Outline

201632701
Hou Jiayin

Topic: What make a good commercial?

1. Introduction

a. HookNowadays, Commercial already became an important part in the

modern communications media. When you watch a video on YouTube or
you watch a television series on the television, the commercial often
display time to time. How do you feel about it? Interesting, boring or just
none of your business?

b. Connecting information: With the types of advertising getting more and

more, how to attract the consumers became another question. If the
commercial cant attract the consumers and the consumers just wait five
seconds and then click the skip up button. At that time, the commercial
is a kind of perplex. If the consumers cant help to watch the commercial,
it means this is a successful commercial.

c. Thesis statement: So, how to make a good commercial? What make an

attractive commercial? I will talk about it.

2. Body

1) (Paragraph 2)Topic sentence: A good commercial needs to conform to the

consumers mentality.

a. There is a very famous process. It is who says what in which channel to

whom with what effect. (Harold Lasswell, 1948) This is a very famous
theory in advertising called 5H theory. Through this theory, the
disseminator needs to learn the consumers mentality very well, include
which channel the consumers prefer to watch the commercial. So that
they wont feel bored.

b. Aim at different age groups of consumers, the disseminator should have

different schemes.

c. For most consumers, the commercial should lets them think it is very
worth if they buy the product.

2) (Paragraph 3)Topic sentence: A good commercial can with a powerful visual

image.

a. It is a way to invite a famous movie star to become the commercials

protagonist.
 b. It is very creative to have a character not accord with the truth.

c. From a professional perspective, there are many ways to come true a

powerful visual image.

3) (Paragraph 4)Topic sentence: A good commercial should have impressive

contents.

a. There is a way to have an impressive content is to have a scenario not

accord with the truth.

b. The other way to have an impressive content is having a touching story.

c. Another way to have an impressive content is having an unexpected play

of the commercial.

3. Conclusion

a. Restated thesis: It is nether so easy nor very difficult to make a good

commercial. The question what makes a good commercial also has many
kinds of answers.

b. OpinionExcept being attractive, the commercial also should has

distinctively personal treatment, and closed connection to the brand. Be
careful to avoid being subjunctive and one-sided. Do not for attracting
consumers to make some meaningless commercials.