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Decision needs of those who manage various sales and marketing functions.
Organisational setting
Figure 1 and Table 1 present the relationship between the OE/S process and its
organisaitonal enviornment. The figure shows the various information flows,
depicted as documents, generated or captured by the OE/S process. The
information flows are superimposed onto the organisational structures that are
related to the OE/S process and the multiple entities with which the OE/S process
interacts (customers, carriers, other business processes such as Billing/Accounts
Receivable/Cash Receipts [B/AR/CR] and general ledger).
Fig. 1. Information flowchart of OE/S process
Figure 1 and Table 1 reveal six information flows that function as vital
communications links among the various operations departments, business
processes, and external entities. Though the figure depicts these flows using a
document symbol, most of them can be implemented using electronic
communications and data stored in an enterprise database. The six information
flows shown in Figure 1 and Table 1 are explained further as below.