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PROJECT
SUMMARY
Bookworms Caf Ground |
The researchers believe that books are great friends of humankind. They are the
true companions of man and play the role of awesome surroundings. We all, more or less,
love reading. Some of us love seeing it arranged on the shelves of libraries, some of us
prefer to buy famous, costly books just to make our collection rich enough. And the third
one who are most fantastic, wonderful and above all real book lovers, where everyone
would think not be wrong to call them book worms. Thus, the business would be named
Bookworm Caf Ground as it will be a place of reading while you can enjoy a cup of
drink.
II. Location
Choosing the right location is about so much more than finding the place that
looks closest to the one the researchers have envisioned. Its about being somewhere your
customers will see you, about being in a competitive location, about staying within
budget, and about meeting local and state regulations and laws.
establishments, commercial spaces and schools where probable clients are working or are
III. Logo
The firms logo will serve as a visual cornerstone of our enterprise's name.
Bookworm Caf Grounds identity is visually expressed through its logo, which, along
our company's name, is one of the main things that makes our business memorable.
The logo speaks of the enterprises services or of what customers can do inside
our caf like read books, have a cup of drink like coffee and tea among others, and have
snack.
and young professionals where quiet and welcoming spaces allow you to complete
readings, work on assignments and prepare for exams with the help of our books and
computer set.
Bookworms Caf Ground |
Bookworm Caf Ground aims to provide innovative study, services that broaden
academic, living and working perspectives, promote global awareness, and encourage
personal development while laying the foundation for customers to value their works and
education. The firm is committed to conduct itself in a transparent manner where only
true claims are made. It will operate in a professional manner with a commitment to the
Bookworm Caf Ground also primarily aim to provide comfortable, relaxing and
motivating environment where you can stay and finish your works with a cup of drink
The criteria for the feasibility of the project depended on many factors. One is the
existence of unsatisfied demand for the service to establish a market for the service.
Another is the technical feasibility of the product whether capital can be provided for and
the requirement can be established. The financial feasibility is also a factor to determine
whether the project is profitable if established and beneficial to the investors. The socio-
economic benefits of the project were also taken into consideration if the firm will be
able to provide benefit not only to itself but the customers and third persons.
Bookworms Caf Ground |
VII. Highlights
A. History
Most of us are pretty attuned to how and where we get our best studying done.
Some people need absolute silence and only work well after midnight; others need to be
in the middle of a crowded cafe at noon. Many students feel that they can only study well
in the library - a statistic that needs no further evidence than the fact that it has become
impossible to get a great spot especially during schools closing time. Bookworm Caf
Ground will probably give you list of reasons why you should consider studying at a caf.
2017 2018
Activities
Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr
Project
Conceptualiz
a-tion
Feasibility
Study
Procurement
of Funds
Processing of
Necessary
Permits
Improving
the Place
Purchase of
Supplies,
Equipment,
Furniture and
Fixtures
Preparation
of Shop
Hiring,
Training and
orientation of
Employees
Promotional
Activities/Ad
Bookworms Caf Ground |
-vertising
Start of
Operation
The table shows the period when the project was conceptualized until the operations has started.
Bookworm Caf Ground belongs to the service industry which is basically built
upon the trust and confidence of the customers on the quality of the service provided. It
D. Mode of Financing
The funds to finance the project shall come from the personal contributions of the
partners. Each partner shall contribute equally to attain the capital of Three hundred and
A. Market Study
Bookworm Caf Ground will focus its marketing activities on reaching the
University students and faculty, people working in offices located close to the caf and on
sophisticated teenagers. Our market research shows that the firm will cater to people who
want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such
customers vary in age, although our location close to the University campus means that
most of our clientele will be college students and faculty. Our market research shows that
these are discerning customers that gravitate towards better tasting coffee. Furthermore, a
Bookworms Caf Ground |
location, where they can read or meet with peers without the necessity to pay cover
charges. For us, this will provide a unique possibility for building a loyal client base.
