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A PROJECT REPORT

ON
SUMMER TRAINNING
ON
FINDING AND CREATING OPPORTUNITIES FOR
ELECTRIC BIKES

Submitted To: Submitted By:


Mr. RAJEEV SACHAR RITESH AGARWAL
MANAGING DIRECTOR PGDM (2009-11)
DOON SCOOTER INDIA, MSM, MEERUT
DEHRADUN

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TABLE OF CONTENTS

Acknowledgment---------------------------------------------------------------------1
Executive Summary----------------------------------------------------------------2-4
Introduction-------------------------------------------------------------------------5-6
Objective of the study----------------------------------------------------------------7
Research Methodology---------------------------------------------------------------7
Purpose of the Study------------------------------------------------------------------7
Population, sampling & sampling method-----------------------------------------8
Data collection, questionnaire, and Delimitation---------------------------------9
Company vision-----------------------------------------------------------------10-12
Profile of DSI------------------------------------------------------------------------13
What is e-bikes

Introduction ------------------------------------------------------------------14
Features of e-bikes-----------------------------------------------------------14
Components od e-bikes-----------------------------------------------------15
Sharing of experiences--------------------------------------------------16-19
Advantages of e-bikes---------------------------------------------------20-23

Manufactures of electric bikes-------------------------------------------------24-27


Analysis & Interpretation of the data-----------------------------------------28-46
Survey in Dehradun-----------------------------------------------------------------47
Limitation of the research----------------------------------------------------------48
Findings of the study----------------------------------------------------------------49
Suggestions & recommendation---------------------------------------------------50
Conclusion---------------------------------------------------------------------------51
Bibliography-------------------------------------------------------------------------52
Annexure----------------------------------------------------------------------------i-iii

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ACKNOWLEDGEMENT

This Project is an outcome of a great deal of dedication, hard work,


enthusiasm and commitment of an industrious team without which this
project could not be brought into book.

First and foremost, I offer my sincere gratitude to Mr. Ranjan Chawla


(Chairman, DSI, Chandighar), Mr. Manish Galhotra (MD, DSI,
Chandighar) Mr. Rajeev Sachar (MD, DSI, Dehradun), for their whole
hearted support, encouragement, and valuable input they provided me
throughout my training without which this work was not possible.

In all successful work a lot of people work behind the curtains whose
contributions cannot be neglected. Here I would like to express my
gratitude to all the officials and employees of Doon Scooter India group
(Dehradun Branch), my friends, all the Respondents and all other
concerned persons who directly or indirectly supported me in this work
and guided it towards its completion.

I would also like to extend my heartiest thanks to my parents who stood


beside me as a wall and protecting me from every problem and gave me all
the support by which I was able to complete this study.

Thanking You

Ritesh Agarwal
PGDM (2009-2011)
Master School Of Management
Meerut

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EXECUTIVE SUMMARY
Climate change poses a major challenge for India Increasing emissions in the transport sector is seen
by many as the most serious barrier to meeting our climate change obligations. This mentality must
change: future transport provision should be seen as the solution instead of the problem in reducing
emissions. Carbon emissions from the transport sector, at 268 thousand tons (2008) and Nitrogen di
oxide emissions from on-road transport, at 2.6 million ton (2008) are rising inexorably and are
forecast to reach 268 thousand tons and 3.5 million tons by 2015 respectively. Emissions reduction
policy in transport needs to be turned on its head; we need to think differently. By developing a
symbiotic relationship between smarter energy generation and passenger car transport, through
electric vehicles (EV) charged on the electricity grid, we can not only provide an exciting support for
the renewable energy industry, but also a more fuel efficient, cost effective and power efficient
national vehicles fleet that produces no carbon emissions at all. In addition to climate change impacts,
a continuing dependence on imported oil carries significant risks for security of energy supply.
Indias dependency on imported fuels is around 70% (2004), and will grow to 91.6% by the year
2020. This is particularly relevant to the transport sector, which is 99% dependent on fossil fuels.1 It
may sound unrealistic to some, but the long-term ambition should be to reduce transport fossil fuel
imports to zero by developing an entirely new way of powering cars and heavier vehicles. Why spend
some 1 billion each year abroad to purchase fossil fuel for passenger cars (and 2.55 billion for
transport overall) when we can develop our own fuel sources here at home and develop an industry
around that fuel provision? However, its clear that in addition to smarter and more energy efficient
use of existing transport infrastructure, there is an urgent need to be radical about changing entirely
the types of vehicles and how they are powered. As has been recognized in many other countries,2
the biggest potential reductions in emissions from transport will be realized as a result of new
technology, including the wide deployment of EVs in the medium to long-term. The case for EVs is
compelling. Industry consensus is that Battery EVs (BEVs) will deliver better results in terms of
climate change impacts than Hybrid EVs. The employment potential resulting from the more
widespread use of EVs is also an important secondary factor. It is important we act now to put a
strategic roadmap in place to encourage the rapid deployment of BEVs in India. This shift to BEVs is
going to happen across the world with or without early adoption in India. However, there is an
opportunity for India to be an early mover, to develop an infrastructure that will allow our country to
benefit from being an incubator for the global EV revolution and enjoy all the research and
development opportunities that comes with that ambition. We can achieve not only immediate carbon
savings in the short-term, but also send clear market signals that India intends to be a world leader in
the technology and application behind the shift away from fossil fuel driven engines towards BEVs.
This can be an exciting new industry employing scientists, environmentalists, marketing and sales
people, engineers, mechanics, IT and software developers and so many more as part of the new green
economy. It is recognized that the government is already engaged and has announced a number of
initiatives to promote the uptake of EVs and has produced a number of informative reports in this
area and is planning to finance a number of demonstration projects.
1. Department of Transport, 2020 Vision Sustainable Travel and Transport: Public Consultation Document, February 2008.
2. See for example, UK Department of Trade and Industry: Meeting the Energy Challenge. A White Paper on Energy, May 2007.

