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bradford.proctor@gmail.com | 349 West 44th St, Apt 4RW, New York, NY 10036 | 603.209.

2609

EXPERIENCE .
A+E Networks | 235 EAST 45th ST, NY, NY 10017
Director, Scheduling & Acquisitions, FYI July 2016 Present
Manage all aspects of scheduling including daily, weekly and quarterly schedules that maximize ratings, meet goals
and are saleable for FYI
Determine network needs and future usage for all potential acquisition deals, negotiate terms with distributors
In interim period, function as head of Scheduling department (reporting to GM of FYI), successfully meeting ratings
goals, directing channel strategy, overseeing several launches, and managing multi-year programming budget
Collaborate with the SVP, Scheduling & Acquisitions on all short and long term strategic brainstorming and planning
to ensure consistent ratings growth
Oversee competitive intelligence, including linear and digital platforms, in order to effectively plan key network
launches and initiatives
Create and oversee multiplatform/digital scheduling strategy, including program offerings on Brand site, Watch Apps,
MVPD sites/apps (TV Everywhere), third party sites (Facebook, YouTube), and emerging OTT services
Oversee Senior Manager and Specialist

A+E Networks | 235 EAST 45th ST, NY, NY 10017


Senior Manager, Scheduling, A&E January 2015 July 2016
Manager, Scheduling, A&E October 2012 December 2014
Responsible for maintenance and distribution of linear schedules (weekly, quarterly, and annual), including strategic
scheduling of several of A&Es current original hit shows (Duck Dynasty, Wahlburgers, Bates Motel, etc.), as well as
off-net acquisitions (Criminal Minds, CSI: Miami, theatricals)
Primary digital/multiplatform/VOD planner for A&E, creating and managing digital scheduling strategy
Originator of company initiative to disrupt traditional clock and develop on-air short-form programming
Successful ideation of encore enhancement strategy that has boosted on-air encore performance by up to +49%
Strategize windowing of program offerings on Hulu, Mobile, MVPD sites (TV Everywhere), Watch Apps, SVOD
(Netflix, Amazon), Roku, AppleTV, Amazon Fire TV, etc.
Strategize on series orders and renewals for over 25 series per year, assimilating ad sales needs, performance
goals, and cost/amortization
Provide expert intelligence on the competitive landscape, linear and digital
Create sellable stunts and programming blocks to maximize inventory

MTV Networks (Viacom) | 1540 Broadway, NY, NY 10036


Manager, Multiplatform Programming, Logo May 2011 October 2012
Coordinator, Multiplatform Programming, Logo July 2007 April 2011
Manage long-term and daily program and promo planning for all platforms (linear, VOD, web)
Manage all promotional campaigns (approximately 40-50 per year) for the channel on-air and online
Create and maintain multi-platform social media promotion strategy tailored to each business priority
Partner with research department to analyze weekly Nielsen ratings to create a programming plan in response

NBC Universal | 30 Rockefeller Plaza, NY, NY 10112


Page, Guest Relations September 2006 April 2007
Initiated and managed liaisons between NBC Universal and its guests

EDUCATION .
Dartmouth College (Hanover, NH) Tuck School of Business, Dartmouth College
June 2006 B.A., Music Summer 2006 Certificate

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