B. Technical Study
The technical study involves the discussion of the service process to be followed
in rendering the service. It also encompasses the establishment of location, facilities and
personnel requirements are important to establish the capacity of the business for the
The waste disposal system would also be discussed as well as the physical lay-out
of the place of business. The utilities needed would also be included so as to help in the
C. Financial Study
The financial aspect discusses in detail the sources of funds for the
commencement of the business as well as the projected financial position of the business
for a period of five years thus also includes the measurement of its liquidity. It also
covers the study of the profitability of the business in the course of the same period and
other financial considerations that may affect the viability of the business. The findings of
the study show that the firm is profitable, liquid and solvent.
comprehensive income, cash flows and other statements shall be presented in detail as
Bookworms Caf Ground |
well as the costing for the business. Assumptions in the projection shall also be presented
D. Management Study
The management study encompasses the form of the organization as well as its
structure wherein Bookworm Caf Ground is formed as a partnership. It also covers the
details for the personnel requirement and qualifications as basis for hiring. The policies of
the organization was also presented in detail. The staff development program was
E. Socio-Economic Study
Businesses are created not only for the sake of earning profit but it comes with a
great responsibility. Businesses are expected to help the society in any way it could to
improve the standard of living of its people. With the creation of businesses, it may also
contribute to the income of the government and provide benefits to the market.
The benefits of creating the firm includes job opportunities, additional taxes to the
MARKET
ASPECT
Bookworms Caf Ground |
MARKET STUDY
INTRODUCTION
The objective of the market study is to determine the situation of the service in the
current market as well as to analyze the interrelation of the historical demand and supply to be
able to project their future values. Through the analysis of the demand and supply, the projected
market share can be determined so as to establish the capacity to be provided for the firm to
operate efficiently. This information shall be the basis of the operations of the business and the
I. Service Description
A. Name
Caf is usually small and informal establishment serving various
From the name itself, bookworm is a person who likes to read books and
for students and employees who want to study and read with a serene
environment. (www.merriam-webster.com)
B. Market Description
Bookworm Caf Ground shall specialize in giving their customers the
services that would satisfactorily meet their demands. Also, the business will
also open at night so students will have a comfortable place to study and finish
employees of BSU La Trinidad who wants and needs to take the service. They
Trinidad, Benguet. The location is accessible since BSU University is just across
the road. Students can visit anytime they want whether to study or to read and
the population that actually or shall avail of the services. The historical demand
NON- GRAN
TEACHING
YEA REGUL TOTA REGUL TEACHING TOTA D
CONTRACT
R AR L AR CONTRACTU L TOTA
UAL
AL L
2012 269 50 319 297 - 297 616
2013 289 40 329 298 3 301 630
2014 287 32 319 289 2 291 610
2015 292 2 294 294 2 296 590
TOTAL POPULATION
SUMMER 2,919
ST
1 SEMESTER 10,273
2ND SEMESTER 9,806
Total number of Enrollees 2015 22,998
Using the information above, the sample size was determined using the Slovins
e= margin of error
B. Methodology
A questionnaire was used as primary
n=tool for gathering
sample size data to be used in
questions.
C. Data Gathered
1. How often do you visit cafes?
Table 3-a. Percentage of Consumption of Service
150
130
110
90
70
50
DAILY WEEKLY MONTHLY OCCASIONALY
Table 3 shows the total number of respondents who often visit cafes. A great majority of
2. How important are the following factors when determining the caf you would
want to go to?
Bookworms Caf Ground |
140
120
100
80
60
40
20
0
Table 3-b shows the important factors in determining a caf where the respondents wish
to visit. 132 of the population want an affordable yet calm and quiet environment.
Table 3-c shows coffee as the preferred drink of respondents. It shows that only 8
450
400
350
300
250
200
150
100
50
0
Burgers and Sandwiches Snacks Others: (Pizza, Ice Cream)
Table 3-d shows the preferred food of respondents in a caf where burgers and
sandwiches as their first preference followed by pastries and others like pizza and ice cream as
Table 3-e shows how individuals like to study. Most respondents preferred to study alone
6. What kind of services you may need in our caf? (Check as many as preferred)
Bookworms Caf Ground |
450
400
350
300
250
200
150
100
50
0
Table 3-f shows individual needs in order for the business to have a knowledge of the
services they should offer to their customers. First important factor is books followed by the food
and beverages.
7. Would you avail of the services of a study caf if were to open one?
405
400
395
390
385
380
375
Yes No
Table 3-g shows the demand of our service and 384 of the population sample responded
yes.
