Subway Ad Proposal/Ad Rubric

Outcome Exceeds Meets

Innovate __ Advertisement shows __ Advertisement shows

Develop new that careful consideration creativity and visual flare
went into creating a
and helpful clever and aesthetically
ways of looking pleasing product
at opportunities, __ Student uses inspiration
challenges and __ Student uses from the Tasks as well as their
problems. inspiration from the Tasks own visual language to
as well as their own communicate message
visual language to
Subway Ad communicate message
promotes
understanding ___Student uses literary
and moving elements to help elevate
forward, without creativity, such as
metaphor, simile,
letting old hyperbole, imagery
resentments
cloud objective

Communicate Students create an Ad Students create an Ad that

that
Ideas presented - Addresses the Issue
- Addresses the - The objective is clear
are mindful of Issue - Is made for the target
audience, - The objective is audience
purpose and clear (without
setting spelling it out,
subtext can be __Evidence is cited
easily read)
- Is made for the
target audience

__Evidence is cited

Argue Students elaborate on Students elaborate on how

how the evidence from the evidence from the task
the task inspired their inspired their original idea for
original idea for their their advertisement
advertisement
Build a case ___ Even though the actual ad
with evidence ___ Even though the might be subtle or not too
and defend actual ad might be subtle wordy, students explain their
conclusions or not too wordy, reasoning behind their original
reached students explain their idea using evidence
reasoning behind their
original idea using -

various pieces of
evidence to produce a
strong argument