RESIT ASSIGNMENT INSTRUCTIONS

Midterm/Final: Final

Academic Year: 2015/16

Semester: 1-2

Module Title: Business Skills

Module Code: MOD003325
Level: 4
Module Leader: Edd Mcdonald
Weighting: 60% of module marks
Word Limit: 3,000

Submission Date: This assignment must be received by no later than 14:00 on

Monday, 11 July 2016

WRITING YOUR ASSIGNMENT:

This assignment must be completed individually.

The Harvard Referencing System must be used.
Your work must indicate the number of words you have used. Do not exceed the
maximum number of words specified above; all assignments which do so will be
penalised. The penalty will be the deduction of marks at the Markers judgement.
Assignment submissions are to be made anonymously. Do not write your name
anywhere on your work. Write your student ID number at the top of every page.
You must number all pages.

SUBMITTING YOUR ASSIGNMENT:

You must submit your assignment using Turnitin software and obtain a receipt. Work
cannot be uploaded on Turnitin after the stated date and time, and will receive a mark of
0% unless an extension has been approved in advance of the deadline.
Requests for short-term extensions will only be considered in the case of illness or other
cause considered valid by the Student Adviser. These must normally be received and
agreed by the Student Adviser in writing at least TWENTY-FOUR (24) hours prior to the
deadline.

Please refer to the Academic Regulations or your Student Handbook for full details.
Module Title: Business Skills Module Code MOD003325
Academic Year: 2015/2016 Level: 4
Assessment Number: 3 (final) Semester: 2
Module Leader: Ed McDonald Weighting: 60%
Type of Assessments: Assignment Total Word Limit: 3,000
Assessed Learning Outcomes: Additional Guidance:
1, 2, 3, 4, 5 You must complete all tasks and
submit your responses in a single
document, marked with your student
identification (SID) number(s) and
indicating the word count.
You must provide references where
appropriate, following Harvard style,
and include a bibliography.

Please note that this is an individual piece of work and collusion is not
tolerated.

Task A: Report, 1500 words

Old Penny Farthing Ltd, a company that makes custom time pieces and has premises in
Knightsbridge, has asked you to write a report analysing whether social media advertising would be
beneficial for them. Currently they employ only 3 staff members and close on Sundays. The average
cost of a watch made at OPF Ltd is usually 670 and the production time about 10 days.

The report should have the title:

Investment Opportunities in Social Media Advertising for Old Penny Farthing Ltd

The report must follow a standard business report format, be professionally presented and include
the following sections:

Cover Page
Executive Summary (approx. 100 words)
Table of Contents
Introduction (approx.100-200 words)
Findings and Analysis (approx. 1000 words)
Conclusion (approx. 150-250 words)
Reference List/Bibliography
Appendices (only if required, this section is optional)

Key areas to cover in the Findings/Analysis section are:

What is social media and what is it for?

What is the international picture of the industry like?
What are the marketing opportunities like in terms of using social media to advertise?
 Do you advise on investing in social media as an advertising platform for OPF Ltd? If so, you
will need to give details of the type of advertising that should be utilised and express your
reasoning. If not, then you must give a valid explanation of your reasoning.

Your appendices should include:

Any charts or statistical data that you wish to include. Use a screen shot or the Snipping
Tool to incorporate this into your work if you use Excel or similar.
Potential start-up calculations shown on a spreadsheet. Use a screen shot or the Snipping
Tool to incorporate this into your work.

Task B: Critical Essay, 1500 words

Using a standard essay format, write an essay on the following topic:

Social media is destroying our lives. Discuss this statement and

analyse arguments for and against.

You must conduct suitable research on the subject

You must explain various arguments presented and analyse them using critical thinking skills
practiced in the module
You must use Harvard referencing and provide a Bibliography listing the sources you have
used
As this is an essay you should not use any subheadings
Marking Criteria
All tasks should be marked out of 100 separately and then the marks will receive the following
weighting:

Task A: 50%
Task B: 50%
A spreadsheet will be provided to markers to automatically perform the calculations.

Each piece of work should exhibit qualities as below:

30-39% The overall message is hard to follow or may lack focus.

The point of the exercise has been missed
Ideas are not developed beyond basic restatements.
The work is lacking in organisation at any level
Use of source materials is extremely limited or extremely excessive use
of direct quotations
Little or no understanding of Harvard referencing
Grammar and vocabulary errors make comprehension extremely
difficult
40-49% The overall message is poorly developed or may deviate significantly
Ideas are poorly developed with little analysis
The organisation of paragraphs or sections does not help the readers
understanding
Use of source materials is limited or excessive use of direct quotations
Poor understanding of Harvard referencing; inconsistencies and errors
Grammar and vocabulary errors cause strain to the reader
50-59% The overall message can be followed but is not always clear or fluent
Ideas begin to develop but lack critical insight
The work is organised to a basic structure but may lack cohesion
Adequate use of source material
Adequate use of Harvard referencing
Grammar and vocabulary errors exist but do not cause strain
A technical and academic vocabulary can be seen emerging
60-69% The overall message is clear
Ideas begin to develop and critical analysis is applied
The work is well structured, which aids the readers comprehension
Good use of source material and source analysis
Accurate use of Harvard referencing
No notable grammar errors, low frequency vocabulary used effectively
A technical and academic vocabulary is demonstrated
70%+ The overall message proliferates throughout and is clearly identifiable
Ideas are adeptly developed and argued
The structure of the work helps to deliver the overall point being made
Excellent use of numerous sources, which are analysed
Flawless use of Harvard referencing
No grammar or punctuation errors
A broad technical and academic vocabulary is used to provide accuracy