MARKETING PROFESSIONAL

C O N T A C T P R O F I L E

bakke.erika@gmail.com Marketing Strategy Brand Management Creative Solutions Analysis

Project Management Content Creation Digital Marketing
303.249.8931
Driven and collaborative marketing professional with experience managing projects, building
linkedin.com/in/erikabakke
relationships, creating content, and executing campaigns. Quick thinker and savvy millennial,
erikabakke.weebly.com on top of trends and well versed on current culture with a continuing desire to learn.

P R O F E S S I O N A L E X P E R I E N C E

A f f i l i a t e Ma r k e t i n g Manage multiple creative projects through multiple internal and external teams from inception to
Coordinator delivery; ensuring each project is on time, effective, and meets or exceeds standards
Starz Entertainment Interface with clients daily to deliver relevant content, ensure tactics meet brand and legal standards,
June 2015 - Present provide programming updates, and liaise between Affiliates and internal departments as necessary
Collaborate with Affiliates to create strategic and effective multi-media campaigns to grow the
subscriber base and ultimately grow revenue
Create unique content for various client tactics including copy and imagery

A f f i l i a t e Ma r k e t i n g I n t e r n Supported consumer and affiliate marketing and sales initiatives while tracking, analyzing, and
Starz Entertainment reporting on promotion efforts and effectiveness to managers and executives
Summer 2014 Developed and implemented a multi-tactic digital sweepstakes to be ran by the largest cable
operator in the country with a potential reach of six million

XFINITY Campus Developed, launched, and managed three on-campus events, with foot traffic at the largest reaching
Ambassador over 5,000 students to promote XFINITY
GMR Marketing Connected with students via appropriate social media outlets to engage and promote services
July 2012 April 2013 Made recommendations for future events based on event data and reporting

Intern Provided marketing advice and strategy during company rebrand, presenting ideas to executives
Arrow Partnership Worked with all business groups including HR, Marketing & Sales, Administrative, and Accounting to
Summer 2012 support day-to-day operations
Planned, organized, and executed small-scale sales events and presentations which increased
industry awareness of the firm and brought on multiple clients

Other Relevant Experience Gamma Phi Beta Sorority, Tau Chapter Financial Vice President
The Wall Street Journal Campus Ambassador
Enterprise Rent-A-Car Service Agent

E D U C A T I O N E X P E R T I S E

2011-2015 Bachelor of Science, Business Administration Social Media

Fort Collins, CO Marketing Concentration Adobe Photoshop
International Business Certificate
Google Analytics
Colorado State University
GPA: 3.6
Microsoft Office
Email Marketing Software
Summer 2013 Study Abroad
Brussels, Belgium Vesalius College
HTML