8. How much are you willing to pay for a visit in our caf?
Bookworms Caf Ground |
450
400
350
300
250
200
150
100
50
0
200 150 100 0thers
Table 3-h shows the price preference of respondents in their visit. The price rate that they
A change in the prices similar or substitute services may shift the market share to the
newly introduced in the market. It certainly would help in increasing the demand for
services in the market. To offset increases in expenses, price of the service shall also
be increased.
V. Marketing Program
achieve marketing objectives which are strategic sales goals that fit the business strengths and
are a good way to stretch the business in its current situation. In order to build strong customer
relationships and maximize sales, the management needs to put every possible marketing tool to
work for the business. Marketing is a broad field, encompassing elements as diverse as
advertising, brand and logo design, sales calls, websites, brochures, packaging, shows,
conference and other events. But the variety and complexity of choices makes getting organized
TECHNICAL
Bookworms Caf Ground |
ASPECT
TECHNICAL ASPECT
INTRODUCTION
conducting the operations particularly the service process. It also encompasses the establishment
of location, facilities and personnel requirements for the commencement of the operation of the
Bookworms Caf Ground |
business. The personnel requirements are important to establish the capacity of the business for
The waste management would also be discussed as well as the physical lay-out of the
place of business. The utilities needed would also be included so as to help in the proper flow of
business.
NATURE
Bookworms Caf Ground is designed as a place where students can peacefully and
quietly study at the same time eat or drink. This is based on the concept of a simple caf plus a
library. Computers are present but not wifi and social media access are blocked from the
computer for the costumers will really focus on studying. There are tables for group studies and
cubicles for alone costumers. The caf is not only for study purposes but also for those who want
LOCATION SITE
The study caf shall be located at kilometer 6, Dangwa Square, La Trinidad, Benguet.
The space will be rented for Php 45,000 monthly. This is the most strategic location that the
proponents were able to come up with. It is strategic because it is near the center of La Trinidad
and it is also near the biggest university which is Benguet State University where students are
congested. This means that it is accessible and convenient enough for both students from the
SERVICE PROCESS
Proceed to the
counter.
Orders are
served.
Customers can take their time to stay in
the caf.
Table 4: Ingredients
Materials, equipments, supplies and ingredients needed for the business would be
would be from SM Baguio City. Other supplies that are not found in the said markets or maybe
found but are too expensive will be found from the public market.
UTILITIES
Bookworms Caf Ground |
availed from the local provider, Benguet Electric Cooperative which is to be paid monthly as the
bill comes.
Water will be availed from the La Trinidad Water District to be paid monthly which is
availed from the Philippine Long Distance Company (PLDT) to be paid monthly.
MAXIMUM CAPACITY
The capacity as based on the computation as presented below. The capacity is based on a
14-hour labor capacity allowed per day with three(3) staffs per shift. Two shifts are allowed per
14 hours
365 days
Maximum capacity in hours = no. of staffs ( 1 day
14 hours
365 days)
Maximum capacity I hours = 6
(
1 day
The normal capacity would be the basis of the percentage that would be satisfied by the
Wastes shall be disposed off according to the provincial garbage collection schedule. The
biodegradable and recyclable. The trash management of the business will be strict to be sure to
MANAGEMENT
ASPECT
Bookworms Caf Ground |
MANAGEMENT ASPECT
INTRODUCTION
The management aspect circumscribes the construction of the organization as well as its
composition. It also bounds the details for the personnel requirements and classification for hiring in the
management. The rules and regulations of the organization shall also be presented in detail. The staff
development program and the project schedule will also be discussed in this aspect.
The primary purpose for the Bookworms Cafe Ground is to provide for the need of the students
to have a friendly study caf that every student need. The company strives both to obtain new customers
and to preserve existing clients. For this project to start, necessary capital and labor requirements are to be
met. Providing the quality service aimed at requires skill on the part of the employees especially the direct
providers of the company. This will also require proper management on the part of the administration who
shall make sure that operation run with efficiency and effectiveness to maintain the market share in
demand.
Bookworms Cafe Ground shall be form as General Partnership where the partners shall contribute
money, property or industry to a common fund for the purpose of dividing the profits among themselves.