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The signing by the Minister for Communications, Marine and Natural Resources and the ESB of a
Memorandum of Understanding with car manufacturer Renault-Nissan is another notable milestone.3
Nevertheless, the Committee believes that much more ambitious targets need to be set within a
shorter time frame than is currently envisaged; the EV project can and should be advanced in a more
dynamic manner. In this context, the future development of a national EV project should not be
limited to any single supplier of EVs, electricity, and supporting infrastructure. Competition must
prevail. The growing availability of EVs will not only boost the car manufacturing industry, but will
accelerate innovation and R&D activity in developing new car technologies. It is both feasible and
realistic and must be an essential element of Indias National Climate Change Strategy, post-2012 -
to set and meet a target whereby all new cars on sale by 2020 would be powered by electric engines,
with at least 350,000 EVs in use by 2020. Allowing for an average replacement rate of 8.4% per
annum, by 2030, all private cars in India should be BEVs. The Government should immediately
prioritize the setup of an independent EV Task Force, including private sector experts with a full-time
international expert appointed to drive the project. He/she should be assisted by a four to five person
full-time support group of expert advisors. This group should engage with the main players - motor
manufacturers, battery producers and energy experts - at global level to put a roadmap in place, with a
view to promoting India as a R&D Centre and testing ground for emerging BEV technologies. The
mandate of the Task Force should also include an assessment, based on international best practice, of
the most efficient tax and incentive package that may be required to accelerate the rapid deployment
of BEV technologies on the India. Specifically, the issue of granting one or more companies the
option of providing the supporting infrastructure needs to be addressed. The Government is urged to
position India as a leader in terms of facilitating rapid deployment of BEVs. To do this it is necessary
to work with multiple partners and to set a target that all private combustion vehicles will be EVs by
2030. Such a signal will seek to convince the motor industry and investors of the seriousness of our
intent. India has the potential to become a global Centre of Excellence for EV development if the
correct strategy is adopted.

3. Press release, Minister for Communications, Marine and Natural Resources, 3 April 2009.

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INTRODUCTION
Purpose and need of electric-bike
Economic conditions around the world have been very encouraging. Global growth which as
4.8% in 2005, 4.9% in 2006 and still below 5% in 2009 and is expected to hover around this
level in the current year also. While the Chinese economy is growing at around 10% without
any signs of slow down, the Indian economy is also continuing to grow at more than 8%. In
the coming years, I am expecting that the Indian economy will be booming owing to the
heavy demand on infrastructure. Energy sector is growing by leaps and bounds as it is
receiving the highest attention of both the State Governments and Central Government.

India has moved from an agrarian economy to a manufacturing economy. The


manufacturing sector now contributes around one-fourth of the total GDP and the industrial
output has now crossed USD 65 Billion in value.

Global steel production is continuing its growth and the production in 2006 crossed 1.2
billion ton mark. In spite of some control measures adopted by Chinese Government the
crude steel registered an impressive growth and has crossed 450 million tons. India is also
witnessing a huge growth in steel production and it is expected that steel industry will
continue to grow by more than 12% per annum.

Sustainable economic growth of India as well as rest of the world will depend on effective
energy planning. Nearly 40% of the worlds energy comes from petroleum. Natural gas
contributes to another 20% and these two natural resources account for 60% of the worlds
energy. The growth in consumption of oil and natural gas in the past has been such
that the consumption has been doubling every 15 years. This trend is likely to continue and
will lead to complete depletion of natural resources in next 30 years.

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It is significant to note that more than 20% of the worlds total primary energy is consumed
in transportation. There are more than 410 million cars currently in the world and in another
20 years the automobile population will reach one billion marks. It is also significant to note
that after 1970 the new oil discoveries have been very few and any new discoveries will not
make any significant contribution to the worlds energy pool.

Transportation sector which consumes a large share of energy resource of the country also
contributes significantly towards pollution. We at Electrotherm have made it our mission to
provide vehicles which are emission free, which do not use petroleum products and which
are inexpensive to acquire and operate. Our launch of battery operated Zoom Bikes has been
highly successful and Electrotherm is now developing several new vehicles for the Indian
market. Electrotherm will continue to provide leadership in this segment by delivering
innovative, cost effective, practical and environmental friendly electric vehicles.

Economic and environmental forces are frequently pitted against each other and many a
times the financial cost of environmental friendly technologies and goods is so high that one
has to strike a balance or look for Government subsidies. Our Electric Vehicles are unique in
this aspect as they are not only economical but also environment friendly.

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OBJECTIVE OF STUDY
The objectives set for the study are

To find out the awareness of consumer about the electric bike in Dehradun city.

To find out the reason why consumer refers to electric bike.

To find out the new opportunity (new dealership) in Dehradun city.

What are the post purchase experiences of electric bike consumer.

RESEARCH METHODOLOGY
The success of any event heavily depends upon the way chosen for its execution. This
includes ensures of some basic question to the specific focus on constraints as well. In other
words they can call the methodology as the backbone of any research. It also includes
research or study method. Thus when they talk of methodology they not only talk of
methodology they not talk of methods but also consider the logic behind the methods they
use in the context of their study objective and explain way use are using them so that study
results are capable of being evaluated logically.

PURPOSE OF THE STUDY:

The purpose of the study is to know the perception of buyer and user towards Electric-bike in
Dehradun city.

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POPULATION:

Population refers to the total of items about which information is desire. The attributes that
are the object of study are referred to as characteristics and the units possessing them are
called as elementary units. The aggregate of such units is generally described as population.
Thus, all the units in any field of inquiry constitute universe and all elementary units
constitute population.

