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The BetterWorks OKR Examples

PRODUCT
In todays fast-paced workplace, having an accurate measure of
progress towards your goals is critical for knowing what youve done,
how youre doing and what you have to do next. Measurable OKRs not
only keep teams aligned and individuals accountable, but also lead to
higher performance within the company.

Think of this through the lens of fitness wearables: Fitbit users take
43% more steps than non-Fitbit users. Why? Turns out that just making
goal data and progress available to an individual and their peers is
motivational for doing more.

Different jobs call for vastly different types of goals, so weve created
specific OKR examples for major roles within Product. At BetterWorks,
we believe setting good OKRs is easy if you start with the five Goal
Science pillars: connected, supported, adaptable, progress-based and
aspirational. As youll see, the OKR examples we provide follow these
pillars to ensure that your teams goals are on the path to success.

To make these examples even more valuable, weve divided them


into two categories: objectives and key results. The examples are
not intended to be complete packages of objectives and key results.
Instead, you can choose which cross section of examples is best for
you, or simply use our examples as a guide as you begin setting OKRs.

Chairman of Kleiner Perkins (and BetterWorks board member), John


Doerr, believes that there are three words that make or break goals:
as measured by. So a simple rubric for good OKRs is as follows:

I will ________ as measured by ____________.

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ROLE

Head of Product
GOAL AS MEASURED BY

Increase platform engagement Increase daily active users by 3%


by end of Q4 Increase weekly active users by 5%

Increase monthly active users by 15%

Manage product lifecycle and Finalize requirements with stakeholders from R&D, Design, Product,
strategic planning Engineering and Packaging by Oct 20

Create a use-case messaging document with Marketing by Nov 5


Present the vision and roadmap to executive team by Nov 20

Implement new prioritization and new feature process for all Q4


products by end of Q4

ROLE

Product Manager
GOAL AS MEASURED BY

Increase daily engagement Interview 50 customers or users to get feedback by end of Oct
with the product by 3% Set up 10 A/B tests on mobile application to drive engagement
by first week of Oct

Modify onboarding experience with educational content and


social features middle of Q4

Identify power users and document their behaviors by Oct 15

Launch new integrations with Get trained on partners product by Oct 15


3rd party partners on Dec 15 Document goals and shared vision with external vendors by Oct 20

Write and scope requirements from partners and key business


stakeholders such as business development, sales and engineering
by Nov 20

Work with with big data application and services team to outline
rollout and integration plan by Dec 1

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GOAL AS MEASURED BY

Ideate and ship features for Interview 5 premium subscribers by Oct 4


premium subscribers Develop 4 use cases to be addressed by Oct 20

Finalize feature requirements with Head of Product and deliver


requirements to design and development by Oct 12

Ship premium subscribers features by Nov 10

Increase premium subscription signups by 2%

Increase cross-functional Hold monthly meetings with key stakeholders from Marketing,
transparency into product Engineering and Sales on product KPIs
KPIs by Q4 Develop a product KPI dashboard partnering with analytics team

Ensure that 100% of Q3 product features have robust success metrics


associated with them

Analyze the lifetime value of the average product user vs. the average
premium subscriber

ROLE

Product Designer
GOAL AS MEASURED BY

Design major interactions Participate in 5 user interviews with User Researcher by January 10
for new product launch by Meet with lead software engineer and QA engineer 3 times before
end of March February 15
Create and present 5 prototypes to Head of Design by March 5
Deliver visual designs to product and engineering by March 15

Receive promotion to Implement and run a revamped new hire onboarding process
design manager by by January 20
improving prototyping, Create 2 March sprint prototypes using Form by February 15
management and thought Attend MAP training session on February 18
leadership by end of March
Chronicle the design process for new mobile web browser in
a blog post by February 22

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ROLE

Technical Writer
GOAL AS MEASURED BY

Restructure content in Eliminate redundant documentation by May 20


customer support portal Condense and refine existing FAQs with the help of customer
support by June 15

Develop documentation formatting and style guide by June 30

Propose and share new style guide with product team on July 5

Create content and Meet with PMs and key stakeholders to understand new features and
documentation for use cases by May 25
Fall 2015 release Document additions/deletions to product and share with customer
support by June 20

Write 3 drafts of comprehensive Fall release guide by end of June

Get final approval on release guide from stakeholders by July 5

Send release notes to user base one month before product launch
date on July 15

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Goal Science Thinking

The BetterWorks platform is designed for todays workforce by applying


five Goal Science pillars, based on proven goal setting practices and
organizational research.

Connected Supported Progress-based Adaptable Aspirational

About BetterWorks

BetterWorks provides enterprise software to easily manage collaborative


goals and lightweight performance conversations. Its platform is built on
Goal Science insights and operational research to help high-performing
companies align and engage their teams, execute more effectively and
ultimately become more successful.

For more information, visit www.betterworks.com.

2016. BetterWorks. All rights reserved.


999 Main Street, Redwood City CA 94063 | 844.438.2388 | hello@betterworks.com
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