Shortlist (Entertainment Lions)

Cat. No Entry No Title Client Product Entrant Contact Entrant Company Entrant Idea Creation Production Media PR Additional
Firstname Country
A01 (Cinema & Theatrical: Fiction Film)
A01/004 00003 GAME (LEXUS THE WEINSTEIN N/A Zoe LEXUS INTERNATIONAL JAPAN LEXUS THE WEINSTEIN
SHORT FILMS) COMPANY, LEXUS Tokyo INTERNATIONAL COMPANY Los
Tokyo / THE Angeles
A01/025 01521 BEYOND MONEY SANTANDER BANK 1|2|3 SMART Anixe MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN OXIGENO Barcelona
ACCOUNT Madrid Madrid
A01/029 00459 HOME UNDP Kosovo Charity Louise BLACK SHEEP STUDIOS UNITED BLACK SHEEP BLACK SHEEP
London KINGDOM STUDIOS London STUDIOS London

A02 (Cinema & Theatrical: Non-Fiction Film)

A02/003 00149 KEEPERS OF THE DICK'S SPORTING SPORTS Valerie TRIBECA DIGITAL USA THE DICK'S FLATBUSH
GAME GOODS MATTER STUDIOS New York SPORTING GOODS PICTURES New
FOUNDATION York / TRIBECA
Coraopolis / TRIBECA DIGITAL STUDIOS
DIGITAL STUDIOS New York
A02/007 00626 LO & BEHOLD NETSCOUT APPLICATION Claire PEREIRA & O'DELL New USA PEREIRA & O'DELL
AND NETWORK York New York
PERFORMANCE
MANAGEMENT
A02/018 00390 SINGLE BELIEF PERNOD RICARD THE GLENLIVET Nancy DENTSU TAIWAN Taipei CHINESE DENTSU TAIWAN HOMEGREEN
TAIWAN City TAIPEI Taipei City FILMS Taipei City

A03 (TV & VOD: Fiction under 15 minutes)

A03/001 00047 WE'RE THE CHANNEL 4 THE Lyle 4CREATIVE London UNITED 4CREATIVE London 4CREATIVE London 4CREATIVE 4CREATIVE
SUPERHUMANS PARALYMPICS KINGDOM London London
A03/011 00927 CHRISTMAS WITH MARKS AND MARKS AND Clara Y&R LONDON UNITED Y&R LONDON NATIVE London / MINDSHARE
LOVE SPENCER SPENCER KINGDOM SMUGGLER London London
/ THE MILL London /
THE QUARRY
London / WAVE
A03/012 01353 LABEL OF LOVE MONOPRIX MONOPRIX - 85 Victoria ROSAPARK Paris FRANCE ROSAPARK Paris INSURRECTION
YEARS OF THE Paris /
BRAND MATHEMATIC Paris
A03/014 00280 L'AMOUR, INTERMARCH INTERMARCH Romana ROMANCE Paris FRANCE ROMANCE Paris CARNIBIRD Paris /
L'AMOUR. NIGHTSHIFT Paris /
THE Paris
A03/023 01566 REINVENT HEWLETT HEWLETT Linda AMVBBDO London UNITED AMVBBDO London ACADEMY FILMS PHD London
GIVING PACKARD PACKARD KINGDOM London

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Shortlist (Entertainment Lions)
A03/027 01252 MY MUTANT KENZO KENZO Darlene MJZ Los Angeles USA BLACK FRAME New MJZ Los Angeles
BRAIN PARFUMS York

A04 (TV & VOD: Fiction 15 minutes or over)

A04/003 00915 FROM THE MONDELEZ LACTA Panos OGILVYONE GREECE OGILVYONE FOSS BOLD OGILVY &
START INTERNATIONAL WORLDWIDE ATHENS WORLDWIDE PRODUCTIONS MATHER Athens
A04/006 01522 BEYOND MONEY SANTANDER BANK 1|2|3 SMART Anixe MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN OXIGENO Barcelona
ACCOUNT Madrid Madrid

A05 (TV & VOD: Fiction Series)

A05/003 00726 RAD LANDS CHIPOTLE RAD LANDS / Julie CREATIVE ARTISTS USA CHIPOTLE New York / THE MAGIC STORE
MEXICAN GRILL PAID AGENCY Los Angeles CREATIVE ARTISTS Brea
STREAMING AGENCY Los Angeles

A06 (TV & VOD: Non-Fiction under 15 minutes)

A06/003 00503 ALL THAT WE TV2 TV2 Mie &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen &Co./NoA
SHARE - TVC Copenhagen /
MOLAND FILM

A07 (TV & VOD: Non-Fiction 15 minutes or over)

A07/002 00627 LO & BEHOLD NETSCOUT APPLICATION Claire PEREIRA & O'DELL New USA PEREIRA & O'DELL
AND NETWORK York New York
PERFORMANCE
MANAGEMENT

A09 (Online: Fiction under 15 minutes)

A09/012 00084 EVAN SANDY HOOK SANDY HOOK Jayme BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE York MUEFFLING New York /
COMMUNICATIO HEARD CITY
NS New York New York / NO6
A09/020 00312 MRS. CLAUS MARKS & MARKS & Jacqueline SMUGGLER London UNITED Y&R LONDON SMUGGLER London Y&R LONDON Y&R LONDON
SPENCER SPENCER KINGDOM / THE MILL London /
THE QUARRY
A09/033 00598 RYAN REYNOLDS GQ GQ'S MAN OF Dan HUNGRY MAN Los USA HUNGRY MAN Los HUNGRY MAN Los
GETS ROASTED THE YEAR Angeles Angeles Angeles
BY HIS TWIN
BROTHER

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Shortlist (Entertainment Lions)
A09/035 00286 THE WORLD'S DONATE LIFE ORGAN Alexandra THE MARTIN AGENCY USA THE MARTIN CUT + RUN Santa THE MARTIN THE MARTIN DONATE LIFE
BIGGEST DONATION Richmond AGENCY Richmond Monica / DUOTONE AGENCY AGENCY AMERICA
ASSHOLE AUDIO GROUP New Richmond Richmond Richmond
York / FURLINED
Los Angeles / LIME
STUDIOS Santa
Monica / THE MILL
A09/042 00728 A LOVE STORY CHIPOTLE CHIPOTLE Julie CREATIVE ARTISTS USA CHIPOTLE New York / PASSION
MEXICAN GRILL, MEXICAN GRILL AGENCY Los Angeles CREATIVE ARTISTS PICTURES London
INC. AGENCY Los Angeles
A09/053 00796 THE TALE OF BURBERRY BURBERRY Paul BURBERRY London UNITED BURBERRY London BURBERRY London BURBERRY BURBERRY
THOMAS RETAIL KINGDOM London London
BURBERRY
A09/055 00348 VOLVO ALICE'S VOLVO CARS S90 Darice HAVAS TAIWAN CHINESE HAVAS TAIWAN BIG BANG & FUZZ HAVAS TAIWAN
WEDDING TAIPEI TAIPEI CITY /
GREATLAND FILMS
Taipei / HAVAS
TAIWAN / MINDBIZ
POST Taipei /
THEHONEYDRIPPE
A09/056 00620 GRAVITY CAT SONY GRAVITY DAZE2 Akira TOHOKUSHINSHA FILM JAPAN HAKUHODO INC. TOHOKUSHINSHA
INTERACTIVE CORPORATION Tokyo Tokyo FILM
A09/071 01519 ENGLISH FOR ALLEGRO ALLEGRO.PL Bartek BARDZO. Warsaw POLAND BARDZO. Warsaw CUT CUT Warsaw /
BEGINNERS STAGE 2 Warsaw /
ZTUDIO Warsaw
A09/097 01263 MY MUTANT KENZO KENZO Darlene MJZ Los Angeles USA BLACK FRAME New MJZ Los Angeles
BRAIN PARFUMS York
A09/099 01264 OSTRICH SAMSUNG SAMSUNG Darlene MJZ Los Angeles USA LEO BURNETT MJZ Los Angeles
CHICAGO