The population can be finite and in finite the population is said to be finite if it is consist of a
fixed number of elements so that it is possible to enumerate it in its totality. An infinite
population is which it is theoretically impossible to observe all the elements. The population
is specific group of people, firms, conditions, activities etc. which forms the pivotal of
research for developing and using a sample, it become primary duty of a researcher to define
the population from which to draw the sample.

Population To achieve the objective the city of Dehradun was selected.

SAMPLE:
The sample is the representative unit of population. The researcher (We) has taken the
consumer as sample for this research. Since, in this research the researcher has collected the
sample according to his own convenience. So the sample is stratified proportionate sample
and the sample size of the research is 30.

This refers to number of items to be selected from the universe to constitute a sample. The
size of the sample should neither be excessively large, nor too small. It should be optimum.
An optimum sample size is one, which fulfills the requirement of efficiency,
representativeness, reliability, and flexibility.

SAMPLING METHOD

In this research the stratified proportionate Sampling Method has been used. In this method
the population is divided into several sub-populations that are individually more homogenous
than the total population (the different sub population are called strata) and then we select
items from each stratum to constitute a sample. In other words, under this sampling the
organizers of the inquiry purposively choose the particulars unit of the universe for

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constituting a sample on the basis that the small mass that they so select out of a huge one
will be typical or representative of the whole.

DATA COLLECTION:
The task of data collection begins after a research problem has defined. Researcher should
keep in mind two types of data, primary data and secondary data. The primary data are those,
which are collected afresh and for the first time, and thus happen to be original in character.
The secondary data, on the other hand, are those which have already been collected by
someone else and which have already been passed through the statistical process.

QUESTIONNAIRE:
The term questionnaire refers to a self-administered process whereby the respondent
himself/herself reads the questions and records his/her answers without assistance of an
interviewer. Although the instrument is essentially question asking and data gathering tool. A
questionnaire is more structured and standardized. The questionnaire consists of a number of
questions printed or typed in a definite order on a form or a set of forms. This method of data
collection is quite popular in case of big enquiries.

Delimitation:
There is some specific delimitation in the study they are:-

1. The generalization of data is subjective to the population of Dehradun city.

2. The generalization of finding is subject to the accuracy of data provided by the respondents.

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COMPANYS VISION OF ELECTRIC-BIKE.
Companys vision

Vision:
A world class engineering major, catering to manufacturing and metallurgical sector along
with leadership in electric vehicles.

Core Values:
Business ethics
Customer Focus
Professional pride
Mutual Respect
Speed and innovation
Excellence in manufacturing
Total quality

Corporate Mission:
Develop and provide reliable metallurgical equipment, products and services at competitive
prices, integrating best manufacturing practices and providing innovative and eco friendly
technologies and products for the benefit of the society.

CORPORATE OBJECTIVES:

Business Portfolio Growth:


To further consolidate Electrotherm position as a leading supplier of metallurgical
equipment in national and international market.
To grow its engineering capabilities by providing turnkey solutions to the customers and
implement projects from concept to full commercialization.
To diversify across the electric vehicle business to become a leading player in battery
operated vehicles in the country.
To establish a strong product and services brand in the domestic and international market.

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CUSTOMER FOCUS:

To develop a special relationship with customers to ensure not only customer delight but
customer success.
To expand the relationship with existing customers by offering additional services in
engineering, energy conservation strategies, environment protection technologies and best
operating practices.
To expand the customer base by providing them with newer products.
To use customer feedback for design improvement and new product development.

DYNAMIC CORPORATION:

To develop an agile and effective organization which adopt and adapt to the changes in
business environment by continuously assessing the opportunities and encasing them and
evaluating the threats to mitigate them
To develop a learning organization having technology based competitive edge in current
businesses and future initiatives.

PERFORMANCE:

To continuously improve the performance with emphasis on cycle time reduction and cost
control in order to sustain long term competitiveness.
To improve on project execution time and cost to ensure long term viability.
To operate and maintain the manufacturing facilities at par with the best-run engineering
and metallurgical companies in the world with respect to productivity, equipment
availability, operational reliability and product quality.
To achieve quality by embedding the best practices in all systems and processes.

HUMAN RESOURCE DEVELOPMENT:

To enhance commitment of employees by rewarding and recognizing superior


performance.
To imbibe a culture of team building, innovation, empowerment and openness in order to
align all individuals towards the companys goals.
To build and sustain a learning organization of competent world class engineers and
professionals.

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ENVIRONMENT PROTECTION:

To contribute to reduction in global warming and pollution by encouraging and developing


environmental friendly technologies and products.
To become a lead player in developing electric and hybrid electric vehicles which not only
lead to cleaner cities but also will reduce consumption of liquid fuel which is largely
imported by the country.

RESEARCH & DEVELOPMENT:

To continue efforts in developing cost effective, reliable and efficient technologies for
Indian and overseas customers.
To pass on the benefit of Research & Development to the customers.
To carry out research in development of alternate fuels and technologies

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PROFILE OF DOON SCOOTER INDIA, MANUFACTURERS OF
ELECTRIC BIKE

BOARD OF DIRECTORS

Mr. Ranjan Chawla : Chairman

Mr. Rajeev Sachar : Managing Director

Mr. Manish Galhotra : Managing Director

Mr. Paritosh : Factory Manager

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WHAT IS ELECTRIC-BIKE?
An Electric Bike or Scooter is a battery operated vehicle that is very economical with low
maintenance cost and zero pollution. Electric two wheelers use the electrical technology of
rechargeable battery that converts the electrical energy into mechanical energy. The battery
of an EV can be charged easily using a power connection. ZOOM-BYKE runs on Battery
and is the most economical two-wheeler in the world. Cheapest to buy, cheapest to run and
cheapest to maintain!

FEATURES OF ELECTRIC BIKES AND SCOOTERS


Electric bikes or scooters, light in weight, trendy, efficient and eco-friendly, are becoming
potent alternative to the conventional two-wheelers and the Electric two-wheeler industry in
India is developing at rapid speed.

