OBJECTIVES OF THE STUDY

To study socio economic profile of Respondence.

To find out the factors influencing the purchase of Silksarees.

To know about the possibility reasons for purchasing Silksarees.

To study about the satisfaction level of the customers on Silksarees.

To offer suggestions based on findings of the study.

 A Study On Customer Satisfaction Of Silk Sarees With Special
Reference To Coimbatore City
1. Name :
2. Age
a. Below 30 b. 31-50 c. Above 50
3. Education Qualification
a. No Formal Education b. Under Graduate
c. Post Graduate d. Professional
4. Marital status
a. Married b. Unmarried
5. Occupation
a. Student b. Business
c. Agricultural d. Professional
6. Monthly income
a. Up to Rs.10000 b. Rs.10001-Rs.20000
c. Rs.20001-Rs.50000 d.Rs. 50001-above
7. Number of members in your family
a. Up to 2 Members b. 3-5 Members c. More than 5 Members
8. Number of earning members in your family
a. Up to 2 Members b. 2-4 Members
c. More than 4 Members
9. Are you an existing customer of Silk Sarees?
a. Yes b. No
10. Which types of Silk Sarees you prefer?
a. Kanjivaram silk saree b.soft silk sarees c. Banaras d.others
11. How long you are using the Silk Sarees ?
a. Below 1 year b. 1-2 years
c. 3-4 years d. above 5 years
12. What about the availability of varieties of Silk Sarees ?
a. Yes b. No
13. Your respondents about the availability of salesman in saree showroom ?
a. Sufficient b. Not sufficient
14. What about the availability of Silk Sarees in your locality?
a. Fully Available b. Partly Available c. Not Available
15. What is your opinion about the brand image of Silk Sarees ?
a. Very Popular b.Popular c.Not Popular
16. Please tell us what made you choose Silk Sarees?
a. Design b. price c. variety d. others
17. Did you find any difficulties with Silk Sarees ?
a. Yes b. No
18. If yes, mention the reason
a. Low quality b. less variety c. Other

19. What influenced you to buy the Silk Sarees?

Highly
S.No Factor Influenced Not Influenced
Influenced
1 Brand name
2 Price
3 Quality
4 Design

20. Through which media you came to know about the Silk Sarees ?
Highly
S.No Factor Influenced Not Influenced
Influenced
1 Advertisement in TV
2 News paper
3 Relations
4 Friends
5 Others

21. Did the offers of Silk Sarees attract you?

S.No Factor Attracted Not Attracted

1 Festival offer
2 Special offer
3 Other offers

22. What is the important factor you consider while buying the Silk Sarees ?
S = Satisfied H.S = Highly satisfied N = Neutral
 D.S = Dissatisfied H.D.S = Highly Dissatisfied
S.No Factor H.S S N D.S H.D.S
1 Good Quality
2 Reasonable price
3 suitability
4 Design

23. Rank the reason for purchasing Silk Sarees

S.No Factor Rank

1 Temple wear
2 Party wear
3 Wedding
4 Special occasion
5 Festival

24. Will you recommend Silk Sarees to your friends or family or relatives?
a. Yes b. No
If Yes
25. Which Silk Sarees do you recommend?

Highly
S.No Factor Recommended
Recommended
1 Mysore Silk Sarees
2 Pure Silk Sarees
3 Traditional Silk Sarees
4 Kanjivaram Silk Sarees

26. Give your suggestion.

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