Mobile service you use

Col Response
Cases %
Q2 Airtel 226 18.9%
Vodafon 629 52.7%
Idea 60 5.0%
Reliance 72 6.0%
BSNL 5 .4%
Tata Indicom 28 2.3%
DOCOMOTO 63 5.3%
Virgin 4 .3%
Aircel 44 3.7%
MTNL 44 3.7%
Loop (BPL) 191 16.0%
Uninor 5 .4%
MTS 1 .1%
Any Other 5 .4%
Total 1193

Service provider's advertisements you identify with

Col Response
Cases %
Q4 Airtel 322 28.5%
Vodafon 700 61.9%
Idea 230 20.4%
Reliance 125 11.1%
BSNL 57 5.0%
Tata Indicom 68 6.0%
DOCOMOTO 151 13.4%
Virgin 69 6.1%
Aircel 51 4.5%
MTNL 18 1.6%
Loop (BPL) 108 9.6%
Uninor 17 1.5%
MTS 7 .6%
Any Other 5 .4%
Total 1130
Stimuli that helps you to recall the brand of the mobile service that you are
currently using

Col Response
Cases %
Q6 Conversation among friends / peer group 540 48.4%
Theme of the campaign 153 13.7%
Advertisement 287 25.7%
Tunes 313 28.0%
Visibility of the service 67 6.0%
Total 1116

Name the Brand Ambassador

Col Response
Cases %
Q7 Airtel 890 82.0%
Vodafone 694 64.0%
IDEA 948 87.4%
Reliance 629 58.0%
BSNL 772 71.2%
TATA Indicom 211 19.4%
DOCOMOS 42 3.9%
Virgin Mobile 408 37.6%
Aircel 807 74.4%
MTNL 91 8.4%
Loop(BPL) 15 1.4%
UNINOR M 8 .7%
MTS 13 1.2%
Any Other 1 .1%
Total 1085

Do you feel the corporate communication tools used by the service provider are
good enough in terms of

Cases Col Response %

Q8 Advertisements 1052 93.7%
Write - ups in the press media 534 47.6%
Sponsorship of events 685 61.0%
Public Relations 779 69.4%
Total 1123

What influences your decision to take a mobile service?

 Col Response
Cases %
Q12 Rate Card 147 12.6%
Advertisement 126 10.8%
Benefits 337 28.9%
Talk-time 397 34.0%
Scheme offered by
624 53.5%
Company
Friends 129 11.1%
Total 1167

Where did you hear/see the advertisement?

Col Response
Cases %
Q13 TV 1010 85.6%
Radio 119 10.1%
Newspapers 249 21.1%
Hoarding 320 27.1%
Word of Mouth 232 19.7%
Leaflet / Pamphlets 64 5.4%
Total 1180