BUSINESS

Business Ethics: An Indian Perspective

Agrawal
Description
The book is designed to provide a comprehensive coverage of the subject of business ethics from an
Indian perspective dealing with all its facets in seven parts. The book starts with rich Indian heritage
& goes on to ethics as relevant in environmental destruction and later to insights about managerial
leadership.
Table of Contents
• Part I. The Indian Perspective • Part II. The Corporate Governance • Part III. Business
Ethics in Practice • Part IV. Practical Issues • Part V. New Economy Areas • Part VI. Case
Studies and Analysis • Part VII. Speeches

ISBN : 9788177221671
Price : Rs. 329/-

Business Strategy Pathfinder: Core Concepts and

Micro-Cases
Angwin
Description
The Strategy Pathfinder is built around micro-cases of real-life problems faced by companies and
executives. These micro-cases help readers to engage with the kind of situations they will encounter
in their working lives while provoking discussions about key theoretical themes. Original presentation
and design makes this an essential companion for both the business-school classroom and the
executive briefcase. The book also brings experienced and potential executives alike an instant guide
to the concepts and techniques they need to know.
Table of Contents
• The Strategy Pathfinder User’s Guide • Strategic Pathways • The Strategy Paths Combined
• Macro-Shocks • Movers & Shakers • Industry Terrain • The Big Picture • Perfect Positioning
• Living Strategy • Corporate Character • Crossing Borders • Guiding Change • Sustain Ability ISBN : 9788126515882
• Maverick Strategies Price : Rs. 299/-

Business Statistics for Contemporary Decision

Making, 4ed, w/CD
Black
Description
The text is written for future decision makers in business. The focus and goal is to make students better
quantitative decision makers. The concepts of statistics are presented in the setting of business decision
making through the use of many real world examples, real business data and applications.
Table of Contents
• Introduction to Statistics • Charts and Graphs • Descriptive Statistics • Probability • Discrete
Distributions • Continuous Distributions • Sampling and Sampling Distributions • Statistical
Inference: Estimation for Single Populations • Statistical Inference: Hypothesis Testing for Single
Populations • Statistical Inferences about Two Populations • Analysis of Variance and Design of
Experiments • Analysis of Categorical Data • Simple Regression Analysis • Multiple Regression
ISBN : 9788126508099
Analysis • Building Multiple Regression Models • Time-Series Forecasting and Index Numbers
• Nonparametric Statistics • Statistical Quality Control Price : Rs. 519/-

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 BUSINESS

E-Business and Commerce: Strategic Thinking and Practice

Canzer
Description
The textbook emphasizes an analytical and critical approach to understanding strategic
decisionmaking so that learners emerge from their course better prepared to create real plans for their
own organizations. The book is ideal for e-business as well as principles of marketing and management
courses. The Instructor’s Resource Manual provides Learning Objectives, Brief Chapter Outline,
Comprehensive Lecture Outline, Answers to Text Review Questions and Case Study Questions, etc
Table of Contents
• Module I: A Framework for Understanding e-Business. • Module II: Strategic Business Planning for
the Internet • Module III: Implementing the e-Business Plan

ISBN : 9788177225778
Price : Rs. 279/-

E-Commerce: Fundamentals and Applications

Chan
Description
This book explores the full range of technologies, protocols, and techniques necessary for building
successful e-commerce sites. Placing this technical know-how in business context, the authors
walk readers through actual e-commerce applications, from Internet payment systems to Web
advertising and Publishing. It is a running case study depicting a Virtual Book Store (VBS), step-by-step
programming exercises, and real-world examples round out this highly practical, easily accessible
guide.
Table of Contents
• Part I: Technologies (Fundamentals) • Part 2: Applications

ISBN : 9788126514694
Price : Rs. 419/-

Elements of International Business

Chary
Description
This is a book that refers to international business in the Indian and Asian context and looks at the
whole array of factors – economic, political, social and cultural. In doing so, it presents facts, figures,
trends, theories and practical analysis. The aspects of international business such as international
trade, foreign direct investment, international politics, regional integration, regulatory organizations,
intercultural management, and company-level strategies have all been presented around the specific
environment in which the businesses from India and the other developing countries operate.
Table of Contents
• Introduction • Intercultural Management • International Trade • International Politics and Economic
Integration • International Organisations • Foreign Direct Investment – I• Foreign Direct Investment –
II • Strategies • International Business Today and Tomorrow
ISBN : 9788126506941
Price : Rs. 369/-

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 BUSINESS

Business Process Reengineering and Change Management

Dey
Description
The book deals with the powerful concept of Business Process Reengineering (BPR) employed to bring
about dramatic improvement in key business processes. It compares other important management
concepts with BPR like Kaizen, TQM, Quality Function Deployment (QFD), ISO Standards and
Enterprise Resource Planning (ERP). The book also deals with the management of change at length for
a clear understanding of several aspects of change needed for the successful implementation of BPR
in an organization.
Table of Contents
• Business Process Reengineering and Kaizen • Definition and Illustrations of Business Process
Reengineering • Business Process Reengineering and Other Management Concepts • Implementation
of Business Process Reengineering • Reengineering Structure • Common Pitfalls in Business Process
Reengineering • Change Management in Business Process Reengineering ISBN : 9788177225365
Price : Rs. 229/-

Business Ethics: Ethical Decision Making and Cases, 6ed

Ferrell
Description
The book is designed to help students, to prepare for real-world ethical dilemmas instead of focusing
on intellectual reasoning or a philosophical discussion of ideas. It includes chapter on best practices,
ethics audits, and disaster recovery planning helps increase students’ awareness of cross-national
ethical issues and develop their strategic skills for planning and working through disasters. The book
incorporates nine new cases that reinforce the text’s applied approach to ethics and cover a range of
organizations and topics.
Table of Contents
• An Overview of Business Ethics • The Ethical Decision-Making Process • Implementing Business
Ethics in a Global Economy • 18 Cases, Appendices

ISBN : 9788177225136
Price : Rs. 349/-

Business Law For Managers, 2006-2007ed

Goel
Description
This book teaches business law in a simple, lucid, and practical manner in tune with the
interdisciplinary aspect of business practices as taught in management. The objective is to prepare
knowledgeable managers rather than lawyers.
Table of Contents
• Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection.
• Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark.
• Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act
2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects
relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right to
Information and Environment Protection. • Relevant aspects of the Constitution of India concerning
business. ISBN : 9788177225358
Price : Rs. 279/-

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 BUSINESS

Comdex Call Centre/ BPO Training Course Kit , w/CD

Gupta
Description
Comdex Call Centre Training Kit is a revolutionary 3-stage self learning system that covers
the contents in sessions to give the readers a comprehensive exposure to the world of Call
Centers. These sessions help to initiate call center skills and further sharpen the acquired
skills for becoming a seasoned call center executive. The book contains a CD running
an Accent Training Software. Such an approach aids in finding any possible mismatch of
acquired and desired skills. It helps to practice hard on those areas.

ISBN : 9788177223453
Price : Rs. 249/-

Consumer Behaviour, 2008 ed, 4ed

Hoyer
Description
The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad
conceptual model that helps students see how all chapter topics tie together, and real-world examples
reinforce each concept and theoretical principle under review. Chapter-opening cases show the
anecdotal application of concepts, while end-of-chapter questions and exercises require students to
investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian
Adaptation retains the essential global context of the world class management text while adding value
through closer-home Indian equivalents.
Table of Contents
• An Introduction to Consumer Behavior • The Process of Making Decisions • The Consumer’s Culture
• Consumer Behavior Outcomes • Consumer Welfare
ISBN : 9788177227543
Price : Rs. 399/-

Business and Management: Principles and Guidelines

Ivancevich
Description
The book is an integrated and practical approach with global, technological and consumer orientation.
It has all aspects of business covered - foundations, production & operations management, HRM,
marketing, accounting and information systems, and financial management. Each chapter of this book
begins with a case study and ends with a case study.
Table of Contents
• Part 1 - Foundations of Business • Part 2-Managing Business • Part 3-Human Resources Practices
• Part 4-Marketing Management • Part 5 - Managing Information • Part 6 - Managing Financial
Resources.

ISBN : 9788177224337
Price : Rs. 349/-

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 BUSINESS

Patterns of Entrepreneurship
Kaplan
Description
Patterns of Entrepreneurship offers practical direction and an activist approach to starting and running
your own business for students and aspiring entrepreneurs. The book is organized around a “road
map” framework, which emphasizes the key tasks and milestones in the business’s development,
and each chapter features one or more hands-on cases that integrate business disciplines and require
critical thinking. The author offers special direction for issues of technology.
Table of Contents
• The Entrepreneurial Process • Developing Ideas And Business Opportunities • Analyzing The
Market, Customers, And Competition • Preparing The Winning Business Plan • Setting Up The
Company • Early-Stage Financing • Growth Funding • Discovering The Value In Intellectual Property:
The Competitive Edge • Preparing The Organization For Growth • Developing An E-Business Strategy
• Managing Financial Operations • Buying Existing And Turnaround Businesses And Opening
Franchises • Launching A High-Tech Venture • Harvesting And Exiting The Venture: Options And
ISBN : 9788126512829
Alternatives Price : Rs. 339/-

International Management: Strategic Opportunities and

Cultural Challenges, 2008ed
McFarlin
Description
The book provides students with an accessible, application-oriented approach to international
management, focusing on key challenges including on how to motivate, lead and communicate with
people across different countries and cultures. It gives students a global perspective on the process of
hiring, training and developing employees, as well as strategic decision making in relation to foreign
markets. All chapters have been updated with the latest articles from leading business sources and
academic journals and new case studies have been incorporated.
Table of Contents
• On a Global Stage: The Context of International Management • Interacting Effectively in an
International Environment • Capitalizing on International Opportunities • Managing People in the
International Arena ISBN : 9788177227581
Price : Rs. 375/-

Contemporary Business Communication, 5ed, w/CD

Ober
Description
In this book, each chapter begins with an on-the-job interview with managers from MNCs, small
entrepreneurial companies and nonprofit organisations. The text places minor emphasis on
traditional technology (such as word processing) and major emphasis on newer technologies (such
as teleconferencing, videoconferencing, and video and electronic presentations). To make the book
reader friendly, continuing examples are used throughout the chapter (and sometimes carried forward
to the next Chapter). It contains mini-cases based on current events appear at the end of each chapter
so that students can practice solving real-world communication problems.
Table of Contents
• Understanding Business Communication • Work-Team Communication • Communicating
Technology • Writing with Style: Individual Elements • Writing With Style: Overall Tone and
Readability • The Process of Writing • Routine Messages 8. Persuasive Messages • Bad-News ISBN : 9788177225228
Messages • Planning the Report • Collecting and Analyzing the Data • Writing the Report • Planning Price : Rs. 349/-
the Business Presentation • Illustrating and Delivering the Business Presentation • Employment
Communication • Indian Case Studies

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 BUSINESS

Contemporary Business English

Ober
Description
The book contains chapters on mechanics that are spread throughout the text to prevent boredom and
give students sufficient time to practice writing. Each of these chapters includes a 100-word spelling
list based on Ober’s published research of the most frequently occurring as well as the most frequently
misspelled words in business writing. The book includes extensive examples that illustrate each rule
of grammar and end-of-chapter summaries provide students with a convenient review of these rules.
It also includes end-of-chapter exercises that steadily progress from simple to more complex activities,
continuing to challenge and engage students throughout the text.
Table of Contents
• The Language of Business • Sentences • Commas and Semicolons • Verbs • Subject-Verb
Agreement • Punctuation: Other Marks • Pronouns • Adjectives and Adverbs • Capitals and
ISBN : 9788177225709 Abbreviations • Prepositions and Conjunctions • Plurals and Possessives • Number Expression
Price : Rs. 199/- • Compound Words • Word Confusions • Spelling

Public Speaking, 6ed

Osborn
Table of Contents
I. The Foundations of Public Speaking • You as a Public Speaker • Your First Speech • Becoming a
Better Listener
II. Preparation for Public Speaking • Adapting to Your Audience and Situation • Selecting and
Researching Your Topic • Using Supporting Materials in Your Speech • Structuring Your Speech
• Outlining Your Speech
III. Developing Presentation Skills • Presentation Aids• Using Language Effectively • Presenting Your
Speech
IV. Types of Public Speaking • Informative Speaking • Persuasive Speaking • Evidence, Proof, and
Argument • Ceremonial Speaking

ISBN : 9788177225273
Price : Rs. 299/-

Global Trade in the New Millennium

Parthasarathy
Table of Contents
• Globalization • Trade • Trade Environment • Government Influence on Trade • Emerging Market
Economies • Foreign Direct Investment • Financial Crisis and Economy • International Taxation • EU
India Trade & Business Relations • India EU Cooperation • Impact of Free Trade Agreement • Sanitary
and Phyto-Sanitary Measures (SPS) • Challenges & Hurdles in Trade • Sustainable Development
Through Global Economic Governance

ISBN : 9789350040119
Price : Rs. 349/-

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 MANAGEMENT

S-Business: Reinventing the Services Organization

Alexander
Description
S-Business provides business leaders of traditional product-centered companies and existing services
organizations with a succinct yet comprehensive blueprint to understand s-business; determine
if it is the correct business approach for their organization; establish research-based performance
benchmarks upon which to create goals and measure performance; harness “”best practices”” on
s-business principles, strategies and methods to guide implementation; and make sound s-business
decisions to meet the evolving needs of customers and clients.

