DIGITAL BUSINESS TRANSFORMATION

WHY TECHNOLOGY
Advantages of technology:
Accuracy
Cost reduction
Speed
Ease of use
Efficiency
Scalability: a scalable company is one that can maintain or improve profit
margins while sales volume increases. Without scalability, a company can
lose sight of its core business and flounder.
o Software makes CRM easier
o Digital marketing makes customer acquisition faster, which
increases customer base and revenue potential;
o Automation e.g. ATM reduces labor costs and overhead
o Process automation provides consistency in processes
Standardization
Performance
Decision making: Data analytics, metrics, KPIs
Security
Strategic

Digital Business Transformation is organizational change through the use of

digital technologies to improve performance.

Digital Technologies:
Analytical tools e.g. data decision making and performance management
Mobile tools e.g. smartphones customer engagement
Platform tools sharing
Social media audience aggregation

Transactional change: processes, operations (FIRS Dynamics,

Transformational change: strategy, processes, behavior and culture (period of
time)

Every business needs an Emerging Technologies Unit Strategy or I.T