Monetize and Market Your Mind Workbook PDF

MONETIZE
AND
MARKET
YOUR MIND
THE WORKSHOP
AND WORKBOOK

Copyright 2016 by Regina Anaejionu of byRegina.com. All rights

reserved.
You are welcome to print a copy of this document for your personal use.
Other than that, no part of this publication may be reproduced, stored, or
transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted
under Section 107 or 108 of the 1976 United States Copyright Act,
without the prior written permission of the author. Requests to the author
and publisher for permission should be addressed to the following email:
regina@byregina.com.
Limitation of liability/disclaimer of warranty: While the publisher and

author have used their best efforts in preparing this guide and workbook,
they make no representations or warranties with respect to the accuracy
or completeness of the contents of this document and specifically disclaim
any implied warranties of merchantability or fitness for particular purpose.
No warranty may be created or extended by sales representatives,
promoters, or written sales materials.
The advice and strategies contained herein may not be suitable for your
situation. You should consult with a professional where appropriate.
Neither the publisher nor author shall be liable for any loss of profit or any
other commercial damages, including but not limited to special,
incidental, consequential, or other damages.
Due to the dynamic nature of the Internet, certain links and website
information contained in this publication may have changed. The author
and publisher make no representations to the current accuracy of the web
information shared.
Workbook design and content: Regina Anaejionu

Other workshop materials located at >> ProfitableContent.co
Monetize and Market Your Mind !2

W H AT I S A N
INFOPRENEUR?
Monetize and Market Your Mind
WHAT IS AN INFOPRENEUR? CAN THIS WORK?
Take notes from the definition section and quick case studies of the workshop below.
An infopreneur is . . .
NOTES
!4

W H AT A R E T H E T Y P E S O F
INFOPRODUCTS
YOU CAN DEVELOP?
THE 20 TYPES OF INFOPRODUCTS
General Pricing
Infoproduct Notes
Guidelines
1. eBooks
2. Workbooks
3. Printed Books
4. Challenges or
Detoxes
5. Online Conferences
and Summits
6. Subscription Services
7. Email Courses
8. Software/Apps
9. Physical Goods
10. Digital Templates or

Patterns
!6
THE 20 TYPES OF INFOPRODUCTS
General Pricing
Infoproduct Notes
Guidelines
11. Online Workshops
12. Online Courses
13. Online Communities
14. Masterminds
15. Membership Sites
16. Office Hours or 1-

on-1 Coaching Sessions
17. Brand/Life Audits (or

Other Reports)
18. Group Coaching
19. Email Coaching
20. Bootcamps
!7
OTHER INFOPRODUCT OR CONTENT IDEAS
NOTES
!8

H O W C A N Y O U T R E AT
INFOPRODUCTS AS A
BUSINESS
MODEL?
NOTES
!10
NOTES
!11
NOTES
!12

HOW DO YOU
BRAINSTORM
INFOPRODUCT IDEAS?
5 CORE WAYS FOR FREELANCERS TO BRAINSTORM INFOPRODUCTS
Take notes from the workshop below, both on what the method means and any ideas you come up with.
The Questions Method
The Teach the Beginning Method
The Teach the End Method
The Teach the Middle Method
The Show People How to Do What You Do Method
!14
5 CORE WAYS FOR COACHES TO BRAINSTORM INFOPRODUCTS
The Mindset Shift Method
The Supportive Guide Method
The Built-In Friends Method
The Progress Tracking Method
The Structure the Madness Method
!15
5 CORE WAYS FOR ANYONE TO BRAINSTORM INFOPRODUCTS
The One-Step Wonder Method
The Key Results Method
The Compile It All Method
The Show the Gap, Then Fill It Method
The Current Content Method
!16
OTHER INFOPRODUCT OR CONTENT IDEAS
NOTES
!17

HOW DO YOU
DEVELOP AN
ONLINE
BRAND
STRATEGY?
THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY
1. Decide what type of content you want to be known for.
2. Choose platforms that match your content needs.
3. Create a content plan or editorial plan for each of your important platforms.
4. Think of clear paths through your content for your audience to take.
!19
THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY
5. Focus on events, freebies, and strategies to grow your contact list or client base.
!20
OPTIONS FOR YOUR CONTENT HEADQUARTERS
Blog Podcast
Email Facebook Group
YouTube Facebook Page
Periscope or Facebook Live Online Workshops
Instagram Snapchat
________________________ ________________________
________________________ ________________________
________________________ ________________________
________________________ ________________________
________________________ ________________________
Which platform will you make your headquarters Which platform will you make your headquarters
for educational content or information? for convo + communication/community?
Which platform will you make your headquarters Which platform will you make your headquarters
for personality + humanizing your brand? for promotion and selling (if applicable)?
!21

Create a Sample Content Path

>> And, make sure you base it on some of the products and content you are actually planning
on developing in the near future. You can use the rectangles left to right, or top to bottom, or
both, to plan out the path you want people to take through your content.
>> Once youre done creating this content and product path, dont forget to actually
schedule in time to create all the content for itand dont forget to put everything in
your content calendar.