Have a look at the unavoidable advantages of Electric Bikes and Scooters:-

License and registration is not required for E Bikes and Scooters.


Electric two wheelers run on re-chargeable battery and uses electricity as fuel in place of
conventional Petrol/Diesel.
E Bikes and Scooters can beat the rising prices of Petrol/Diesel.
Simple design, light weight and economical Electric vehicles are very low in running and
maintenance cost.
With the ease of handling, Electric two wheelers saves the commuting time in congested
roads specially in urban areas.
Electric vehicles are more efficient in terms of generating usable energy from their electric
engine's battery in comparison to the regular fuel conversion. In this way E Bikes and
Scooters are innovative and efficient mode of personal transport.
Electric bikes or scooters use electricity therefore no emission of harmful gases like
Carbon dioxide (CO2) or Nitrogen dioxide (NO2).

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MAJOR COMPONENTS OF AN ELECTRIC BIKE OR SCOOTER

ELECTRIC HUB MOTOR to drive the rear wheel directly and there are two types of
Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor having two basic parts
namely Permanent Magnet Stator and Wound Rotor.

ELECTRONIC MOTOR CONTROLLER is the central controlling unit of any Electric


two wheelers provides electric power to the motor based on inputs from the accelerator.

ELECTRONIC ACCELERATOR sends electronic signals to the Electronic Motor


Controller to maneuver the bike or scooter.

BATTERY PACK is like the fuel tank of E-Bike or Scooter. There are different kinds of
batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH), Lithium, etc. that are used for
supplying energy.

BATTERY CHARGER is used to charge the battery pack of E Bikes or Scooters, just like a
mobile phone or a laptop. Some battery chargers are in-built and some are separate that
carried always on the move. The charger converts an AC supply to DC to store power in the
battery and it can be used with any normal domestic AC plug point. This makes charging of
battery pack easy and convenient.

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SELF EXPERIANCE
I have extensively tested models and I am very happy with it and highly satisfied. I have
driven it double seat (120 kg), and it climbed a 20 degree slope double seat. On the steep
slope, the speed dropped to FIVE-TEN km per hour, but ZOOM climbed the full slope on its
own. For a ZOOM bike that costs less than the cheapest petrol scooter, having Self-start,
almost zero maintenance cost and almost zero running cost, and totally zero fear, this
performance is FANTASTIC. The top model of ZOOM costing 29,500/(excluding tax)- is
the best and most socially acceptable model. It has some lockable space under the seat to
keep your stuff. It is very comfortable. People wont even know that it is an E-bike/ZOOM-
BYKE. There is no self-start button. Just insert the key and turn it, and twist the accelerator.
The bike will move absolutely silently. You won't even know. We have upgrade our previous
versions and finally have currently most popular/running model.

Up
co
mi
ng
mo
Current model del

A charger is given free with each bike. I put it on charging every night and by morning it is
fully charged and I ride whole day without any problem. Electricity required for charging is
ONE UNIT, which costs less than Rs.3.50, for full SIX to EIGHT hour charge, which is
almost like free of cost.

In one full charge I have actually covered over 80 km on ZOOM bikes. If you want to
calculate cost of charging, then it comes to less than FIVE paisa per km (Rs.3.50 divided by
80 km), which is much cheaper than any petrol driven motorcycle. Even if your petrol
motorcycle is giving 80 km per liter of petrol which costs Rs.55/- per liter, your running cost
comes to almost 70 paisa per km. Thus ZOOM bikes running cost is FOURTEEN TIMES
CHEAPER than the cheapest petrol motorcycle. ZOOM bikes is much cheaper than even bus
fare.

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A Smart charger of ZOOM viva Shock observer of ZOOM viva

Petrol driven motorcycles and scooters need regular change of engine oil every 2000 km,
which costs @ Rs.200/-. In ZOOM bikes, there is no such cost, which is further money
saved. The petrol bikes also need regular maintenance like servicing, chain-sprocket
lubrication, spark plug cleaning and replacement, carburetor cleaning and many other things
which cost money. ZOOM Bikes need no such maintenance because there is nothing to be
serviced, there is no chain-sprocket, no spark plug, no carburetor, nothing!
Apart from wheels and motor the only moving part in ZOOM bikes is the electric motor,
which is completely encased in metal and is located inside the rear hub.
ZOOM bikes is completely suitable for males and females. Single battery which is 41 cm
tall, 17cm wide and 11 cm thick. It is locked under the seat of bike (there is a key to open this
lock), and can be unlocked and carried into the house for charging. Its weight is 40
kg(approx.). The battery can be unlocked & removed from the bike by lifting the rider seat.
Top speed is 25 km per hour, and can run 70-80 km before charging is required. Battery
voltage is 48 Volts, and battery life is 35,500/- km.

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Zoom bikes motor and wheels

Charging the battery is very simple. The charger has two wires coming out of it. At the end
of one wire is two-pin plug which fits into any electric wall socket in your house. At the end
of the other wire is a suitable plug which fits into the socket of the ZOOM bikes. On the
charger is a small indicator light. While the battery is being charged this light is red. When
the charge is complete, this light turns green. When light goes green, just disconnect the
charger wires from both ends and keep the charger at home and start riding the ZOOM bikes.

The day I began my testing of the ZOOM model of DSI( Doon scooter India)-BYKE was
great. I got stopped by a Cop for driving in the cycle lane. There is a lane reserved
exclusively for cyclists, and marked by a few inches high divider. Many motorcycles were
going in that lane, which is illegal. I also went on ZOOM-bike. Policeman was catching
motorcyclists for going in bicycle lane. He was confiscating their Licenses. I also was
stopped. He asked for my License. I said I dont have License. Then he asked for P.U.C. I
said I dont have PUC. Then he asked for Regional Certificate. I said I dont have. He then
took out his official receipt book for collecting FINE, and asked me vehicle number. I said I
dont have number. He said Eh? How can that be? And walked behind the ZOOM bikes
and read the number, GO GREEN E-bike (written on the number plate). What nonsense
he shouted, Come to inspector. So he took me to inspector and explained, This man has
no License, no PUC, no Registration Certificate, and on number plate he has written GO
GREEN E-bike see, policeman pointed at my ZOOM E-bikes. Inspector looked at my
ZOOM E-bike and told policeman, Let him go.

