WILDCRAFT

INDIAS OUTFITTER

A Profile Brief
Jan, 2016
An enterprise born out of passion

98-01 A shared passion for the outdoors, operating as a

hobby.

01-03 Exploring commercial potential.

Into Products & Services.
Assisting people in their Outdoor Pursuits.

04-07 Building Capabilities.

Strategic focus on design, manufacturing &
distribution of Outdoor Products.
Enabling people for their Outdoor Pursuits.

08-13 Rapid distribution scale-up. Beyond south, a push

for national footprint. In-house Design &
Development Lab & Manufacturing

14- Indias Outfitter with a Multi Product, Multi Channel

& Multi-National presence.
With a portfolio of leading Outdoor Brands
 witnessing a steep growth curve
Wildcraft has grown to over 3,000 points of sale across the country in a short span

3500 250cr+ brand 2,000,000

3,000+ team strength
3000 1,800,000
3000 Launch of clothing
and footwear
Sequoia Capital 1,600,000
invests
2500 1,400,000
2250
National expansion to
100+ cities 1,200,000
2000 Retail expansion
to Mum, Del. 1,000,000
2nd plant in 1500
1500 Core Solan
management 800,000
team comes
together Retail expansion 1000
1000 600,000
to Pune, Hyd,
Chennai 687
400,000
First factory and 457
500 BLR retail store
set up 237 200,000
62 118
20 37
0 -
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Distribution (# of Counters) Customers

with a multi-channel nation-wide network
Multi Brand LFS 400+ POS across 40+ cities
Exclusive stores
125+

80% of
sales

Multi Brand
2,500+ POS in over Online presence with partnership across
400 cities Indias largest portals
25%
North

10%
20% East
West
20%
of
+ Over 1000 corporate and institutional clients
sales

45%
South
and a multi-pronged brand strategy
addressing the user looking to equip for Outdoors

Wildcraft helps you get-away from the urban grid WIKI helps you navigate the urban maze
WILDCRAFT | A head-to-toe outfitter
Packs & Gear | Clothing | Footwear

500+ articles across the collection

Gear: 350+ articles (packs & gear)
Clothing: 100+ articles (AW, RW & SS)
Footwear: 50+ articles (all-terrain shoes & sandals)

WIKI | An Urban Accessory Brand

Packs, Slings & Accessories
200+ articles across the collection
Packs: 100+ articles
Slings & Messengers: 100+ articles
 with performance-led quality products
A passionate focus on innovation

Commitment to quality Construction for functional performance

F UNCTIONAL L IGHTWEIGHT Bar tacking at stress points

W EATHER RESILIENT R ELIABLE

Seam sealed waterproofing
Multi-Utility
Built to perform
Affordable Heat mapped sweat zones for
Limited lifetime warranty on select gear. mesh fabric integration

Innovative best-in-class materials Ergonomic feature-rich designs

PERFORMANCE Ultra-Light Optimal weight

Superior abrasion, distribution technology
FABRICS
tensile & tear strength Lumbar padding in back
Water & UV repellant systems
EVA footwear soles for
RECYCLED 100% recycled polymers derived stability on uneven
YARNS from coloured PET bottles terrains
Ergonomic seams on t-
BUCKLES & Internationally renowned brands shirts for easier
ZIPS used with higher strength movement
Delivered by end-to-end Value Chain Mgt
Investing in market leadership

Multi-Product R&D led by

Developing
Design Teams domain experts
Products based
with global
on Outdoor
network of
Ethos
Development & vendors
Sourcing

Material Planning 3 factories; Agility &

& Logistics control over
1,00,000+ sft;
3000 staff; quality
capacity 2mn+
Manufacturing pieces pa

3000+ POS
Supply Chain National footprint, across 400
with multiple cities & 1000+
product lines & institutional
multiple channels clients
Multi-Channel
Distribution
 Leading to a future poised for robust growth
A diversified product mix across all three categories

Growth Projections | 40%+ YoY Focused on Gear, Clothing & Footwear lines
12,000
Wildcraft Sales Proj (INR mn)

Footwear
10,000 16%
Footwear; 1%
Clothing; 8% Gear
8,000 55%

6,000
4,000 Gear; 91%

2,000 Clothing
29%
-
2015 2016 2017 2018 2019 2020 2015 2020

With a new Retail Format getting rolled out Committed to Growing the industry

Vision: To redefine Indias relationship with

the outdoors
New tagline: Come Alive
Enabling people to experience the great
Indian outdoors trails, hikes, treks, camping
and more
Focussed Marketing Spends TVC, Outdoor
hoardings, Digital & properties
Shape-up & Lead the industry
Highly ambitious with a view to lead the industry

On a mission to enable a fledgling Outdoor culture

Enabling people to explore the outdoors with performance-driven

products

With multi-product lines, geared up to be Indias #1 head-to-toe outfitter

Backed by a 3,000+ strong team

Creating, Innovating & Manufacturing in & for India.

Some new store examples
Some new store examples