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Profiles of world’s top 50
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Primary holdings of the world’s top four agency companies by 2009 worldwide revenue
WPP $13.60B OMNICOM GROUP $11.72B PUBLICIS GROUPE $6.29B INTERPUBLIC GROUP OF COS. $6.03B
NO. 1 WORLDWIDE REVENUE NO. 2 WORLDWIDE REVENUE NO. 3 WORLDWIDE REVENUE NO. 4 WORLDWIDE REVENUE
U.S. REVENUE: $4.44 BILLION HEADQUARTERS: DUBLIN U.S. REVENUE: $6.18 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE ESTIMATE: $2.72 BILLION HEADQUARTERS: PARIS U.S. REVENUE: $3.37 BILLION HEADQUARTERS: NEW YORK
WORLDWIDE EMPLOYEES: 98,759 MARKET CAP: $13.7 BILLION WORLDWIDE EMPLOYEES: 63,000 MARKET CAP: $12.5 BILLION WORLDWIDE EMPLOYEES: 45,402 MARKET CAP: $8.7 BILLION WORLDWIDE EMPLOYEES: 40,000 MARKET CAP: $4.4 BILLION
WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $912 MILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE STARCOM MEDIAVEST WORLDWIDE REVENUE BY DISCIPLINE LOWE & PARTNERS $543 MILLION
Branding & identity, Advertising, media Specialty communications Traditional media Media Advertising GROUP $809 MILLION Constituency Management Advertising & media
healthcare & investment Grey $505 MILLION $1.07 billion; 9.1% advertising Cline Davis & Mann $147 MILLION $1.32 billion; 21.0% $2.20 billion; 35.0% Group1 $4.14 billion; 68.7% Lowe & Partners $253 MILLION
specialist management $5.20 billion; 44.3%
communications $5.26 billion; 38.7%
NETWORK LEAD AGENCY HEALTHCARE AGENCY Starcom MediaVest Group $749 MILLION $915 million; 15.2% AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
Public relations MEDIA AGENCY
$3.50 billion; 25.7% G2 $280 MILLION $1.08 billion; 9.2% Corbett Accel Healthcare Deutsch $177 MILLION
MARKETING SERVICES AGENCY Healthcare Group $61 MILLION SMG PERFORMANCE MARKETING $31 MILLION $328 million; 5.4% AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
MARKETING SERVICES AGENCY GROUP
GHG $110 MILLION HEALTHCARE AGENCY Lowe Healthcare Worldwide $80 MILLION
HEALTHCARE AGENCY Critical Mass $75 MILLION SMG Search $14 MILLION HEALTHCARE AGENCY. REPORTS INTO DEUTSCH
DIGITAL AGENCY. OMNICOM OWNS 54% SEARCH MARKETING. PART OF PERFORMANCE MARKETING
Batey $8 MILLION Huge $33 MILLION
Marketing
SINGAPORE-BASED AGENCY NETWORK Dieste $39 MILLION Spark Communications $13 MILLION services
DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
MEDIA AGENCY
Wing $8 MILLION HISPANIC AD AGENCY SAMS (Specialized (excluding CMG)
OTHER AGENCIES
$646 million;
HISPANIC AD AGENCY Direct Partners $17 MILLION
Agencies and Tapestry $11 MILLION 10.7%
Marketing Services)
DIRECT MARKETING AGENCY STARCOM’S MULTICULTURAL MEDIA AGENCY Accentmarketing $11 MILLION
$2.77 billion; 44.0%
Public relations &
public affairs Consumer insight UNITED GROUP $86 MILLION Customer relationship
management Doremus $39 MILLION MV42 $6 MILLION
1. Interpublic discipline percentages are Ad Age estimates except
for Constituency Management Group, which is actual. CMG
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
houses PR agencies, Jack Morton Worldwide, Octagon,
$1.25 billion; 9.2% $3.60 billion; 26.5% $4.38 billion; 37.4% BUSINESS-TO-BUSINESS AGENCY Dentsu owns 15% of Publicis Groupe MEDIAVEST’S MULTICULTURAL MEDIA AGENCY Campbell-Ewald $161 MILLION
Berlin Cameron United $15 MILLION Publicis owns 1% of Interpublic Group
FutureBrand and certain other marketing services.
