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Hospital
The word "hospital" comes from the Latin "hospes" which refers to
either a visitor or the host who receives the visitor. From "hospes"
came the Latin "hospitalia", an apartment for strangers or guests, and
the Medieval Latin "hospitale" and the Old French "hospital." It crossed
the Channel in the 14th century and in England began a shift in the
15th century to mean a home for the elderly or infirm or a home for
the down-and-out. Hospital is an institution or the organization for the
treatment, care, and cures of the sick and wounded, for the study of
disease, and for the training of physicians (teaching hospitals), nurses,
and allied health care personnel.
• Operations (actions)
• Finance (money and resources),
• Personnel (human relations)
• Information (needed information for wise decisions)
• Time (you’re own and that of others)
Input + Output=Productivity.
Equipment:
Almost all the staff who is working in the engineering department they
are not satisfied from their works due to their small salaries, wage of
disparities and lack of opportunities for development and so on. It is a
clear fact that the engineering department is so neglected, so they
hospital management should in take all these concerns regarding the
engineering department, their problems should be solved in a better
way for the betterment of hospital services.
Space:
Funds:
In most hospitals and health facilities the financial and costing system
are usually weak. The particular income or surpluses and the expenses
of various departments are not separately analyzed nor the different
costs fixed. As a result the related medical and other staff has no idea
and concept of the financial management and its implications of the
resources at their disposal, or the relationship between costs and the
fees for various resources. It is obvious that financial management
becomes very critical to the productivity of hospitals. Public hospitals
in general need a financial advisor who can advise the management on
its spending policies; this will help cost reduction which is so vital.
Many of the health related institutions suffer from the unfavorable and
unpleasant ratio of administrative and actual healthcare expenditure.
Material:
Hospitals must adapt the ways and methods to streamline and make
more efficient their procurement, consumption and utilization control,
inventory and records control, storage and dissemination and service
organization.
Personnel:
INTRODUCTION
The Hospital and primary medical centers are part of the Aga Khan
Health Services, which is one of the most comprehensive private not-
for-profit health care systems in the developing world. It includes 325
health centers, dispensaries, hospitals, diagnostic centers and
community health outlets. Building on the Ismailia Community's health
care efforts in the first half of the 20th century, Aga Khan Hospital
Services (AKHS) now provides primary health care and curative
medical care in India, Pakistan, Kenya, Tanzania, and Syria. It includes
5 general hospitals, 7 maternity homes/hospitals and 187 health
centers/dispensaries. The first institution in the Aga Khan Health
Service, Pakistan (AKHS, P) was a 42-bed maternity hospital - formerly
known as the Janbai Maternity Home, which opened in Karachi in 1924.
Today, while maintaining that early focus on maternal and child health,
AKHS, P also offers services that range from primary health care to
diagnostic services and curative care. Its 164 health centers, seven
hospitals, maternity home, two medical centers, physiotherapy unit
and seven community dental units reach over 581,000 people in rural
and urban Sindh, Punjab and Frontier, Northern Areas and Chitral. As
the largest not-for-profit private health care system in Pakistan, its goal
is to supplement the Government's efforts in health care provision,
especially in the areas of maternal and child health and primary health
care.
Aga Khan Health Service, Pakistan also operates six diagnostic centers
with the consultant services and laboratory facilities in different parts
of Pakistan. AKHS, P manages over 1000 employees, around 4000
dedicated volunteers, over 1500 Trained Birth Attendants (TBAs) and
Community Health Workers (CHWs) working in different regions of
AKHS, P.
AKF and AKHS have been joined in their work in health care in East
Africa by the Aga Khan University's Faculty of Health Sciences, which
offers accredited professional training, especially for nurses, and
conducts a variety of research programs focused on the health
problems of developing nations. The AKDN aims to assist countries in
the building of effective, sustainable health systems linking different
kinds of services and levels of care.
SERVICES OF AGA KHAN HOSPITAL AND UNIVERSITY:
LABORATORY SERVICES:
Services
1. Spirometry
2. Bronchodilator Reversibility
3. Lung Volumes and Transfer Factor (these tests provide a
comprehensive assessment of diseases of the lungs and airways)
4. MIP/MEP (Maximal Inspiratory/Expiratory Pressures), to measure
muscle strength
5. Pulmonary Rehabilitation Programme
In addition, facilities for Pulse Oximetry and the six-minute Walk Test
are also available.