A10 (Online: Fiction 15 minutes or over)

A10/001 00022 LIFELINE QUALCOMM QUALCOMM Paula OGILVY NEW YORK USA OGILVY NEW YORK ANONYMOUS NEO@OGILVY BURSON ARCADE EDIT
SNAPDRAGON CONTENT Culver New York MARSTELLER Santa Monica /
City / APRIL Beijing / DI TIMBER Santa
HARVEST GENNARO New Monica
PRODUCTIONS York /
Shanghai / H&O NEO@OGILVY
PRODUCTIONS Beijing / OGILVY
NEW YORK / NEW YORK
A10/006 01523 BEYOND MONEY SANTANDER BANK 1|2|3 SMART Anixe MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN OXIGENO Barcelona
ACCOUNT Madrid Madrid

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A11 (Online: Fiction Series)
A11/013 00916 FROM THE MONDELEZ LACTA Panos OGILVYONE GREECE OGILVYONE FOSS BOLD OGILVY &
START INTERNATIONAL WORLDWIDE ATHENS WORLDWIDE PRODUCTIONS MATHER Athens
A11/020 00662 THE WOLF HP PRINT AND PC Dominique GIANT SPOON Los USA GIANT SPOON Los PARK PICTURES HP Palo Alto
SERIES SECURITY Angeles Angeles / HP Palo Alto Santa Monica
A11/023 01166 GROW UP DAIMLER AG MERCEDES- Amelie ANTONI Berlin GERMANY ANTONI Berlin ICONOCLAST Berlin
BENZ COMPACT / ICONOCLAST
CARS Paris / NHB Berlin /

A12 (Online: Non-Fiction under 15 minutes)

A12/003 00100 THE SHARED UNICEF SUPPORT CHILD Diana 180 AMSTERDAM THE 180 AMSTERDAM MPC CREATIVE
STORY OF REFUGEES Amsterdam NETHERLANDS Amsterdam London /
HARRY AND SMUGGLER London
AHMED / TRIM EDITING
London / WAVE
A12/016 00268 ODE TO LESVOS JOHNNIE WALKER JOHNNIE Lio ANOMALY Amsterdam THE ANOMALY Amsterdam JOUZOUR
WALKER NETHERLANDS PRODUCTIONS
A12/020 00504 ALL THAT WE TV2 TV2 Mie &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen &Co./NoA
SHARE Copenhagen /
MOLAND FILM
A12/021 00809 HANDLE WITH PROCTER & GILLETTE Grady GREY NEW YORK USA GREY NEW YORK / HUMBLE New York / KETCHUM New
CARE GAMBLE PROCTER & GAMBLE POSSIBLE York
Boston CINCINNATI / THE
MILL New York /
A12/024 00505 THE DNA MOMONDO MOMONDO Mie &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen BACON BE ON RADIUS
JOURNEY TRAVEL Copenhagen Copenhagen KOMMUNIKATIO
SEARCH N Copenhagen
A12/038 00428 VICKS "TOUCH VICKS VICKS Jessica PUBLICIS SINGAPORE SINGAPORE PUBLICIS PUBLICIS PUBLICIS
OF CARE" VAPORUB SINGAPORE SINGAPORE SINGAPORE

A13 (Online: Non-Fiction 15 minutes or over)

A13/001 00697 THE LICK-HIKER'S VALIO OY VALIO GEFILUS Pia HASAN & PARTNERS FINLAND HASAN & PARTNERS COCOA DAGMAR THE HONEY VALIO Helsinki
GUIDE TO INNER Helsinki Helsinki MEDIAPRODUCTIO Helsinki PARTNERSHIP
STRENGTH NS Helsinki London

A14 (Online: Non-Fiction Series )

A14/005 00506 THE DNA MOMONDO MOMONDO Mie &Co./NoA Copenhagen DENMARK &Co./NoA Copenhagen BACON BE ON RADIUS
JOURNEY TRAVEL Copenhagen Copenhagen KOMMUNIKATIO
SEARCH N Copenhagen

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Shortlist (Entertainment Lions)
A14/017 01544 PITCHING ALLIANCE CIN CLUB Rachel OGILVY & MATHER SINGAPORE OGILVY & MATHER OGILVY & MATHER OGILVY & OGILVY &
FRENCH FILMS FRANAISE DE SINGAPORE SINGAPORE SINGAPORE MATHER MATHER
TO HOLLYWOOD SINGAPOUR SINGAPORE SINGAPORE

A15 (VR, AR & Emerging Tech: Film or Series )

A15/005 00222 BEYOND THE SAMSUNG SAMSUNG Jessica STARCOM Chicago USA STARCOM Chicago VICELAND New STARCOM
FRAME ELECTRONICS York Chicago
AMERICA
A15/024 10091 PRIDE FOR GOOGLE GOOGLE Coleman GOOGLE Mountain View USA GOOGLE BRAND GOOGLE BRAND
EVERYONE STUDIO San Francisco STUDIO San
Francisco / LONELY
LEAP Brooklyn /
MADE.FOR.DIGITAL
Amsterdam / ROC

A16 (Live Broadcast/Live Streaming)

A16/010 00593 GAME OF HBO HBO Hannah 360I New York USA 360I New York UNIT9 San FACEBOOK HBO New York
THRONES: ICE & Francisco New York
FIRE
A16/028 01118 DIVE BAR TOUR BUD LIGHT BUD LIGHT Kristen WIEDEN+KENNEDY USA WIEDEN+KENNEDY JOINT EDITORIAL WEBER WEBER
NEW YORK NEW YORK New York / SHANDWICK SHANDWICK New
LIVESTREAM New York York
A16/037 01663 LIVE. FROM A VODAFONE TELECOM Carmen McCANN ROMANIA McCANN
DIFFERENT WORLDGROUP WORLDGROUP

A17 (Audio Content)

A17/004 00140 ESCOBAR NETFLIX NARCOS Jessica AKQA London UNITED AKQA London CAPITAO FOCA VML So Paulo
FREQUENCY SEASON 2 KINGDOM So Paulo / THE
GOODFELLAS So
A17/012 00771 ONE SOURCE: ONE SOURCE: BEVERAGES Aloysius VML Johannesburg SOUTH AFRICA VML Johannesburg EGG FILMS Cape VIZEUM CAPE CAPACITY ENTERPRISE
THE SONG THE SONG Town TOWN RELATIONS REPUBLIC
Johannesburg Johannesburg
A17/017 01333 A LOVE SONG VIDA MUJER VIDA MUJER Carlos CIRCUS GREY PERU PERU CIRCUS GREY PERU AUDIO POST Lima / CIRCUS GREY CIRCUS GREY
WRITTEN BY A ORGANIZATION Lima Lima DIEGO DIBS PERU Lima PERU Lima
MURDERER SOUND LAB Lima /

