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Business Plan
Prepared December 2016
Contact Information
Dylan Churchill
dylanc182@yahoo.com
5415510622
1456 Gnarly Ln.
Eugene, OR - Oregon 97411, United States
Savage Skate Shop i
Table of Contents
Executive Summary.................................................................................1
Opportunity ............................................................................................................................................................1
Expectations ...........................................................................................................................................................1
Opportunity ...............................................................................................3
Problem & Solution...............................................................................................................................................3
Target Market .........................................................................................................................................................3
Competition ...........................................................................................................................................................3
Execution ...................................................................................................4
Marketing & Sales..................................................................................................................................................4
Operations ..............................................................................................................................................................4
Milestones & Metrics ............................................................................................................................................5
Company ....................................................................................................6
Overview .................................................................................................................................................................6
Team .........................................................................................................................................................................6
Financial Plan............................................................................................7
Forecast....................................................................................................................................................................7
Financing ................................................................................................................................................................9
Statements ..............................................................................................................................................................9
Appendix ..................................................................................................12
Profit and Loss Statement.................................................................................................................................12
Balance Sheet .......................................................................................................................................................14
Cash Flow Statement..........................................................................................................................................17
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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
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Savage Skate Shop 1
Executive Summary
Opportunity
Problem
My customers need skateboards and skate accessories. We need to be there for the skate
community.
Solution
We will provide skateboards and other skateboard accessories for those who are in need.
Market
Our ideal customer is anyone who is interested in learning how to skateboard or any people
who already skate.
Competition
Of course people can go online to find this kind of stuff but they will not find the great
customer service that is provided here at any other shop or website.
Why Us?
We are a company that is very dedicated to the skateboard scene and the community as well.
Expectations
Forecast
The first yer of business I expect to make at least 300,000 dollars. Within a few years down the
road I expect to double that amount. I expect to make profit by the second year.
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Savage Skate Shop 2
Financing Needed
I might fund my business by getting a small business loan or by donations from organizations.
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Savage Skate Shop 3
Opportunity
Problem & Solution
Problem Worth Solving
There's a growing number of skaters out there who do not have access to the proper skateboard
equipment due to their location and income.
Our Solution
Here at Savage Skate shop there is everything that any skateboarder will ever need. We have
boards, grip, trucks, bearings, wheels, tools, pads, helmets, and other skate accessories for a
reasonable price.
Target Market
My ideal customer is male and between the ages of 6 and 35. These are the most common
skaters, but there is a growing number of female skaters who we are here to appeal to as well.
At the shop we offer everything skate related, we will help you choose the perfect set up that
will be accustomed to your needs.
Competition
Current Alternatives
My shop will have some direct competitors but there will also be online competition as well.
The other skate shop that will be my competition is well known and they offer the same
services as me.
Our Advantages
The advantage of coming to my shop is that you will find better deals and the environment is
more friendly than the competition.
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Savage Skate Shop 4
Execution
Marketing & Sales
Marketing Plan
I will have monthly sales that will blow away the competition and will be hosting skate events
at the local skate parks to raise and donate money to charities. I will have ads on the radio and
if I am able to afford it I will have them on television as well. People will see my message and
they will want to shop at my shop after they see all the good I am doing for charity. Customers
will pay for products directly through the store itself. The customers are the people who will
actually be using my products.
Sales Plan
I will turn prospects into customers by being well known for good sales and kindness. I want
people to feel very safe and welcomed in my store. This is something that will attract attention
because the skateboard community will talk about my shop and word will spread quickly like
wild fire and those are great ways of getting long term customers.
Operations
Locations & Facilities
The store will be located near the newest built skate park in Eugene, OR in a decent sized
building. I will have enough space in the shop to have an indoor half-pipe that people can
skate on because Oregon is well known for always raining. This will give a lot of people a
reason to come.
Technology
The type of business that I will be running will have no need for such things.
The only equipment that I will need in the shop is a drill for when I put skateboards together
for customers.
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Savage Skate Shop 5
Key Metrics
To me success is being able to go to the shop everyday and have a few skaters down the street
at the skate park see me open up and to have them hurry on over to just talk to me or buy
things.
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Savage Skate Shop 6
Company
Overview
I will be the sole proprietor of this company.
Team
Management Team
It'll be me alone, My skills are in customer service so it is my job to make them want to come
back often.
Advisors
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Savage Skate Shop 7
Financial Plan
Forecast
Key Assumptions
I went off on how much I expected that I was going to make each day.
Revenue by Month
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of the plan author.
Savage Skate Shop 8
Expenses by Month
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of the plan author.
Savage Skate Shop 9
Financing
Use of Funds
I plan to get a small business loan. With that money I will find a building, get the proper
interior design suited for my kind of business, pay monthly expenses, and order product.
Sources of Funds
I will invest some of my own money into the business as well as the money form the loan.
Statements
Projected Profit & Loss
Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Salary
Employee Related Expenses
rent $7,200 $7,200 $7,200
Utilities $3,600 $3,600 $3,600
Total Operating Expenses $10,800 $10,800 $10,800
Interest Incurred
Depreciation and Amortization
Income Taxes $0 $0 $0
Total Expenses $10,800 $10,800 $10,800
Net Profit ($10,800) ($10,800) ($10,800)
Net Profit / Sales
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Savage Skate Shop 10
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Total Liabilities $0 $0 $0
Paid-in Capital
Retained Earnings ($10,800) ($21,600)
Earnings ($10,800) ($10,800) ($10,800)
Total Owner's Equity ($10,800) ($21,600) ($32,400)
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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 11
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only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 12
Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17
Revenue
Direct Costs
Gross Margin
Gross
Margin %
Operating
Expenses
Salary
Employee
Related
Expenses
rent $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Utilities $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Total
Operating $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses
Operating
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Income
Interest Incurred
Depreciation
and
Amortization
Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
$900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses
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Savage Skate Shop 13
Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Net Profit /
Sales
Revenue
Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Salary
Interest Incurred
Income Taxes $0 $0 $0
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Savage Skate Shop 14
Balance Sheet
Balance Sheet (With Monthly Detail)
FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17
Cash ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Accounts
Receivable
Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current
Assets
Total
Current ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Assets
Long-Term
Assets
Accumulated
Depreciation
Total Long-
Term Assets
Total Assets ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Income Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Sales Taxes
Payable
Short-Term
Debt
Prepaid
Revenue
Total
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Long-Term Debt
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Savage Skate Shop 15
Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Paid-in Capital
Retained
Earnings
Earnings ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Total
Owner's ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity
Total
Liabilities & ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity
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Savage Skate Shop 16
Accounts Receivable
Inventory $0 $0 $0
Long-Term Assets
Accumulated Depreciation
Accounts Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Liabilities $0 $0 $0
Paid-in Capital
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Savage Skate Shop 17
FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17
Net Cash
Flow from
Operations
Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Depreciation
and
Amortization
Change in
Accounts
Receivable
Change in
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Sales Tax
Payable
Change in
Prepaid
Revenue
Net Cash
Flow from ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Operations
Investing &
Financing
Assets
Purchased or
Sold
Investments
Received
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Savage Skate Shop 18
Change in
Long-Term
Debt
Change in
Short-Term
Debt
Dividends &
Distributions
Net Cash
Flow from
Investing &
Financing
Cash at
Beginning of $0 ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900)
Period
Net Change in
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Cash
Cash at End
($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
of Period
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Savage Skate Shop 19
Change in Inventory $0 $0 $0
Investments Received
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