A partnership is suitable so to give a greater source of a capital than sole proprietorship and it is
less expensive and easier to form than a corporation. All partners shall contribute money bur one of the
duties and responsibilities, but in a partnership or small firm and not a corporation.The managing partner
Bookworms Caf Ground |
shall personally manage the regular operations of the business. Decisions shall be consulted with all the
The partners shall be composed of the researchers namely Rizalene Agustin, Jermiecyl Calatan,
Before the beginning of the business, the following must be fix first to follow with regulatory and
legal requirements:
TIN of partners
Business Permit
A. Mission-Vision Statements
VISION
Bookworms Cafe Ground as the leading study cafe provider to be trusted as the perfect study cafe
MISSION
Bookworms Caf Ground aimed to provide a quality study caf for students on a flexible basis.
We at Bookworms Caf Ground provide ourselves on having a highly trained, nurturing and a friendly
staffs that is willing and able to adapt the demands of our customers.
B. Core Values
We set high standards for ourselves and deliver on all of our promises with integrity.
We seek new and better approaches to current and emerging needs. We know we are most
Serving our valued customers is our highest priority. We see ourselves as partners of
students.
Bookworms Caf Ground |
V. Job Requirements
A. Organizational Structure
PARTNERS
Manager
Utility Clerk
1. PARTNERS
The main duty of partners is to contribute money and property as an investment to the
partnership. They are also responsible to constitute all the rules and regulations to be apply within the
organization.
2. ADMINISTRATIVE MANAGER
The administrative manager provides the leadership and responsible in administering the design
3. BOOKKEEPER
reviewing expense vouchers and determining payroll and maintaining various ledgers and records.
She/He shall also give clearance for the disbursement of funds from the cashier to specify the availability
of funds.
Qualifications:
Computer Literate
4. CASHIER
Has the duty to receive cash payments, issue receipts and count money at the beginning of shifts
to secure that amounts are correct. He/She is also responsible for cash advances and expenses for the
purchase of supplies.
Qualifications:
Computer Literate
Human Resource Officer provides the services for the recruitment and employment of staff.
Qualifications:
Computer Literate
Must have a degree of BSBA major in Human Resource and Development Management
Qualifications:
Computer Literate
7. UTILITY CLERK
The utility clerk duty is to maintain the cleanliness of the cafe, purchase of supplies and release of
Qualifications:
A. COMPANY POLICIES
with the standards set above. The standards shall be relative to the requirements of the job applied for.
2. Selection Process
a. Applicants must submit all the requirements needed in applying the desired position.
They shall be screened based on the resume then the selected applicants shall be contact by the Human
3. Termination
The enumerated below are the termination of any employee shall only be due to causes as
serious misconduct;
wilful disobedience;
representative;
The salary shall be given every fifteen (15) days. The salaries and wages shall be
computed in an hourly basis. The pay rate shall be based upon the prevailing rate in La
Trinidad, Benguet.
months for the company. For special holidays, employees are entitled to the holiday pay if
worked equivalent to 130% of the basic daily salary. Below is the list of the regular and
special holidays.
3. Holiday Pay
An employee shall be to holiday pay at dates specified by the law. The holiday pay shall
4. Leave
a. Vacation and Sick Leave
Every employee shall be given a service incentive leave of five (5) days of leave.
b. Maternity and Paternity Leave
A pregnant female employee, who has rendered service for at least six(6)months
for the last twelve (12) months, shall be granted a maternity leave two weeks prior the expected delivery.
Paternity allows married male employees to take 7-day leaves on account of their
wifes delivery.
SSS, PhilHealth, and Pag-Ibig Contributions share by the employer shall form
part of compensation provided that employee has served the company for t leat six months. The
1. Hours of work
Regular working days shall be from Monday to Friday. The regular working hours shall
be from 9:00 am to 11:00 pm. Working schedules shall be subject to changes upon the approval of the
Manager.
2. Time Keeping
A time card recorder shall be provided near the managers office in order to keep track
of the attendance and the record of the time-in and time-out of the employees
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3. Absences
A no work no way policy shall be strictly implemented.
4. Tardiness and Under Time
All employees are expected to report on time. If the employee is late, there will be an
automatic reduction of one (1) hour from his or her total regular worked hours for the day.
5. Dress code
The employees are required to wear their complete uniform upon entering the office.
