Bens Asian Yums

(BAY)
Benjamin Mach
I. Executive Summary

Food Truck

Asian Street Food

Targeting low to middle class

II. Problems

1. No close casual Asian restaurants

2. Frozen food with harmful chemicals

3. No Authenticity
III. Target Market

Market Segmentation Trading Area & Location

Both genders Around schools

Teenagers ages 15-21 Common hangouts

Low to no income
IV. Unique Value Proposition

Food Truck

Quality Food

Authenticity
V. Solution

Have a food truck

More authentic, healthier food

VI. Channels

Selling through food truck

Advertise on food truck and social medias

Selling around common hangouts

Palma Plaza
SLHS
Downtown San Leandro
Bancroft Middle School
VII. Revenue Streams
Ingredients

Revenue Model
Ingredients shipped to home
Sell food on the way to locations
Home

Gross Profit Margin

(43,400 - 16,058)/43,400= 63%

Location
VIII. Cost Structure

Cost of Advertising
Truck Advertising
Social Medias
Facebook
Twitter
Distribution Cost
Food Truck
Human Resources Cost
 IX. Detailed Financials
Cost of Goods
3 Year Plan Income Sales Sales Net Sales Sold Gross Profit
Year 1 $43,400.00 $43,400.00 $16,058.00 $27,342.00
Year 2 $86,800.00 $86,800.00 $32,116.00 $54,684.00
Year 3 $130,200.00 $130,200.00 $48,174.00 $82,026.00

Salary &
Operating Payroll Start Up Total Net Profit Net Profit
Expenses Taxes Insurance Food Truck Gas Depreciation Utilities Cost Expenses Before Taxes Taxes After Taxes
$360.00 $2,508.00 $7,000.08 $15.60 $90.00 $90.00 $30,000.00 $41,053.68 -$13,711.68 $0.00 -$13,711.68
$720.00 $5,016.00 $14,000.16 $31.20 $180.00 $90.00 $30,000.00 $52,107.36 $2,576.64 $257.67 $2,318.97
$1,080.00 $7,524.00 $21,000.24 $46.80 $270.00 $90.00 $30,000.00 $63,161.04 $18,864.96 $1,886.50 $16,978.46
X. Key Metrics

Customer Satisfaction
Surveys
Conversation
Yelp
Profit
COGS
Better Prices
Better Quality
XI. Competitive Advantage

Food Truck

Cost-Effective

Teen targeting teens

XII. Conclusion

$30,000 start up

Simple but new

Innovative