Literature Review Summary Table

Citation/Title Sample Environment Method Findings and Gaps/

Conclusion Limitations
India A Big more than Consumers Primary 52% of the The survey is
Market for 6000 of electronic Researc consumers are conducted for
Wearable people in products h interested in buying consumers of
Tech: six through wearable gadgets electronic
Accenture countries - a survey such as fitness products, there
Study by Australia, form - monitors could be others
ComputerWor Canada, Accentu Consumers in India too who are
ld India India, South re ranked highest among willing/unwillin
Bureau (2014) Africa, U.K., Digital the 6 countries that g to buy
U.S Consum plan to buy wearable wearable
er Tech gadgets gadgets
Survey Among the six Most of the
2014 countries, consumers Indian
in India were most population lives
interested in buying in rural areas
fitness monitors (80 and they might
percent), smart not even be
watches (76 percent) aware of it.
and Internet-enabled Hence the
eyeglasses (74 sample size is
percent) too small to
comment about
the future
Wearable Over 600 Developers Primary 1)The wearable 1) The survey
Technology: Developers and Suppliers Researc electronics business only takes into
The $70 Billion and of Electronic h: powers over five account the
Picture suppliers products Through times from over $14 responses of
and a survey billion today to over developers and
includes a from 70 billion in 2024 suppliers of
large IDTechEx 2) the dominant wearable
number of Wearabl sector by value will technology
original e remain the products while
tables and Technol increasingly merged the consumers
figures ogy medical, healthcare, are left
appraising, 2014-24 fitness, wellness completely out
explaining sector of the purview
and 3) The advanced of the survey 2)
forecasting infotainment sector The sample size
the will grow to exceed it of 600 is too
situation in numbers but not small a number
for the next value in 2024. to safely
decade 4) At the other estimate the
extreme, basic market of
earphones and wearable
electronic gadgets 3) The
wristwatches are a results were
static market obtained
 massively over- keeping in mind
supplied. Add the the whole
other important global market,
sectors of wearable and not India,
electronics - per se.
industrial,
commercial, military
and lastly fashion -
and we have a
wearable technology
business where the
number of developers
and manufacturers is
growing to 17,000 in
2024 (when we
include the 2,000
involved in generally
applicable key
technology).
8 Mind- 160 vendors Primary The product Depending on
blowing Uses wearable producing Researc segments having the the perspective,
of Wearable vendors wearable h: most potential in the some of the
Technology represente gadgets and Through medium term are above use cases
d by a the intervie smart watches, smart might seem
sample of companies w glasses and a range of abhorrent, or
80 performing process related body sensors motivational.
companies R&D who and accessories
provided
vast majority of the
reviews growth being driven
by smart watches and
smart glasses

Segmentation by
product (supply side),
by usage (demand
side) and by category
(wearable web,
personal health &
fitness and
healthcare)

Some of the
identified use cases
are Healthcare, diet
management, car
insurance, police and
security, outdoor
pursuits, personal
trainer, arranging a
ameeting, memory
aid, etc.
82% Indians 9,126 Consumers Primary A whopping 82% of The Survey
prefer adults of 18 of electronic Reseaer adults in India have dealt largely
wearable years and products ch worn A whopping with the
technologies older from through 82% of adults in India workplace
at work, says Australia, a survey have worn related usage.
study China, was technologies such as The survey did
according to France, conduct headsets, smart not solely
Kronos Germany, ed badges and bar-code pertain to India
'Wearables at India, online in scanners for work- but also used
Work' survey. Mexico, Australia related activities data from other
Great , China, adoption
of countries to
Britain and France, wearable technology compare
the US. German is higher at work than developing and
y, India, for personal use developed
Mexico, across the board countries in
Great
This survey shows general.
Britain a marked difference
and the in how wearable
US by devices are used and
Harris perceived around the
Poll on world, and people
behalf of who use new
Kronos, wearable
2014 technologies in their
personal lives tend to
see more potential
benefits in the
workplace

However, not as
many adults use
wearable devises in
the developed
countries like the US
(only 20%), UK (38%),
Australia (43%) and
France (45%) for
work-related activities
as well as personal
life
88% of Indians 1,646 ISACA Primary The vast majority of The Survey
would ISACA members Researc Indian consumers (88%) dealt largely
have read or heard about
consider using members IT who are IT h: major retailer data with the
wearable and and business Online breaches in the past year, workplace
devices at the business professionals polling but fewer than half (45%) related usage.
workplace : professiona around the of 1,646 say retailer data breaches The survey did
have increased their
ISACA ls around world ISACA concerns about their
not solely
the world, member personal data privacy pertain to India
nearly 100 s from during the same period but also used
in India, 110
By next year 44% of data from other
more than countrie Indian consumers wish to countries to
get a smart TV and 41%
4,000 s hope to get a smart watch compare
consumers
It also reveals that half developing and
in four (50%) of employed Indians developed
countries, would consider wearing countries in
smart watches in their
including current workplace.
general.
1,007 in However, 36% of ISACA
India members in India believe
the risk of using smart
watches in enterprises
outweighs the benefits

A third (31%) of Indian
members say their
organizations have plans in
place to leverage the
Internet of Things, but the
majority is not ready for
wearable tech. Close to
half (43%) say their BYOD
policy does not address
wearable tech and another
31% do not even have a
BYOD policy

