THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT

HYDERABAD

A REPORT
ON
ADVANCED GLOBAL MANAGEMENT PROGRAMME

A Report submitted in partial fulfillment of the requirement for the award of the
degree of Master of Business Administration

By

G.VIRITHA REBCA
PGP/FW/09-11
+91-9642525384
Chinuku0509@gmail.com
Section: PGP/FW/09-11/H.R/T3

UNITED STATES OF AMERICA

THE UNIVERSITY OF TEXAS AT AUSTIN
MCCOMBS SCHOOL OF BUSINESS
(JUNE 5TH to JUNE 17TH)
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 ABSTRACT
BRIEF ON U.S.A
The United States of America is a federal constitutional republic comprising fifty states and a
federal district. The country is situated mostly in central North America at 3.79 million
square miles and with about 307 million people, the United States is the third or fourth largest
country by total area, and third largest by land area and by population. The United States is
one of the world’s most ethnically diverse and multicultural nations, the product of large
scale immigration from many countries. The U.S. economy is the largest national economy in
the world. The nation was founded by thirteen colonies of Great Britain located along the
Atlantic seaboard. On July 4th, 1776, they issued the declaration of Independence.

BRIEF ON MCCOMBS SCHOOL OF BUSINESS

The McCombs School of Business also referred to as the McCombs School or simply
McCombs, is a business school at The University of Texas at Austin. In addition to the main
Austin campus, McCombs offers classes outside Central Texas in Dallas, Houston and
internationally in Mexico City. The McCombs School of Business offers undergraduate,
masters, and doctoral programs for their average 6,000 students each year, adding to its
84,000 member alumni base from a variety of business fields. [2] In addition to traditional
classroom degree programs, McCombs is home to 14 collaborative research centers, the
international business plan competition MOOT Corp, and executive education programs. The
McCombs School of Business consistently ranks among the top business schools in the
nation, the majority in the top 10 and is the oldest public business school in Texas.

KEY LEARNING’s
From this program I learned American style of educational system and observed how
professors interact with the students to make the session more lively and sharing of
knowledge by taking the opinions of all the class.

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 TABLE OF CONTENTS

TOPICS PAGE NUMBERS

Introduction of the University 4-8
Strategic Management 9
Accounting & Finance 10
The Economy Today 11
Advertising & New Media 12
Entrepreneurship 13
Leading High Performance Teams 14
Challenges In Global Marketing 15
Building Your Leadership Brand 16
Negotiations 17
Observation & Conclusion 18
Bibliography 19

INTRODUCTION OF THE UNIVERSITY

UNIVERSITY OF TEXAS AT AUSTIN

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Establishment

The first mention of a public university in Texas can be traced to the 1827 constitution for the
Mexican state of Coahuila y Tejas. Although an article promised to establish public education
in the arts and sciences, no action was taken by the Mexican government. But after Texas
obtained its independence from Mexico in 1836, the Congress of Texas adopted the
Constitution of the Republic, which included a provision to establish public education in the
republic, including two universities or colleges. On January 26, 1839, the Congress of Texas
agreed to eventually set aside fifty leagues of land towards the effort; in addition, 40 acres
(160,000 m2) in the new capital of Austin were reserved and designated "College Hill."

In 1846, Texas was annexed into the United States. The state legislature passed the Act of
1858, which set aside $100,000 in United States bonds towards construction of a university.
In addition, the legislature designated land, previously reserved for the encouragement of
railroad construction, toward the universities' fifty leagues. However, Texas's secession from
the Union and the American Civil War prevented further action on these plans.

The university's Old Main Building in 1903After the war, the 1862 Morrill Act facilitated the
creation of what is now Texas A&M University, which was established in 1876 as the
Agricultural & Mechanical College of Texas. The Texas Constitution of 1876 mandated that
the state establish a university "at an early day," calling for the creation of a "university of the
first class", styled "The University of Texas." It revoked the endowment of the railroad lands
of the Act of 1858 but appropriated 1,000,000 acres (4,000 km2) in West Texas. In 1883,
another two million were granted, with income from the sale of land and grazing rights going
to The University of Texas and Texas A&M.

In 1881, Austin was chosen as the site of the main university, and Galveston was designated
the location of the medical department. On the original "College Hill," an official ceremony
began construction on what is now referred to as the old Main Building in late 1882. The
university opened its doors on September 15, 1883.

