FEEL GOOD- SATIN

JACKETS FEAT.
SCAVENGER HUNT
MUSIC VIDEO DECONSTRUCTION
INTRO- FEEL GOOD- SATIN JACKETS FEAT. SCAVENGER HUNT
The music video follows two girls out in the city together; using montages,
slow motion and ellipsis editing to convey the passing of time and
strengthen the relationship between the two friends. Following the
conventions of an urban music video, the piece seems targeted towards
teenagers; particularly females due to their focus on female actors.
The video begins with a match-on-action sequence of the two girls
dancing down the high street, emphasising their carefree
movements, creating a fun atmosphere and mood to the music
video, promoting the song as a feel-good party track. The low key
lighting from the dimly lit streets convey the night-time setting,
perhaps representing youth as reckless revellers. The medium close
ups show the girls bold makeup, conveying females beauty,
perhaps linking to the theory of the male gaze; how women are
often portrayed as objects of seduction and pleasure for men to
enjoy. The tracking shots follow the girls lively movements and make
emphasis on their waving hand gestures which connotes their
enjoyment and enthusiasm. The emphasis on the girls fun, easy-
going nature compliments the mellow synth sounds from the
soundtrack, creating a blissfully synchronous easy visual/sound
experience. The mid-shot above displays the girls stylish costume,
with her fashionable crop-top and on-trend bomber jacket;
appealing to the teen/young adult female audience, by addressing
their passion for style and keeping up with the latest trends. The
sound and visuals are synchronous in a way that creates a rhythmical
connection between the pace of the
girls walking and the beat of the
soundtrack; achieved by the subtle use
of slow-motion to make the video fluent
within its components. The mise-en-
scene utilises a casual high street setting
to appeal to a more general audience,
by creating a background that everyday
teens are familiar with and therefore
making them feel more at-home with
the music video and increasing their
engagement with it. This creates a
relatable scene in which teens can
resonate with, likely to boost the videos,
views.
Ellipsis editing shows the girls buying
alcohol from a shop on the high street,
speeding up the action to keep the
audience engaged. This fast-paced editing,
along with the lyrics another mistake I
can't explain enforces the stereotype that
teenagers and young adults are idiotically
reckless, yet the close ups of their smiling
faces show the fun theyre having as a
result of their free-spiritedness.
The close-ups also bring attention to the alcohol theyre drinking; a prop often associated with young adults due to the
social connotations linked to alcohol. Along with the lyrics another mistake I can't regain, the drinking of alcohol could
suggest that the girls are feeling down about a bad decision they have made, perhaps regarding a relationship, since
females are often associated with romance. Alcohol for some viewers may remind them of good times from parties and
celebrations and therefore connects these memories and good feelings with the music, making it a pleasurable experience.
The close proximity of the two girls conveys their strong friendship, promoting the message, maybe, that friends are always
there for each other no matter what. Furthermore, the smiling expressions enhanced by the slow motion editing and the
chilled synth soundtrack creates a happy-go-lucky mood, helping the viewer to forget about everything else in this moment
and relax. The shallow depth of field creates bokeh in the lights in the background from the cars and buildings, creating an
atmospheric city background, which looks aesthetically pleasing and therefore appeals to teenagers.
Match on action editing shows the girls
energetically skipping through town,
showing a range of shots from behind
and in front, showing their bouncy,
happy movements and laughing faces,
conveying their enjoyment in each
others company. The tracking shots
follow their movements; motion
creating a more engaging visual
experience for the audience. The girls
walk through underground tunnels
decorated with posters for music
events, appealing to their audience of
music enthusiasts. The perspective of
the tunnel utilises the leading lines
technique, drawing attention to the two
girls in the centre. The backlighting
from the shop lights in the bottom
scene creates a silhouette of the girls,
emphasising their waving arms,
conveying the good time they're
having.
Several pans move back and
forth, the shots getting closer in
on the two girls in the photo
booth, showing their posing
faces as they take their photo.
This use of a photo booth
connotes the idea of creating
memories, which is popular
among teenagers in the modern
world that makes recording
photos and videos instant and
easy. The light from the photo
booth screen creates a soft
spotlight on their faces, flattering
their beauty, perhaps suggesting
that girls are vain and self-
centred. The sunglasses the girls
are wearing connote summer
time; a happy time for festival
goers, holidayers, and students
off from school, connecting
these happy memories with the
relaxing music, while the lyrics
say you make me feel good.
One of the final scenes shows
the girls waiting for their train;
using this generic station
setting to create realism which
is more relatable for the viewer,
appealing to teens who in
particular rely on public
transport, especially on nights
out. This may remind the
viewer of a time they got the
train on the way back from a
party or concert for example,
and connects these enjoyable
memories to the music. A
sequence of mid shots and
long shots show the two girls
dancing together on the
platform, portraying their
carefree mindset as they dance
in public, not fearing what
other people think. This is
admirable and could
encourage self-confidence
among the teens that watch
this, as teens are known to be
insecure due to the
expectations created by society
, particularly within the media.
The use of dancing
accompanies the musics
rhythm whilst appealing to the
young audience. The low-key
lighting from the night time
setting could represent their
vulnerability as young girls, as
females are often stereotyped
as weak and fragile.
An eye-level
mid shot
shows the girls
irresponsibly
climbing on
the rails of the
train,
conveying
teenagers in
an immature
way, which
older viewers
may despise,
while their
younger target
audience are
likely to
embrace this
free-
willingness
and appreciate
their wild
personalities.
 A match on action sequence
displays the girls climbing on
the railings on the top level of
a car park. The tracking shots
follow the girls running to the
edge, heightening the
excitement, showing their
adventurous spirit, portraying
teenagers as precipitous and
impulsive. The bright grey sky
conveys the passing of time;
showing that it is the next
morning, and the girls have
been out all night as they are
wearing the same costume.
This idea of an all-nighter
could trigger humorous
memories from the audiences
past experiences , particularly
those older students who may
regularly attend overnight
parties. The high level of the
girls on the railings creates a sense of empowerment, which is uplifting to watch. The synchronised
movements of the girls could represent their close friendship, and perhaps the idea of how peer pressure
may influence people to copy others, which is often an issue among younger people.
Finally, the
music video
ends with an
eyeline-match
of the urban
landscape
below them,
showing an
extreme long
shot, creating a
sense of
freedom,
expressing
teenagers
spontaneity. The
anti-climbing
spikes in line
with their faces
convey teens
disobedience
and how they
look at danger
in the eye,
praising their
brave and feisty
tendencies.
AUDIENCE

