No Turning Back: Moving Forward in the Digital Age

NJLA Reference Section - 2011 Adult Services Forum

October 26, 2011

Summary of Workshops
Keynote, workshops, A3, B2 and C1.
For more information visit the NJLA Reference Wiki.

Keynote: Advocacy, Collaboration & Community

Presented by Professor Robert Lackie, Rider University

As always, Mr. Lackie was energetic, inspiring and informative all without any coffee or
sleep. Who is Mr. Lackie, you ask? You may remember him from such talks as, Those
Dark Hiding Places or Sci Math World. If you are one of those people who lives under a
rock, you must visit his website and catch up. But beware, you may end up just like
us..members of the Borg.

Mr. Lackie explained that he needed some help with his presentation so he visited a website that could
provide him with the answers, http://www.askthemagicmirror.com/. It might just give you the answers you
seek as well. The graphics and music alone are worth visiting the site for, especially now that Halloween is
almost here.

Top advice for librarians from Mr. Lackies infinite wisom

Get partnerships going! Partnerships are effective between libraries and schools. Be part of the
collective, the collaborative. Read moreTHE PIPELINE: School Library/Public Library
Partnerships, by Stephen Abram - Posted Sep 1, 2011

Be on Facebook, Twitter and YouTube! Mr. Lackie highly recommends that libraries post at least
once per week or people will not come back. These are the top 3 most visited websites. Be where
the people are. There are millions of people there every day!

You must help your library to become mobile. This is an absolute must. There are more mobile
phones today than the population of China and India combined. There are more seniors using these
websites than you imagine. (In the spirit of this call to action, please see the notes below from Doug
Baldwins presentation about simple ways to get your library a mobile website!)

Lets share: Cloud computing, Dropbox, Google Docs

Technology is a tool. The learning curve is high but its okay to fail just keep trying.

Its like a buffet, you can pick and choose however we do need a seat at the table! If we are not
there we will be left out.

Your mission should be about enhancing instruction, learning, connections, collaborations,

communication and relationships. Remember youre the moderator not the expert!

Most of all, its about relationships, great customer service thats personal and active.
A3 Ways to Mobilize Your Library (with Mobile Apps)
Presented by Melissa Brisbin, Cape May County Library System, Cynthia Lambert, Somerset County
Library System and Doug Baldwin, Cranbury Public Library

QR Codes Presentation by Melissa Brisbin, Cape May

County Library System, Read Melissas full presentation here.

What is a QR Code?
QRs are quick response codes. They are 2D barcode images that QR
scanners smartphone apps) interpret. The barcodes can contain URLs, text,
names, addresses, geolocation data and more.

What was the librarys goal for using QR codes?

The CMCL QR Code project > We wanted to link our OverDrive Project Gutenberg Content to a
QR code to give patrons access to free e-content without having a library card.

Where did CMCL put their QR code?

Website, patron handbook, tri-fold brochures, posters, etc.
Heres a sample poster they created. Very simple, clean, easy to use >

How do you make your own QR Code?

Its really easy. Melissa suggests using http://www.qrstuff.com
This website allows you to enhance your QR codes with color.

A3 Mobilize your Library

Presented by Cynthia Lambert, Somerset County
Library System. View the full presentation here

Created Boopsie Apps for the librarys E-book

collection. (Andriod & Iphone).
Using these Apps customers can search the library collections and place holds. This makes discovery and
delivery easier and less expensive. They advertise the apps on their webpage and through posters in the
branches and around town.

Trained staff & Customers: Devices at every branch for customers and staff to experiment with.

Promotion> Public Desks, QR Codes, e-Readers for sale during holiday season and gift cards.
The SCLS created gift cards adverting their free ebooks. These can be included with the eReaders that
customers can purchase and give as holiday gifts.