Expansion and growth

The Tower, completed in 1937, stands 307 ft (94 m) tall and dons different colors of lighting
on special occasions. The old Victorian-Gothic Main Building served as the central point of
the campus's 40-acre (160,000 m2) site, and was used for nearly all purposes. But by the
1930s, discussions arose about the need for new
4 library space, and the Main Building was
razed in 1934 over the objections of many students and faculty. The modern-day tower and
Main Building were constructed in its place.

In 1910, George Brackenridge donated 500 acres (2.0 km2) located on the Colorado River to
the university. A vote by the regents to move the campus to the donated land was met with
outrage, and the land has only been used for auxiliary purposes such as graduate student
housing. Part of the tract was sold in the late-1990s for luxury housing, and there are
controversial proposals to sell the remainder of the tract. The Brackenridge Field Laboratory
was established on 82 acres of the land in 1967.

As a result of the controversy, in 1921, the legislature appropriated $1,350,000 for the
purchase of land adjacent to the main campus. But expansion was hampered by the
constitutional restriction against funding the construction of buildings. With the discovery of
oil on university-owned grounds in 1923, the institution was able to put its new wealth
towards its general endowment fund. These savings allowed the passing of amendments to
make way for bond issues in 1931 and 1947, with the latter expansion necessary from the
spike in enrollment following World War II. The university built 19 permanent structures
between 1950 and 1965, when it was given the right of eminent domain. With this power, the
university purchased additional properties surrounding the original 40 acres (160,000 m2).

Recent history

On August 1, 1966, Texas student Charles Whitman barricaded the observation deck in the
tower of the Main Building. With two rifles, a sawed-off shotgun and various other weapons,
he killed 10 people on campus from the observation deck below the clocks on the tower and
three more in the tower as well as wounding two more inside the observation deck. Whitman
5
had been a patient at the University Health Center, and on March 29, preceding the incident,
had conveyed to Psychiatrist Maurice Heatley, his feelings of overwhelming hostilities and
that he "felt like going up in the tower and shooting people with a deer rifle". Following the
Whitman incident, the observation deck was closed until 1968, and then closed again in 1975
following a series of suicide jumps during the 1970s. In 1998, after installation of security
fencing and other safety precautions, the tower observation deck reopened to the public.

Completed in 1969, Jester Center was the largest residence hall in North America and was the
largest building project in university history. It includes two towers: a 14-level and 10-level
residences with a capacity of 3,200.

The first presidential library on a university campus was dedicated on May 22, 1971 with
former President Johnson, Lady Bird Johnson and then-President Richard Nixon in
attendance. Constructed on the eastern side of the main campus, the Lyndon Baines Johnson
Library and Museum is one of twelve presidential libraries administered by the National
Archives and Records Administration.

The University of Texas has experienced a wave of new construction recently with several
significant buildings. On April 30, 2006, the school opened a new 155,000-square-foot
(14,400 m2) facility named the Blanton Museum of Art. The museum, the largest university
art museum in the United States, is home to more than 17,000 works from Europe, the United
States and Latin America. In August 2008, the AT&T Executive Education and Conference
Center opened for conferences, seminars and continuing education and executive-education
programs. The hotel and conference center are part of a new gateway to the university
extending the South Mall. Later the same month, after three years of renovations were
completed, Darrell K Royal-Texas Memorial Stadium became the largest stadium (by seating
capacity) in the state of Texas. In addition to numerous improvements, DKR now seats
100,119, up from the previous 94, 113. In 2009, demolition of the old Experimental Sciences
Building (ESB) was completed and construction began on a replacement to be named the
Norman Hackerman Building (NHB) in honor and memory of Dr. Norman Hackerman,
chemist, professor and president emeritus.

MCCOMBS SCHOOL OF BUSINESS

The University of Texas at Austin (UT Austin) was founded in 1883, and the university's
School of Business Administration was established a few decades later in 1922. The school
quickly grew, establishing a Master of Professional Accounting program in 1948 and offering
its first executive education programs in 1955.6
Effects of the 1990s technology boom and dot-com bubble were palpable in Austin, leaving
the nickname "Silicon Hills" on the city. One McCombs School program that has capitalized
on this is the Moot Corp, which is now the oldest operating inter-business school new-
venture competition in the world. Begun in 1984, it has been dubbed the "Super Bowl of
world business plan competitions." Also opportunistic was the creation of the school's first
Management Information Systems degree in 1990. The MBA Investment Fund, LLC was
also founded in 1994, becoming the first legally constituted investment fund run by MBA
students and proving quite successful, with a 17.5 percent annual return to date. Additionally,
in 1995 the college became the first to require students have an e-mail address.

On May 11, 2000, businessman Red McCombs announced a $50 million donation to UT
Austin. In his honor, the College of Business Administration and the Graduate School of
Business were merged under the newly created Red McCombs School of Business.

In June 2007, AT&T pledged $25 million to the McCombs School towards the construction
of the Executive Education and Conference Center. As part of the financial contribution, the
center, which opened August 2008, will be named the AT&T Executive Education and
Conference Center for the next 25 years.

The McCombs School of Business awards the degrees of Bachelor of Business

Administration (BBA), Master of Business Administration (MBA), Master in Professional
Accounting (MPA), Doctorate of Philosophy (PhD), as well as certificates upon completion
of non-degreed Executive Education programs. Programs awarding doctoral degrees at the
McCombs School of Business are divided in five academic departments, Accounting,
Finance, Information, Risk, and Operations Management (IROM), Management, and
Marketing.

Finance students are divided into six different specializations or "tracks." The Corporate
Finance and Investment Banking Track prepare students for careers as associates of corporate
treasury departments, as financial analysts for corporations or investment banks, and as
management consultants. The Energy Finance Track prepares students for positions in
project-financing, valuation, and risk management in the energy sector. The Investment
Management Track provides students with a background suitable for starting positions as
financial analysts with investment funds, investment banks or other financial institutions.

The Financial Markets/Banking Track prepares students for various financial institution-
related careers such as lending officers and financial analysts. The Real Estate Track prepares
students for positions in real estate commercial brokerage and appraisal, mortgage banking,
loan underwriting, real estate development and investment, and property management.
Finally, the General Finance Track for students who do not wish to specialize in any area.

VISION STATEMENT
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The University of Texas will be the best in the world at creating a disciplined culture of
excellence that generates intellectual excitement, transforms lives, and develops leaders. The
University of Texas will define for the 21st century what it means to be a university of the
first class.

OVERVIEW OF THE SESSIONS ATTENDED

SESSION-I
STRATEGIC MANAGEMENT

By
8
 Dr.Jim Fredrickson

Topics discussed in the session as follows:

 What is strategy
 Putting strategy in its place
 Elements of strategy
 Arenas
 Case study on elements of strategy

Objective of the session:

Importance of strategy and how it helps the organization to seize the opportunity in the
market.

Key Learning:

From this session I learned, how to prepare a strategy and putting in right place with the help
of “Strategy Diamond model”. This model discuss about the element that help to prepare the
strategy depending upon the market we choose.

SESSION-II
ACCOUNTING & FINANCE

By

Prof.Jim Nolen
9
Topics discussed in the session as follows:

 Using financial information for managerial decisions

 Trade-offs of growth, Profitability, Efficiency, Leverage and Risk
 NPV and the creation of wealth
 Types of securities and capital structure policies

Objective of the session:

 Measuring Performance & Benchmarking

 Managerial Value Drivers
 Investment Decision Making & Capital Budgeting
 Financing Decisions

Key Learning:

From this session I learned, DuPont analysis which helps to maximize the share value, NPV
method that helps to analyze capital expenditure decisions and benefits with venture capital
markets for rising capital.

SESSION-III
THE ECONOMY TODAY

By

Prof.Sandy Leeds
10
Topics discussed in the session as follows:

 Subprime Crisis
 Types of Loans provided to the House owners

Objective of the session:

How Subprime crisis affected United States economy by lending loans to the people who are
not eligible.

Key Learning:

From this session I learned, that lending of loans should be done according to the eligibility
of person with correct income levels for buying the property.

SESSION-IV
ADVERTISING & NEW MEDIA

By

Dr.Matt Eastin
11
Topics discussed in the session as follows:

 Media Changes
 Audience Changes
 Advertising Budgets
 Advertising Strategies
 Advertising Metrics

Objective of the session:

How product is influenced by advertising & media, new trends in advertising & media and
how different type Medias had more brand metrics.

Key Learning:

From this session I learned, how advertising helps to promote the product in upcoming media
trends in the market environment to meet the consumer personally rather than going for
traditional advertising techniques and how it develops the product awareness in the
consumers mind.

SESSION-V
ENTREPRENEURSHIP

By

Prof.John Doggett
12
Topics discussed in the session as follows:

 Growth of BRIC nations

 Venture Capital
 Components of Business Plan
 Term Sheet
 Porter’s 5-Forces
 Strategic Positioning

Objective of the session:

How the BRIC nations are emerging and competing with US, benefits of venture capital for
rising capital for establishment of organization, how the porter’s 5-forces model help to
analyze the market scenario of the same product category and how strategic positioning helps
to place the product.

Key Learning:

From this session I learned, that entrepreneurs must analyze the market environment before
starting business and must be capable to raise sufficient funds for its business process after
starting, an entrepreneur must also look after the future circumstances for his growth
depending on situation in the day to day market.

SESSION-VI
LEADING HIGH PERFORMANCE TEAMS

By

Dr.Luis Martins

13
Topics discussed in the session as follows:

 Team Effectiveness
 Designing of Effective Teams
 Coaching & Facilitating
 Team Design
 Team Exercise

Objective of the session:

 Identify multiple dimensions of team effectiveness

 Understand the effects of team design and coaching on team effectiveness
 Explore team dynamics that contribute to high team performance
 Examine the role of team processes in team effectiveness

Key Learning:

From this session I learned, how to involve in the task given to me individually and how
coordinate with the team to complete it, by the exercise done by “Dr.Luis Martins” to get the
individual and team outputs on rating basis.

SESSION-VII
CHALLENGES IN GLOBAL MARKETING

By

Dr.Raji Srinivasan
14
Topics discussed in the session as follows:

 Changing Socio Politics

 Changing Demographics
 Changing Economics
 Changing Environment
 Outsourcing Manufacturing
 Innovation Opportunities

Objective of the session:

How to deal with the challenges in the markets globally and how to overcome those
challenges by using different strategies basing upon the geographical region we enter.

Key Learning:

From this session I learned, what are the challenges faced by a company when it enters into a
new market geographically in the form of political, demographical, economical and
environmental factors and how to run the company for long period.

SESSION-VIII
BUILDING YOUR LEADERSHIP BRAND

By

Dr.Doug Dierking
15
Topics discussed in the session as follows:

 Leadership
 Leadership Styles
 Building Leadership Abilities in yourself
 Five core propositions
 Diagnosing the organization
 Diagnosing the Business situation
 Building, Assessing and Restructuring a Team
 Leadership Takeaways

Objective of the session:

How to build leadership abilities in yourself, how to inspire others to execute the vision, how
to build up a team related the task and assessing the team and how to diagnose the
organization & business situation.

Key Learning:

From this session I learned, how to build up leadership skills, diagnosing the situation in a
organization & business and building up team, assessing and restructuring it.

SESSION-IX
NEGOTIATIONS

By

Dr.Gaylen Paulson
16
Topics discussed in the session as follows:

 Negotiation
 Effective Planning
 Sugar Bowl Exercise
 Key Elements for planning
 Package Deal Exercise

Objective of the session:

How to make a successful negotiation while dealing with the customer or at the time of
designing compensation package to the employee during hiring.

Key Learning:

From this session I learned, how to improve negotiation skills and what are the key elements
for planning at the time of negotiation by doing the “Sugar Bowl” and “Package Deal”
exercise done by Dr.Gaylen Paulson.

Observation
In this entire “GOTA” programme at McCombs School Business, helped me a lot to improve
my communication skills, analytical skills, and observation level of the market trends in
USA.

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The sessions arranged at McCombs School of Business covered various areas which are very
useful to come across the trends in the market, strategic planning, upcoming trends in media
promotion, and negotiation skills during designing the package of an employee and
advantages of building up a successful team and leadership skills.

Conclusion
This program at McCombs School of Business has made us to know the difficulties that we
face in the markets and organization in the areas of Human Resources, Marketing and
Finance.

I understand that all we need to do is to act accordingly to the situation that effects the market
environment in day to day life to survive in the long run.

Bibliography
www.wikipedia.com

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 www.mccombs.utexas.edu

Material provided by McCombs School of Business

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