A majority of ISACA
members in India (41%)
believe that the benefits of
the Internet of Things
outweighs the risk for
individuals, while 33% say
the benefits and the risks
are appropriately
balanced. However, 72%
describe themselves as
very concerned about the
decreasing level of
personal privacy

companies should take
an embrace and educate
approach to these devices
by creating clear policies
and educating employees
on appropriate use that
can result in increased
productivitya benefit to
the enterprise
Wearable Various Different Seconda Wearable computing The need of the
Computing wearable fields like ry enables significant hour is to make
and its computers Military, Researc new research people aware of
Application Industrial etc h opportunities in the new
(2014) by interface, artificial technologies
Jhajharia et al intelligence, and that are surging
perception. As in the markets.
research into At the same
perception and user time, simply
modeling through making eye
devices carried on the catching and
body progresses, new lucrative
intelligent interfaces wearable
will result that will technology will
reduce work and not serve the
complexity and lead purpose until it
to new capabilities. reaches out to
the massive
population and
their full market
potential is
tapped.
 Literature Review
Wearable gadgets are the next big thing. Period. At least thats what some of the industry experts are
saying. It is therefore extremely important to understand the market from the global perspective
followed by researching deep from the Indian perspective. Several researches are being conducted
on this subject which is being touted as the future of mobile computing.Some of the more recent
findings address this fact.

A recent survey conducted by IDTechEx Wearable Technology 2014-24 for over 600 developers and
suppliers of wearable electronic devices brought out some interesting facts to light. [1] According to
the survey, the wearable technology will grow over 5 times to reach $70 billion by 2014. It also
underscored the fact that that the dominant sector that will fuel this growth would be a combined
effort of the medical, fitness and healthcare sectors. Apart from this, the article also mentions that
the basic earphones and wristwatch market is currently oversupplied and will soon reach a point of
stagnation.

The research also focusses on the different categories of wearable gadgets being developed. It
discusses them in detail by taking multiple use-cases of these gadgets from different categories. By
doing this, it basically highlights the futuristic cases which are thought to be feasible and also to
understand the fact of how the market is shaping up in the future. [2]

Now from the Indian perspective, wearable gadgets are gaining customers attention because of the
health benefits and convenience associated with them. However there is a big scope for marketing
these products in the market especially in the Indian market. There are speculations of wide variety
of gadgets being launched in the near future. Awareness is important to keep the market growing. [3]

Further study reveals several findings into the Indian perspective. With wearable technologies like
smart headphones and watches becoming popular, about 82% adults in India have started using
them for work-related activities as well, says a recent study. A whopping 82% of adults in India have
worn technologies such as headsets, smart badges and bar-code scanners for work-related activities,
according to Kronos 'Wearables at Work' survey. However, not as many adults use wearable devises
in the developed countries like the US (only 20%), UK (38%), Australia (43%) and France (45%) for
work-related activities as well as personal life, the survey said. The Kronos 'Wearables at Work'
survey was conducted online in Australia, China, France, Germany, India, Mexico, Great Britain and
the US by Harris Poll on behalf of Kronos from September 8 to 16, 2014 among 9,126 adults of 18
years and older. 73% of adults around the world believe that wearable technologies could benefit the
workplace in at least one way, including areas such as increasing efficiency, productivity, and safety.
About 96% in Mexico, 94% in China, 91% in India, 72% in Germany, 69% in Australia and France
believe that wearable technologies could benefit the workplace, however, it is as low as 48% in the
US, it said.[4]

Although the prospects of wearable gadgets are bright in India yet the consumer perspective and
consumer insights need to be understood as well. This will help understand the industry prospective
better. The vast majority of Indian consumers (88%) have read or heard about major retailer data
breaches in the past year, but fewer than half (45%) say retailer data breaches have increased their
concerns about their personal data privacy during the same period, unveils the study . A majority of
ISACA members in India (41%) believe that the benefits of the Internet of Things outweighs the risk
for individuals, while 33% say the benefits and the risks are appropriately balanced. However, 72%
describe themselves as very concerned about the decreasing level of personal privacy. The Internet
of Things (IOT) and the proliferated use of it should emerge as a strategic initiative instead of a
tactical plan, said Sunder Krishnan CISA, chairman of ISACAs India Growth Task Force and past
president of the ISACA Mumbai Chapter. He also said that companies should take an embrace and
educate approach to these devices by creating clear policies and educating employees on
appropriate use that can result in increased productivitya benefit to the enterprise. [5]
Before we can conclude on the prospects of wearable gadgets in India, we need to also understand
the different applications that can be used.

In this paper wearable computing applications are reviewed from the early aircraft maintenance and
military designs to current production models including designs for personal entertainment,
communication and health monitoring. This paper also highlights the scope and market of wearable
technology in India and the way in which it can bring revolutionary changes in our country. [6]

At the end of the survey, our primary goal would be to study the wearable gadgets in the Indian
market and how it is going to shape the future of mobile devices in a country like India where there is
a still major share of population who are yet to use a mobile phone.
 References
1. Wearable Technology: The $70 Billion Picture
2. 8 Mind-blowing Uses of Wearable Technology
3. India A Big Market for Wearable Tech: Accenture Study by ComputerWorld India Bureau
(2014)
4. 82% Indians prefer wearable technologies at work, says study according to Kronos
'Wearables at Work' survey.
5. 88% of Indians would consider using wearable devices at the workplace : ISACA
6. Wearable Computing and its Application (2014) by Jhajharia et al