AD AGENCY
AD AGENCY Element 79 $24 MILLION
GLOBAL NETWORKS GLOBAL NETWORKS AD AGENCY GLOBAL NETWORKS DIGITAS $550 MILLION GLOBAL NETWORKS Carmichael Lynch $41 MILLION
Cole & Weber United $11 MILLION AD AGENCY
AD AGENCY Footsteps $8 MILLION Digitas $443 MILLION
YOUNG & RUBICAM DDB WORLDWIDE MULTICULTURAL AD AGENCY. OMNICOM OWNS 49% PUBLICIS $1.06 BILLION DIGITAL AGENCY MCCANN WORLDGROUP $2.67 BILLION Cubocc NA
BRANDS $2.65 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.22 BILLION GMR Marketing $78 MILLION Digitas Health $107 MILLION
ADVERTISING AND MARKETING SERVICES AGENCY BASED IN
BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010
EVENT MARKETING AGENCY. Publicis $875 MILLION DIGITAL HEALTHCARE AGENCY McCann Erickson Worldwide $1.42 BILLION
Y&R $932 MILLION Hill & Knowlton $330 MILLION DDB Worldwide $1.11 BILLION NETWORK LEAD AGENCY NETWORK LEAD AGENCY Dailey $24 MILLION
PR AGENCY Goodby, Silverstein AD AGENCY
NETWORK LEAD AGENCY NETWORK LEAD AGENCY
Publicis Modem & Dialog $170 MILLION OTHER VIVAKI Weber Shandwick $360 MILLION
CommonHealth $156 MILLION & Partners $105 MILLION NA
PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Sudler & Hennessey $126 MILLION Interbrand $195 MILLION AD AGENCY
MARKETING SERVICES AGENCY DeVries Public Relations $18 MILLION
HEALTHCARE AGENCY HEALTHCARE AGENCY BRANDING CONSULTANCY
Publicis & Hal Riney $17 MILLION Razorfish $409 MILLION MRM Worldwide $260 MILLION PR AGENCY
Tapsa $30 MILLION Grizzard Communications Group $32 MILLION DIGITAL AGENCY
Landor Associates $121 MILLION Tribal DDB $188 MILLION DIRECT MARKETING AGENCY
AD AGENCY DIGITAL AND DIRECT MARKETING AGENCY GolinHarris $109 MILLION
MADRID-BASED AD AGENCY Medias & Regies Europe $84 MILLION PR AGENCY
BRANDING CONSULTANCY DIGITAL AGENCY Momentum Worldwide $175 MILLION
Brand Union $13 MILLION GSD&M Idea City $65 MILLION OUT-OF-HOME ADVERTISING
Cohn & Wolfe $117 MILLION TracyLocke $104 MILLION AD AGENCY LEO BURNETT MARKETING SERVICES AGENCY Hill Holliday $160 MILLION
PR AGENCY AD AGENCY PROMOTION AGENCY WORLDWIDE $1.10 BILLION Denuo $6 MILLION McCann Healthcare AD AGENCY
Harrison & Star $55 MILLION CONSULTANCY. PART OF VIVAKI
VML $91 MILLION Alma DDB $17 MILLION Worldwide $138 MILLION IW Group $11 MILLION
DIGITAL AGENCY WPP DIGITAL $221 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 74%
HEALTHCARE AGENCY Leo Burnett Worldwide $777 MILLION Phonevalley NA HEALTHCARE AGENCY ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%
Javelin $46 MILLION NETWORK LEAD AGENCY
MOBILE-MARKETING AGENCY
Bravo Group $29 MILLION 24/7 Real Media $110 MILLION Rodgers Townsend $13 MILLION Martin Agency $112 MILLION Jack Morton Worldwide $95 MILLION
HISPANIC AD AGENCY DIGITAL AD NETWORK AD AGENCY
DIRECT MARKETING AGENCY Arc Worldwide $247 MILLION AD AGENCY EVENT MARKETING AGENCY
LatinWorks $20 MILLION MARKETING SERVICES AGENCY HEALTHCARE AGENCIES
Kang & Lee Advertising $16 MILLION Bridge Worldwide $49 MILLION Roberts & Langer DDB $8 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 49% FutureBrand $56 MILLION Mullen $83 MILLION
ASIAN-AMERICAN AD AGENCY DIGITAL AGENCY AD AGENCY
Beacon Communications $61 MILLION BRANDING CONSULTANCY. ALIGNED WITH AD AGENCY