ISBN : 9788177224566
Price : Rs. 399/-

Excel Models for Business and Operations Management,

2ed
Barlow
Description
This text adopts an active learning approach with the emphasis being placed on the utilization of
software tools to help build models. The book’s primary approach is to help the reader put theory
into practice. The ‘learn by example’ approach used throughout the book guides the user through the
complexities of model building. Every day examples from business and operations management form
the basis of the book’s ‘hands on’ development models that help the reader to appreciate Excel’s power
and flexibility.
Table of Contents
• A Systems View of Business • Model-Building tools • Financial Models • Investment Analysis
Models • Worksheet Applications in Cost Accounting • Marketing Models • Purchase Order
ISBN : 9788126509515
Processing • Statistical Applications in Quality Control • Inventory Control Models • Models for
Production Operations • Project Management Price : Rs. 349/-

Strategic Human Resources: Frameworks for

General Managers
Baron
Description
This book deals with the strategic implications of Human Resource Management as an important
strategic asset and emphasizes its importance within the overall strategy of the firm. It covers issues
such as job design, evaluation, recruitment, training, career concern, and outsourcing and downsizing.
The book stresses conceptual frameworks, not procedural methodology.
Table of Contents
• Introduction • The Five Factors • Consistent HR Practices: The Whole Can Be More Than the Sum of
the Parts • Employment and Economics • Employment as a Social Relation • Voice: Unions and Other
Forms of Employee Representation • Employment, Society, and the Law • Internal Labor Markets
• High-Commitment HR • Performance Evaluation • Pay for Performance • Compensation Systems:
ISBN : 9788126524914
Forms, Bases, and Distribution of Rewards • Job Design • Staffing and Recruitment • Training
• Promotion and Career Concerns • Downsizing • Outsourcing • HRM in Emerging Companies Price : Rs. 419/-
• Organizing HR

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 MANAGEMENT

Modern Production/Operations Management, 8ed

Buffa
Description
This book provides a conceptual and analytical operations management framework for both
manufacturing and service firms. The thrust of this edition is more quantitative in approach and more
comprehensive in its discussion of strategic issues. It provides treatments of multi-criteria decision
methods, quality control, and operations strategy not found in other texts.
Table of Contents
• Classification and Importance of Operations Management • Operations Planning and Control
Design of Operational Systems • Operations Strategy and the Firm • Synthesis and Conclusions

ISBN : 9788126513727
Price : Rs. 449/-

Project Management: Planning and Control Techniques,

4ed
Burke
Description
The book provides coverage of improvements in communications through the Internet and mobile
telephones, and the implications of these changes for project managers. It includes numerous worked
examples and practical exercises, which introduce the reader to the latest planning and control
techniques.
Table of Contents
• Introduction to Project Management • History of Project Management • Project Life-Cycle
• Feasibility Study • Project Selection • Project Estimating • Planning and Control Cycle • Scope
Management • Work Breakdown Structure (WBS) • Critical Path Method (CPM) • Schedule Barchart
• Procurement Schedule • Resource Planning • Project Accounts • Project Control • Earned Value
ISBN : 9788126521647
• Quality Management • Project Risk Management • Project Communications • Project Organisation
Price : Rs. 349/- Structures • Project Teams • Project Leadership • Project Management Computing

Strategic Management of e-Business, 2ed

Strategic Chen
Description
Management of This updated textbook focuses on the strategic implications of e-business and examines the strategies
e-Business, 2ed employed in a range of industries, providing a comprehensive review of current research and
practice. The second edition features up-to-date case studies and data, and includes new material
on developments in mobile Internet technology, the success and failure of Internet business models,
developments in Asia-Pacific markets, integrating e-strategy with general business strategy, the use of
Chen electronic communities in information and software production, developments in marketing using
wireless devices, changes in political initiatives and public policy, the global impacts of e-Business,
and lessons learned from the dot com crash.
Table of Contents
• Introduction to E-Business • The Basics of E-Business Technology • The Markets for Electronic
ISBN : 9812531890 Commerce E-Marketing • The Economics of E-Business • Analysing the Industry Impacts of E-business
Price : $ 5.50 • Developing an E-Business Strategy • Implementing an E-Business Strategy • Public Policy Issues
• Future Trends

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 MANAGEMENT

International Logistics
David
Description
The book includes all of the information needed to gain a complete understanding of the ins and outs
of exports and imports, types of shipping, international laws related to logistics and transportation of
goods, financial processing, and distribution channels. It contains up-to-date tables and charts showing
various critical systems, forms, requirements, and import & export regulations. The book has thorough
discussion of INCOTERMS, insurances, and infrastructures.
Table of Contents
• Introduction • Methods of Entry into Foreign Markets • International Contract • Terms of trade or
Incoterms • Terms of Payment • Currency of Payment (Managing Transaction Risks) • International
Commercial Documents • International Insurance • International Ocean Transportation • International
Air Transportation • International Land and Multi-Modal Transportation • Packaging for Export
• Customs Clearance • International Logistics Infrastructure ISBN : 9788177224306
Price : Rs. 329/-

Knowledge Management
Debowski
Description
This book provides suggestions for building a strategic knowledge philosophy into a business culture,
values and recognizes knowledge management activities, explores the influences and support systems
that should be offered from various service areas within the organization, and the new forms of service
that should be built into the organization.
Table of Contents
• The Knowledge Environment • An Introduction to Strategic Knowledge Management • The
Knowledge Leader • Building and Leading a Knowledge Culture • Developing the Knowledge
Architecture: A Humanistic Perspective • Building an Integrated Strategic Organisational Knowledge
System • Defining and Capturing Core Knowledge • Capturing and Managing the Strategic Knowledge
• Developing an Effective Knowledge Service • Developing Effective Knowledge Users • Measuring
Knowledge Take-up • Knowledge Management Challenges • A Holistic View of Strategic Knowledge ISBN : 9788126514502
Management Price : Rs. 339/-

Fundamentals of Human Resource Management, 8ed

DeCenzo
Description
This is a completely updated revision of this highly successful human resource management text.
Focusing on the most critical issues in HRM, the author introduces the reader to all aspects of the
discipline with a decided focus on practical applications to day-to-day HR management. Continuing in
the tradition of previous editions, it presents the subject in a clear, concise, and conversational style.
Table of Contents
• Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization
• Training and Development • Maintaining High Performance

ISBN : 9788126509522
Price : Rs. 449/-

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 MANAGEMENT

Global Operations and Logistics: Text and Cases

Dornier
Description
This book addresses the process of global operations management from strategic thinking all the way
through planning and execution. It demonstrates the implications for the different functional areas
involved like operations, marketing, and information systems and contains
numerous cases from Europe, the U.S., Latin America, and Asia.
Table of Contents
• Part I: Global Operations and Logistics Strategies • Part II: Global Operations and Logistics Planning
• Part III: Effective Management of Global Operations and Logistics

ISBN : 9788126516841
Price : Rs. 379/-

Leadership Research Findings, Practice and Skills, 4ed

DuBrin
Description
The present book takes a practical, skill-building approach to studying or teaching leadership. The
text balances theory with real-world applications. DuBrin, a highly respected author and consultant,
incorporates current research on leadership and real-world business events.
Table of Contents
• The Nature and Importance of Leadership • Traits, Motives, and Characteristics of Leaders
• Charismatic and Transformational Leadership • Leadership Behaviors, Attitudes, and Styles
• Contingency and Situational Leadership • Leadership Ethics and Social Responsibility • Power,
Politics, and Leadership • Influence Tactics of Leaders • Developing Teamwork • Motivation and
Coaching Skills • Creativity, Innovation, and Leadership • Communication and Conflict Resolution
Skills • Strategic Leadership and Knowledge Management • International and Culturally Diverse
ISBN : 9788177227659 Aspects of Leadership • Leadership Development and Succession
Price : Rs. 349/-

Human Resource Management, 2008 ed

Fisher
Description
The book covers the current theoretical approaches to strategic HRM, impact of “bottom line”
practices, a streamlined discussion of HRIS and how HR activities fit into a company’s overall business
strategy. Updated end-of-chapter exercises and cases challenge students to put concepts into action
and to make decisions like those faced by today’s human resource managers. Instructor’s Resource
Manual with PowerPoint slides contains instructional resources as well as test bank of questions. For
each chapter, the Manual includes Chapter Synopsis, chapter objectives, lecture outlines, teaching
notes for the end-of-chapter cases and exercises, and answers to discussion questions etc.
Table of Contents
• Overview and Introduction • Planning for Organizations, Jobs, and People • Acquiring Human
Resources • Building and Motivating Performance • Maintaining Human Resources • Multinational
ISBN : 9788177227567 Human Resource Management
Price : Rs. 375/-

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 MANAGEMENT

Business Data Communications and Networking, 8ed

FitzGerald
Description
This revised edition with new technologies, new applications, and new examples, offers balanced
coverage of the technical and managerial aspects of data communications to help understand how
networks operate and how to successfully apply them. It features a chapter on wireless LANS, an
expansion of the security chapter to include more on security design and new technologies, and more
coverage of technology design material on network design including a selection of technologies and
best practices for network design.
Table of Contents
• Introduction • Application Layer • Physical Layer • Data Link Layer • Network and Transport Layers
• Local Area Networks • Wireless Local Area Networks • Backbone Networks • Metropolitan and
Wide Area Networks • The Internet • Network Management • Network Security • Network Design
ISBN : 9788126513406
Price : Rs. 419/-

Strategic Management: Creating Value in a Turbulent

World
Fitzroy
Description
This MBA level book offers a managerial perspective of strategic management, which the authors
define as the task of creating organizations that generate value in a turbulent world. It covers all core
areas of the subject in depth, but also includes many topics omitted by competing titles.
Table of Contents
• Managing Strategically • The Fundamentals of Strategic Management • The Competitive
Environment • Financial Markets • Internal Analysis: Managing Competences, Costs and Knowledge
• Creating Future Direction • Business Level Strategy • Corporate Level Strategy
• Managing Innovation and the Dynamic Scope of the Firm • Leading Organizational Change
• Designing Organizational Architecture • Measuring Organizational Performance
ISBN : 9788126512805
• Corporate Governance • Strategic Management in Transition
Price : Rs. 379/-

Applied Data Mining: Statistical Methods for Business and

Industry Applied Data
Giudici Mining: Statistical
Description
This book is the first to describe applied data mining methods in a consistent statistical framework,
Methods for Business
and then show how they can be applied in practice. In this book, all the methods described are either
computational, or of a statistical modelling nature. Complex probabilistic models and mathematical
and Industry
tools are not used, so the book is accessible to a wide audience of students and industry professionals.
The second half of the book consists of nine case studies, taken from the author’s own work in industry,
that demonstrate how the methods described can be applied to real problems.
Giudici
Table of Contents
• Organisation Of The Data • Exploratory Data Analysis • Computational Data Mining • Statistical
Data Mining • Evaluation Of Data Mining Methods • Market Basket Analysis • Web Click stream
ISBN : 9812531785
Analysis • Profiling Website Visitors • Customer Relationship Management • Credit Scoring
• Forecasting Television Audience Price : $ 5.50

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 MANAGEMENT

Project Management Core Textbook, First Indian ed,

w/2CDs
Gopalan
Description
Responding to the rising demand for education on Project Management, this hands-on guide offers
streamlined coverage and an applied approach to the subject. Project Management Core Textbook
clearly explains how to apply proven management tools and techniques at each stage in a project’s life
cycle – from selecting, and initiating projects, to scheduling and budgeting, to project monitoring and
control, and to termination.
Table of Contents
• The World of Project Management • The Manager, The Organization, and The Team • Planning the
Project • Budgeting the Project • Scheduling the Project • Allocating Resources to the Project
• Monitoring and Controlling the Project • Evaluating and Terminating the Project
ISBN : 9788126509409
Price : Rs. 479/-

Human Resource Management, 2ed

Griffin
Description
This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas
of controversy within HRM. HR Legal Briefs sections call attention to important legal issues. Similarly,
HR Tech Talk inserts look at how different innovations have affected HR practices. Other inserts include
HR around the Globe and HR in the Twenty-First century. Chapter-opening cases focus on a recent
event, issue or trend that illustrates key concepts. A more detailed case appears at the end of each
chapter. Chapter Summary and Review & Discussion questions along with Ethical dilemmas in HRM
are provided at the end of each chapter.
Table of Contents
• An Overview of Human Resource Management • The Environment of Human Resource
Management • Staffing the Organization • Enhancing Motivation and Performance • Compensating
ISBN : 9788177225235 and Rewarding the Workforce • Managing the Existing Workforce
Price : Rs. 349/-

Management, 8ed
Griffin
Description
The book presents a functional approach to management (planning, leading, organizing, and
controlling), and integrates real-world examples throughout the text. It has new or enhanced coverage
of the service sector, ethics, global management, and IT. This book explains the conceptual framework
underlying key managerial activities and offers relevant examples. Each chapter includes an opening
incident that features companies such as Nike, Pfizer, JetBlue and starbucks.
Table of Contents
• An Introduction to Management • The Environmental Context of Management • Planning and
Decision making • The Organizing Process • The Leading Process • The Controlling Process • Indian
Supplement