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Shortlist (Entertainment Lions)
A17/021 01035 RESISTANCE AMAZON MAN IN THE Sonya CAMPFIRE AT USA CAMPFIRE AT 30TH CENTURY
RADIO HIGH CASTLE SAPIENTRAZORFISH SAPIENTRAZORFISH RECORDS New
New York New York York / DINAHMOE
Stockholm / NVE Los
Angeles / NYLON
STUDIOS New York
/ SCOTT FREE
PRODUCTIONS Los
A17/022 00995 MORE THAN 70% INSTITUTO INSTITUTO Giovanna J. WALTER THOMPSON BRAZIL J. WALTER SATELITE AUDIO J. WALTER J. WALTER
AZMINA AZMINA BRAZIL So Paulo THOMPSON BRAZIL So Paulo THOMPSON THOMPSON
So Paulo BRAZIL So BRAZIL So Paulo
A17/031 01359 ON HOLD MUSIC RECLAME AQUI WORLD Renata GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So GREY BRAZIL So CATRACA GREY BRAZIL
FESTIVAL CONSUMER Paulo Paulo / RECLAME LIVRE So So Paulo
RIGHTS DAY AQUI So Paulo Paulo / POCA
So Paulo /

A18 (Co-creation & User Generated Content)

A18/002 00179 ART BEATS HATE LEGACY BERLIN NONE Michelle HEIMAT Berlin GERMANY HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin HEIMAT Berlin
A18/010 01354 LIB DES LIBRATION NEWSPAPERS Marie FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID FRED & FARID FRED & FARID LIBRATION
RFUGIS PARIS PARIS PARIS Paris
A18/011 00911 SPAIN IN A DAY CAMPOFRIO FOOD CAMPOFRIO Paola ZENITH Madrid SPAIN ZENITH Madrid MEDIAPRO Madrid MEDIAPRO
GROUP FOOD GROUP Madrid / ZENITH

A19 (Excellence in Brand Integration into Existing Content )

A19/019 00996 MORE THAN 70% INSTITUTO INSTITUTO Giovanna J. WALTER THOMPSON BRAZIL J. WALTER SATELITE AUDIO J. WALTER J. WALTER
AZMINA AZMINA BRAZIL So Paulo THOMPSON BRAZIL So Paulo THOMPSON THOMPSON
So Paulo BRAZIL So BRAZIL So Paulo
A19/021 01587 TWO GUYS GO CINEMES TEXAS DOS TIPOS VAN NATALIA THE SPAIN THE LANDIA Madrid / THE THE
TO THE CINEMA AL CINE CYRANOS//McCANN CYRANOS//McCANN THE CYRANOS//McC CYRANOS//McCA
Barcelona Barcelona CYRANOS//McCAN ANN Barcelona NN Barcelona
A19/023 01154 BRUTAL CUT ACTIONAID UK FGM James WEBER SHANDWICK UNITED WEBER SHANDWICK WEBER CLEAR WEBER
AWARENESS London KINGDOM London SHANDWICK CHANNEL UK SHANDWICK
London London / London

A20 (Excellence in Partnerships for Branded Content)

A20/007 00269 ODE TO LESVOS JOHNNIE WALKER JOHNNIE Lio ANOMALY Amsterdam THE ANOMALY Amsterdam JOUZOUR
WALKER NETHERLANDS PRODUCTIONS

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Shortlist (Entertainment Lions)
A20/024 01360 OLYMPIC MOMS P&G P&G Renata GREY BRAZIL So Paulo BRAZIL GREY BRAZIL So GREY BRAZIL So GLOBO GREY BRAZIL
MASTERBRAND Paulo Paulo COMUNICAO So Paulo /
E KETCHUM So
PARTICIPAE Paulo
S Sao Paulo /
A20/031 01245 PASS THE HEINZ THE KRAFT HEINZ HEINZ Florencia DAVID Miami USA DAVID Miami / DOMO KRAFT HEINZ
COMPANY STERLING COOPER PRODUCOES So COMPANY
DRAPER PRYCE New Paulo Chicago
A20/041 01105 CONTINUITY BAT WARNER BROS. THE LEGO Emma PHD London UNITED CHANNEL 4 London / DRUM London / PHD London
BATMAN MOVIE KINGDOM DRUM London / PHD WARNER BROS.
London ENTERTAINMENT

A21 (Excellence in Audience Engagement or Distribution Strategy for Branded Content)

A21/001 00152 SOUNDS OF CAIXA SPORTS Duda NOVA/SB So Paulo BRAZIL NOVA/SB So Paulo 2MOBILE Braslia /
CONQUEST ECONMICA SPONSORSHIP BOSSA NOVA
FEDERAL & PARTNERSHIP FILMS So Paulo /
PILOTO TV So
A21/003 00088 EVAN SANDY HOOK SANDY HOOK Jayme BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE York MUEFFLING New York /
COMMUNICATIO HEARD CITY
NS New York New York / NO6
A21/013 00629 LO & BEHOLD NETSCOUT APPLICATION Claire PEREIRA & O'DELL New USA PEREIRA & O'DELL
AND NETWORK York New York
PERFORMANCE
MANAGEMENT
A21/017 00819 A UNICORN- FOX HOME DEADPOOL Meghan ZENITH Los Angeles USA FOX NETWORKS Los ARMED MIND Los ZENITH Los TWENTIETH
UCOPIA OF ENTERTAINMENT Angeles / ZENITH Los Angeles Angeles CENTURY FOX
MARKETING Angeles HOME
WINS ENTERTAINMEN
T Los Angeles
A21/024 00917 FROM THE MONDELEZ LACTA Panos OGILVYONE GREECE OGILVYONE FOSS BOLD OGILVY &
START INTERNATIONAL WORLDWIDE ATHENS WORLDWIDE PRODUCTIONS MATHER Athens
A21/030 01661 THE DOLL THAT AUDI SPAIN CARS & Carles PROXIMITY SPAIN PROXIMITY POST23 Barcelona / PROXIMITY PROXIMITY
CHOSE TO DRIVE AUTOMOTIVE BARCELONA BARCELONA PROXIMITY BARCELONA BARCELONA
A21/040 01246 GOOGLE HOME BURGER KING WHOPPER Florencia DAVID Miami USA DAVID Miami CAVIAR Los BURGER KING
OF THE Angeles Miami / COSMO
WHOPPER STREET New
A21/042 01155 BRUTAL CUT ACTIONAID UK FGM James WEBER SHANDWICK UNITED WEBER SHANDWICK WEBER CLEAR WEBER
AWARENESS London KINGDOM London SHANDWICK CHANNEL UK SHANDWICK
London London / London

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A21/045 01534 YOURNALIST EITB - EUSKAL YOURNALIST - NATALIA THE SPAIN THE GLASSWORKS THE THE
IRRATI TELEBISTA NEWS APP CYRANOS//McCANN CYRANOS//McCANN Barcelona / CYRANOS//McC CYRANOS//McCA
Barcelona Barcelona OXIGENO Barcelona ANN Barcelona NN Barcelona
/ THE
A21/046 01707 SPEAK LIKE THE NETFLIX / BABBEL NARCOS - Ottavio WE ARE SOCIAL Milan ITALY WE ARE SOCIAL WE ARE SOCIAL NETFLIX NETFLIX
PATRN SEASON 2 Milan Milan Amsterdam / Amsterdam / THE
THE BABBEL BABBEL

