Privacy Policy for Wistia

Wistia (1) is a popular video hosting platform that lets businesses

integrate marketing and analytics features and functions into their
videos. It's like YouTube for businesses.

The Turnstile email collector feature (2) from Wistia can be a useful
marketing tool that collects email addresses of users who'll view
videos on your website or from website where your video will be
embedded.

(1) Link to http://wistia.com/

(2) Link to http://wistia.com/product/turnstile

You can choose to allow users to skip entering their email address if
they wish to do so, or you can make entering their email addresses
mandatory in order to view the video.

The form asking for this information can appear at the beginning or
end of the video, a setting that you can customize on your Wistia
account.
Privacy Policy requirements
Required by law

The California Online Privacy Protection Act (CalOPPA) (3) requires that if
your commercial website or online service (website, mobile app, desktop
app etc.) collects any personally identifiable information from any
California residents, you must conspicuously post a Privacy Policy
on that website.

In the EU, the Data Protection Directive (4) requires that European users
be informed when their personal information is collected.

(3) Link to https://termsfeed.com/blog/caloppa-california-online-privacy-protection-act/

(4) Link to http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML

Required by email platforms

If you choose to integrate your Wistia account with an email marketing

platform, the Terms of Use of these platforms will most likely require
you to have a Privacy Policy agreement in place.
 MailChimp includes a clause in its Terms of Use (5) that requires
anyone who uses its service to comply with all required laws and
regulations, i.e. the international privacy laws discussed in the
previous section.

(5) Link to http://mailchimp.com/legal/terms/

Anti-spam requirements
If your business uses email to send commercial messages, you'll need to
comply with CAN-SPAM (6) in the US and potentially other anti-spam
laws from other countries.

Canada (7) and Australia (8) also have similar anti-spam laws, as does
the EU, the UK, and a number of other countries.

Most email marketing platforms will likely include a Spam Policy section
within their Terms of Use agreements.

(6) Link to https://termsfeed.com/blog/is-your-email-marketing-system-line-law/#Anti-SPAM_laws

(7) Link to http://www.crtc.gc.ca/eng/casl-lcap.htm

(8) Link to http://www.acma.gov.au/Industry/Marketers/Anti-Spam/Ensuring-you-dont-spam/mandatory-unsubscribe-ability-ensuring-you-dont-spam-i-acma

HubSpots Acceptable Use Policy (9) references both CAN-SPAM and
Canadas Anti-Spam Legislation and forbids the use of HubSpot for
spamming in any way. By directing their customers to these laws,
HubSpot customers are aware that the requirements of these laws
must be met before using the HubSpot platform.

Section 5.1 (10) of its Terms for using Constant Contact includes
three different sections specifically informing customers about the
prohibition on spam and what practices are permitted. These are
the Prohibition on Spam, Messages, and Unsubscribe sections.

(9) Link to http://legal.hubspot.com/acceptable-use

(10) Link to http://www.constantcontact.com/legal/terms#tc5

Placing the Privacy Policy
Now that youve determined that you'll need a Privacy Policy
agreement, where do you place it?

Places where users can sign up for an account, or where they

can simply submit an email address to subscribe to your
emails are both great places to link your legal agreements.
 When MailChimp asks for an email address when users create a
new account, links to the Anti-Spam Policy(11), Privacy Policy (12),
and general Terms of Use are all included on this page.

(11) Link to http://mailchimp.com/legal/terms/?_ga=1.185419945.108486998.1461186359

(12) Link to http://mailchimp.com/legal/privacy?_ga=1.185419945.108486998.1461186359

See below how NPR (13) includes a section within its Privacy Policy
(14) where the "Use and Sharing of Information" is discussed, and
information about email address use is included.

(13) Link to http://www.npr.org/

(14) Link to http://www.npr.org/about-npr/179878450/privacy-policy

Using Wistia with the Turnstile feature for your business can be
an incredibly effective form of marketing and analytics tracking.
Just remember to create a Privacy Policy agreement, if you
dont have one yet before you start collecting email addresses
from viewers.
Disclaimer: Legal information is not legal advice