ISBN : 9788177225129
Price : Rs. 419/-

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 MANAGEMENT

Global Strategy and the Organization

Gupta Global Strategy and
Description
The twin forces of ideological change and technology revolution are making globalization one of the
the Organization
most important strategic and organizational issues facing companies today. With every passing day,
it is becoming more obvious that managers must view every industry as a global industry and every
business as a knowledge business. As worldwide presence becomes a strategic imperative rather than Gupta
a discretionary choice, an increasing number of companies must confront the essential question: How
do we engineer and exploit the ongoing globalization of our industry? This book is designed to help
students and managers learn how to address this important question.
Table of Contents
• The Challenge of Globalization • Developing a Global Expansion Strategy • Analysis of Wal-Mart’s
Global Expansion • Building Global Competitive Advantage • Cultivating a Global Mindset
• Leveraging Knowledge Across the Global Network • Creating and Managing Global Business Teams ISBN : 9812531238
• Transforming the Global Game • Globalization in the Digital Age
Price : $ 2.90

Strategic Management: An Integrated Approach, 2009 ed

Hill
Description
This is the most widely used strategic management textbook and presents a complete and clear
account of strategic management in the 2000s. The book is more closely aligned with the needs of
today’s professors and students and the realities of competition in the new global environment.
Table of Contents
• Introduction to Strategic Management • The Nature of Competitive Advantage • Strategies
• Implementing Strategy • Cases in Strategic Management (34 Cases)

ISBN : 9788177227635
Price : Rs. 399/-

Organizational Behavior: A Strategic Approach, 2ed

Hitt
Description
This book presents up-to-date concepts of organizational behavior in a lively and easy-to-read manner.
It takes a strategic approach, communicating how managing people is critical to implementing an
organization’s strategy, gaining an advantage over competitors, and ensuring positive organizational
performance. The second edition presents extended examples, opening cases and insert materials that
have been changed or updated to the present.
Table of Contents
• Part I -The Strategic Lens • Part Ii -Individual Processes • Part Iii - Groups, Teams and Social
Processes • Part Iv -The Organizational Context

ISBN : 9788126523948
Price : Rs. 459/-

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 MANAGEMENT

Management: Principles and Guidelines

Ivancevich
Description
The world’s economies and organizations, and people are in a state of rapid and continuous change.
Individuals who are contemplating a career in management must be prepared for competition, speed,
change, and demands for better quality products and services, decisive decision making attention to
detail and continuous learning. This book is written for individuals preparing for an exciting, fast-paced
challenge awaiting them in terms of management and leading others.
Table of Contents
• Introduction to Management • Planning • Organizing • Leadership • Controlling • Managing
Change and Innovation

ISBN : 9788177223866
Price : Rs. 379/-

Training and Development (Indian Text ed)

Janakiram
Description
The present book is an effort to blend training and organizational strategic planning to present training
management as a tool for enhanced productivity.
Table of Contents
• Training • Training Needs • Training Design • Learning • Training Process • Training Methods,
Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management
Development • Validation and Evaluation of Training 12 Cases

ISBN : 9788177227253
Price : Rs. 299/-

Business Statistics: Decision Making with Data

Business Statistics: Johnson
Description
Decision Making with Johnson and Wichern’s new business statistics text offers readers experience in dealing with real
Data data and numerous opportunities to see how data analysis and inference can effect sound business
decisions. The text casts statistical methods as useful tools for generating, summarizing, and analyzing
numerical information with the general goal of improving processes and products, and adding
economic value to the organization. The goal of this book is to provide readers with an understanding
Johnson of the reasoning by which findings from sample data can be extended to general conclusions to solve
business problems.
Table of Contents
• Describing Patterns in Data • Organizing Data: Association and Relationships • Collecting Data
• Probability • Random Variables and Probability Distributions • Continuous Random Variables and
ISBN : 9812530150 Sampling Distributions • From Samples to Populations: Inferences About Means • Comparing Means
Price : $ 8.25 • Analyzing Count Data • Simple Linear Regression • Multiple Linear Regression and Time Series
Models • Management and Statistics

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 MANAGEMENT

Strategic Management: An Integrated Approach, 6ed

Jones
Description
This leading text integrates current research of developing trends with updated cases and increased
coverage of technology. Highlights include new material on the link between performance and
competitive advantage, analyzing sources of competitive advantage and profitability, business strategy
and game theory, how competition and strategy change as industries pass through different growth
stages, and horizontal integration and strategic outsourcing.
Table of Contents
• Introduction to strategic Management • The nature of competitive advantage • Strategies
• Implementing strategy • Cases in strategic management

ISBN : 9788177225174
Price : Rs. 449/-

Management, 2008 ed
Kreitner
Description
The 10th edition, Management continues to offer a practical, student-oriented approach to four central
themes: change, diversity, ethics, and globalization. It contains updated data and examples which
reflect current trends, the 10th Edition integrates issues from popular culture and media, putting topics
in context and engaging students. The text promotes skill development through hands-on exercises
and team-building activities to cover timely and relevant issues such as corporate responsibility. The
Closing cases in most of the chapters are replaced with Indian equivalents to give the book a local
flavour.
Table of Contents
• The Management Challenge • Planning and Decision Making • Organizing, Managing Human
Resources, and Communicating • Motivating and Leading • Organizational Control Processes
ISBN : 9788177227598
Price : Rs. 375/-

Quality Control
Kulkarni
Description
Quality Control is designed with an integrated approach for the interdisciplinary courses on Quality
Control and Total Quality Management. The book serves as a textbook for the core course on Statistical
Quality Control and is aimed at undergraduate students of engineering at all Indian universities. The
text provides a comprehensive coverage of the subject from basic principles to state-of-the-art concepts
and applications. With a strong engineering and management orientation, the book explores the
modern use of statistical methods in quality control and improvement
Table of Contents
• Quality Concepts • Quality Milestones • Juran’s Trilogy • Cost of Quality and Value of Quality
• Total Quality Management • Statistical Quality Control and Acceptance Sampling • Taguchi’s
Quality Engineering • Six Sigma • Reliability, Availability and Maintainability • Quality Culture: A
Global Paradigm Shift ISBN : 9788126519071
Price : Rs. 319/-

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 MANAGEMENT

Applied Management Science: Modeling, Spreadsheet

Analysis and Communication for Decision Making, 2ed,
w/CD
Lawrence
Description
This book shows readers how to use the management science results in actual managerial decision
making. It focuses on real-world applications and using software rather than straight mathematics.
This approach allows readers to concentrate on learning to use the management science results in
managerial decision making.
Table of Contents
• Introduction to Management Science Models • Linear and Integer Programming Models
• Applications of Linear and Integer Programming Models • Network Models • Project Scheduling
ISBN : 9788126517015 Models • Decision Models • Forecasting • Inventory Models • Queuing Models • Simulation Models
Price : Rs. 479/-

Information Technology: Strategic Decision Making for

Managers
Lucas
Table of Contents
• Technology Transforms the Organization • A Dynamic Model of IT Strategy in a Netcentric
Economy • New Business Models • Organizational Transformation with IT • Globalization and IT in
International Business • Assessing the Value of Investing in IT: The Productivity Paradox • Making the
IT Investment Decision • Choosing Technology • Implementing IT• Structuring and Managing The
IT Function • Management Control of Information Technology • The Legacy Environment • The First
Component: Computer Systems • The Second Component: The Database • The Third Component:
Powerful Networks • Electronic Commerce: Changing How Business Is Done • Business Process:
Examples from ERP and CRM • Decision and Intelligent Systems • Knowledge Management:
Benefiting from Core Competencies • Technology Haves and Have Nots: The Digital Divide in the US
ISBN : 9788126517596 and the World • Ethical Issues and a Look Ahead
Price : Rs. 379/-

Forecasting: Methods and Applications, 3ed

Makridakis
Description
Known from its last editions as the “Bible of Forecasting”, the third edition of this authoritative text
has adopted a new approach-one that is as new as the latest trends in the field: “Explaining the past
is not adequate for predicting the future”. In this book, readers will find the latest techniques used by
managers in business today, discover the importance of forecasting and learn how it’s accomplished.
Table of Contents
• The Forecasting Perspective • Basic Forecasting Tools • Time Series Decomposition • Exponential
Smoothing Methods • Simple Regression • Multiple Regression • The Box-Jenkins Methodology for
Arima Models • Advanced Forecasting Models • Forecasting the Long-Term • Judgmental Forecasting
and Adjustments • The Use of Forecasting Methods in Practice • Implementing Forecasting: Its Uses,
Advantages, and Limitations
ISBN : 9788126518524
Price : Rs. 449/-

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 MANAGEMENT

Information Technology Project Management: Providing

Measurable Organizational Value, 2ed ,w/CD
Marchewka
Description
This text fits a quickly emerging course in the IT curriculum- project management for IT. The focus is
on addressing the issues that arise with software projects in industry- the costs, complexities and risks
associated with IT projects, even as IT becomes more reliable, faster and less expensive. These risks are
alleviated by effective use of project management techniques, and this book addresses those issues and
the techniques used to solve them.
Table of Contents
• The Nature of Information Technology Projects • Conceptualizing and Initiating the IT Project
• Developing the Project Charter and Baseline Project Plan • The Human Side of Project Management
• Defining and Managing Project Scope • The Work Breakdown Structure and Project Estimation
• The Project Schedule and Budget • Managing Project Risk • Project Communication, Tracking, and ISBN : 9788126508044
Reporting • IT Project Quality Management • Managing Organizational Change, Resistance, and Price : Rs. 339/-
Conflict • Project Implementation, Closure, and Evaluation

Operations Management for MBAs, 3ed

Meredith
Description
This informative book arms them with a much-needed introduction to operations management and
explains how to deal with the challenges in these areas. It guides them through all the basics including
core competency, mass customization, benchmarking, business process design, and enterprise
resource planning (ERP). All the while, it emphasizes the critical role that operations management will
play in all the career paths that they choose.
Table of Contents
• The Nature of Operations • Strategy, Operations, and Global Competitiveness • Process Planning
and Design • Six Sigma for Process and Quality Improvement • Capacity and Location Planning
• Schedule Management • Supply Chain Management • Supplement: The Beer Game • Inventory
Management • Enterprise Resource Planning • Lean Management • Project Management
ISBN : 9788126518319
Price : Rs. 399/-

Project Management: A Managerial Approach, 7ed

Meredith
Description
This book prepares you to select, initiate, operate, and control all types of projects while managing
risks and uncertainties. The book includes screenshots of Microsoft Project and Crystal Ball throughout
the pages. A number of end-of-chapter exercises also show how to apply these computer software
packages to project management problems. Project managers’ will gain the quantitative skills,
knowledge of organizational issues, and insights needed to do project management effectively.
Table of Contents
• PART I: Project Initiation. • PART II: Project Planning. • PART III: Project Execution.

ISBN : 9788126525218
Price : Rs. 499/-

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 MANAGEMENT

Summer Internship Simplified

Mishra
Description
The book contains HOW (for skill) and WHAT (for knowledge) of Summer Internship Program (SIP).
HOW: To prepare SIP report; To conduct research; To behave; To make presentation after completion of
SIP. WHAT: is SIP; Is Company’s and institute’s expectation from SIP.
Table of Contents
• Introduction What Is SIP? • Conduct and Behavior • Major Stakeholders in SIP and their Role
• Management Thesis • Thesis Structure • Thesis Presentation • Keep in Mind
• Formats (Including a Complete Specimen Project Report)

ISBN : 9788177225372
Price : Rs. 179/-

Customer Service in Retailing, Indian Text ed

Mishra
Description
This book is designed to meet the needs of management students for a comprehensive textbook on a
significant aspect of retail management. It provides an in-depth coverage of retail service theory with
an original and fresh treatment. It presents concepts that are clearly explained through illustrations,
exhibits, tables and figures.
Table of Contents
• Introduction to Customer Service • Retail Service Mix • Customer Expectation and Perception from
Retailers • Service Quality • Customer Complaints and Customer Service • Managing the Customer
Service Function • Cases

ISBN : 9788177223712
Price : Rs. 249/-

Introduction to Statistical Quality Control, 4ed

Montgomery
Description
This book is about the use of modern statistical methods for quality control and improvement. It
provides comprehensive coverage of the subject from basic principles to state-of-art concepts and
applications. The objective is to give the reader a sound understanding of the principles and the basis
for applying them in a variety of both product and non-product situations. While statistical techniques
are emphasized throughout, the book has a strong engineering and management orientation.
Table of Contents
• Statistical Methods Useful in Quality Improvement • Basic Methods of Statistical Process Control
and Capability Analysis • Other Statistical Process Monitoring and Control Techniques • Process
Design and Improvement with Designed Experiments • Acceptance Sampling

ISBN : 9788126514717
Price : Rs. 449/-

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 MANAGEMENT

Organizational Behaviour: Managing People and Organi-

zations, 2009 ed
Moorhead
Description
The most exciting task of the new century is managing people in organizations. A market leader since
the publication of its first edition two decades ago, Organizational Behavior: Managing People and
Organization helps managers of the future gain a firm grasp of the fundamentals of human behavior
in organizations-the basic foundations of behavior –so that they can develop new answer to the
new problems they encounter. Four key elements characterize the text: a strong student orientation;
contemporary content; a real world, applied approach; and effective pedagogy.
Table of Contents
• Introduction to Organizational Behavior • Individual Process in Organizations • Interpersonal
Processes in Organizations • Organizational Processes and Characteristics
ISBN : 9788177227642
Price : Rs. 399/-