A22 (Innovation in Branded Content)

A22/004 00191 OUTCAST CINEMAX OUTCAST Sonya CAMPFIRE AT USA CAMPFIRE AT APOLLO STUDIOS
INTERACTIVE SAPIENTRAZORFISH SAPIENTRAZORFISH Montral /
TRAILER: New York New York DINAHMOE
POSSESSION Stockholm
BEGINS
A22/007 00462 HOME UNDP Kosovo Charity Louise BLACK SHEEP STUDIOS UNITED BLACK SHEEP BLACK SHEEP
London KINGDOM STUDIOS London STUDIOS London
A22/014 00558 UNCLE DREW PEPSI, CLS PEPSI David PEPSICO DESIGN & USA PEPSICO CREATORS PEPSICO PEPSICO PEPSICO
PIZZA SHOP INNOVATION CENTER LEAGUE STUDIO New CREATORS CREATORS DESIGN &
New York York LEAGUE STUDIO LEAGUE INNOVATION
New York STUDIO New CENTER New
A22/016 00630 LO & BEHOLD NETSCOUT APPLICATION Claire PEREIRA & O'DELL New USA PEREIRA & O'DELL
AND NETWORK York New York
PERFORMANCE
MANAGEMENT
A22/018 00398 THE HEARING COCHLEAR COCHLEAR Harry CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY NOISE CHE CHE PROXIMITY
TEST IN HEARING Sydney INTERNATIONAL PROXIMITY Sydney
DISGUISE IMPLANT Sydney / Sydney
A22/024 01237 THE 9.7 MILLION- HYUNDAI MOTOR HYUNDAI Devondra INNOCEAN USA USA INNOCEAN USA FILM 45 Los Angeles CANVAS KETCHUM Los
YARD AMERICA BRAND Huntington Beach Huntington Beach / PONY SHOW WORLDWIDE Angeles
TOUCHDOWN ENTERTAINMENT Los Angeles
Los Angeles /
VRLIVE Los Angeles
A22/026 01379 DOVE CHANGE HINDUSTAN DOVE Zubin MINDSHARE Mumbai INDIA MINDSHARE Mumbai CULTURE MINDSHARE
THE RHYME UNILEVER LTD. MACHINE MEDIA Mumbai
A22/029 01323 G ACTIVE | GATORADE G ACTIVE Erin TBWA\CHIAT\DAY Los USA TBWA\CHIAT\DAY Los LIME STUDIOS OMD USA
GATORADE Angeles Angeles Santa Monica / MPC Chicago
LA Culver City /
TBWA\CHIAT\DAY
Los Angeles /
UNION EDITORIAL

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A22/042 12012 TIDE'S SUPER PROCTER & TIDE PODS Jason HEARTS & SCIENCE USA SAATCHI & SAATCHI SAATCHI & HEARTS & MARINA MAHER TAYLOR New
BOWL STAIN GAMBLE PLUS DOWNY New York New York SAATCHI New York SCIENCE New COMMUNICATIO York
York NS New York

B01 (Talent: Film, Series & Audio)

B01/016 00599 RYAN REYNOLDS GQ GQ'S MAN OF Dan HUNGRY MAN Los USA HUNGRY MAN Los HUNGRY MAN Los
GETS ROASTED THE YEAR Angeles Angeles Angeles
BY HIS TWIN
BROTHER
B01/027 00772 ONE SOURCE: ABSOLUT BEVERAGES Aloysius VML Johannesburg SOUTH AFRICA VML Johannesburg EGG FILMS Cape VIZEUM CAPE CAPACITY ENTERPRISE
CAMPAIGN Town TOWN RELATIONS REPUBLIC
Johannesburg Johannesburg
B01/030 00732 A LOVE STORY CHIPOTLE CHIPOTLE Julie CREATIVE ARTISTS USA CHIPOTLE New York / PASSION
MEXICAN GRILL, MEXICAN GRILL AGENCY Los Angeles CREATIVE ARTISTS PICTURES London
INC. AGENCY Los Angeles
B01/032 01334 A LOVE SONG VIDA MUJER VIDA MUJER Carlos CIRCUS GREY PERU PERU CIRCUS GREY PERU AUDIO POST Lima / CIRCUS GREY CIRCUS GREY
WRITTEN BY A ORGANIZATION Lima Lima DIEGO DIBS PERU Lima PERU Lima
MURDERER SOUND LAB Lima /
B01/039 00668 THE WOLF HP PRINT AND PC Dominique GIANT SPOON Los USA GIANT SPOON Los PARK PICTURES HP Palo Alto
SECURITY Angeles Angeles / HP Palo Alto Santa Monica
B01/041 00797 THE TALE OF BURBERRY BURBERRY Paul BURBERRY London UNITED BURBERRY London BURBERRY London BURBERRY BURBERRY
THOMAS RETAIL KINGDOM London London
BURBERRY
B01/043 00918 FROM THE MONDELEZ LACTA Panos OGILVYONE GREECE OGILVYONE FOSS BOLD OGILVY &
START INTERNATIONAL WORLDWIDE ATHENS WORLDWIDE PRODUCTIONS MATHER Athens
B01/060 01524 BEYOND MONEY SANTANDER BANK 1|2|3 SMART Anixe MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN OXIGENO Barcelona
ACCOUNT Madrid Madrid

B02 (Talent: Live Experience)

B02/006 01041 ASH TO ART GLASGOW GLASGOW Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
SCHOOL OF ART SCHOOL OF London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF
ART London London ART Glasgow
B02/015 01626 GUARDIAN FANS HEINEKEN HEINEKEN Diana PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan BEDESCHI FILM MEDIAVEST|SP COHN & WOLFE
Milan ARK Milan Milan
B02/024 01588 TWO GUYS GO CINEMES TEXAS DOS TIPOS VAN NATALIA THE SPAIN THE LANDIA Madrid / THE THE
TO THE CINEMA AL CINE CYRANOS//McCANN CYRANOS//McCANN THE CYRANOS//McC CYRANOS//McCA
Barcelona Barcelona CYRANOS//McCAN ANN Barcelona NN Barcelona
B02/026 01682 THE DEBUT AB INBEV INSTITUTIONAL Fabiana AFRICA So Paulo BRAZIL AFRICA So Paulo BIG FOOTE So
(BUDWEISER) / Paulo / SAIGON So

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B03 (Talent: Digital & Social)
B03/012 00792 011BEATS VOLKSWAGEN VOLKSWAGEN Fagmeda OGILVY & MATHER SOUTH AFRICA OGILVY & MATHER 2+3 POST HEY PAPA OGILVY & KWESTA DAKAR
SOUTH AFRICA BRAND CAPE TOWN CAPE TOWN PRODUCTIONS LEGEND Cape MATHER CAPE Johannesburg
Cape Town / Town TOWN
ARCADE Cape
B03/018 00799 READ TO ME "CHANGE ONE ONLINE Gayane Y&R Moscow RUSSIA Y&R Moscow RODNYA Moscow
LIFE" CHARITABLE CHANNELS
FOUNDATION WITH AUDIO
BOOKS
COLLECTION