NOTES
!23

HOW CAN YOU

C R E AT E
PROFITABLE
BOOKS?
THE 4 APPROACHES TO PROFITABLE BOOK PUBLISHING
1. The Target Method
2. The Complement Method
3. The Ultimate Method
4. The Rocky Balboa Method
!25
THE TYPES OF BOOKS YOU CAN PUBLISH
Take notes from the workshop below.
eBook (PDF)
eBook (traditional eBook channels)
Audio Book
Print Book (softcover)
Print Book (hardcover)
!26
NOTES
!27

HOW CAN YOU

C R E AT E
PROFITABLE
COURSES?
THE FIVE FACTORS OF PROFITABLE COURSES
Take notes from the workshop below.
Fitness
Applications
Actions
Change
Frame
!29
THE 4 TYPES OF ONLINE COURSES
1. Drip
2. Self-Guided, Full Release
3. Live Sessions
4. Scheduled Release
!30
NOTES
!31

HOW CAN YOU

C R E AT E
PROFITABLE
WORK-
SHOPS?
THE 7 TYPES OF WORKSHOPS
General Pricing
Workshop Notes
Guidelines
Bootcamps
Online Workshops
Q+As or Office Hours
Live Trainings
Workshop Series
Webinars
Live Mobile Broadcasts
!33
THE 8 REASONS TO START WITH (OR HOST) WORKSHOPS
Reason Notes
!34
NOTES
!35
NOTES
!36
THE WORKSHOP COLLATERAL CHECKLIST
Use the checklist items below to guide your creation of collateral, downloads, and goodies for your workshop.
P.S. This is just collateral; dont forget your email sequences, blog posts, and more to promote your event.

DOWNLOADS
Pre-workshop homework After-workshop slides

Workshop schedule/agenda Workshop checklist for attendees
Worksheets or note sheets After-workshop homework
Files (video/audio/etc.) for Page of links/items referenced
attendees during workshop
LANDING PAGE SOCIAL MEDIA
Workshop logo or name in text 1000 x 1000 px image for Facebook

Mockups of workshop homework Multiple 1000 x 1000 px photos for
Mockups of workshop worksheets Instagram and Facebook
Mockups of live workshop or video content Mockups of workshop homework and
Compelling metrics or statistics on the worksheets for Twitter
workshop topic in visual form (to cause Slide or landing page image for the
excitement about signing up) beginning of Periscope broadcasts
Mockup of workshop agenda Multiple vertical pin designs
Infographics for visitors to pin/save
EMAIL VIDEO AND SLIDES
Header image for emails Workshop logo and hashtag for slides or
Mockups of workshop homework, agenda, video overlays
and worksheets formatted to email size Title slides
Mockups of live training or slides Text slides
!37

HOW CAN YOU

C R E AT E
PROFITABLE
COACHING
SESSIONS?
THE 7 TYPES OF INFO-BASED COACHING PACKAGES
General Pricing
Coaching Type Notes
Guidelines
!39
THE 4 LAYERS OF CLIENT DECISION-MAKING
!40
NOTES
!41
NOTES
!42

HOW DO YOU
PROMOTE AND
SELL YOUR
PRODUCTS?

How to Promote Your Infoproducts
1. Text-based content
2. Live video broadcasts
3. Email courses
4. Email funnels or sequences
5. Pre-recorded videos
6. Events (workshops, summits, conferences,
bootcamps)
7. Social media posts
8. Social media advertisements
9. Audio content
10. Email list broadcasts and special tags
11. Affiliates
12. Landing page

NOTES
!45
Thank you for checking out
Monetize and Market Your Mind.
For more information, please head to

BlastFromTheCast.com.
P.S. Please also feel free to use the

#MonetizeYourMind hashtag and tag me
(@byReginaTV) with any questions or thoughts on
Twitter and Instagram.

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MONETIZE

Copyright 2016 by Regina Anaejionu of byRegina.com. All rights

Limitation of liability/disclaimer of warranty: While the publisher and

Workbook design and content: Regina Anaejionu

Monetize and Market Your Mind !2

WHAT IS AN INFOPRENEUR? CAN THIS WORK?

THE 20 TYPES OF INFOPRODUCTS

10. Digital Templates or

THE 20 TYPES OF INFOPRODUCTS

11. Online Workshops

12. Online Courses

13. Online Communities

15. Membership Sites

16. Office Hours or 1-

17. Brand/Life Audits (or

18. Group Coaching

19. Email Coaching

OTHER INFOPRODUCT OR CONTENT IDEAS

5 CORE WAYS FOR FREELANCERS TO BRAINSTORM INFOPRODUCTS

The Questions Method

The Teach the Beginning Method

The Teach the End Method

The Teach the Middle Method

The Show People How to Do What You Do Method

5 CORE WAYS FOR COACHES TO BRAINSTORM INFOPRODUCTS

The Mindset Shift Method

The Supportive Guide Method

The Built-In Friends Method

The Progress Tracking Method

The Structure the Madness Method

5 CORE WAYS FOR ANYONE TO BRAINSTORM INFOPRODUCTS

The One-Step Wonder Method

The Key Results Method

The Compile It All Method

The Show the Gap, Then Fill It Method

The Current Content Method

OTHER INFOPRODUCT OR CONTENT IDEAS

THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY

1. Decide what type of content you want to be known for.

2. Choose platforms that match your content needs.

THE 5 KEYS OF YOUR ONLINE BRAND STRATEGY

OPTIONS FOR YOUR CONTENT HEADQUARTERS

Create a Sample Content Path

Monetize and Market Your Mind !22

HOW CAN YOU

THE 4 APPROACHES TO PROFITABLE BOOK PUBLISHING

1. The Target Method

2. The Complement Method

3. The Ultimate Method

4. The Rocky Balboa Method

THE TYPES OF BOOKS YOU CAN PUBLISH

Take notes from the workshop below.

eBook (traditional eBook channels)

Print Book (softcover)

Print Book (hardcover)

HOW CAN YOU

THE FIVE FACTORS OF PROFITABLE COURSES

Take notes from the workshop below.

THE 4 TYPES OF ONLINE COURSES

2. Self-Guided, Full Release

HOW CAN YOU

THE 7 TYPES OF WORKSHOPS

Q+As or Office Hours