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Policeman was shocked and asked inspector, Why should we let him go? Inspector replied,
Because it is ZOOM e-bikes. It does not need anything.

It does not need even petrol. Then inspector turned to me and said, can you please explain
about the bike to my man and educate him while I collect FINE from the motorcyclists for
doing exactly what you did. I was very happy. This is the biggest advantage. But even bigger
advantage than this is that I never have to go to petrol pump. I dont use petrol. Not even
diesel or kerosene.

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BASIC FEATURES OF ELECTRIC BIKE.

Advantage of
ELECTRIC
bike
Ten good reasons from A to B magazine...

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1. Hill Climbing

That may sound obvious, but it's the primary advantage. A good electric bike effectively
flattens hills, increasing your average speed and eliminating the 'groan' factor when a
gradient comes into view. Provided you supply a reasonable amount of effort, you can expect
to climb hills of 1 in 10 (10%) on an electric bike with ease, and clear a maximum gradient of
1 in 7 (14%), or much more. In hilly country, the effect is nothing short of miraculous.

2. Safety

It sounds unlikely, doesn't it? Person who drives e- bikes of Zoom viva feel more secure than
any other convention bike. It have maximum speed of 25 km/h which makes it more secure
and safer not only this weight of this bike is also lower that makes it easily ride able. The
general principle applies to road junctions - the faster your acceleration, the sooner you can
get in the trouble.

3. Running Costs

Purchase cost is a little more than a conventional bike, mechanical wear and tear is about the
same, and electricity is so cheap as to be largely irrelevant, but there is an extra expense in
terms of battery depreciation. Running cost of electric bike is near to 5 paisa per km which is
very less against the petrol bike cost more than 70 paisa/km, an electric bike can save a great
deal of money.

4. Personal Fitness

Surely a conventional bike will keep you fitter? That, of course, depends how much - if at all
- you use it. As we mention before that is e-bike is most suitable for children, girls, and
senior citizen. In today scenario children bear extra pressure of their studies like after the
school they also have to go for tuitions so they have to carry bike which make the child week
but with the use of e-bikes child become physically fit and they give much attention on their
studies. Likewise girls also do their market work with less fatigue last but not least senior
citizens who are not able to cover much of the distance on their own they can also do this
with the use of e-bikes.

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5. No Sweat!

Sweat may not be a serious issue when you're out for a leisure ride, but it's more important if
you're cycling to work. Although some employers are rather grudgingly providing showers
and other facilities for cyclists, the great majority have no intention of doing so. An electric
bike eliminates the problem at source. Oddly enough, you won't sweat on an electric bike.

6. Clean & Green

Electric bikes obviously consume energy, where a conventional bikes does not (provided we
ignore the environmental cost of growing and processing food - see below). However, the
amount of energy used is very small compared to a moped, motorcycle or car. Besides fuel,
the only consumables are the batteries, and these can normally be recycled when life-expired.
As for energy use, electric bikes typically consume fuel at an average rate of 100 to 150 watts
of electrical energy, against 15,000 or so for a car (admittedly travelling faster, out of town at
least). In terms of fuel consumption, an electric bike achieves about 800-2,000mpg (280 -
700 km/litre). No other commercially available vehicle can match figures of this kind.
If it's hard to place these numbers in your own lifestyle, think of a 100 watt electric light bulb
burning for an evening - that's enough energy to propel an electrically-assisted bike for 20 to
40 miles...

7. Genuinely Sustainable

There's a lot of nonsense talked about sustainability in transport, but an electric bicycle can
be made genuinely sustainable. Purchase electricity from a 'green' supplier, or generate your
own with a roof-mounted windmill or solar panel array, and the vehicles' fossil fuel
consumption will be zero.

8. Faster Travel

In theory a car can average a high speed, but in practise speed often falls below 10mph in
cities. The problem is congestion - motorcycles get around this to some extent, but they're
still confined to the road network. An electric bike can maintain a higher average speed than
a bicycle but take advantage of the same network of cycle facilities, giving access to routes
that cars and motorcycles cannot reach. The result is often a faster door-to-door journey time
than any other mode. And by taking advantage of the uncongested cycle network, but
eliminating hills and headwinds, electric bikes are often the most consistent mode of travel.

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9. High Resale Value

Electric bikes are new technology, and these are early days, but the evidence points to a
much better resale value than a conventional bike. True, a typical electric bike costs more to
buy, at Rs25000-Rs40,000, but it seems you'll get most of that back if you sell the machine
on.

10. Motorized, but no Red Tape!

You know how it is... insurance costs rising year on year. Electric bikes are treated just like
ordinary bicycles for legislative purposes, so there's absolutely no registration or legislation
to worry about. You are of course free to insure the machine if you wish, but there's no
compulsion to do anything but enjoy yourself!.

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MANUFACTURES OF ELECTRIC BIKE AND THEIR PRODUCTS?