Understanding Microfinance
Panda
Description
This book is both textual and contextual and focuses on the Indian Microfinance scenario. It gives an
in-depth understanding on microfinance products, supported by relevant case studies and examples.
The different components of microfinance in the Indian context are discussed with suitable examples
such as demand and supply of microfinance, intermediation and regulations and so on. The book
analyzes the role of microfinance and microfinance institutions in natural disasters and also scans
various microfinance lending models practiced throughout the world, and focuses on the models
practiced in India.
Table of Contents
• Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance
Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact
Assessment in Microfinance • Marketing in Microfinance Institutions • Microfinance and Disaster ISBN : 9788126519446
• Microfinance and Development • Case Studies on Self Help Groups Price : Rs. 319/-

Strategic Management: Theory and Practice

Parnell
Description
This leading strategy text integrates current research of developing trends with updated cases and
increased coverage of technology. Highlights include new material on the link between performance
and competitive advantage, analyzing sources of competitive advantage and profitability, business
strategy and game theory, how competition and strategy change as industries pass through different
growth stages, and horizontal integration and strategic outsourcing.
Table of Contents
• Fundamentals of Strategic Management • Industry Competition • External Environment • Internal
Environment • Corporate-Level Strategies • Business Unit Strategies • Functional Strategies • Strategy
Formulation • Strategy Imple-mentation • Strategic Control • Cases (20 in number)

ISBN : 9788177223743
Price : Rs. 269/-

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 MANAGEMENT

Computer Simulation in Management Science, 5ed

Computer Simulation Pidd
Description
in Management The fifth edition of this book reflects its continued popularity and standing in the field. It provides
Science, 5ed a clear guide to the role of modelling and the computer simulation methods used in management
science. Readers will find an in-depth coverage of the modelling, computing and statistical aspects of
discrete simulation and systems dynamics. Overall the book shows how practical simulation models
are built and used, and provides the theory needed to do this. Revisions to this edition include a new
Pidd chapter on Monte Carlo simulation using spreadsheets, a new look inside discrete simulation software
and simulation models in Visual Basic, SIMUL8 and Micro Saint.
Table of Contents
• Fundamentals of Computer Simulation in Management Science • Discrete Event Simulation
• System Dynamics
ISBN : 9789812531933
Price : $ 4.50

Management Science: The Art of Modeling with

Spreadsheets, 2ed, w/CD
Powell
Description
Successful business modeling is much more than a technical discipline; it’s an art. And as in most
professional disciplines, you can tell the experts apart from the novices by the creativity they bring
to the craft. Now with Steve Powell and Ken Baker’s The Art of Modeling with Spreadsheets, Second
Edition, you can master the technical knowledge as well as those essential craft skills needed to
develop real expertise in business modeling.
Table of Contents
• Modeling in A Problem-Solving Framework • Basic Excel Skills • Advanced Excel Skills
• Spreadsheet Engineering • Analysis Using Spreadsheets • Data Analysis For Modeling
• Regression Analysis • Short-Term Forecasting • Nonlinear Optimization • Linear Programming
ISBN : 9788126518241
• Network Models • Integer Programming • Decision Analysis • Monte Carlo Simulation
Price : Rs. 599/- • Optimization in Simulation • Modeling Cases

Introduction to Information Systems: Supporting and

Transforming Business
Rainer
Description
This streamlined, easy-to-read book provides readers with the basics of information technology (IT).
It is based on the fundamental premise that the major role of IT is to support employees, regardless of
their functional area or level in the organization. The authors take a hands-on approach with the help
of a case study that actually shows how to apply the material in an organization. They also present
strong coverage of e-commerce and wireless technologies, an excellent variety of examples, and a
website with additional real-world applications and cases.
Table of Contents
• Information Systems: Concepts and Management • The Modern Organization in the Digital
Economy • Ethics, Privacy, and Information Security • Data and Knowledge Management • Network
ISBN : 9788126508662
Computing • E-Business and E-Commerce • Wireless, Mobile Computing, and Mobile Commerce
Price : Rs. 379/- • Organizational Information Systems • Managerial Support Systems • Acquiring IT Applications
• Technology Guide 1. Computer Hardware • Technology Guide 2. Computer Software

20
 MANAGEMENT

Operation Research: Principles and Practice, 2ed

Ravindran
Description
This edition includes a new chapter on decision analysis, and additional material on computer
solutions of linear programming problems, LP applications, the use of sensitivity analysis output,
minimal spanning tree, goal programming, network of queues, and more. Throughout, mathematics is
kept to an intermediate level.
Table of Contents
• The Nature of Operations Research • Linear Programming • Network Analysis • Advanced Topics in
Linear Programming • Decision Analysis • Random Processes • Queueing Models • Inventory Models
• Simulation • Dynamic Programming • Nonlinear Programming

ISBN : 9788126512560
Price : Rs. 419/-

Production Systems: Planning, Analysis and Control, 3ed

(Exclusively distributed by Jyoti Book Depot)
Riggs
Description
This thoroughly updated version of the book presents the newest concepts and explores the current
problems facing production analysts; how to treat inflation, energy conservation, limited resources,
preservation of the environment, computer-aided design and manufacturing, consumer and worker
protection, the encompassing issue of productivity improvement, and many others.
Table of Contents
• Section 1: Planning • Section 2: Analysis • Section 3: Control

ISBN : 9788126520268

Technical Report Writing Today, 8ed

Riordan
Description
The book provides through coverage of the technical writing basics, techniques and applications
students are likely to encounter in both their academic courses and their future careers. Its practical
presentation of varied examples and exercises helps students internalize the skills necessary to
produce clear and effective documents and reports. The book has one exclusive part dedicated to
professional communication covering letters and job application materials. It also has one chapter on
developing websites which introduces students to the basics of effective website creation by presenting
professional and student examples and references to current practices.
Table of Contents
• Technical Writing Basics • Technical Writing Techniques • Technical Writing Applications •
Professional Communication
ISBN : 9788177225266
Price : Rs. 299/-

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 MANAGEMENT

Successful Project Management: A Step-by-Step Approach

with Practical Examples, 4ed
Rosenau
Description
The Fourth Edition of this internationally bestseller details the quick and easy way to master the
basics of project management. Using a lively, conversational style, project management gurus Mickey
Rosenau and Gregory Githens equip readers with fundamental principles and “tested-in-the-trenches”
techniques for managing projects in any type of organization. Extensively revised and updated, this
Edition examines the role of integration in project planning, risk-and-issues management, virtual
teams, new theories, project management offices, and more! Successful Project Management,
Fourth Edition is an ideal primer for students and an indispensable quick reference for experienced
professionals.
Table of Contents
ISBN : 9788126508693 • Defining the Goals of a Project • Planning a Project • Leading the People Who Work on a Project
Price : Rs. 319/- • Controlling the Project • Completing a Project • Other Issues in Project Management

Operations Management: Along the Supply Chain, 6ed

Russell
Description
Featuring an ideal balance of managerial issues and quantitative techniques, this introduction to
operations management keeps pace with current innovations and issues in the field. It presents the
concepts clearly and logically, showing readers how OM relates to real business. The new edition
also integrates the experiences of a real company throughout each chapter to clearly illustrate the
concepts. Readers will find brief discussions on how the company manages areas such as inventory
and forecasting to provide a real-world perspective.
Table of Contents
• Introduction to Operations and Supply Chain Management • Quality Management • Statistical
Quality Control • Product Design • Service Design • Process Planning, Analysis and Innovation
• Capacity and Facilities • Human Resources • Project Management • Supply Chain Strategy
ISBN : 9788126518661 and Design • Global Sourcing and Logistics • Forecasting • Inventory Management • Sales and
Price : Rs. 499/- Operations Planning • Resources Planning • Lean Systems • Scheduling

Operations Management: Quality and Competitiveness in

a Global Environment, 5ed
Russel
Description
Featuring an ideal balance of managerial issues and quantitative techniques, this new Fifth Edition of
Russell and Taylor’s comprehensive introduction to operations management keeps pace with current
innovations and issues in the field, particularly those related to the impact of information technology
and the global business environment on OM. The text offers extensive collection of exercises and
solved problems, along with outstanding problem-solving support, including eGrade Plus.
Table of Contents
• Operations and Competitiveness • Operations Strategy • Quality Management • Statistical Process
Control • Products and Services • Processes, Technology, and Capacity • Facilities • Human
Resources • Project Management • Operational Decision-Making Tools: Transportation and
ISBN : 9788126508815
Transshipment Models • Forecasting • Inventory Management • Aggregate Planning • Resource
Price : Rs. 499/- Planning • Lean Production • Scheduling • Waiting Line Analysis for Service Improvement

22
 MANAGEMENT

Strategic Management
Saloner
Description
This book is written for current and future general managers who have or will have overall
responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this
capability. The book provides insights into organizations and strategy that will help general managers
make strategic thinking in their firms pervasive, effective, and rewarding.
Table of Contents
• Business Strategy • Competitive Advantage • Internal Context: Organization Design • Organization
and Competitive Advantage • External Context: Industry Analysis • The Spectrum of Competition and
Niche Markets • Competition in Concentrated Markets • Entry and the Advantage of Incumbency
• Creating and Capturing Value in the Value Chain • Strategic Management in a Changing
Environment • Strategy in Markets with Demand-Side Increasing Returns • Globalization and Strategy
• Corporate Strategy: Managing for Value in a Multibusiness Company • The Strategy Process ISBN : 9788126515684
Price : Rs. 319/-

International Economics, 8ed

Salvatore
Description
This book has an even handed, unbiased introduction to the concepts and the latest theoretical and
policy issues in international economics. The text’s balanced presentation of policy controversies
allows the reader to consider different sides of crucial issues. Over 100 case studies-many new to this
edition-back up the material with real-world examples and applications from economics and business.
Appendices provide expanded coverage to enrich the material without interrupting the basic flow of
the narrative.
Table of Contents
• Part One: International Trade Theory • Part Two: International Trade Policy • Part Three: The Balance
Of Payments, Foreign Markets And Exchange Rates • Part Four: Open Economy-Macroeconomics And
The International Monetary System
ISBN : 9788126514137
Price : Rs. 489/-

Management, 8ed
Schermerhorn
Description
The book show students how to “Get Connected” as they discover the dynamics of management in
the context of a challenging and new work environment. Readers will learn about the responsibilities
of a manager and what this means for their future career through many practical examples that are
interwoven with core concepts and theories.
Table of Contents
• The Dynamic New Workplace • Management - Past to Present • Ethical Behavior and Social
Responsibility • Environment and Diversity • Global Dimensions of Management • Entrepreneurship
and Small Business • Information and Decision Making • Planning and Controlling • Strategic
Management • Organizing • Organization Design and Work Processes • Human Resource
Management • Leading • Motivation - Theory and Practice • Individual Behavior and Performance
• Teams and Teamwork • Communication and Interpersonal Skills • Change Leadership ISBN : 9788126508785
• Self-Test Answers Price : Rs. 449/-

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 MANAGEMENT

Organizational Behavior, 9ed

Schermerhorn
Description
This book provides a comprehensive introduction to the major themes, theories, concepts and
terminology of organizational behavior. It follows a streamlined, skill-building approach that arms
readers with practical knowledge and hands-on experience. The book also contains exclusive chapters
on current issues in the field including intellectual capital, justice and organizational citizenship,
corporate governance, organizational transformation and ethical leadership.
Table of Contents
• Introducing Organizational Behavior • Current Issues in Organizational Behavior • Organizational
Behavior Across Cultures • Personality and Individual Differences • Perception and Attribution
• Motivation Theories • Motivation and Job Design • Performance Management and Rewards
• How Groups Work • Team Building and Team Performance • Leadership • Power and Politics
ISBN : 9788126508679 • Information and Communication • Decision Making • Conflict and Negotiation • Change and
Stress • Organization Structures • Strategic Competency and Organizational Design • Organizational
Price : Rs. 399/-
Culture and Development

Strategic Human Resource Management, 2ed

Schuler
Description
This book provides management students and senior practitioners with a completely new and updated
guide to the latest work in the field of strategic Human Resource Management. It also has a collection
of important and highly readable articles from authors around the world charts key developments
that have changed the theory and practice of SHRM over the last six years. The new edition reflects
important shifts in areas like knowledge management, the resource based approach to corporate
strategy and globalization.
Table of Contents
• Overview of SHRM • Global Demensions • Strategy into Action • Role of HR Department of HR
Professionals • Conclusion

ISBN : 9788126515899
Price : Rs. 399/-

Research Methods For Business: A Skill Building

Approach, 4ed
Sekaran
Description
This book offers a framework for conducting research in a scientific manner in all areas of business.
Readers learn how to develop practical knowledge and skills to understand the ways in which
systematic research can be conducted to describe, explain, and predict phenomena of interest
pertaining to business.
Table of Contents
• Introduction to Research • Scientific Investigation • Technology and Business Research • The
Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem
Definition • The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development
• The Research Process: Step 6: Elements of Research Design • Experimental Designs • Measurement
ISBN : 9788126509287
of Variables: Operational Definition and Scales • Measurement: Scaling, Reliability, Validity
Price : Rs. 339/- • Data Collection Methods • Sampling • Data Analysis and Interpretation • The Research Report
• Managerial Decision Making and Research

