Promoting Rural Tourism

CREATING A PROMOTIONAL LEAFLET

STEP I: Define the theme

1. Word Scramble: Given the letters I, O, U, M, S, R, T in groups of 5, form as many words as possible. Each
word requires a minimum of 3 letters. You can use letters twice if necessary. Points are assigned according to
the length of each word:
40 points for a 7 letter word
30 points for words with 6 letters
20 points for words made up of 5 letters
10 points for a 4 letter word
5 points for each word of 3 letters

STEP II: Determine the final outcome:

2. Answer the following questions:
a. What attracts tourists to your local region?
b. How can a potential tourist find out about your village?
c. Where is your region advertised?
d. What can you do to advertise your village?
3. Discussion points:
a. What kind of information would you need if you went on vacation in a village you have not visited
before?
b. What does an advertising leaflet contain?
c. Who is it addressed to?
d. What kind of visuals would be suitable for such a leaflet?
e. Which would you find more useful in an advertising leaflet: maps, verbal information, testimonials,
pictures? Which one(s) would you find more attractive for a potential tourist?
f. What language do you consider suitable for a leaflet?
4. Think of your village. Find out four interesting things about it and write your notes in a notebook. Then
share your ideas to the class.

STEP III: Structure the leaflet

5. Ordering Phrases: Read the following set of phrases and arrange them in a chronological order for a
presentation:
a. My village was founded in and is situated in
b. So, why dont you
c. The purpose of this presentation is to
d. The main points I talked about are.
e. The main sight(s) of the area is/are
6. Finish each of the sentences above by referring to your own village. Then exchange notebooks with your
colleagues and correct the sentences that you read.

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STEP IV: Identify language skills and strategies
7. Fill in the texts with words from the list:
a. money countryside hostel
location rural facilities staff
Scotland has every kind of _______one can imagine, from 5 star city hostels to cheap budget
______hostels, that are located right in the heart of the _________. Scottish hostels most often offer good
value for _______, offer a wide range of _______, have friendly ______ and are a great way to meet
people. Prices vary depending on ________ and time of the year.

b. expensive estates accommodation

range sleeping costs
Student or backpacker _________ is much more readily available, and is a good option if you want to keep
the ________ down. Some of the most ________ areas in Scotland are Edinburgh, the Highlands and on the
islands. Scotland has a wide ________ of accommodation on offer, from top class city hotels to massive
countryside _______. There are also plenty of hostels to choose from too.
(Adapted from http://scotland.costasur.com)
8. Hand-outs:
a. On a handout write your name and one key word related to your village, e.g.: hill, field, church, etc. Give
it to one of your classmates and ask him to write one complex sentence to describe it. For example: A
walk through the village is dominated by the vertical image of the church tower which marks the skyline
as a pillar of faith and history. After 4 minutes, take it back and correct it if necessary

b. Then give your handout to another student and ask him/her to write down 3 short notes about the sight
that you initially wrote about on your handout. Refer to any significant information that he/she would tell
to a visitor about it. Do not write full sentences.

c. Take back your handout. Take 3 minutes to develop these last notes into full sentences in your notebook.

9. Rehearsal with the handouts: Read again silently the last sentences that you wrote down and try to
remember them. Then go in front of the class and try to describe the sight that you chose with the help of the
handout only.

10. Top 5 things to do: In your notebook list 5 leisure activities that are interesting to do in your area.

11. Answer these questions about it:

a. What kind of sports can you practise?
b. Where can you go for walks?
c. What is your favourite activity during the summer?
d. What do you like to do outside in winter?

12. Paragraph Writing: Develop the answers above into one paragraph about different interesting activities
that can be done in your area. Use this beginning: This area has become an increasingly popular destination
for outdoor activity weekends. Its natural beauty makes it ideal for

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STEP V: Gather information (in the computer lab)
13. Search on google.com aerial pictures of your local region. Choose the most suitable for your project. Pay
attention to the size of the picture!

14. Think of the most famous sites in your local area and search on the internet for information about them,
e.g. timetables, location, historical facts, etc. Select only what is representative for your final product.

STEP VI: Compile and analyse information (in the computer lab)
15. Work on Microsoft Publisher: On your Start button find in All Programs the folder called Microsoft
Office. Enter the programme Microsoft Office Publisher and click on the icon: Brochures. Select a design
template among: Arrows, Bounce, Marker, etc. Double click on it and you will see on the left side of the
screen the Format Publication options. Select the colour scheme and fonts according to your wishes. Save
the document on the desktop with your name and your local village as a title.

16. Fill in the document: You will see on the document different frames for title, subtitles, text and images.
Click on each of them and fill in with the information that you want to include in your leaflet. Dont forget to
write notes rather than full paragraphs!

17. Organise the document: Change places with a classmate and check her/ his Publisher document according
to the following criteria:
a. Does every part of the leaflet contain a different kind of information?
b. Is the language correct?
c. Are the pictures clear?
d. Is the information relevant for an advertising leaflet?
Write down your advice without making changes to the document. Give your classmate your opinion
about what works well and what can be improved.

18. Add or cut: Considering the feedback from your classmates, add the details that would clarify your
message and cut out the unnecessary information.

STEP VII: Present the final product (possibly in the computer lab)
19. Oral presentation of the leaflet: Individually, the students present the leaflet on the video projector and
explain what it contains. The presentation should last between 2 and 3 minutes.

STEP VIII: Evaluation

20. Peer evaluation: Students evaluate each presentation according to the following grid. Each category will be
scored from 0 (poor) to 2 (excellent).

Name 1. Task 2. Pronounciation 3. Language 4. Body language 5. Originality Total

achievement accuracy and attitude

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