Electric Scooter

Model: ZOOM
Manufacturer: Doon Scooter INDIA
Price: 29,500

Upcoming Model: ZOOM


Manufacturer: Doon Scooter INDIA
Price: 29,500

Model: YO Speed
Manufacturer: Electrotherm
Price: 36,650

Model: TVS Teenz Electric


Manufacturer: TVS

Model: myEbike Sporty


Manufacturer: Paradise Electro Auto

26
Model: Xite K100LA
Manufacturer: Xite
Price: 26,500

Model: Xite K101LA


Manufacturer: Xite
Price: 29,500

Model: Xite K103LA


Manufacturer: Xite
Price: 30,500

Model: Xite K102LA


Manufacturer: Xite
Price: 30,500

Model: Avon e-lite 016 EB


Manufacturer: Avon

Model: Avon e-bike VX


Manufacturer: Avon

Model: Atlas Angel


Manufacturer: Atlas

Model: Atlas Classic


Manufacturer: Atlas

27
Model: Hero Velociti
Manufacturer: Hero Electric, Ultra Motors

Model: CityByke City Ride


Manufacturer: CityByke

Model: e-Coupe
Manufacturer: Youth Bikes
Price: 30,000

Model: e-Trendy
Manufacturer: Youth Bikes
Price: 30,000

Model: Vijaya Glide-25


Manufacturer: Vijaya Value Electric

Model: Accura Scooter


Manufacturer: Accura Bikes

Model: YASH Pretty


Manufacturer: CYNOSURE Enterprises Ltd.

Model: YASH Acute


Manufacturer: CYNOSURE Enterprises Ltd.

28
Model: YASH Docile
Manufacturer: CYNOSURE Enterprises Ltd.

Model: KEV Hai Bike


Manufacturer: Kailash

Model: Hero Advanta


Manufacturer: Hero Electric, Hero Ultra

Model: Hero Extra


Manufacturer: Hero Electric, Ultra Motors

Model: Hero Maxi


Manufacturer: Hero Electric, Ultra Motors

Model: YO Spin
Manufacturer: Electrotherm
Price: 20,749

Model: Petra Envo


Manufacturer: Petra

Model: EKO COSMIC - I


Manufacturer: Eko Vehicles

29
ANALYSIS AND INTERPRETATION OF DATA

Analysis is an attempt to organize and summaries data in order to increase result,


usefulness in such a manner that enables to relate critical points with the objectives of
study. The data after collection has to be processed an analyzed in accordance with the out
line laid down for the purpose at the time of developing the research plan. Technically
speaking, analyzing implies editing, coding, classification and tabulation of collected data
so that they are amenable to analysis. The terms analysis refers to the computation of
certain measures along with searching for pattern of relationship that exists among data
groups.

Interpretation refers to task of drawing inferences from the collected facts after an
analytical and/or experimental study. In fact, it is a search for broader meaning of research
finding the task of interpretation has to measure aspects that is (i) the effort to establish
continuity in research though linking the results of a given steady with those of another and
(ii) the establishment of some explanatory concepts.

Interpretation is concerned with relationships within the collected data, partially over
lapping analysis. Interpretation also extends beyond the data of the study to include the
result of other research, theory, and hypotheses. Thus, interpretation is the device though
which factors that seem to explain what has been observed by researcher in the course of
study can be better understood and it also provides a theoretical conception, which can
serve as a guide for further researches.

Interpretation is essential for the simple reason that the usefulness and utility of research
finding lie in proper interpretation. Interpretation leads to the establishment of explanatory
concepts that can serve as a guide for further research studies; it opens new avenues of
intellectual adventure and stimulates the quest for more knowledge.

30
AGE PROFILE

Age-group Respondents Percentage (%)


Less than 25 years 24 80%
25 30 years 6 20%
30 35 years 0 0
35 40 years 0 0
40 years and above 0 0
Total 30 100%

Age Profile

25
24 Less than 25 years

20
25 30 years
15

10 30 35 years
6
5
0 0 0 35 40 years
0
1
40 years and
respondent
above

Interpretation From the above table it is found that majority of respondents (80%)
are under the age group of less than 25 years.

31
GENDER

Gender Respondents Percentage (%)


Male 8 26.67%
Female 22 73.33%
Total 30 100%

gender

27%

Male
Female

73%

Interpretation From the above table it is found that majority of respondents (73.33%) are
female.

32
OCCUPATION

Occupation Respondents Percentage (%)


Govt. employee 3 10%
Private employed 8 26.66%
Self-employed 2 6.66%
Other 17 56.66%
Total 30 100%

occupation

20 17
15
Govt. employee
10 8
Private employed
5 3 2
Self-employed
0
1 Other
respondent

Interpretation It is found from the above table that majority of the respondents (56.66%)
are others (such as studentetc).

33
INCOME PROFILE

Income (monthly) Respondents Percentage (%)


Below Rs.10,000 10 43.33%
Rs.10,001 Rs.20,000 14 40%
Rs.20,001 Rs.30,000 5 13.33%
Rs.31,000 above 1 3.33%
Total 30 100%

Income profile

15 14
Below Rs.10,000
10
10
Rs.10,001
5 Rs.20,000
5
1 Rs.20,001
0 Rs.30,000
1 Rs.31,000 above
respondent

Interpretation It is found that majority of the respondents (43.33%) falls under the income
group of below-Rs.10,000 .

34
SIZE OF FAMILY

Size of Family Respondents Percentage (%)


Below-4 10 33.33%
5-8 20 66.67%
9-12 0 0%
12-above 0 0%
Total 30 100%

Size of family
20
20
15 10 Below-4
10
5-8.
5 0 0 9-12.
0
1 12-above
respondent

Interpretation It is found from the above table that majority of the respondents (66.67%)
belongs to 5-8 family size.

35
HOW MANY MEMBER ELIGIBLE TO RIDE TWO WHEELER OF
FAMILY

Member Respondents Percentage (%)


Below-2 10 33.33%
3-5 19 63.33%
5-7 1 3.33%
7-above 0 0
Total 30 100%

family member who is eligeble to ride


bike

19
20
10 Below-2
10
1 3-5.
0
0 5-7.
1
7-above
respondent

Interpretation It is found from the above table that majority of the respondents (63.33%)
belongs to 3-5 family member are eligible to ride two wheeler bike.