B04 (Talent: Sports)

B04/001 00153 SOUNDS OF CAIXA SPORTS Duda NOVA/SB So Paulo BRAZIL NOVA/SB So Paulo 2MOBILE Braslia /
CONQUEST ECONMICA SPONSORSHIP BOSSA NOVA
FEDERAL & PARTNERSHIP FILMS So Paulo /
PILOTO TV So
B04/008 00489 KJETIL VS SARA TINE MILK Cathrine TRY Oslo NORWAY TRY Oslo PRAVDA Oslo
B04/028 01683 THE DEBUT AB INBEV INSTITUTIONAL Fabiana AFRICA So Paulo BRAZIL AFRICA So Paulo BIG FOOTE So
(BUDWEISER) / Paulo / SAIGON So

B05 (Talent: Integrated)

B05/007 00964 ORIGINAL IS ADIDAS ORIGINALS Carrie JOHANNES LEONARDO USA JOHANNES BLACKSMITH New JOHANNES ORIGINAL
NEVER FINISHED ORIGINALS New York LEONARDO New York York / EGG FILMS LEONARDO New MUSIC BY
Cape Town / EXILE York HUMAN Santa
New York / HUMAN Monica / Q
New York / RSA DEPARTMENT
FILMS Los Angeles New York /
B05/011 00951 BRADSHAW P&G TIDE Melanie SAATCHI & SAATCHI USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY
STAIN New York New York York / COMPANY 3 SCIENCE New TAYLOR New New York /
New York / NYLON York York MKTG New York
STUDIOS New York
/ RATTLING STICK
Santa Monica / THE
B05/017 01647 TV DOCTORS OF CIGNA HEALTH Daisy McCANN NEW YORK USA McCANN NEW YORK MRM//McCANN New OMD USA New EDELMAN New
AMERICA INSURANCE York / UNTITLED York York

B06 (Excellence in Partnerships with a Talent)

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Shortlist (Entertainment Lions)
B06/006 00166 REAL COLOR CLAIROL CPG, NICE 'N Grady GREY NEW YORK USA GREY NEW YORK TOWNHOUSE New ZENITH New MARINA MAHER
STORIES: EASY HAIR York York COMMUNICATIO
TRACEY COLOR NS New York
B06/009 00314 JOHN SQUARESPACE SQUARESPACE Jacqueline SMUGGLER Los Angeles USA JOHN X HANNES ARTJAIL New York / JOHN X JOHN X HANNES
MALKOVICH NEW YORK / NO6 New York / Q HANNES NEW NEW YORK /
SQUARESPACE New DEPARTMENT New YORK / SQUARESPACE
York York / SMUGGLER SQUARESPACE New York
Los Angeles / WORK New York
EDITORIAL New
B06/015 00561 UNCLE DREW PEPSI, CLS PEPSI David PEPSICO DESIGN & USA PEPSICO CREATORS PEPSICO PEPSICO PEPSICO
PIZZA SHOP INNOVATION CENTER LEAGUE STUDIO New CREATORS CREATORS DESIGN &
New York York LEAGUE STUDIO LEAGUE INNOVATION
New York STUDIO New CENTER New
B06/019 01042 ASH TO ART GLASGOW GLASGOW Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
SCHOOL OF ART SCHOOL OF London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF
ART London London ART Glasgow
B06/029 00456 XUXA AND THE NETFLIX STRANGER Felipe SOKO So Paulo BRAZIL SOKO So Paulo THE KUMITE So SOKO So Paulo
MISSING CHILD THINGS Paulo
B06/039 00998 MORE THAN 70% INSTITUTO INSTITUTO Giovanna J. WALTER THOMPSON BRAZIL J. WALTER SATELITE AUDIO J. WALTER J. WALTER
AZMINA AZMINA BRAZIL So Paulo THOMPSON BRAZIL So Paulo THOMPSON THOMPSON
So Paulo BRAZIL So BRAZIL So Paulo
B06/044 00641 UNDERCOVER LYFT LYFT Anoushka LYFT HQ San Francisco USA LYFT HQ San ALLDAYEVERYDAY LYFT HQ San LYFT HQ San
LYFT Francisco Los Angeles Francisco Francisco
B06/045 00965 ADIDAS ADIDAS ADIDAS Carrie JOHANNES LEONARDO USA JOHANNES BABY PANTHER JOHANNES ALEXANDER
ORIGINALS X ORIGINALS ORIGINALS X New York LEONARDO New York New York / CLM UK LEONARDO New WANG New York
ALEXANDER ALEXANDER London / PONY York
WANG WANG PROJECTS New
COLLECTION York / SUP New
B06/060 01034 TIDE'S SUPER PROCTER & TIDE PODS Jason HEARTS & SCIENCE USA PROCTER & GAMBLE SAATCHI & HEARTS & MARINA MAHER TAYLOR New
BOWL STAIN GAMBLE PLUS DOWNY New York Cincinnati / SAATCHI SAATCHI New York SCIENCE New COMMUNICATIO York
& SAATCHI New York York NS New York

B07 (Innovation in Talent Entertainment)

B07/003 00562 UNCLE DREW PEPSI, CLS PEPSI David PEPSICO DESIGN & USA PEPSICO CREATORS PEPSICO PEPSICO PEPSICO
PIZZA SHOP INNOVATION CENTER LEAGUE STUDIO New CREATORS CREATORS DESIGN &
New York York LEAGUE STUDIO LEAGUE INNOVATION
New York STUDIO New CENTER New
B07/004 00631 LO & BEHOLD NETSCOUT APPLICATION Claire PEREIRA & O'DELL New USA PEREIRA & O'DELL
AND NETWORK York New York
PERFORMANCE
MANAGEMENT

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C01 (Live Brand Experience)

C01/003 00137 TITANS STEP AHEAD STEP AHEAD Alejandro McCANN COLOMBIA COLOMBIA McCANN COLOMBIA AKIRA CINE Bogot
BOOTCAMP FITNESS STUDIOS FITNESS Bogot Bogot / DIREKTOR FILMS
C01/008 00242 THE BREAST RIALTO CHANNEL THE BREAST Annjanette DDB GROUP NEW NEW ZEALAND DDB GROUP NEW DDB GROUP NEW DDB GROUP MANGO Auckland ASCENDANT DX
CANCER CANCER ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland NEW ZEALAND Spingdale / NEW
SCREENINGS SCREENINGS Auckland ZEALAND
BREAST
CANCER
C01/023 01046 ASH TO ART GLASGOW GLASGOW Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
SCHOOL OF ART SCHOOL OF London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF
ART London London ART Glasgow
C01/037 01464 ZOMBIE MICROSOFT / DEAD RISING 4 Debbie McCANN LONDON UNITED McCANN LONDON CRAFT CARAT London EDELMAN London
CHRISTMAS: THE XBOX KINGDOM WORLDWIDE
REAL-WORLD London / FLUX
TRAILER BROADCAST
London / HELIX 3D
London /
C01/057 01552 TRAVEL AGENCY RADIO FLYER, INC. RADIO FLYER Jenna FCB CHICAGO USA FCB CHICAGO DUCK POND CURRENT
FOR THE WAGONS CREATIVE Los MARKETING
IMAGINATION Angeles / LORD + Chicago
C01/065 00829 RIO 2016 RIO 2016 PARALYMPIC luciana SRCOM Rio De Janeiro BRAZIL FILMMASTER Milan / FILMMASTER Milan
PARALYMPIC ORGANIZING OPENING SRCOM Rio De / SRCOM Rio De
OPENING COMMITTEE CEREMONY Janeiro Janeiro
CEREMONY
C01/070 01664 LIVE. FROM A VODAFONE TELECOM Carmen McCANN ROMANIA McCANN
DIFFERENT WORLDGROUP WORLDGROUP