6. Identification Card
Identification card shall be given to the employees which shall be worn every time they
7. Unethical Behaviors
Proper Investigation shall be made and when discovered guilty, the employee shall be
The employee shall be given a one hour (12:00-1:00) for their meal break. The employees
are also given a thirty minutes (afternoon: 3:00-3:30) for their snack break and an hour
It is important to show up employees to a unceasing learning that would further improve their
skills and knowledge about the job. Employees shall undergo seminars and trainings to gain more
knowledge and experience about the job. In this way, customer satisfaction wouldnt only increase but
2017 2018
Activities Fe Ma Ap Ma Jun Jul Au Sep Oc No De Ja Fe Ma Apr
b r r y e y g t t v c n b r
Project
Conceptualization
Feasibility Study
Procurement of
Funds
Processing of
Necessary Permits
Purchase of
Supplies,
Equipment,
Furniture and
Fixtures
Preparation of Shop
Promotional
Activities/Advertisin
g
Start of Operation
Bookworms Caf Ground |
SOCIO-ECONOMIC
ASPECT
Bookworms Caf Ground |
Socio-Economic Aspect
Introduction
The success of a business is not only measured by its profitability but also by how their
economic activities affect the society. This feasibility study aims to shape its future in unison
with the community, discusses in sufficient detail the responsibilities and relationship of the
The following are the social and economic benefits that Bookworms Caf Ground strives
to deliver:
A. Consumers
The company strives both to obtain new customers and to preserve existing clients. With
this principle, the company takes into consideration the following concerns:
The company shall assure that the product the customers will purchase is of
2. Product Safety
The company will make sure that the product will not, in any way, inflict harm to
the consumers.
3. Product Development
The company, though will provide the maximum quality of its product, shall not
stop in trying to improve or develop its product in order to keep pace with customers
4. Marketing Arrangements
Bookworms Caf Ground |
The company shall price its product reasonably, based on justifiable input
considerations. It shall not engage in hoarding and other price manipulating practices, in
5. Products Complaints
The company shall take into consideration consumers opinions, suggestions and
complaints, to fully understand the need and demand of consumers. It shall, therefore,
provide contact information such as telephone numbers, emails, and address through
B. Employees
The members of the organization are the greatest strength of a business. Employing the
right personnel to do the necessary jobs is one of the key to a prolific operation. Bookworms
Caf Ground, therefore, values its employees by going over the following considerations:
1. Recruitment Process
The company shall only base its hiring practices and policies to rational
qualification criteria and shall not consider national origin, race, skin color or gender
In agreement to the Labor Code of the Philippines (P.D. NO.422), the employees
The management would also withhold and provide the following; withholding tax
from compensation, SSS premium and loans (employees share), HDMF premium
Bookworms Caf Ground |
(employees share), Phil. health premium, thirteenth month pay, sick leave, night shift
differential, overtime pay, right to service incentive, right to holiday pay, maternity leave,
3. Working Conditions
The company shall ensure an ideal working environment for its employees. It will
ascertain clean surroundings, adequate lighting, space and ventilation so as to prevent any
harm or illness to happen to the employees. It will also store some medications or first aid
kit, in case the employees suffer any harm or illness. Employees shall also have an access
4. Job Security
The company values its employees for it has invested time, effort and resources to
train and cultivate skills that will be necessary for the job. The company also believes that
the experience developed during their service is irreplaceable. With this in mind, the
employees may rest assured that the company will do its best to show its appreciation for
5. Employer-Employee Relationship
employer and employees. In this situation, decisions are not only a product of the
6. Controversial Issues
Freedom of Association and Right to Collective Bargaining the company shall not
restrict its employees the right to form unions and shall not discriminate those who take
Disciplinary practices the company shall not exercise corporal punishment, physical
C. Community
1. Environment
The need for environmental protection forms an integral part of Cater Links
business philosophy. The fact that our activities, or those of our employees, may have an effect
a. Production:
To carry out our service using environmentally friendly materials and
equipment, which are energy efficient and produce minimal harmful waste
Next to ensuring that company is profitable, ensuring that it obeys all laws is the most
requirements as established by the government will be duly accomplished. The business can be
expected to fulfill its economic goals within the statutory requirements and legal frameworks.
SUMMARY
Bookworms Caf Ground |
The socio-economic aspect of the entity has shown a positive impact on the customers,
Furthermore, based on the social and economic benefits of the proposed business, as well
as the absence of social protest against the type of dealing, it could be concluded that the