36
IMPORTANT FEATURE WOULD YOU LOOK FOR WHILE
PURCHASING A TWO WHEELER

Features Respondents Percentage (%)


Appearance and weight 2 6.66%
Speed and handling 0 0%
Cost and Mileage 25 83.33%
Others 3 10%
Total 30 100%

25
25
Appearance and
20 weight
15 Speed and handling
10
5 2 3 Cost and Mileage
0
0
1 Others
respondent

Interpretation It is found from the above table that majority of the respondents (83.33%)
are consider cost and mileage.

37
PRICE RANGE OF TWO-WHEELER BIKE

Price range Respondents Percentage (%)


20000-30000 5 16.66%
30001-40000 14 46.66%
40001-50000 10 33.33%
50001-above 1 3.33
Total 30 100%

Price range would you prefer while purchasing a to wheeler

14
14

12 10
10
20000-30000
8
5 30001-40000
6
40001-50000
4 50001-above
1
2

0
1
Respondent

INTERPRETATION IT IS FOUND FROM THE ABOVE TABLE THAT MAJORITY


OF THE RESPONDENTS (46.66%) PREFER 30001-40000 PRICE RANGE WHILE
PURCHASING A TWO WHEELER

38
AWARE ABOUT ELECTRIC BIKE

Aware Respondents Percentage (%)


Yes 29 96.66%
No 1 3.33%
Total 30 100%

Percentage of awarness of electric bike

No
3%

Yes
No

Yes
97%

Interpretation - It is found from the above table that majority of respondents (97%) in
Raipur city are aware of Electric Bikes

39
SOURCES OF INFORMATION ABOUT ELECTRIC-BIKE

Sources Respondents Percentage (%)


Newspapers 5 16.66%
TV commercials 12 40%
Relatives /Friends 12 40%
Any Others 1 3.33%
Total 30 100%

Sources of information about E-bike


Newspapers
12 12
12
10 TV commercials
8
5
6
4 Relatives /Friends
1
2
0
1 Any Others
Respondent

Interpretation - From the above table it is found that majority of respondents (40%)
consider TV commercials and Relatives/Friends is a main source of information.

40
ADVERTISING INFLUENCE YOUR BUYING DECISION

Buyer decision Respondents Percentage (%)


Strongly agree 3 10%
Agree 17 56.66%
Undecided 9 30%
Disagree 1 3.33%
Strongly disagree 0 0%
Total 30 100%

Chart of buyer who is influences with ad Strongly


agree
17
18 agree
16
14
12
9 undecided
10
8
6
3
4 disagree
1
2 0
0
1
Strongly
Respondent disagree

Interpretation - It is found from the above table that majority of respondents (56.66%) are
agree to influenced by the while seeing advertising .

41
SEEN THE AD OF E-BIKE

Seen Respondents Percentage (%)


Yes 24 80.00%
No 06 20.00%
Total 30 100%

Percentage of Person who is seen the ad of E-bike

20% Yes

No

80%

Interpretation - From the above table it is found that majority of respondents (80%) in
Raipur city are aware that electric bike by seen the ad of e-bike

42
BASIC FEATURES OF ELECTRIC-BIKE, YOU ARE AWARE OF

Features Respondents Percentage (%)


Low weight 5 16.66%
Low running cost 19 63.33%
Registration not required 1 3.33%
Others 5 16.66%
Total 30 100%

Awarness of basic feature of E-bike

19
20 Low weight
15
Low running cost
10
5 5
5 1 Registration not
required
0
1 Others
Respondent

Interpretation - It is found from the above table that majority of respondents (63.33%) are
aware the low running cost of electric bike.

43
HOW WOULD YOU RATE OF THE ELECTRIC BIKE IN COMPARISON TO
CONVENTIONAL BIKE

Rate Respondents Percentage (%)


0 0 0%
10 2 6.66%
20 2 6.66%
30 1 3.33%
40 6 20%
50 4 13.33%
60 6 20%
70 7 23.33%
80 2 6.66%
90 0 0%
100 0 0%
Total 30 100%

Rate of E-bike comparison to conventional bike


120

100 0, 100
0, 90
80 2, 80
7, 70
60 6, 60
4, 50
40 6, 40
1, 30
20 2, 20
2, 10
0 0, 0
-1 0 1 2 3 4 5 6 7 8
Respondent

Interpretation - From the above table it is found that majority of respondents (23.33%) rate
70 of electric bike in comparison to conventional bike.

44
FACTORS ARE RESPONSIBLE FOR LOWER MARKET SHARE OF
E-BIKE COMPARED TO CONVENTIONAL BIKE

Appearance Respondents Percentage (%)


+5 0 0%
+4 0 0%
+3 7 23.33%
+2 10 33.33%
+1 8 26.67%
-1 3 10%
-2 2 6.67%
-3 0 0%
-4 0 0%
-5 0 0%
Total 30 100%

6
0; 5
4 0; 4
7; 3
2 10; 2
Appearance

8; 1
0
-2 0 2 3; -14 6 8 10 12
-2 2; -2
0; -3
-4 0; -4
0; -5
-6
respondent

45
SPEED

Speed Respondents Percentage (%)


+5 1 3.33%
+4 0 0%
+3 3 10%
+2 9 30%
+1 11 36.67%
-1 0 0%
-2 3 10%
-3 2 6.67%
-4 0 0%
-5 1 3.33%
Total 30 100%

Speed
5 6
4 1; 5
4 0; 4
3; 3
2 9; 2
11; 1
Speed

0
-2 0 0; -1 2 4 6 8 10 12
-2 3; -2
2; -3
-4 0; -4
1; -5
-6
Respondent

46
BATTERY BACKUP

Battery backup Respondents Percentage (%)


+5 0 0%
+4 1 3.33%
+3 4 13.33%
+2 6 20%
+1 9 30%
-1 4 13.33%
-2 2 6.67%
-3 2 6.67%
-4 0 0%
-5 2 6.67%
Total 30 100%