LyonHeart $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; PUBLICIS HEALTHCARE MCCANN WORLDGROUP
SicolaMartin $7 MILLION Schematic $40 MILLION Spike DDB $3 MILLION HEALTHCARE AGENCY DENTSU OWNS 34%
COMMUNICATIONS GROUP $452 MILLION MWW Group $36 MILLION
AD AGENCY DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% Campbell Mithun $53 MILLION PR AGENCY
Marketing Arm $102 MILLION Lapiz Hispanic Marketing $6 MILLION AD AGENCY
Robinson Lerer & Montgomery NA Blue Interactive Marketing $11 MILLION RAPP $588 MILLION MARKETING SERVICES AGENCY GROUP HISPANIC AD AGENCY Medicus Lifebrands/ Octagon $121 MILLION
PR AGENCY SINGAPORE-BASED DIGITAL AGENCY MARKETING SERVICES AGENCY AND NETWORK Publicis Lifebrands $111 MILLION TM Advertising $34 MILLION SPORTS AND ENTERTAINMENT MARKETING AGENCY
Martin Williams Advertising $37 MILLION Vigilante $4 MILLION PART OF PUBLICIS HEALTHCARE AD AGENCY
WUNDERMAN $828 MILLION HeathWallace $8 MILLION Kern Organization $18 MILLION AD AGENCY MULTICULTURAL AD AGENCY Siboney USA $5 MILLION
MARKETING SERVICES AGENCY AND NETWORK U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES AGENCY. PART OP RAPP NETWORK Saatchi & Saatchi Avrett Free Ginsberg $19 MILLION HISPANIC AGENCY. INTERPUBLIC OWNS 49%
Merkley & Partners $43 MILLION $47 MILLION AD AGENCY
Blast Radius $55 MILLION Quasar Media $4 MILLION AD AGENCY
SAATCHI & SAATCHI $759 MILLION Healthcare Advertising Tierney Communications $11 MILLION
VANCOUVER-BASED DIGITAL AGENCY. INDIA-BASED DIGITAL AGENCY. WPP OWNS 75% BBDO WORLDWIDE $1.67 BILLION PART OF PUBLICIS HEALTHCARE Fitzgerald & Co. $18 MILLION AD AGENCY
IN WUNDERMAN NETWORK Russ Reid Co. $26 MILLION Saatchi & Saatchi $650 MILLION Saatchi & Saatchi Wellness $27 MILLION AD AGENCY
BBDO Worldwide $1.14 BILLION DIRECT MARKETING AGENCY NETWORK LEAD AGENCY Translation Consulting
Zaaz $25 MILLION MEDIA AGENCIES PART OF PUBLICIS HEALTHCARE Gotham $17 MILLION & Brand Imaging $6 MILLION
NETWORK LEAD AGENCY
DIGITAL AGENCY. IN WUNDERMAN NETWORK Siegel & Gale $37 MILLION Team One $50 MILLION Williams Labadie $15 MILLION AD AGENCY AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%
Proximity Worldwide $395 MILLION BRANDING CONSULTANCY AD AGENCY
$10 MILLION
RTC Relationship Marketing $25 MILLION GROUP M $2.06 BILLION DIGITAL AGENCY
PART OF PUBLICIS HEALTHCARE Casanova Pendrill
MEDIA AGENCIES
DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK Targetbase $82 MILLION Saatchi & Saatchi X $41 MILLION Saatchi & Saatchi HISPANIC AD AGENCY
Mindshare Worldwide $713 MILLION Organic $136 MILLION MARKETING SERVICES AGENCY PROMOTION AGENCY
Healthcare Innovations $11 MILLION
Designkitchen $11 MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
MEDIA AGENCY DIGITAL AGENCY
Unit 7 $22 MILLION Conill $18 MILLION PART OF PUBLICIS HEALTHCARE DRAFTFCB $1.18 BILLION MEDIABRANDS $686 MILLION
MEC $595 MILLION DIRECT MARKETING AGENCY HISPANIC AD AGENCY
$885 MILLION
BURSON-MARSTELLER $385 MILLION MEDIA AGENCY TBWA WORLDWIDE $1.52 BILLION PUBLIC RELATIONS & EVENTS DraftFCB UM $368 MILLION
PR AGENCY AND NETWORK NETWORK LEAD AGENCY MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP