Академический Документы
Профессиональный Документы
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Management
Organizations
www.unwto.org
ROMANIA
Romania
Culture
Beaches
Mountains
A geo-strategic position
International image
Political and policy stability
Growing economy
Safe and secure destination
High potential for tourism
ROMANIA
Strategic sector
Creation of value added
Overall contribution to GDP
Job and income opportunities
Regional and local development
Social and economic development
Consistent increase in sectorial growth
ROMANIA
Tourism
A multi-sectoral industry
Regional DMOs
Local DMOs
NATIONAL DEPARTMENT
National Department
Regional DMO
National Strategies
National policy-making
National vision statement
National branding and imaging
Training of destination managers
Overall work planning and budgeting
Coordination between various sectors
National-level marketing and promotion
Stakeholder consultation at the highest level
NATIONAL DEPARTMENT
Impact analysis
Licensing of tourist guides
Designation of souvenir outlets
Formulation of regional vision statement
Regional training of destination managers
Identification of regional competitive edge
Regular stakeholder consultations all decisions by consensus
Appropriate deployment of external funds made available
through National Department
Data analysis and use of statistics for marketing and planning
Operation and management of Regional Tourist Information
Centres
REGIONAL DMOs
Spatial planning
Creation of regional brand(s)
Continuous product development
New product packaging and presentation to markets
Marketing and promotion in both domestic and international markets
Enforcement of hotel classification and grading
(if delegated by National Department)
Enforcement of code of conduct for the travel trade
(if delegated by the National Department)
Safety and security of tourists
(in collaboration with local law enforcement agencies)
Formulation of community welfare schemes
Sustainable development (environmental, social, economic)
Regular review and monitoring
LOCAL DMOs
Events management
Marketing and promotion
Safety and security of tourists
Quality management and monitoring
Appropriate use of external funds
(made available by National Department and Regional DMO)
Preservation and conservation of local tourism assets
Local surveys including exit and expenditure surveys
A high-quality experience to tourists
(to motivate repeat visitations and mouth- to- mouth publicity)
Thank you
harshvarma@yahoo.com