TOWs Matrix
Internal
Elements
Organizational
External Strength
Elements S1
S2
S3
S3O1: introduce new products
Environmental given zero custom fees on
imported billets.
Opportunities Establish strategic alliances such
O1 as joint ventures with other firms
O2 in neighbor countries to reduce the
cost of production, especially
KSA.
S1O1:invest more in quality
procedures to produce highly
differentiated products
S2O1: pursue market penetration
strategy to increase the market
share of the organization.
S1T2: Use high quality procedures
Environmental and invest more in those to be able
to compete with imported steel
Threats based on product differentiation.
T2
T3 S2T2: Use the brand name is a
strong marketing campaign,
demonstrating the distinctive
values offered by the firms
products. Also form strategic
alliance through joint venture with
other competitors to specify the
amount of products per competitor,
thus preserving the market share.
Organizational
Weaknesses
W1
W2
W1O2: invest in renewable energy
to reduce production cost and
reactivate idle resources such as
Melting workshop.
W2O1: increase the production
capacity given more demand in the
market.
W1T3: Invest more in updating
production lines and PLC systems,
as well as looking for new sources
of energy such as gas or renewable
energy.
Or maybe outsourcing the melting
activity to other party either inside
or outside.
W2T3: neutralize low production
capacity by looking for alternative
sources of energy.
W1T2: Form Cartels and strategic
linkage with other competitors to
press more on the governmental
authorities in protect the local
industry from foreign threats.