From the use of young actors and the reoccurring theme of

partying, dancing and alcohol, I would judge that the audience for
this music video is teenagers/young adults. The vivid lights and fast
paced editing is aesthetically pleasing for younger audiences,
however older people may be overwhelmed by these factors. The
music video is evidently low budget, which would work well for my
circumstances, as it is shot in the city, with no special effects or
studio set ups. From this, we get the impression that the band are
fairly low-key, which creates a more intimate experience compared
to the high-budget mainstream videos for chart music.
STRENGTHS AND WEAKNESSES

There are many successful aspects of the music video, especially

considering its presumably low budget. Firstly, the urban setting
with occurrences of street lights, high street stores, city roads, train
stations and car parks works well with the chilled theme of the
soundtrack and the easy-going nature portrayed by the actors.
Secondly, the recurring use of slow-motion and match-on-action
editing works well to emphasise the action to bring attention to the
girls reckless personalities. However, the music video did not once
feature lip syncing, which at points made the video feel
disconnected from the soundtrack. Furthermore, the repetitive
shots of the girls dancing in the streets did get slightly tedious
towards the end, therefore more variety in the acting aspect could
improve the visuals.
ASPECTS I MAY USE IN MY PRODUCTION

I am very keen on the use of a late-night urban setting, as I feel the

opportunities for bokehs, backlighting and silhouettes could create
a very cinematic music video. I also like the use of slow-motion,
however I would try not to over-use it as I feel the repetitiveness of
it decreased its impact towards the end. Furthermore,the match on
action and ellipsis editing worked well to show actions, so I would
definitely experiment with this to create a fluent visual piece. Finally,
the focus on teenage girl actors will definitely suit the song choice I
have in mind, and I could use the females to lip sync to the female
vocals.