24
 MANAGEMENT

International Business , w/CD

Shenkar
Description
Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and
actionfocused approach to the field that helps students make explicit connections across concepts and
functions, develop the skill they need to address various IB issues and problems, and most importantly,
broaden their understanding of the global business environment and its repercussions for executives.
Table of Contents
• International Trade Theory and Application • Foreign Direct Investment-Theory and Application
• The Multinational Enterprise • Country Competitiveness • The Cultural Environment • The Political
and Legal Environment • International Economic and Institutions • The International Monetary
System and the Financial Markets • International Entry Strategies • Organizing and Structuring Global
Operations • Building and Managing Global Strategic Alliances (GSAs) • Managing Global Research
and Development (R&D) • Financial Management for Global Operations International Accounting for ISBN : 9788126516445
Global Operations • Global Marketing and Supply Chain • Global Human Resources Management
• Global Internet and E-Commerce • Ethics and Corruption in the Global Marketplace
Price : Rs. 489/-

Risk Management and Insurance Perspectives in Global

Economy
Skipper
Description
Risk Management & Insurance: Perspectives in a Global Economy provides an in-depth understanding
of international risk management and insurance, their dynamics, and the economic, social, political,
and regulatory environments surrounding global risk and insurance markets.
Table of Contents
• Introduction • Factors Shaping the Risk Environment Internationally • Enterprise Risk Management
in a Global Economy • Insurance in a Global Economy • Conclusions

ISBN : 9788126515936
Price : Rs. 449/-

Organization Design and Development: Concepts and

Applications
Srivastava
Description
The book is based on author’s conviction that we have to start focusing on organization design as a
tool for gaining and maintaining competitive advantage in the present day world of business marked by
rapid changes in technology and a turbulent environment.
Table of Contents
• Organizations and Emergent Paradigm • Organization Theories: An Overview • Systems and
Contingency Approaches to Designing Organizations • Creating the New Paradigm Organizations
• Structural Elements of Organization Design • Contextual Dimensions & Structural Options
• Designing Organization: Environmental & Strategic considerations • Designing Organization:
Technological Imperative and Size • Conflict Power and Politics: Implications for Organization Design
• Life Cycle & Phases of Growth • Organizational Effectiveness & Excellence • Organization Culture, ISBN : 9788177221664
Values & Ethics • Creating a Learning Organization • Organization Development: Planned Change Price : Rs. 379/-
Strategy • Organization Development: Interventions & Competencies • Managing Change in Times of
Turbulence

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 MANAGEMENT

Production and Operations Management

Starr
Description
This book has been developed through extensive research to reflect both the practices and traditional
concepts that instructors feel are important for students to know. The author uses real-world themes
such as quality, technology, people and teamwork, globalization, service and manufacturing,
environmental awareness and initiatives, and problem solving. It also has detailed coverage of security,
safety, and crisis management in the context of quality and project management.
Table of Contents
• Overview and Introduction to Production and Operations Management (P/OM) • Strategic
Perspectives for Operations Management • Designing the Process, Analysis, and Improvement
• Operating the System and Making Product - P/OM Tactics Transitions Management: Preparing for
the Future
ISBN : 9788177224634
Price : Rs. 399/-

Global and Transnational Business: Strategy and

Management, 2ed
Stonehouse
Description
In this book the authors assess the turbulent environment in which international businesses operate
and the approaches to strategy formulation and implementation which can be adopted.
Table of Contents
• Strategic and Management Issues in Global and Transnational Business • From National Culture to
Global Vision • Analysis of the Global Business • Analysis of the Competitive Environment • Analysis
of the Global Macro environment • Global and Transnational Strategy • Global and Transnational
Market-servicing Strategies • Global Production and Logistics Management • Global Leadership
and Strategic Human Resource Management • Global Technology Management • Global and
Transnational Marketing Management • Global Financial Management • Organizational Structure and
ISBN : 9788126515233
Control in Global and Transnational Business • Managing Global Mergers, Acquisitions and Alliances
Price : Rs. 379/- • Global Business - Present and Future Trends

Integrated Business Communication in a

Global Marketplace
Stuart
Description
This book is designed to give business students a basic knowledge and broad overview of
communication practices in the workplace. This book uses an interdisciplinary approach to its
discussion of integrated communication by incorporating theory, application, and case studies to
demonstrate various concepts.
Table of Contents
• Building Blocks of Communication • The Complex World of the Sender • Knowing the Receivers of
Your Messages • Breaking through the Noise • Communication Channels • Business Communication
and Public Relations Tools • External Communication: Messaging to Your Publics • Internal
Communication: Messaging within Your Company • The Importance of Effective Communication in
ISBN : 9788126513451 the Workplace • Issues of Organisational Leadership • Global Communication Expands
Price : Rs. 399/- • Communication in the New Management World • Issues Affecting Communication Strategy
• New Focus on Responsible Communication • Looking Ahead

26
 MANAGEMENT

Software Engineering Project Management

Thayer
Description
Richard Thayer’s popular; bestselling book presents a top-down, practical view of managing a
successful software engineering project. The book builds a framework for project management
activities based on the planning, organizing, staffing, directing, and controlling model. The text focuses
on the five functions of general management by first describing each function and then detailing the
project management activities that support each function.
Table of Contents
• Introduction to Management • Software Engineering Process • Software Engineering Project
Management • Planning a Software Engineering Project • Software Cost, Schedule, and Size
• Organizing a Software Engineering Project • Staffing a Software Engineering Project • Directing a
Software Engineering Project • Controlling a Software Engineering Project • Software Metrics and
Visibility of Progress • Epilogue: The Silver Bullets ISBN : 9788126508358
Price : Rs. 499/-

Managing Innovation: Integrating Technological Market

and Organizational Change, 3ed
Tidd
Description
Managing Innovation provides readers with the knowledge to understand, and the skills to manage
innovation at the operational and strategic levels. Specifically, it integrates the management of market,
organizational and technological change to improve the competitiveness of firms and effectiveness of
other organizations. The management of innovation is inherently interdisciplinary and multifunctional
and Tidd, Bessant & Pavitt provide an integrative approach to the subject.
Table of Contents
• Key Issues in Innovation Management • Innovation as a Management Process • Developing the
Framework for an Innovation Strategy • Positions: The National and Competitive Environment
• Paths: Exploiting Technological Trajectories • Processes: Integration for Strategic Learning • Learning
ISBN : 9788126509713
from Markets • Learning Through Alliances • Managing the Internal Processes • Learning Through
Corporate Ventures • Building the Innovative Organization • Creating Innovative New Firms • An Price : Rs. 399/-
Integrative Approach to Innovation Management

Facilities Planning, 3ed

Tompkins
Description
Updated with the latest advances, Facilities Planning, Third Edition introduces current industry
practices, and shows how to approach facilities planning with creativity, precision, and analytic
techniques that encourage quantitative thinking. The text guides you through each step in the planning
process, from defining requirements to developing alternative material handling techniques and
manufacturing/warehouse operations to selecting and evaluating facilities plans. You’ll learn how to
apply quantitative tools and engineering design principles to achieve highly effective, efficient, and
successful plans.
Table of Contents
• Defining Requirements • Developing Alternatives: Concepts and Techniques • Facility Design
for Various Facilities Functions • Developing Alternatives: Quantitative Approaches• Evaluating,
Selecting, Preparing, Presenting, Implementing, and Maintaining ISBN : 9788126517817
Price : Rs. 449/-

27
 MANAGEMENT

Introduction to Information Technology, 2ed, w/CD

Turban
Description
This book is based on the fundamental premise that the major role of information technology (IT) is
to support employees, regardless of their functional area (e.g. sales, marketing, accounting, HR) or
level in the organization. Intense global competition, a heightened focus on the bottom line, and an
increasingly rapid pace of change are forcing organizations, and their employees, to continuously
improve their performance. IT provides the tools that enable all employees to better perform.
Table of Contents
• IT in the Business Environment • IT Infrastructure • Applying IT for Competitive Advantage
• Achieving Informational and Organizational Goals

ISBN : 9788126509683
Price : Rs. 449/-

Information Technology for Management:Transforming

Organizations in the Digital Economy, 6ed, w/CD
Turban
Description
This book addresses the major principles of MIS and its major objective is to prepare managers and
staff in the modern enterprise to understand the role of information technology in the digital enterprise.
Table of Contents
• IT Support of Organizational Performance • Information Technologies: Concepts and Management
• Data Management: Data, Databases, and Warehousing • Networking: Discovery, Communication,
Collaboration • E-Business and E-Commerce • Mobile, Wireless, and Pervasive Computing
• Trans-action Processing, Functional Applications, and Integration • Enterprise Systems
• Inter-organizational and Global Information Systems • Knowledge Management • Business
Intelligence and Corporate Performance Management • Management Decision Support and Intelligent
ISBN : 9788126514410
Systems • IT Strategy and Planning • Information Technology Economics • Acquiring IT Applications
Price : Rs. 449/- and Infrastructure • Security • Impacts of IT on Individuals, Organizations, and Society

Fundamentals of Risk and Insurance, 9ed

Vaughan
Description
This consumer-oriented textbook addresses the principles of risk management without skimping on
the discussion of insurance. It summarizes the nature of pure risk on the individual and on society
and illustrates how insurance can be used to deal with the problems posed by such risk. Mirroring the
diverse experience of its authors, the text is equally effective in presenting the principles of insurance
theory and offering how-to advice to students. The traditional fields of life insurance, health insurance,
property and liability insurance, and social insurance are treated in terms of their relationship to the
wide range of insurable risks to which the individual and the business firm are exposed.
Table of Contents
• Risk, Insurance and Risk Management • Life and Health Insurance • Property and Liablity insurance

ISBN : 9788126513062
Price : Rs. 449/-

28
 MANAGEMENT

Management Research Methods

Velde
Description
This textbook shows business students how to conduct reliable research and how to argue the
soundness of their research approach. Guide to Management Research Methods is a practical
introduction to research methods and also gives students the ability to conduct reliable research on the
basis of empirical field data. It helps in deciding which methods are most appropriate and is filled with
real-life examples, cases and practical guidelines.
Table of Contents
• Planning The Research Project • Conducting The Research Project • Reporting The Research Project

ISBN : 9788126515912
Price : Rs. 259/-

Modern Methods for Quality Control and Improvement,

2ed
Wadsworth
Description
This text provides a single source for information on both the structure and management of quality
systems and the use of statistics to control and improve quality. The goal of the second edition is to
promote learning by means of practical, effective applications intended to develop, control,
and improve quality systems and processes.
Table of Contents
• History and Evolution of Quality Control and Assurance • Quality and Quality Systems • The ISO
9000 Quality System • Total Quality Management • Review of Fundamental Statistical Concepts
• Introduction to Control Charts • Control Charts for Attributes • Control Charts for Variables • Special
Control Charts • Specification Limits, Tolerances, and Related Techniques • Process Control and
ISBN : 9788126516452
Improvement Techniques • Industrial Experimentation • Robust Design • Reliability • Acceptance
Sampling for Attributes • Attribute Sampling Tables • Acceptance Sampling by Variables • Special Price : Rs. 399/-
Attribute Sampling Procedures

Inventory Control and Management, 2ed

Waters
Description
This book is a clear, practical, and self-contained guide to inventory management. It describes recent
thinking about stocks and the methods for their control, developing the subject from basic principles
through to higher level materials and newer developments. It does not assume any previous knowledge
of the subject, nor of any other specific field such as management, operations, mathematics, or
accounting. The Second Edition has been completely rewritten to improve the clarity and flow of the
text, and includes a host of new information, examples, and support materials.
Table of Contents
• Stocks and Inventories • Stocks within an Organisation • Economic Order Quantity • Models for
Known Demand • Models for Uncertain Demand • Sources of Information • Forecasting Demand
• Material Requirements Planning • Just-in-Time
ISBN : 9788126516483
Price : Rs. 319/-

29
 MANAGEMENT / MARKETING

Organizational Behaviour in Action: Cases & Exercises,

2008 ed
Wolff
Description
Organizational Behavior in Action provides additional cases and hands on experiential exercise to
help students bridge the gap between theory and practice. The author brings his extensive experience
in both university classroom and executive training and development settings to the text. Most of the
cases and exercises have a number of possible solutions. This level of complexity and uncertainty is
a source of learning to students whose lives may have been driven by what’s in, what’s not and by
information presented as absolute.

ISBN : 9788177227604
Price : Rs. 299/-

Culture Clash: Managing the Global High-Performance

Team
Zweifel
Description
Like it or not, all of us are touched by globalization. But few leaders are prepared for working across
borders, and the costs of cultural blind-spots can be immense—from lawsuits to lost opportunities.
In Culture Clash, Dr. Zweifel gives you the global and intercultural competencies it takes to manage
across cultures anywhere in the world. Using a variety of proven processes, learn how to: • Parachute
into any culture and get the job done while respecting local customs. • Avoid costly mistakes in your
cross-cultural interactions. • Use the Global Results Pyramid™ to decode any national or corporate
culture. • Work with Global Integrator™ to navigate cross-cultural mergers and joint ventures.

