To what extent has social media

affected and impacted the

global culture positively?
By Alice, Kitty and Nicole Y10T
Overview
Social media is the major method of communication in the modern society
connect people from all over the world together
create a widespread of different cultures
Past: people got the news from the newspaper
Now: people got their news from the television, minute by minute via the internet and social
media
Effective platform for sharing, exchanging and engaging
Allows interaction from all over the world
Cultural exchange and diffusion may occur
In our project, our group explores the advantages and
disadvantages that social media has on
the global culture
Overview
Facebook
Global communication
Immediate access to news and information
YouTube
Breaking cultural stereotypes
Cultural adjustments
Allow insight into others lifestyle
Global business opportunity
Twitter & Instagram
Insight into ones life and culture
Quick accessible news online
Promote political subjects
Tinder
Enable understanding and acceptance between
different cultures
Explanation of Research Methodology
We used a wide variety of research methods
Scholarly articles
Videos
Books
Collecting from different perspectives
Information will not be biased
One perspective will not be as reliable
Result of research
Social media has an immense impact on the following major
factors

Business
Food
Fashion
Politics
Engage with public
Raise awareness
Socialization
Re-connect and new connections
Excessive use

However

Losing one countrys unique identity

Original traditions and culture
Different Perspectives
Minorities
mixed feelings
introduce them to new technology and
culture
cultural appropriation may occur and
cause displacement of native culture
Example: Marc Jacobs Spring 2017 collection
Influential countries (e.g. US)
a positive impact
often enjoy the benefits of cultural diffusion by learning more effective ways of doing
things
an opportunity to help improve their society through developing the positive habits from
other cultures
Different Perspectives
Millennials
Positive
One of the many first generations to have the privilege to be in touch with others
internationally
Grew up in the era of computer and technological growth
Much more opportunities e.g. business, travel and relationship
Westernization
Mixed feelings
Positively impact a country
borrowing positive cultural artifacts from a different culture
Cause the country or person to lose their cultural identity
fashion brands and trends
restaurants
Different Perspectives
Globalization
Spread around the various cultures all over the world via social media platform
Making communications much easier with different countries
Shorten the distance between people and saving more time from travelling
Transparency and understanding the local culture in depth
Conclusion
Pros Cons

Allows immediate information to be Cultural appropriation

accessible on the internet Discrimination on foreign culture
Prepares and educates people on Loss of one countrys uniqueness
cultural adjustments and differences Misleading information
Help overcome stereotypes
Improve interconnectedness in the
world and promote global interaction
Improve globalisation
Conclusion

In conclusion, social media has affected and impacted the global culture in a
positive manner greatly. It improved the interconnectedness of the world and
bettered globalisation. Despite some of the minor flaws and drawbacks, social
media has an immense influence on the worlds culture, from ordinary citizens
to business and industries.
Bibliography
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Thank You!