REBRANDING
Lamb School to Undergo Rebranding
Purdue University exemplifies the heights of
innovative engineering and fruitful agricultural
sciences to many people across the world.
However, what many fail to realize is the
necessity of fields such as communication.
Without communication, many of the worlds
brightest and most influential ideas would never
come to light.
Brian Lamb, founder and former CEO of C-SPAN
and a 1963 Purdue alumnus, echoes the
importance of a Communication degree. Lamb
was eager to speak about the future of his alma
mater in an interview about the rebranding of
the School.
The best type of branding has the ability to
follow through with the product or service
of which you are selling. For Purdue, it is
the excellence that is being produced by its
students, Lamb said. He emphasized that the
focus of the new brand should capture the very
essence of students hard work and impressive
networking results post-graduation.
Alumnus and Lamb School Advisory Board
member, Josh Miles, is working with the Lamb
School on the rebranding effort. Miles has spent
the past 15 years as principal and partner at
Miles-Herndon, an Indianapolis-based branding
firm. His main focus has always been on creating
and designing a product that truly represents
the organization. While sitting down with Miles,
he talked about how Purdue has changed since
his time here as a student.
Coming back to campus brings a different
perspective to me, its not what it used to be,
he says. By conducting a brand audit of the Lamb
School, Miles saw the need for consistency in
everything from typography, logos, and layout.
Everything on the inside is great, it just needs
to be repackaged for the outsider, Miles said.
Miles expressed how proud he feels to give back
to the school that taught him how to learn,
sparked his curiosity and interested him in
digging in further. With this rebranding project,
specifically, Miles draws his inspiration from the
students themselves.
Purdue students are a group of doers, theyre
always taking on new challenges, this should be
what were highlighting as well, Miles said.
Dr. Marifran Mattson, Head of the Brian Lamb
School of Communication, agrees with Miles.
You need communication to be successful in
any career, organization, and/or community
but it is the communication skills that Purdue
teaches you that equip you to rise up and be
successful just like Brian Lamb, Mattson said.
The rebranding of the Lamb School will follow
Purdue University and College of Liberal Arts
branding guidelines, but the overall look and
style will be unique. We are looking to have
a clear, consistent brand that will honor Brian
Lamb and speak volumes to whomever is
affiliated with the University, Mattson said.
Mattson and Miles are excited about these
changes and what it will mean for the Lamb
School. The goal is to be better tomorrow than
we were yesterday, said Miles.
Meagan Finucane
Junior, Public Relations and Strategic Communication
Alondra Magallanes
Junior, Public Relations and Strategic Communication