ISBN : 9788177221619
Price : Rs. 129/-

Marketing Research,9ed
Aaker
Description
This new edition brings to the forefront the relevance of marketing intelligence and the power of
the Internet in marketing research applications. The book focuses on the recent trends in marketing
intelligence and explains how its various functions are linked to each other in a way that ensures
efficient management of the customer-firm relationship. Readers will then learn how to apply the
research to business strategies in order to win the customers’ share of purchases.
Table of Contents
• The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Special Topics in
Data Analysis • Applications of Marketing Intelligence

ISBN : 9788126517916
Price : Rs. 449/-

30
 MARKETING

Strategic Market Management, 7ed

Aaker
Description
Strategic Market Management illustrates a structured approach to external market analysis that
business managers can apply to their strategic decision making. By using a variety of concepts and
methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers
identify and evaluate numerous strategic investment alternatives. It provides greater emphasis on
external market analysis, including the value proposition, product category analysis, the value of
relevance, and competitor analysis.
Table of Contents
• Introduction and Overview • Strategic Analysis • Alternative Business Strategies • Growth Strategies
• Implementation

ISBN : 9788126516049
Price : Rs. 349/-

Consumer Behavior: A Strategic Approach (Indian Edition

2005)
Assael
Description
The book introduces decision-making at the beginning, providing students with a framework for
understanding the characteristics of and various factors influencing consumer behavior. The given
chapter Overviews recaps core principles and also explains the relationship between Chapters. The
global applications of Consumer Behavior boxes focus on the similarities and differences across
international boundaries and the strategic applications of Consumer Behavior features look at how
organizations and managers confront current consumer behavior challenges. It contains research
assignments that allow students to practice the concepts presented in the textbook.
Table of Contents
• Introduction to Consumer Behavior • The Individual Consumer • Group and Cultural Influences
ISBN : 9788177225211
• Marketing Action
Price : Rs. 429/-

Marketing: Marketing in the 21st Century, 8ed

Berman
Description
The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle,
marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success
of any organization or person, presented in a technologically advanced pedagogical format. The print
version has all the elements that you expect from Evans and Berman: comprehensive topical coverage,
colorful design, cases, career material, etc.
Table of Contents
• An Introduction to marketing in the 21st Century • Broadening the Scope of Marketing
• Consumer Analysis: Understanding and Responding to Diversity in the MarketPlace
• Product Planning • Distribution Planning • Promotion Planning • Price Planning
• Marketing Management
ISBN : 9788177223828
Price : Rs. 329/-

31
 MARKETING

International Marketing Research, 2ed

International Craig
Description
Marketing Research, The edition is completely updated to reflect changes in both the structure and practice of international
2ed marketing research. The book covers latest researches being conducted in developing markets. In
addition, to all the updates and changes, a chapter has been added that deals with conceptual and
methodological issues in designing and executing research.
Craig Table of Contents
• Marketing Research in a Global Environment • Designing International Marketing Research
• Secondary Data Sources • Uses of Secondary Data • Structuring Primary Data Collection
• Establishing the Comparability of Multicountry Data • Non survey Data Collection Techniques
• Survey Instrument Design • Sampling and Data Collection • Multicountry Scales • Analysis of
Multicountry Data. • Assessing Differences in the Structure of Variables • The International Marketing
ISBN : 9971513862 Information System • Challenges Facing International Marketing Research • Future Directions in
International Marketing Research
Price : $ 6.50

Dalrymple’s Sales Management, 9ed

Cron
Description
Dalyrymple’s Sales Management is known for its friendly, real-world and practical approach to the
concept of sales management. It introduces readers to the issues, strategies and relationships that relate
to the job of managing a sales force and helping them sell. With this new edition, Cron and DeCarlo
also present a running case study throughout each chapter on Moreguard Insurance. The case study
is used to show how key concepts are applied in the real world. Exercises are included with the case
study to help readers begin to think critically about how to utilize the information discussed.
Table of Contents
• Introduction to Selling and Sales Management • Strategy and Sales Program Planning • Sales
Opportunity Management • Account Relationship Management • Customer Interaction Management
• Sales Force Organization • Recruiting and Selecting Personnel • Sales Training • Leadership •
ISBN : 9788126516858 Ethical Leadership • Motivating Sales people • Compensating Sales people • Evaluating Performance
Price : Rs. 379/-

Consumer Behaviour
Evans
Description
This is a particularly well conceived text that superbly demystifies consumer behaviour. The
underpinning theory is easy to grasp and its application is so clearly shown The book is appropriate for
the increasing number of consumer behaviour elements within professional programmes and is very
student centric in its approach.
Table of Contents
• Consumer Motives and Values • Consumer Response to Marketing: Exposure, Attention, Perception
• Consumer Response to Marketing: Learning, Attitudes • Consumer Response to Marketing: Action,
Post Purchase Dissonance, Consumer Involvement • Consumer Demographics
• Consumer Psychographics • Social Group, Tribal and Household Buying Influences
• Culture, Sub Culture • New Product Buying • Repeat, Loyal and Relational Behaviour
ISBN : 9788126513444 • Databased Consumer Behaviour • Consumer Misbehaviour
Price : Rs. 399/-

32
 MARKETING

Service Management and Marketing: Customer

Management in Service Competition, 3ed
Gronroos
Table of Contents
• The Service and Relationship Imperative: Managing in Service Competition • Managing Customer
Relationships: An Alternative Paradigm in Management and Marketing • The Nature of Services and
Service Consumption, and its Marketing Consequences • Service and Relationship Quality • Quality
Management in Services • Return on Service and Relationships • Managing the Augmented Service
Offering • Service Management Principles • Managing Productivity in Service Organizations
• Managing Marketing or Market-Oriented Management • Managing Integrated Marketing
Communication and Total Communication • Managing Brand Relationships and Image • Customer-
Focused Organization: Structure, Resources and Service Processes • Managing Internal Marketing: A
Prerequisite For Successful Customer Management • Managing Service Culture: The Internal Service
Imperative • Transforming a Manufacturing Firm Into a Service Business • Conclusions: Managing ISBN : 9788126512874
Services and Relationships Price : Rs. 399/-

Global Marketing Strategies, 6ed

Hennessey
Description
This book earns high praise for its up-to-date coverage of the field, especially from instructors of
graduate-level courses. In addition to the latest research, this text reinforces the importance of global
strategic thinking, or the “global mindset,” with current examples from wellknown companies across
Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to
offer a practical focus on global marketing, highlighting the issues facing current managers such as
e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock
market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization.
Table of Contents
• Understanding the Global Marketing Environment • Analyzing Global Marketing Opportunities
• Analyzing Global Marketing Opportunities • Designing Global Marketing Programs
• Managing the Global Marketing Effort ISBN : 9788177225181
Price : Rs. 349/-

Event Marketing: How to Successfully Promote

Events, Festivals, Conventions, and Expositions
Hoyle
Description
This book involves advertising, sales, public relations, community involvement, to name a few
components, all integrated into a campaign designed to attract interest, to persuade one to take action,
and to achieve desired quantitative and qualitative results for the event.
Table of Contents
• Introduction to Event Marketing. • Event Promotion, Advertising, and Public Relations. • Electronic
Event Marketing Strategies. • Funding the Event Marketing Program. • Marketing Association Meetings,
Conferences, Events, and Expositions. • Marketing Corporate Meetings, Products, Services, and Events.
• Marketing Festivals, Fairs, and Other Special Events. • Trends in Event Marketing.
ISBN : 9788126524679
Price : Rs. 349/-

33
 MARKETING

Global Marketing Management, 3ed

Global Marketing Kotabe
Description
Management, 3ed The ultimate objective of this book is to help readers prepare for the 21st Century and become an
effective manager overseeing global marketing activities in an increasingly competitive environment.
Rather than being bound by the traditional bilateral (international) view of competition and marketing,
Kotabe Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also
presents marketing in a cross- functional approach to the business operation.
Table of Contents
• Globalization • Global Marketing Environment • Development of Competitive Marketing Strategy
• Global Marketing Strategy Development • Managing Global Operations

ISBN : 9812530991
Price : $8.50

International Marketing: An Asia Pacific Focus

Kotabe
Description
International Marketing - An Asia Pacific Focus”” is a significant overhaul of the original Kotabe and
Helsen “”Global Marketing Management”” text. A strong theoretical and conceptual foundation of
international and global marketing perspectives is provided through the use of ‘real world’ examples
of small to medium sized enterprises (SME’s) and multinational corporations (MNC’s) operating in the
Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional
perspective, giving students an appreciation of all aspects of international business operations and how
they interface with marketing.
Table of Contents
• International marketing environment • Analysing international marketing opportunities
• Developing international marketing strategy • Trends in global marketing
ISBN : 9788126518487
Price : Rs. 449/-

Customer Relationship Management: A Databased

Approach
Kumar
Description
This innovative book provides readers with the tools and techniques to effectively use CRM. It
emphasizes the utilization of database marketing in order to build strong and profitable customer
relationships. Kumar first describes how to implement database marketing and then looks at recent
advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase
sequence, and the link between acquisition, retentions, and profitability are also examined.
Table of Contents
• CRM, Database Marketing, and Customer Value • CRM Industry Landscape • Strategic CRM
• Implementing the CRM Strategy • Introduction to Customer-Based Marketing Metrics • Customer
Value Metrics-Concepts and Practices • Using Databases • Designing Loyalty Programs • Effectiveness
ISBN : 9788126509133 of Loyalty Programs • Data Mining • Campaign Management • Applications of Database Marketing in
Price : Rs. 279/- B-to-C and B-to-B Scenarios • Application of the Customer Value Framework to Marketing Decisions
• Impact of CRM on Marketing Channels

34
 MARKETING

Essentials of Marketing Research, 2ed

Kumar Essentials of
Description
Managers all over the world make decisions on product and service related issues on a regular basis.
Marketing Research,
Defining, generating, managing and interpreting information becomes an integral part of every 2ed
organization. Readers of this book are presented with an overview of the major steps in the marketing
research process. The applications of marketing research, such as brand equity, customer satisfaction,
and relationship marketing as also covered. Kumar
Table of Contents
• The Nature and Scope of Marketing Research • Data Collection • Data Analysis • Applications

ISBN : 9812531823
Price : $7.50

Shopper, Buyer and Consumer Behavior:

Theory and Marketing Applications
Lindquist
Description
This book offer tidbits of information about marketing practices, interesting research findings, and
company anecdotes that bring additional life and color to the material. Team Talk at the end of each
chapter gives you realistic and engaging ways to discuss, review, apply, and comprehend chapter
concepts. These are not ordinary discussion questions. They involve you in the marketplace and often
in thoughts and observations about your own behavior as a consumer. Workshops at the end of every
chapter are scenarios and projects that give you practical, manageable tasks that provide a hands-on
feel for where “consumer behavior rubber meets the marketing road.”
Table of Contents
• The Consumer in the Marketplace • The Consumer as Decision Maker • Psychological Influences
ISBN : 9788177223835
on Consumer Decision Making • Sociological Influences on Consumer Decision Making • Special
Topic Price : Rs. 329/-

International Marketing: Consuming Globally,

Thinking Globally International
McAuley Marketing: Consuming
Description
In this book, Andrew McAuley examines key aspects of international marketing from the
Globally,
perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies).
Examples and case studies are provided that illustrate situations faced by marketers in the international
Thinking Globally
marketplace such as market entry decisions, international expansion decisions, the use of strategic
alliances, dealing with distributors, and issues raised in cross cultural negotiations.
McAuley
Table of Contents
• Trading Places: An Overview of the World Economy • Get a Good Guide-Book: The Influence of
Culture in International Marketing • The Process of Internationalization • Smes: Key Players in a
Global Economy • Understanding Customer Values • Creating and Communicating Customer Values
• Delivering Customer Values • Export Documentation, Getting Paid, Organizing Insurance and ISBN : 9812532358
Finding Finance • Globalization, the Internet and the Marketer • International Growth through Price : $5.50
Franchising

35
 MARKETING

Contemporary Indian Cases in Marketing , 2006-2007 ed

Pandey
Description
The book is meant as a fresh breath of air reflecting the unchaining of Indian economy
post-1990s, globalization of culture, competition posed by foreign companies and brands,
choking up of distribution channels, and aggressive marketing strategies of extremely
customer focused and marketresearch savvy new entrants.
Table of Contents
• A Prelude to Marketing Conceptual Framework(CF), One Case • Marketing Environment
CF, One Case • Consumer Behavior, CF, Two Cases • Segmentation, Targeting and
Positioning CF, One Case • Marketing Research CF, One Case • Product CF, Two Cases
• Brand Management CF, Two Cases • Sales Management CF, Two Cases • Distribution CF,
Three Cases • Market Strategy CF, Two Cases • Price CF, Two Cases • Promotion CF, Two
ISBN : 9788177226959 Cases • Services Marketing CF, One Case • International Marketing CF, Two Cases
Price : Rs. 279/- • Advertising & Communication CF, Two Cases • B2B Marketing CF, One Case • Internet
Marketing CF, One Case • Supply Chain Management CF, One Case • Rural Marketing
CF, One Case • Retailing CF, One Case

Marketing Research, 2009 ed

Parasuraman
Description
Based on the authors’ collective teaching experience of over five decades, the book reinforces
the importance and relevance of marketing research through continually reminding students of its
applications in the real world. In the new edition of the book, the authors have further incorporated the
impact of the Internet and the latest advances in information technology on doing and using marketing
research. The coverage is aimed at benefiting both potential research users as well as those who wish
to consider marketing research as a career.
Table of Contents
• Part 1: Introduction to Marketing Research • Part 2: Data Collection: Types and Methods
• Part 3: Data Collection: Measurement Instruments and Sampling • Part 4: Data Analysis
• Part 5: Communicating with Research Users
ISBN : 9788177227574
Price : Rs. 375/-

Strategic Marketing, 2ed

Vincze
Description
A new integrated approach combines both theory and cases in a single volume for easy reference and
evaluation. The authors prepare students to recognize, embrace, and manage change by focusing on
higher-level strategic issues and decision making in marketing management. The book reflectsincreased
focus on critical thinking and application-based learning. Addition of Indian cases further enhances the
value of the book for Indian students.
Table of Contents
• An Introduction to Strategic Marketing Management • Achieving Competitive Advantage
• Implementing Marketing-Mix Strategies • Managing Marketing Efforts • Cases

ISBN : 9788177225730
Price : Rs. 399/-

36
 FINANCE

Comdex Tally 9 Course Kit, w/CD

Agrawal
Description
This book aims to upgrade the accounting skills of professionals through the latest computer software
Tally 9. It begins with the basics of accounting so that even students and beginners find it useful. They
can begin from the very basics of manual accounting and then easily go on to learn computerized
accounting.

