Академический Документы
Профессиональный Документы
Культура Документы
Commitment to being
environmentally and socially
responsible
Tiffany & Co. SWOT
Analysis
Strengths Weaknesses
Opportunities Threats
Expansion in retail Counterfeit goods
outlets Increasing Increasing rental rates
online sales Growth in in US Slowdown of US
mens market New economy
business venture
Competitor
SWOT
Blue Nile
Strengths Weaknesses
Strong direct selling Decline in cash flows
strategy Strong Lower return and profit
balance sheet Growth margins Limited offerings
of E-commerce Lack of physical stores
Opportunities Threats
Expansion in retail stores Counterfeit goods
Increasing online sales Slowdown of US
Increasing brand economy
recognition
Bulgari
Strengths Weaknesses
Strong direct selling Decline in cash flows
strategy Broad offerings Lower returns and profit
Strong balance sheet margins
Opportunities Threats
Expansion in retail outlets Counterfeit goods
Increasing online sales Slowdown of US
Increasing brand economy
recognition
Key Success Factors
and Core
Capabilities
Key Success Factors
Introduction and execution of e-commerce
Understand economic conditions and reacting
Aspects of consumer spending
Core Capabilities
Ability to select and display high-end jewelry to create a
sustainable
advantage
Constantly strive towards innovation
Commitment to the highest
standards for social and
environmental responsibility
Overlap of
Tiffanys key
success factors
and core
capabilities
Relative Competitive
Strength
Disadvantages
Only a short-term fix
May compromise the integrity of the brand
Could drive away the upper-class consumers
Creates long-term profit loss
Instead of broadening their scope, this
option proclaims that Tiffanys should
focus on building and maintaining their
high-end identity.
Disadvantages:
Risk riding out the recession
Short-term loss of profits and market
share
Favorable Option
We feel that option 2 is the most favorable
option for
the company.