Use of Chrome books > Pilot program, inexpensive, mobility within the library, Tech training anywhere
What are Chrome books? Nothing but the web!
Chrome books are loaned to customers while they are in the library. Customers leave their license and
library card and can use the Chrome book for 4 hours with a two hour extension.
A3 Ways to Mobilize your Library
Presented by Doug Baldwin, Systems Administrator, Cranbury Public Library
View the full presentation here

Cranbury Public Library Mobile Projects:

Library mobile website

Kindle lending program (There wasnt enough time for the presenter to talk about this. Please visit his
slides for more information)

Why go mobile? Because 1/3 of US residents have used a cellular or smart phone to access the Internet
for emailing, IM, or information seeking and on a given day, 19% of Americans use the Internet on a mobile
device. This an increase of 43% from 2007.

Your mobile site: Create, view, test and more using these tools. For more resources visit the slide show.

Instant Mobilizer www.Wirenode.com

W3C Mobile Checker www.Mobify.com
DotMobi Emulator www.Onbile.com
Mobiready www.Mobisitegalore.com
User Agent Switcher for Firefox www.Dudamobile.com
www.Wapple.net www.Zindaoo.com

And if youre really in a pinch

Try Google Mobile Optimizer (use with
http://bit.ly.com )
http://www.google.com/gwt/n
http://mippinmaker.com

B2 Buried Treasure: Digitizing a Hidden Library Collection

Presenation by Rutgers student, Miraida Morales, miraidam@gmail.com
For the full presentation you can download the 10MB PowerPoint here.

This project was initiated by Rutgers student, Miraida Morales. Ms.

Morales traveled to Puerto Rico to attend the IFLA conference and
negotiated an internship project sponsored by the National Library of
Puerto Rico with the support of the Rutgers.

The project resulted in a Digital Library of Heraldry Design for the National
Library of Puerto Rico built by Ms. Morales over the summer of 2011.

Heraldry is very popular in Puerto Rico and helped the people to establish
their own national identity. In the 1950s the nationalistic movement and the preservation of Puertorican
history was encouraged in several ways. In the mid-fifties the Institute of Puerto Rican culture (El Instituto
de Cultura Puertorriquea) was founded, following that was the creation of the National Archives, following
that the National library.

In the 1960s the General Library, now the National Library asked all the municipal seats to adopt an official
seal, Coat of Arms and Flags.
Roberto Beascoechealota, who worked at the Institute and later became the Director of the National
library, was instrumental in this process. His research on the origins of towns and their names, his letters,
sketches and more are included in this new database.

The Digital Library of Heraldry Design that Ms. Morales created has been posted online. You can view this
database of hundreds of documents, images, sketches, notes, etc. for yourself.

There is an English version of the interface however the document titles and keyword access are in
Spanish. There are several ways to search this database. If you are not familiar with municipalities in
Puerto Rico, search by keyword instead. Remember the database is written in Spanish.

Use the search feature by entering the keyword verde which means green.

Start your search here > Herldica de los Pueblos de Puerto Rico

C1 Developing your Personal Learning Network

Presented by Nicole Cook, Montclair State University, Nicoles Twitter PLN
View the full presentation here. Read more about Personal Learning Networks.

What is a Personal Learning Network?

Personal learning networks (PLNs) are not new. We have long relied on our families, friends, colleagues, and
acquaintances to supplement our knowledge about the world. Our professional learning also comes from reference
books, the textbooks we carried home from college, the television and radio stations we tune in to, and the
professional and personal-interest periodicals to which we subscribe. And we have been connecting with people and
information through the digital realm for decades. Source

Everyone needs professional development through continuing education opportunities but we cant always get out
of our libraries for training. Thats where PLNs come in. You can train at your PC without leaving your library.

There is no central clearing house for information. Use Web 2.0 tools. They are all about interactivity and community
building. Tap into the collective intelligence using Web 2.0 tools.

Here are some ideas:

Skype, Twitter, Google Talk. Facebook groups, Listservs, Professional Community sites (i.e. Ning), Plurk,
www.edublogs.org, Posterous,.

Follow blogs. Use blog aggregators (i.e. Google Reader.) Slideshare

Take webinars. Develop a Professional Development Plan. Get started here.

Respectfully submitted by Meagan Denigris,

Ocean County Library, October 2011