ISBN : 9788177228106
Price : Rs. 249/-

Applied Corporate Finance: A User’s Manual, 2ed

Damodaran
Description
The second edition classifies all decisions made by any business into three groups: decisions on where
to invest the resources or funds that the business has raised, decisions on where and how to raise funds
to finance these investments, and decisions on how much and in what form to return funds back to the
owners. All sections of the book are traceable to this framework. Also, four very different firms are used
as examples throughout the text to illustrate the universality of corporate financial principles across
different firms in different markets and across different types of decisions.
Table of Contents
• The Foundations • The Objective in Decision Making • The Basics of Risk • Risk Measurement and
Hurdle Rates • Measuring Return on Investment • Project Interactions, Side Costs and Side Benefits
• Capital Structure: Overview of the Financing Decision • Capital Structure: The Optimal Financing
Mix • Capital Structure: The Financing Details • Dividend Policy • Analyzing Cash Returned to ISBN : 9788126518517
Stockholders • Valuation: Principles and Practice Price : Rs. 499/-

Corporate Finance Theory and Practice, 2ed

Damodaran
Description
Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models
that flow from it to understand, analyze and solve problems. He treats corporate finance as a living
discipline by making it much more applied than other textbooks. Throughout the text, real companies
and real data are used in examples and exercises.
Table of Contents
• Introduction to Corporate Finance • Investment Analysis • The Financing Decision
• The Dividend Decision • The Link Between Valuation and Corporate Finance Decisions

ISBN : 9788126511150
Price : Rs. 499/-

37
 FINANCE

International Finance: A Casebook

Desai
Description
Desai’s case studies provide readers with a unique perspective in the field of international corporate
finance. His cases will help them understand international financial markets, including the instruments
and techniques used in the foreign exchange market, monetary policy and international asset
allocation. With the help of practical examples, readers will also examine the decision-making that
goes into formulating an appropriate foreign exchange hedging strategy, how to finance multinational
operations, cross-border mergers and leveraged buy-outs, and much more.
Table of Contents
• Exchange Rates, Markets and Firms • Cross-Border Financing • Multinational Finance • Institutions
and Finance

ISBN : 9788126510832
Price : Rs. 419/-

Cost Management: Measuring, Monitoring, and

Motivating Performance
Eldenburg
Description
Cost Management not only provides readers with an in-depth understanding of cost accounting
procedures, it also empowers them to use cost accounting information for decision-making. The
authors also present a problem-solving model, Steps for Better Thinking (SBT), which can be used to
analyze and tackle various ethical scenarios.
Table of Contents
• The Role of Accounting Information in Management Decision Making • The Cost Function
• Cost-Volume-Profit Analysis • Relevant Costs for non-Routine Operating Decisions • Job Costing
• Process Costing • Activity Based Costing and Management • Measuring and Assigning Support
Department Costs • Joint Product and By Product Costing • Static and Flexible Budgets • Standard
ISBN : 9788126511457
Costs and Variance Analysis • Strategic Investment Decisions • Joint Management of Revenues
Price : Rs. 519/- and Costs • Measuring and Assigning Costs for Income Statements • Performance Evaluation and
Compensation • Strategic Performance Measurement

Modern Portfolio Theory and Investment Analysis, 7ed

Elton
Description
This book stresses the economic intuition behind the subject matter. Topics include financial
securities and financial markets, sections on the uses of Arbitrage Pricing Theory, the performance of
international funds, bond management and multi-index models in portfolio evaluation.
Table of Contents
• Introduction • Portfolio Analysis • Models of Equilibrium in the Capital Markets • Security Analysis
and Portfolio Theory • Evaluating the Investment Process

ISBN : 9788126518654
Price : Rs. 389/-

38
 FINANCE

International GAAP 2010, Vol. 1 & Vol. 2

Ernst & Young
Table of Contents
• The Development of International GAAP • The Quest for a Conceptual Framework for Financial
Reporting • Presentation of Financial Statements and Accounting Policies • Non-Current Assets Held
for Sale and Discontinued Operations • First-Time Adoption • Consolidated Financial Statements
• Consolidation Procedures and Non-Controlling Interests • Separate and Individual Financial
Statements • Business Combinations • Common Control Business Combinations • Associates • Joint
Ventures • Foreign Exchange • Hyperinflation • Intangible Assets • Property, Plant and Equipment •
Investment Property • Impairment of Fixed Assets and Goodwill • Capitalisation of Borrowing Costs
• Inventories • Construction Contracts • Leases • Transactions with Governments: Grants and Service
Concession Arrangements • Provisions, Contingent Liabilities and Contingent Assets • Revenue
Recognition • Income Taxes • Share-Based Payment • Employee Benefits • Financial Instruments:
Introduction • Financial Instruments: Recognition, De recognition and Offset • Financial Instruments:
Financial Liabilities and Equity • Financial Instruments: Measurement • Financial Instruments: Hedge ISBN : 9788126525003
Accounting • Financial Instruments: Disclosures • Operating Segments • Earnings per Share • Events Price : Rs. 2999/-
after the Reporting Period • Related Party Disclosures • Statement of Cash Flows • Interim Financial
Reporting • Agriculture • Extractive Industries • Insurance Contracts

Mergers, Acquisitions, and Corporate Restructurings, 4ed

Gaughan
Description
Corporate restructurings continue to be an indispensable tool in building the emerging generation
of re-engineered companies with the power and resources to compete on a global basis. However,
the issues, methods, motives, and techniques that shape today’s world of mergers, acquisitions,
divestitures, and reorganizations is often too complex for even the most savvy business managers to
comprehend. And today, running a business successfully means being able not only to understand, but
also harness the complexities of corporate restructurings.
Table of Contents
• Background • Hostile Takeovers • Going Private Transactions and Leveraged Buyouts • Corporate
Restructuring

ISBN : 9788126518845
Price : Rs. 519/-

Commercial Banking: The Management of Risk, 3ed

Gup
Description
The book provides a comprehensive, practical introduction to bank management, emphasizing risk
management. It examines current banking practices that control different kinds of risk. It explores the
management of bank lending, securities, capital, liabilities, and liquidity; and discusses regulation,
competition, policy, and internal bank management. It also covers the latest banking developments,
including new product and service offerings and the changing role of banks in the financial system.
Table of Contents
• Functions and Forms of Banking • The Bank Regulatory Environment • Evaluating Bank Performance
• Bank Valuation • An Overview of Asset/Liability Management (ALM) • Techniques of Asset/Liability
Management: Futures, Options, and Swaps • Investment Management • Credit Evaluation Process
• Commercial and Industrial Lending • Real Estate and Consumer Lending • Liquidity Management
• Capital Management • Liabilities Management • Off-Balance-Sheet Activities • Securities, ISBN : 9788126510443
Investment, and Insurance Services • Other Financial Services • Electronic Banking • Global Financial
Services
Price : Rs. 399/-

39
 FINANCE

Comdex Computer and Financial Accounting with Tally

9.0 Course Kit , w/CD
Gupta
Description
This course kit is simple and takes typically mundane subjects of accounting and business finance - the
Balance Sheets, the Income Statement and the Cash Flow Statement and makes them something
you can easily learn, understand, remember and use. The book starts with steps and procedures
for performing for performing simple calculations in Microsoft Excel and proceeds to an exclusive
coverage on computing payroll, TDS, VAT, Service Tax, FBT and other types of taxes in Tally 9.0, a well
known and preferred financial accounting software.
Table of Contents
• Fundamentals of Computer • Introducing Windows XP • Starting Windows XP • Windows Explorer
• Introduction to Spreadsheets • Simple Charts • Manipulating Data • Changing the Layout
ISBN : 9788177227390
• Introduction to Tally • Groups, Ledgers, Vouchers, Orders, Cost Centres and Categories • Stock and
Price : Rs. 299/- Godown in Tally • Reports in Tally • Payroll • Taxation • Tally Vault and Email in Tally • Important
Features of Tally

Investments: Analysis and Management, 9ed

Jones
Description
This bestseller teaches readers not only how to identify successful investment opportunities, but how
to anticipate and deal with investment problems and controversies. Jones carefully and gradually
develops key concepts, while covering all the necessary background material. The book also helps the
reader learn how to access and evaluate investment information and analyze investment opportunities,
leading to good decisions when investing.
Table of Contents
• Understanding Investments • Investment Alternatives • Indirect Investing • Securities Markets
• How Securities are Traded • The Returns and Risks From Investing • Portfolio Theory
• Portfolio Selection • Asset Pricing Models • Common Stock Valuation • Common Stocks: Analysis
and Strategy • Market Efficiency • Economy/Market Analysis • Sector/Industry Analysis
ISBN : 9788126512645 • Company Analysis • Technical Analysis • Bond Yields and Prices • Bonds: Analysis and Strategy
Price : Rs. 449/- • Options • Futures • Portfolio Management • Evaluation Of Investment Performance

Tally 9 in Simple Steps

Kogent
Description
This is a book that helps you to learn Tally quickly and easily. Precision, an easy-to-understanding
style, real life examples in support of the concepts, and practical approach in presentation are some of
the features that make the book unique in itself. The text in the book is presented in such a way that is
equally helpful to beginners as well as professionals. Apart from the basic concepts of Tally, this edition
of the book deals with some advanced topics, such as VAT, TDS/TCS, Service Tax, Data Backup and
Restore, and data transfer from Tally 7.2 to Tally 9.
Table of Contents
• Introduction to Tally • Groups, Ledgers, Vouchers and Orders • Reports in Tally • Payroll • Taxation
• Important Features of Tally

ISBN : 9788177229233
Price : Rs. 149/-

40
 FINANCE

Fundamentals of Financial Derivatives, 2ed, w/CD

Parasuraman
Description
This book covers the complex subject of derivatives in a step-by-step approach, with each chapter
containing a number of practical and easy-to-understand examples and includes explanations on more
complex applications. The book takes a simple and practical approach and avoids use of complex
mathematical derivations. This second edition has been brought out encouraged by the overwhelming
success of the first edition. In response to requests by students, more practical examples have been
included in this 2nd edition.
Table of Contents
• Introduction to Derivatives Markets • Forwards and Futures • Types of Options • Principles of
Option Pricing – Put–Call Parity • The Binomial Model for Pricing of Options • The Black–Scholes
Model • Volatility and Implied Volatility from the Black–Scholes Model • Exotic Options – An
Introduction • Introduction to Options Greeks and Basic Delta Hedging • Interest Rate Derivatives ISBN : 9788126520756
and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with Price : Rs. 349/-
Derivatives

Building Financial Models with Microsoft Excel:

A Guide for Business Professionals, 2ed
Proctor
Description
Unlike the more technical financial modeling books on the market which often require knowledge
of VBA (Visual Basic for Applications), this book provides beginning or intermediate level computer
users with a comprehensive guide to building financial models using Microsoft Excel, the most popular
spreadsheet program available. Building Financial Models with Microsoft Excel provides step-by-step
instructions on the building of financial models using Excel, and the accompanying CD-ROM contains
sample Excel worksheets to guide the reader.
Table of Contents
• PART ONE: The Master Budget. • PART TWO: Financial Statements and Free Cash Flows. • PART
THREE: Analysis of a Financial Model.
ISBN : 9788126525157
Price : Rs. 499/-

Financial Management, w/CD (Indian Text ed.)

Shah
Description
Financial Management is designed as a comprehensive textbook-cum-reference book on financial
management. It has been written in accordance with the requirements of students pursuing the M.B.A.,
C.A., I.C.W.A., C.F.S., M.Com., B.B.A. And other postgraduate and graduate level courses. It will also
be useful for practicing business executives, and officers who want to improve their knowledge of
financial management. The principals, essential concepts, and conventions have been explained step
by step in a flowing manner in a lucid language, not burdened by technical jargon.