6
0, 5
4 1, 4
4, 3
2 6, 2
Battery Backup

9, 1
0
0 2 4 4, -1 6 8 10
-2 2, -2
2, -3
-4 0, -4
2, -5
-6
Respondent

47
FACTORS Respondents PERCENTAGE%
POSITIVE NEGATIVE +VE -VE
Appearance 25 5 83.33% 16.67%
Speed 24 6 80% 20%
Battery Backup 20 10 66.67% 34.33%
Total 69 21 76.67% 23.33%

FACTORS RESPONSIBLE FOR LOWER MARKET SHARE OF E-


BIKE

30 5 6
10
25
NEGATIVE
20
15 25 24
20
10 POSITIVE
5
0
Appearance Speed Battery
Backup

Interpretation - According to respondent (34.33%) Battery Backup is one of the factor for
lower market share of E-Bike becouse which is got 10 higest Negative response rather than
others factors.

48
SURVEY FOR DEALERSHIP IN DEHRADUN

INTERESTED FOR
DEALERSHIP
NOT INTERESTED

NOT AVAILABLE

Interpretation:- from the above table we get that approx. 50% person are interested to take
the dealership of the ZOOM viva electric bike. This is the good symbol of the success of the
company.

49
LIMITATIONS OF THE RESEARCH:

Any research or study always has some limitations under which this has to be
undertaken. This one was not an exception. These limitations are poised by the environment
some external and some inherent. This study has been conducted with utmost
consideration to the adequacy of data and quality of information, though as mention earlier
the reliance on the sources cannot be minimized to zero in context of precision. The
limitation can be enlisted as hereunder:-

1. The perception level of the respondents.


2. Availability of documents as sources of secondary information.
3. Reliability of information collected from various public information sources such as
magazines and website.
4. Respondents are not willing to fill the questionnaire.
5. Sometimes the respondents are not available at their place.
6. Very often the respondent do not express their true feelings, in such case their habit,
preference, practice, cannot be assessed correctly.
7. Some of the respondents refuse to give the important information best known to them.

However in spite of these limitations all efforts have been put to make the report correct,
genuine, and fulfilling the objectives of the reports.

50
FINDINGS:

Majority of respondents i.e., 96.66% are aware of Electric Bike in Dehradun city.

Most of respondents i.e., 56.66% are agree to advertisements influence their buying
decision

Most of the respondents i.e., 83.33% are consider the cost and mileage while
purchasing a new bike ,so there are ample potential to electric bike in two wheeler
sectors.

Battery Backup is one of the factor which is affected the sales of electric bike

More than 50% (appx.) persons are willing to take the dealership of the ZOOM viva e-
bike.

51
SUGGESTIONS AND RECOMMENDATIONs

On the basis of this study, the following suggestions have been made to make the
help in sales of electric bike more effective: -

There is need to bring more awareness of various others feature of electric bike brings
to a consumer mind by providing them vouchers and literatures in different regional
languages.

There should be free, fair, justified and honest competition amongst the various
electric bike companies.

Manufacturer/dealer should be given timely information of the governments changed


policies regarding two wheeler sector.

52
CONCLUSION

This research identified and evaluated the consumer perception toward various
factor about electric bike. The results of this research show that there is a
combination of positive and negative effect of that factor on consumer
perception. Here most of the respondents are consider the cost and the mileage
while purchasing a new bike , so there are ample potential to electric bike in two
wheeler sectors. But their battery is one of the factor which is effected the sales
of electric bike because its performance is not satisfactory.

53
BIBLIOGRAPHY

REFERENCE

I. 1. Kotler philip, Marketing Management New Delhi, Prentice hall of India, 2003

II. Robbins S. P. Organizational Behavior New Delhi, Pearson Education, 2004, Tenth
Edition, Page no. 123 124.

III. Business Research Methods ICFAI books.

IV. www.EVfuture.com

V. www.induselectrans.com

VI. www.surfindia.com/automobile/electric-bikes-scooters.html

VII. www.cleanairnet.org/caiasia/1412/articles-70716_climate

VIII. http://www.iags.org/n0121043.htm

54
Questionnaire
1. Name :- ------------------------------------------------------

2. Age :- -------------------------------------------------------------

3. Gender:-
a) Male b) Female

4. Occupation:- Put a tick( ) mark against the right option.


a) Govt. Employee b) Private Employee
c) Self employed d) Others

5. Income per month Put a tick ( ) mark against the right option.
a) Below 10,000 b) 10,001-20,000
C) 20,001-30,000 d) 30,001 and above

6. Size of family-Put a tick ( ) mark against the right option.


a) Below -4 b) 5-8
c) 9-12 d)12 and above

7. Members in family who are eligible to ride two wheelers.


a) below-2 b) 3-5
c) 5-7 d) 7- above

55
8. What important Features would you look for while purchasing a
two wheeler?
a)Appearance and weight b)Speed and handling
c)Cost and mileage d)Others

9. Which price range would you prefer while purchasing a two


Wheeler?
a) 20,000-30,000 b) 30,001-40,000
c) 40,001-50,000 d) 50,001 and above

10. Are you aware about Electric bikes?


a)Yes b) No

11. How did you come to know about e-bike?


a)news paper b)TV commercials
c) Relative/Friends d) Any others

12.Do advertisements influence your buying decision:-

Strongly Agree Undecided Disagree Strongly


Agree Disagree

56
13. Have you seen the ad of E-bike?
a) Yes b) No

14. What are the basic features of e-bike, you are aware of:-
a) Low weight b) Low running cost
c) Registration not required d) Others

15. How would you rate the E-bike in comparison to conventional


Bike?
Best ------------------------------------------------------------worst
90 80 70 60 50 40 30 20 10 0
100

16. Please give your valuable suggestion to help increase the sales of
E-bike?

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Thanks for your co-operation!!

57

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