C02 (Brand Experience: Digital)

C02/004 00302 A WORLD WITH UBISOFT TOM CLANCY'S Romana DDB PARIS FRANCE DDB PARIS MAKE ME PULSE
NO HEROES GHOST RECON Paris
WILDLANDS

C03 (Brand Experience: Social)

C03/004 00187 PONLE ACENTO MAJOR LEAGUE MAJOR LEAGUE Carmen LATINWORKS Austin USA LATINWORKS Austin UNION EDITORIAL JOE AGENCY Los NUNCHAKU
BASEBALL BASEBALL AUSTIN Angeles FILMS (MIAMI) /
THE SOUND
BOX (SAN

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C03/007 00093 EVAN SANDY HOOK SANDY HOOK Jayme BBDO NEW YORK USA BBDO NEW YORK SMUGGLER New DINI VON BETA PETROL
PROMISE PROMISE York MUEFFLING New York /
COMMUNICATIO HEARD CITY
NS New York New York / NO6
C03/011 00241 OUT OF OFFICE QANTAS OUT OF OFFICE Shiki THE MONKEYS, PART AUSTRALIA THE MONKEYS THE MONKEYS
TRAVELOGUE TRAVELOGUE OF ACCENTURE Sydney Sydney
INTERACTIVE Sydney
C03/031 00440 REWORD HEADSPACE REWORD Joanne LEO BURNETT AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE MELBOURNE Melbourne Melbourne

C04 (Brand Experience: Mobile)

C04/013 00849 QUEST TO LEGOLAND LEGOLAND Ashley VML New York USA VML New York MEDIAMONKS New VML New York THE ZOO
LEGOLAND FLORIDA RESORT York Mountain View
C04/023 00982 SPEED CONTROL TELEFNICA DEL MOVISTAR Ricardo FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB
PER Lima
C04/036 00650 THE DAILY 360 THE NEW YORK THE NEW YORK Blair THE NEW YORK TIMES USA DROGA5 New York / THE NEW YORK THE NEW YORK THE NEW YORK
TIMES TIMES New York SAMSUNG TIMES New York TIMES New York TIMES New York
ELECTRONICS
AMERICA Ridgefield
Park / THE NEW
C04/051 01535 YOURNALIST EITB - EUSKAL YOURNALIST - NATALIA THE SPAIN THE GLASSWORKS THE THE
IRRATI TELEBISTA NEWS APP CYRANOS//McCANN CYRANOS//McCANN Barcelona / CYRANOS//McC CYRANOS//McCA
Barcelona Barcelona OXIGENO Barcelona ANN Barcelona NN Barcelona
/ THE

C05 (Brand Experience: Emerging Tech)

C05/006 00065 SAMSUNG X SAMSUNG SAMSUNG Jaime PMK*BNC Los Angeles USA PUNCHDRUNK PMK*BNC Los PMK*BNC Los PMK*BNC Los
PUNCHDRUNK ELECTRONICS GEAR VR + London / SAMSUNG Angeles / Angeles Angeles
THEATRICAL VR AMERICA SAMSUNG GS7 New York PUNCHDRUNK
EXPERIENCE London
C05/022 01275 HIJACKED SODIMAC SODIMAC Mauricio McCANN LIMA PERU McCANN LIMA HIGH END Lima / STARCOM Lima ANIMAL FX Lima
HIGHWAY HOMECENTER PLAN B Lima /
SATURNO Lima /
C05/023 01281 THE WHOLE UN COMMON UN GENDER Ruby Y&R NEW YORK USA Y&R NEW YORK CURRENT MISTER SWEAT CODE
STORY GROUND EQUALITY GOAL STUDIOS Halifax Los Angeles LIBERATION
Brooklyn /
STOREFRONT
MUSIC New York
/ VISUAL

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C06 (Brand Experience: Integrated )
C06/012 01078 #UNDRESS522 ABAAD GENDER Pino LEO BURNETT BEIRUT LEBANON LEO BURNETT LEO BURNETT
RESOURCE EQUALITY NGO BEIRUT BEIRUT
CENTER FOR
C06/017 01047 ASH TO ART GLASGOW GLASGOW Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
SCHOOL OF ART SCHOOL OF London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF
ART London London ART Glasgow
C06/023 01287 HUMAN BY SQUARE ENIX DEUS EX: Nouzha TURNER USA COURAGEOUS New COURAGEOUS LIQUID San TURNER SQUARE ENIX
DESIGN MANKIND INTERNATIONAL Atlanta York New York Jos INTERNATIONAL El Segundo
DIVIDED VIDEO Atlanta
C06/031 00638 BOOST YOUR BOOST MOBILE PROMOTE Eduardo 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica
VOICE BOOST STORES / ATOMICA MUSIC
AS POLLING Texas / THE
STATIONS CORNER SHOP
Santa Monica /
C06/053 01691 A UNICORN- FOX HOME DEADPOOL Meghan ZENITH Los Angeles USA TWENTIETH ARMED MIND Los ZENITH Los TWENTIETH
UCOPIA OF ENTERTAINMENT CENTURY FOX HOME Angeles Angeles CENTURY FOX
MARKETING ENTERTAINMENT Los HOME
WINS Angeles / ZENITH Los ENTERTAINMEN
Angeles T Los Angeles

C07 (Brand Experience: Co-creation & User Generated Content)

C07/006 01079 #UNDRESS522 ABAAD GENDER Pino LEO BURNETT BEIRUT LEBANON LEO BURNETT LEO BURNETT
RESOURCE EQUALITY NGO BEIRUT BEIRUT
CENTER FOR
C07/017 00441 REWORD HEADSPACE REWORD Joanne LEO BURNETT AUSTRALIA LEO BURNETT STUDIO PANCHO STARCOM
MELBOURNE MELBOURNE Melbourne Melbourne
C07/018 00801 READ TO ME "CHANGE ONE ONLINE Gayane Y&R Moscow RUSSIA Y&R Moscow RODNYA Moscow
LIFE" CHARITABLE CHANNELS
FOUNDATION WITH AUDIO
BOOKS
COLLECTION
C07/023 01087 FAVELAGRAFIA APPLE IPHONE Alejandra NBS Rio De Janeiro BRAZIL NBS Rio De Janeiro BR CINEMA Rio De
Janeiro / NBS Rio
De Janeiro / STUDIO
NOVA ONDA Rio De
Janeiro / TUNDRA
STUDIES Rio De
C07/024 00795 SECOND LIFE GREEN RIBBON ORGAN Togo DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / DENTSU PUBLIC
TOYS PROJECT TRANSPLANT CLIVER Tokyo / RELATIONS
COMMITTEE TAKI Tokyo

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C07/025 00415 PITER BY BUSHE BUSHE BAKERY CHAIN Danil RED PEPPER FILM RUSSIA RED PEPPER FILM RED PEPPER FILM RED PEPPER RED PEPPER
BAKERY Moscow Moscow / VGNC New Moscow / VGNC FILM Moscow FILM Moscow

