Design Thinking for Project Managers

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1. 1. Design Thinking Craig A. Perue MBA, PMP, CMQ/OE, CISAfor Tel.: 876-509-0572
Twitter: craigperueProject Managers http://jm.linkedin.com/in/craigperue http://bit.ly/tjkSJg
Senior Consultant Mona School of Business Programme Manager OLPC Jamaica
2. 2. Personal Knowledge System
3. 3. What is Design Thinking? A stance / mindset. Asking why is good. Asking why 5 times
is better. Is human-centred design.
4. 4. What is Design Thinking?
5. 5. What is Design Thinking? Deductive, inductive, abductive
6. 6. What is Design Thinking?
7. 7. Who needs Design Thinking anyway?
8. 8. The Big Shift Efficiency is no longer sufficient In order to improve performanceand
retain a greater share of the valuecreated, firms must amplify Inter-firmKnowledge Flows
and instill greater WorkerPassion. - 2010 Shift Index
9. 9. Why is Design Thinking so rarein established firms?
10. 10. Why arent CXOs in established firms ambidextrous?Validity vs. reliability Risky for
professionals to try to get it right Business school emphasizes reliability Entrepreneurs focus
on validity!
11. 11. Organizational Ambidexterity Exploration ExploitationOrganizational focus invention of
business administration of businessDriving forces Intuition, feeling, Analysis, reasoning,
hypotheses about data from the past the futureProgress Uneven, Careful incremental
characterized by steps significant leapsRisk and Reward Uncertain but Minimal risk,
potentially high predictable but reward smaller rewards
12. 12. Personal Knowledge System
13. 13. Ambidextrous Organizations Hire T-shaped individuals Encourage sequential
ambidexterity in their staff & teams
14. 14. How can I do Design Thinking? Service Design Product Design Interaction Design
Visual Design Social Design Project Management?
15. 15. projectmanagersdont dodesign!right?
16. 16. Scope Procurement TimeRisk Integration Cost Comm- Quality unications Human
Resources A Guide to the Project Management Body of Knowledge
17. 17. ProjectEvery project creates a unique product,service, or result.Although repetitive
elements may bepresent in some project deliverables, thisrepetition does not change
thefundamental uniqueness of the projectwork. - A Guide to the PMBOK
18. 18. How can I do Design Thinking? Service Design Product Design Interaction Design
Visual Design Social Design Project Management
19. 19. Service DesignIs a cross-disciplinary practice that combinesnumerous skills in design,
management andprocess engineering.Consciously designed services that incorporatenew
business models are empathetic to userneeds and attempt to create new socio-economic
value in society. The Copenhagen Institute of InteractionDesign, 2008
20. 20. At a train station inSeoul, South Korea
21. 21. Service Design Tools A Day in the Life Customer Journey Canvas / Maps Mobile
Ethnography Expectation Maps Service Roleplay Service Blueprints Service Staging
22. 22. Scope Procurement TimeRisk Integration Cost Comm- Quality unications Human
Resources A Guide to the Project Management Body of Knowledge
23. 23. Thank You!
24. 24. Craig A. PerueDesign Thinking MBA, PMP, CMQ/OE, CISA Tel.: 876-509-0572for
Twitter: craigperue http://jm.linkedin.com/in/craigperueProject Managers http://bit.ly/tjkSJg
Senior Consultant Mona School of Business The University of the West Indies, Mona
Programme Manager OLPC Jamaica