Commercialising the operating system

Gates and Allen founded Microsoft in 1976. In 1980, the company inked a landmark deal
with IBM to produce an operating system for its up-and-coming personal computer (PC).
Microsoft bought 86-DOS from Seattle Computer Products, a Disk Operating System designed for
8086-based computers.It used the 86-DOS code as the basis for IBM's first PC OS, which became
known as PC-DOS. When clones of IBM's PC started to appear, Microsoft pushed their own
version of PC-DOS, MS-DOS, to system builders.

3. Launching Windows 95

When you look back at the career of Bill Gates, it's easy to focus on Microsoft's biggest
product Windows. You can now find versions of Windows on around 90 per cent of the world's
computers.It powers business servers, mobile phones, PDAs, cash machines, retail displays, set-
top boxes and old Sega Dreamcast consoles. Windows is everywhere. Windows 95 was arguably
the game-changer. The original Windows 1.0 OS was a effectively a graphical version of MS-
DOS, born to compete against the GUI on Apple's 'Lisa'. In comparison, Windows 95 was designed
to replace MS-DOS and enabled revolutionary features such as multi-tasking and Plug and Play.

4. Becoming the richest man in the world

Bill Gates became the richest man on the planet at the age of 39. He stayed at number
one on the Forbes list of the World's Richest People until 2007.According to Wikipedia, Bill Gates
was worth more than $101 billion in 1999; while Wired reports that, when Microsoft stock hit a
high in 1996, Gates was earning $30 million a day.He's now third on the Forbes list (behind his
friend Warren Buffet and Mexican telecom mogul Carlos Slim Helu) with an estimated fortune of
$58 billion.

5. Giving his money away

As Bill Gates clocks out of his day job at Microsoft, the world will arguably be a better
place for it. Inspired by the work of John D Rockefeller, Gates and his wife Melinda head up the
charitable behemoth that is the Bill & Melinda Gates Foundation.In 2006, Warren Buffet gifted
$31 billion to the Foundation, which already had over $30 billion of Gates' own money in its
coffers. In 2007 alone, the Foundation spent over $2 billion on global education and health
initiatives.
Conclusion:
Ultimately, Bill Gates is one of the greatest modern day leaders. He pioneered the technology
revolution, and put the layer between the user and DOS. He made a living room sized computer
into a coffee table sized computer. Bill Gates has become the richest person in the world and
donated most of his money. He has also founded the Bill & Melinda Gates Foundation to help
fight multiple causes. He continues to live his life making a difference in this world. We believe
that Microsoft won't be the only legacy he will leave.

References:
https://www.techuntold.com/motivational-success-story-of-bill-gates/

https://billgatesanalysis.wordpress.com/motivation/

www.microsoft.com

http://billgates-waldhauer.weebly.com/goals-and-objectives.html

http://www.answers.com/Q/What_was_bill_gates_goal

http://billgates-waldhauer.weebly.com/goals-and-objectives.html

http://www.billgatescollege.com/goals_objective.php