C08 (Excellence in Brand Integration into an Existing Experience )

C08/003 00057 SPEAK LIKE THE NETFLIX / BABBEL NARCOS - Ottavio WE ARE SOCIAL Milan ITALY WE ARE SOCIAL WE ARE SOCIAL NETFLIX NETFLIX
PATRN SEASON 2 Milan Milan Amsterdam / Amsterdam / THE
THE BABBEL BABBEL
C08/015 00953 BRADSHAW P&G TIDE Melanie SAATCHI & SAATCHI USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY
STAIN New York New York York / COMPANY 3 SCIENCE New TAYLOR New New York /
New York / NYLON York York MKTG New York
STUDIOS New York
/ RATTLING STICK
Santa Monica / THE

C09 (Excellence in Partnerships in a Brand Experience)

C09/001 00058 SPEAK LIKE THE NETFLIX / BABBEL NARCOS - Ottavio WE ARE SOCIAL Milan ITALY WE ARE SOCIAL WE ARE SOCIAL NETFLIX NETFLIX
PATRN SEASON 2 Milan Milan Amsterdam / Amsterdam / THE
THE BABBEL BABBEL
C09/004 00323 CARE COUNTS WHIRLPOOL HOUSEHOLD Nadine DIGITASLBI Chicago USA DIGITASLBI Chicago C41 MEDIA New DIGITASLBI KETCHUM
APPLIANCE York / CUTTERS Chicago Chicago
Chicago /
GOODSTORY
C09/008 00843 QUEST TO LEGOLAND LEGOLAND Ashley VML New York USA VML New York MEDIAMONKS New VML New York THE ZOO
LEGOLAND FLORIDA RESORT York Mountain View
C09/013 01049 ASH TO ART GLASGOW GLASGOW Marina J. WALTER THOMPSON UNITED J. WALTER J. WALTER J. WALTER J. WALTER THE GLASGOW
SCHOOL OF ART SCHOOL OF London KINGDOM THOMPSON London THOMPSON London THOMPSON THOMPSON SCHOOL OF
ART London London ART Glasgow
C09/018 01356 LIB DES LIBRATION NEWSPAPERS Marie FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID FRED & FARID FRED & FARID LIBRATION
RFUGIS PARIS PARIS PARIS Paris

C10 (Excellence in Audience Engagement or Distribution Strategy for Brand Experience)

C10/005 00146 SEARCH FOR SONY SONY Christopher BBH New York USA BBH New York EPOCH FILMS New MEDIACOM HASTINGS
GREATNESS PLAYSTATION PLAYSTATION York / ROCK PAPER New York SOUND Astoria
SCISSORS New
York / STILLKING
FILMS Prague / THE
MILL New York /
THE
C10/007 00234 THE UNUSUAL AP (THAILAND) PROPERTY Saharath AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD PUBLIC COMPANY DEVELOPMENT Bangkok

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C10/012 00909 CHRISTMAS LATAM AIRLINES LATAM Lourdes McCANN BUENOS ARGENTINA McCANN BUENOS INDIGO MUSIC
FLIGHT AIRLINES AIRES AIRES DESIGN Buenos
FLIGHTS Aires / KETAMA
C10/016 00850 WRITING OUR IGNITE IGNITE Molly PEREIRA & O'DELL San USA PEREIRA & O'DELL CALITHO Concord /
RIGHTS: THE Francisco San Francisco NTROPIC San
EMPOWERMENT Francisco / XYZ San
WORKBOOK Francisco
C10/034 01525 BEYOND MONEY SANTANDER BANK 1|2|3 SMART Anixe MRM//McCANN SPAIN SPAIN MRM//McCANN SPAIN OXIGENO Barcelona
ACCOUNT Madrid Madrid

C11 (Innovation in Brand Experience )

C11/001 00173 BOOST YOUR BOOST MOBILE PROMOTE Eduardo 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica
VOICE BOOST STORES / ATOMICA MUSIC
AS POLLING Texas / THE
STATIONS CORNER SHOP
Santa Monica /
C11/004 00136 EPISODE LEAK NETFLIX NARCOS Tatiana ALMA DDB Miami USA ALMA DDB Miami
C11/017 00963 PENGUIN PENGUIN BOOKS PENGUIN Anny TBWA\SHANGHAI CHINA TBWA\SHANGHAI AU79 TBWA\SHANGH
FROZEN FROZEN COMMUNICATIONS AI
STORYBOOK STORYBOOK Shanghai /
DOINGFILMS
Shanghai / RR
C11/024 01278 HIJACKED SODIMAC SODIMAC Mauricio McCANN LIMA PERU McCANN LIMA HIGH END Lima / STARCOM Lima ANIMAL FX Lima
HIGHWAY HOMECENTER PLAN B Lima /
SATURNO Lima /
C11/036 00886 QUEST TO LEGOLAND LEGOLAND Ashley VML New York USA VML New York MEDIAMONKS New VML New York THE ZOO
LEGOLAND FLORIDA RESORT York Mountain View
C11/042 01376 YMCA YMCA PLAYNASIUM Rosa McCANN MELBOURNE AUSTRALIA McCANN TREEHOUSE
PLAYNASIUM MELBOURNE STUDIOS Melbourne
C11/053 01251 SCARIEST BK BURGER KING BURGER KING Florencia DAVID Miami USA DAVID Miami CRANE.TV New BURGER KING
York Miami / COSMO
STREET New
C11/062 01708 SPEAK LIKE THE NETFLIX / BABBEL NARCOS - Ottavio WE ARE SOCIAL Milan ITALY WE ARE SOCIAL WE ARE SOCIAL NETFLIX NETFLIX
PATRN SEASON 2 Milan Milan Amsterdam / Amsterdam / THE
THE BABBEL BABBEL

D01 (Live Experience Games)

D01/005 00974 REINVENTING NIKE NIKE Benjamin MINDSHARE CHINA CHINA MINDSHARE CHINA TENCENT MINDSHARE
THE ATHLETE BASKETBALL Shanghai Shanghai Shenzhen CHINA Shanghai

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D02 (Digital & Mobile Games)
D02/001 00304 A WORLD WITH UBISOFT TOM CLANCY'S Romana DDB PARIS FRANCE DDB PARIS MAKE ME PULSE
NO HEROES GHOST RECON Paris
WILDLANDS
D02/004 00827 QUEST TO LEGOLAND LEGOLAND Ashley VML New York USA VML New York MEDIAMONKS New VML New York THE ZOO
LEGOLAND FLORIDA RESORT York Mountain View

D04 (Co-creation & User Generated Content for Games )

D04/001 00472 LOS SANTOS STOCKHOLM NON-PROFIT Anna GARBERGS Stockholm SWEDEN GARBERGS GARBERGS GARBERGS GARBERGS
PRIDE PRIDE ORGANIZATION Stockholm Stockholm Stockholm Stockholm
THAT WORKS
TO HIGHLIGHT
LGBT ISSUES
AND CREATE A
FREE ZONE FOR
GAY, BISEXUAL,
TRANSGENDER
AND QUEER
PEOPLE AND
GENDER
EXPRESSION
CONTAINED

D05 (Excellence in Brand Integration into an Existing Game or Gaming Platform)

