Powerful Ad Campaign Shows That

Facebook Likes Dont Help

64Kviews
3 years ago by Justina
Liking isnt helping is the headline of a heart-wrenching ad campaign by Publicis Singapore created for
Crisis Relief Singapore, a Christian disaster relief organization run by volunteers. Shocking real press images
representing three catastrophes: flood, war and earthquake are composed together with thumbs-ups
mimicking the Facebook Like button.
The idea is simple but daring virtual things dont count in real life and even a billion Likes on Facebook
wont help those facing crisis in their everyday lives. It might win you an iPod if youre lucky but it wont stop
poverty, homelessness, economical and cultural collapse that are caused by wars and natural disasters.
Therefore, the campaign calls for action with its tagline Be a volunteer. Change a life.
Proclaimed as one of the most powerful and moving campaigns of the year, Liking isnt helping has won a
Gold Lion in Press category at Cannes Festival.
Advertising Agency: Publicis, Singapore | Chief Creative Officer: Erik Vervroegen | Executive Creative
Director: Ajay Thrivikraman | Creative Director: Kris NgCopywriter: Dunstan Lee | Art Directors: Tan Zi Wei,
Chua Xiu Lu | Photographer: Sebastian Siah | Producer: Lynn Cheng | Account Manager: Khoo Kai QiOther
| Credits: Wishing Well
via: adsoftheworld
War
Flood

Earthquake