1. AmbulatoryECG(Holter)Monitoring
2. Head-upTiltTest(HUT)
IV) Echocardiography
1. AdultEchocardiogram
2. PaediatricEchocardiogram
3. FoetalEchocardiogram
4. Trans-oesophageal-Echocardiogram(TEE)
5. StressEchocardiogram
V) Nuclear Cardiology
Inpatient Services
Pharmacy
Radiology
Physiotherapy Services
Hospital Services
Whether you want to offer your employees hospitalization coverage,
laboratory testing, vaccination, annual health screening, pre-
employment screening, drug testing or you need a regular physician at
your Hospital site, Aga Khan University Hospital (AKUH), Karachi has
the expertise to address all your Hospital health care needs. Top cadre
local and multinational corporations in almost all industries utilize our
Hospital health services. AKUH, Karachi is also the first choice for
foreign consulates and foreign companies recruiting from Pakistan.
Utilize our twenty years of experience in providing Hospital health
services to discover a high quality, cost-effective health care option for
your employees.
Vaccination Services
Executive Clinic
To meet the growing demand for quality health care services as well as
to enhance patients experience, we are pleased to inform you that the
Executive Clinic is now located in the Nazerali Walji Building.
Special Services
Support Services
1. AKUNET Services
2. Conference Secretariat
3. Department of Continuing Professional Education
4. Health Information Management Services (Medical Records)
5. Marketing Department
6. Patient Business Services Department
7. Patients Complaint Handling Services
8. Patients Welfare Services
9. Physician Referral System Coordinator
Consulting Clinics
Aga Khan University Hospital (AKUH) provides outpatient consultation
service to over 600,000 patients a year. Clinics are located at AKUH,
Stadium Road, at Clifton Medical Services (CMS) and Off-site Medical
Centers. The service comprises of:
Women's Services
Maternity
Aga Khan University Hospital, Nairobi (AKUH, N), Maternity Services is
accredited by the Royal College of Obstetrics and Gynecology, United
Kingdom. The service provides quality care at an affordable price,
offering would-be mothers a comfortable environment through each
stage of their pregnancy
The LDR concept encourages natural childbirth and allows the mother
the option of remaining with family members and friends. The concept
is enhanced by the use of a special bed, which allows the mother to
deliver in any position of her choice in a state-of-the-art room. There is
round the clock monitoring of the mother during the birthing process
by an Obstetrician and mid-wives.
Lamaze
Maternity-Ward
The ward has a bed capacity of 25. It has state-of-the-art delivery
rooms with piped oxygen, neo-natal resuscitation units, comfortable
delivery couches and electronic external foetal monitoring devices. The
ward has:
• 12 ward beds;
• 8 semi-private rooms;
• 3 private rooms with television and telephone facilities;
• 2 private rooms specifically for monitoring high risk expectant
mothers.
UPCOMING SERVICES
‘HOSPITAL FITNESS’
The reasons for inactivity are not hard to figure out. Most of us have
jobs where we sit most of the time, so chances are limited to be
physically active at work. We also rely heavily on modern, laborsaving
devices - cars, appliances, and power tools - to spare us manual effort.
Situation Analysis
The business model has been well received and marketing is especially
important to maintain growth and market penetration. In addition to
offering fitness facilities for hospital patients, its main activity is the
creation and implementation of wellness programs. The basic market
need is the permanent fitness of the patients that can be achieved
through long-term wellness programs.
Market Summary
Market Analysis
2003 2004 2005 2006 2007
Potential Growt
CAGR
Customers h
13,33 18,00 24,30 32,80 35.00
Hospital Employees 35% 9,876
3 0 0 5 %
10,36 15.00
Patients 15% 5,924 6,813 7,835 9,010
2 %
0.00
Other 0% 0 0 0 0 0
%
28.57 15,80 20,14 25,83 33,31 43,16 28.57
Total
% 0 6 5 0 7 %
Market Demographics
Demographic
Behavior Factors
Market Trends
There have been two significant market trends in the last five years.
Strengths
Weaknesses
Opportunities
Threats
Competition
Service Offering
Keys to Success
Mission
Marketing Objectives
Target Markets
Positioning
Strategy Pyramids
The single objective is to position HF as the most proficient wellness
program provider in the Seattle area. The marketing strategy will seek
to develop customer awareness regarding the services offered,
develop the customer base, and work toward building customer
loyalty.
Marketing Research
Financials
Break-even Analysis
The break-even analysis indicates that $16,667 will be needed to reach
the break-even point.
Assumptions:
Average Percent Variable Cost 10%
Sales Forecast
Please refer to the following chart and graph to illustrate the sales
forecasts.
Sales Monthly
Expense Forecast
Implementation
Contingency Planning
Conclusion
Organizations should take a comprehensive look at their fitness
management system and have very objective goals that are tied to
strategic initiatives and the fitness management process. Successful
organizations have learned the secret to this and while not always
perfect, a constant striving to improve the process can help
organizations reach their Vision. An effective fitness management
process sets the foundation for rewarding excellence.