D05/001 00473 LOS SANTOS STOCKHOLM NON-PROFIT Anna GARBERGS Stockholm SWEDEN GARBERGS GARBERGS GARBERGS GARBERGS
PRIDE PRIDE ORGANIZATION Stockholm Stockholm Stockholm Stockholm
THAT WORKS
TO HIGHLIGHT
LGBT ISSUES
AND CREATE A
FREE ZONE FOR
GAY, BISEXUAL,
TRANSGENDER
AND QUEER
PEOPLE AND
GENDER
EXPRESSION
CONTAINED

E01 (Sports: Film, Series & Audio)

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E01/005 00048 WE'RE THE CHANNEL 4 THE Lyle 4CREATIVE London UNITED 4CREATIVE London 4CREATIVE London 4CREATIVE 4CREATIVE
SUPERHUMANS PARALYMPICS KINGDOM London London
E01/033 01429 THE RUGBY PEPSICO GATORADE David PEPSICO BEVERAGES USA PEPSICO CREATORS PEPSICO PEPSICO PEPSICO
BOYS OF INTERNATIONAL New LEAGUE STUDIO New CREATORS BEVERAGES CREATORS
MEMPHIS York York LEAGUE STUDIO INTERNATIONA LEAGUE STUDIO
New York L New York New York
E01/035 01679 THE DEBUT - AB INBEV INSTITUTIONAL Fabiana AFRICA So Paulo BRAZIL AFRICA So Paulo CASA DA SOGRA
DOCUMENTARY (BUDWEISER)/ So Paulo /
ESPN GULLANE So

E02 (Sports: Live Experience)

E02/003 00009 UNLIMITED NIKE NIKE LUNAR Catherine BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM EPIC
E02/008 00352 SAMSUNG SAMSUNG SAMSUNG Adam LEO BURNETT ISRAEL ISRAEL LEO BURNETT
GAMING BRAND Bnei-Brak ISRAEL Bnei-Brak
E02/013 00235 THE UNUSUAL AP (THAILAND) PROPERTY Saharath AP THAILAND Bangkok THAILAND CJ WORX Bangkok MEOUR Bangkok CJ WORX
FOOTBALL FIELD PUBLIC COMPANY DEVELOPMENT Bangkok
E02/018 00767 INSTABILIA NRL NRL STATE OF Jennifer VML Sydney AUSTRALIA VML Sydney VML Sydney
ORIGIN

E03 (Sports: Digital & Social )

E03/002 00010 UNLIMITED NIKE NIKE LUNAR Catherine BBH Singapore SINGAPORE BBH Singapore BBH Singapore
STADIUM EPIC
E03/016 01470 THE LINE UP COCA COLA COKE RED Ingy FP7/CAI Cairo EGYPT FP7/CAI Cairo BIG FOOT FILMS UM MENA Giza INFLEUNCE Cairo
SONG FMCG Cairo

E05 (Sports: Co-creation & User Generated Content)

E05/001 00139 TITANS STEP AHEAD STEP AHEAD Alejandro McCANN COLOMBIA COLOMBIA McCANN COLOMBIA AKIRA CINE Bogot
BOOTCAMP FITNESS STUDIOS FITNESS Bogot Bogot / DIREKTOR FILMS
E05/006 01434 SPECIAL SPECIAL SPECIAL Lukas LEO BURNETT COLOMBIA LEO BURNETT STARCOM STARCOM
SPONSORS OLYMPICS OLYMPICS COLOMBIA Bogot COLOMBIA Bogot COLOMBIA COLOMBIA
E05/008 01357 Motivational SOCIT SPONSORING Marie FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID FRED & FARID FRED & FARID SOCIT
Tweetspeech GNRALE RUGBY PARIS PARIS PARIS GNRALE Paris

E06 (Sports: Integrated )

E06/001 00189 PONLE ACENTO MAJOR LEAGUE MAJOR LEAGUE Carmen LATINWORKS Austin USA LATINWORKS Austin UNION EDITORIAL JOE AGENCY Los NUNCHAKU
BASEBALL BASEBALL AUSTIN Angeles FILMS (MIAMI) /
THE SOUND
BOX (SAN

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E06/002 00157 SOUNDS OF CAIXA SPORTS Duda NOVA/SB So Paulo BRAZIL NOVA/SB So Paulo 2MOBILE Braslia /
CONQUEST ECONMICA SPONSORSHIP BOSSA NOVA
FEDERAL & PARTNERSHIP FILMS So Paulo /
PILOTO TV So

E07 (Excellence in Use of Brand Integration into Existing Sports Entertainment)

E07/012 00955 BRADSHAW P&G TIDE Melanie SAATCHI & SAATCHI USA SAATCHI & SAATCHI ARCADE EDIT New HEARTS & MMK New York / HEARD CITY
STAIN New York New York York / COMPANY 3 SCIENCE New TAYLOR New New York /
New York / NYLON York York MKTG New York
STUDIOS New York
/ RATTLING STICK
Santa Monica / THE
E07/021 01685 THE DEBUT AB INBEV INSTITUTIONAL Fabiana AFRICA So Paulo BRAZIL AFRICA So Paulo BIG FOOTE So
(BUDWEISER) / Paulo / SAIGON So

E08 (Excellence in Sponsorship or Partnerships in Sports Entertainment)

E08/001 00178 PHOTO WITHOUT CORONA CORONA Ruth LEO BURNETT MXICO MEXICO LEO BURNETT SPACEBOY Mexico
BORDERS Mexico City MXICO Mexico City City
E08/007 10218 WE'RE THE CHANNEL 4 THE Lyle 4CREATIVE London UNITED 4CREATIVE London 4CREATIVE London 4CREATIVE 4CREATIVE
SUPERHUMANS PARALYMPICS KINGDOM London London
E08/015 01348 THE CLICH HEINEKEN INSTITUTIONAL Selma PUBLICIS BRASIL So BRAZIL PUBLICIS BRASIL So PUBLICIS BRASIL PUBLICIS PUBLICIS BRASIL
Paulo Paulo So Paulo BRASIL So So Paulo
E08/018 01435 SPECIAL SPECIAL SPECIAL Lukas LEO BURNETT COLOMBIA LEO BURNETT STARCOM STARCOM
SPONSORS OLYMPICS OLYMPICS COLOMBIA Bogot COLOMBIA Bogot COLOMBIA COLOMBIA

E09 (Excellence in Audience Engagement or Distribution Strategy for Sports Entertainment)

E09/003 00049 WE'RE THE CHANNEL 4 THE Lyle 4CREATIVE London UNITED 4CREATIVE London 4CREATIVE London 4CREATIVE 4CREATIVE
SUPERHUMANS PARALYMPICS KINGDOM London London
E09/016 21676 TIDE'S SUPER PROCTER & TIDE PODS Jason HEARTS & SCIENCE USA SAATCHI & SAATCHI SAATCHI & HEARTS & MARINA MAHER TAYLOR New
BOWL STAIN GAMBLE PLUS DOWNY New York New York SAATCHI New York SCIENCE New COMMUNICATIO York
York NS New York

E10 (Innovation in Sports Entertainment )

E10/010 01352 COBBLESTONE FUEL TV FUEL TV Maria FCB Lisbon PORTUGAL FCB Lisbon BRO Lisbon
RIDERS

Total Entries: 191

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