ISBN : 9788177224627
Price : Rs. 299/-

41
 FINANCE

Financial Services
Shanmugham
Description
This book deals with the functioning and performance of the vibrant financial services sector of India
in a well-structured format. It contain chapters devoted to credit rating, factoring, venture capital,
securitisation and depositories. The dynamic growth of the capital market in India has opened up
the need for various services like merchant banking, stock broking and issue management. This book
throws light on such financial services with a focus on the basic concepts, regulatory issues and the
contemporary developments in the industry.
Table of Contents
• Financial Services • Capital Market • Money Market • Merchant Banking • Factoring
• Credit Rating • Venture Capital • Leasing • Mutual Funds • Insurance • Non-Banking Financial
Companies • Other Financial Services
ISBN : 9788126519903
Price : Rs. 349/-

Multinational Financial Management, 8ed

Shapiro
Description
The book provides a conceptual framework within which key financial decisions of the multinational
firm can be analyzed. The approach is to treat international financial management as a natural
extension of financial management principles.
Table of Contents
• Environment of international financial management • Foreign exchange Risk Management
• Financing the multi National Corporation • Foreign investment analysis • Multinational working
capital management.

ISBN : 9788126516056
Price : Rs. 519/-

The Analysis and Use of Financial Statements, 3ed, w/CD

White
Description
This text is an expert guide to interpreting financial statements and information that helps readers in
the competitive edge they need. This book shows how to accurately evaluate a firm’s financial status
and make informed investment decisions. It features a comparative analysis of US and international
reporting requirements, and the latest methods of financial research.
Table of Contents
• Framework for Financial Statement Analysis • Accounting Income and Assets: The Accrual Concept
• Analysis of Cash Flows • Foundations of Ratio and Financial Analysis • Empirical Research:
Implications for Financial Statement Analysis • Analysis of Inventories • Analysis of Long-Lived
Assets: Part I-The Capitalization Decision • Analysis of Long-Lived Assets: Part II-Analysis of
Depreciation and Impairment • Analysis of Income Taxes • Analysis of Financing Liabilities
ISBN : 9788126510221 • Leases and Off-Balance-Sheet Debt • Pensions and Other Employee Benefits • Analysis of Inter
corporate Investments • Analysis of Business Combinations • Analysis of Multinational Operations
Price : Rs. 519/- • Derivatives and Hedging Activities • Analysis of Financial Statements: A Synthesis • Accounting and
Finance-Based Measures of Risk • Valuation and Forecasting • Present Value Tables

42
 ACCOUNTING

Modelling and Designing Accounting Systems:

Using Access to Build a Database, w/CD
Chang
Description
With Chang and Ingraham’s Data Modeling and Database Design: Using Access to Build a Database
you can develop the skills needed to build an actual accounting information system. Taking an
approach that is both conceptual and practical, this book will help you understand the theory of data
modeling, as well as its application and ultimate implementation in database design.
Table of Contents
• Business Processes, Data Modeling and Information Systems • Data Models and Relational
Databases • Using Access to Implement a Rational Databases • Sales/Collection Business Process
• Acquisition/Payment Business Process • Human Resource Business Process

ISBN : 9788126507900
Price : Rs. 259/-

Managerial Accounting, 2ed, w/CD

Jiambalvo
Description
This text focuses on key concepts and themes important to readers learning managerial accounting.
It provides a new, flexible learning system designed to enhance the understanding of managerial
accounting. It places equal importance on text and media, providing readers with a conceptual
understanding which includes problem solving, exploration, research and enjoyment.
Table of Contents
• Managerial Accounting in the Information Age • Job-Order Costing and Modern Manufacturing
Practices • Process Costing • Cost-Volume-Profit Analysis • Variable Costing • Cost Allocation and
Activity-Based Costing • The Use of Cost Information in Management Decision Making • Pricing
Decision, Analyzing Customer Profitability, and Activity-Based Pricing • Capital Budgeting Decisions
• Budgetary Planning and Control • Standard Cost and Variance Analysis • Decentralization and
Performance Evaluation • Analyzing Financial Statement: A Managerial Perspective ISBN : 9788126508259
Price : Rs. 449/-

Accounting for Non-Specialists

Jones
Description
Accounting is concerned with the preparation, presentation and interpretation of financial information
to enable investors, lenders, management, employees, government and others to take effective
decisions.

Table of Contents
• Financial Accounting: The Techniques • Financial Accounting: The Context
• Management Accounting

ISBN : 9788126512638
Price : Rs. 559/-

43
 ACCOUNTING

Corporate Governance, 4ed

Monks
Description
This new edition offers an indispensable guide to the key concepts of corporate governance every
student and business professional should know. It includes more exercises and student questions,
penetrating analysis of the latest examples of corporate failure and controversy, and the lively “cases
in point” which have characterized previous editions. It provides an authoritative overview, offering
the latest codes of practice, new cases of current interest; and a web link to The Corporate Library, the
leading independent research firm in the field.
Table of Contents
• What is a Corporation? • Shareholders: Ownership. • Directors: Monitoring.
• Management: Performance. • International Corporate Governance
• Case Studies: Corporations in Crisis.
ISBN : 9788126524907
Price : Rs. 459/-

Financial Accounting, 9ed (2008 Edition)

Needles
Description
The book provides students with a comprehensive introduction to practices and procedures in financial
accounting. The text is well known for its highly respected author team, balanced approach and real
world emphasis. The focus is primarily on the use of accounting information in today’s business world.
Content updates reflect current accounting and business practices, while greater attention is given to
ethics, service enterprises and international issues. The subject comes to life in a holistic way with a
world class treatment provided by the author team.
Table of Contents
• Uses of Accounting Information and the Financial Statements • Analyzing Business Transactions
• Measuring Business Income • Financial Reporting and Analysis • The Operating Cycle and
Merchandising Operations • Inventories • Cash and Receivables • Current Liabilities and the Time
ISBN : 9788177227611 Value of Money • Long-Term Assets • Long-Term Liabilities • Contributed Capital • The Corporate
Price : Rs. 375/- Income Statement and the Statement of Stockholders’ Equity • The Statement of Cash Flows •
Financial Performance Measurement • Investments

Corporate Governance: Principles, Mechanisms & Practice

Parthasarathy
Description
Corporate Governance has evolved and grown significantly as a burning issue especially since the
mid-nineties following the high-profile collapse of firms such as Enron. The book examines the issue
in current context.
Table of Contents
• Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate
Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of
Corporate Governance • Issues Related to Corporate Governance • Decision System • Corporate
Capital and its Property Rights • Mechanism and Control • Performance Monitoring System
• Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor
Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise
to Corporate Governance • Codes and Guidelines • Rules Versus Regulations • Enforcement of
ISBN : 9788177227130 Regulations • International Corporate Governance • Companies in Focus
Price : Rs. 325/-

44
 ACCOUNTING / ECONOMICS

Corporate Governance and Accountability

Solomons
Description
Corporate Governance and Accountability has been written to provide readers with an up-todate
summary of both theory and practice in the area. It provides a full discussion of corporate governance
issues taking the broadest view of the corporate governance agenda. It contains numerous
contemporary illustrations and case studies, including a chapter dedicated to the collapse of Enron.
Table of Contents
• Defining Corporate Governance • Enron: A Case Study in Corporate Governance Failure
• Corporate Governance Reform in the UK • The Role of Boards in Corporate Governance
• The Role of Institutional Investors in Corporate Governance • The Role of Transparency in Corporate
Governance • An Introduction to Corporate Governance Systems Worldwide • A Reference Dictionary
of Corporate Governance Systems • Discharging a Broader Corporate Accountability
• Socially Responsible Investment • The future of corporate governance and accountability ISBN : 9788126513925
Price : Rs. 319/-

Financial Accounting, 4ed

Weygandt
Description
From one of the hottest author teams in accounting comes a new edition of the highly-successful
Financial Accounting! This edition retains the traditional procedural coverage of the previous editions
along with a practical decision-making focus.
Table of Contents
• Accounting in Action • The Recording Process • Adjusting the Accounts • Completion of the
Accounting Cycle • Accounting for Merchandising Operations • Inventories • Accounting Principles
• Internal Control and Cash • Accounting for Receivables • Plant Assets, Natural Resources, and
Intangible Assets • Liabilities • Corporations: Organization, Stock Transactions, Dividends, and
Retained Earnings • Investments • The Statement of Cash Flows • Financial Statement Analysis

ISBN : 9788126510511
Price : Rs. 549/-

Economics of Strategy, 3ed

Besanko
Description
Covering the broad sweep of modern economics and strategy research, this comprehensive book broke
new ground in its original edition by applying modern economic principles to study the firm’s strategic
position. Completely updated and revised, this new edition integrates recent insights from the theory
of the firm, industrial organization, and strategy research, while building upon a strong theoretical and
empirical foundation familiar to academics working in economics and strategy.
Table of Contents
• Firm Boundries • Market and Competitive Analysis • Strategic Position and Dynamics
• Internal Organization

ISBN : 9788126517756
Price : Rs. 449/-

45
 ECONOMICS

Textbook of Economics, 6ed, Indian Adaptation

Boyes
Description
The textbook of Economics strongly focuses on the application of market theory to current real-life
issues including the recent corporate accounting scandals which help students to see the content’s
practical relevance & increasing their comprehension of key ideas. To illustrate the basic economic
concepts in the book, International issues appear consistently throughout the text. This book has a
greater coverage of macroeconomics with updated macroeconomic data.
Table of Contents
• Introduction to the Price System • Macroeconomic Basics • Macroeconomic Policy • Economic
Growth and Development • Product Market Basics • Product Markets • Resource Markets • Issues in
International Trade and Finance

ISBN : 9788177225723
Price : Rs. 369/-

Essential Mathematics for Economics and Business, 2ed

Bradley
Description
Essential Mathematics for Economics and Business has become established as one of the leading
introductory books on mathematics. It combines a non-rigorous approach to mathematics with
applications in economics and business. The fundamental mathematical concepts are explained as
simply and as briefly as possible, using a wide selection of worked examples, graphs and real-world
applications.
Table of Contents
• Mathematical preliminaries • The straight line and applications • Simultaneous equations
• Non-linear functions and applications • Financial Mathematics • Introduction to differentiation
and applications • Functions of several variables • Integration and applications • Linear algebra and
applications • Difference equations • Solutions to progress exercises
ISBN : 9788126509188
Price : Rs. 449/-

Applied Econometric Time Series, 2ed

Enders
Description
This new edition reflects recent advances in time-series econometrics, such as out-of-sample
forecasting techniques, non-linear time-series models, Monte Carlo analysis, and bootstrapping.
Numerous examples from fields ranging from agricultural economics to transnational terrorism
illustrate various techniques.
Table of Contents
• Difference Equations • Stationary Time-Series Models • Modeling Volatility • Models with Trend
• Multiequation Time-Series Models • Cointegration and Error-Correction Models
• Nonlinear Time-Series Models

ISBN : 9788126515646
Price : Rs. 289/-

46
 ECONOMICS

Applied Time Series Modelling and Forecasting

Harris Applied Time Series
Description
A time series is a sequence of numerical data in which each item is associated with a particular instant
Modelling and
in time. Examples of time series include: monthly unemployment figures, weekly measures of money
supply, and daily closing prices of stock indices. The purpose of time series analysis is to study the
Forecasting
dynamics or temporal structure of the data.
Table of Contents Harris
• Introduction and Overview • Short- and Long-Run Models • Testing for Unit Roots • Cointegration
in Single Equations • Cointegration in Multivariate Systems • Modelling the Short-Run Multivariate
System • Panel Data Models and Cointegration • Modelling and Forecasting Financial Times Series

ISBN : 9812532323
Price : $6.00

Introduction to Econometrics, 3ed

Maddala
Description
Introduction to Econometrics has been significantly revised to include new developments in the field.
The book contains new chapters on panel data analysis, large sample inference and small sample
inference. It also has a separate chapter on Unit Roots and Co integration which reflects recent
developments in the Dickey-Fuller (DF), the Augmented Dickey-Fuller (ADF) tests and the Johansen
procedure.
Table of Contents
• Part I Introduction And The Linear Regression Model • Part II Violation Of The Assumptions Of The
Basic Model • Part III Special Topics

ISBN : 9788126510955
Price : Rs. 449/-

Macroeconomics: Understanding the Wealth of Nations, 2nd

Miles
Description
The goal of this book is to help the reader understand how the global economy works and the way
economists think. Completely up to date and full of international data, the second edition covers
current events as well as many striking historical examples. The information will enable the reader to
think more clearly about the economy and evaluate the arguments of economists.
Table of Contents
• What is Macroeconomics? • The Language of Macro - The National Income Accounts
• The Wealth of Nations - The Supply Side • Capital Accumulation and Economic Growth
• Total Factor Productivity, Human Capital and Technology • Endogenous Growth and Convergence
• Unemployment and the Labor Market • International Trade • Globalization • Fiscal Policy and the
Role of Government • Money and Prices • Consumption • Investment • Business Cycles
• Monetary Policy • Stabilization Policy • Equity Markets • Bond Market • Exchange Rate ISBN : 9788126516414
Determination I-Real Exchange Rate • Exchange Rate Determination II- Nominal Exchange Rates Price : Rs. 379/-
and Asset Markets • Currency Crises, Exchange Rate Systems

47
 ECONOMICS

Introduction to International Economics

Introduction to Salvatore
Description
International Introduction to International Economics is written for a one semester course in international
Economics economics found in undergraduate business programs. The author, Dominick Salvatore, is very well
known and respected in this segment of the market. He presents the material using a real-world
perspective in order to help readers gain a better understanding of critical concepts.
Salvatore Table of Contents
• Introduction • Comparative Advantage • The Standard Trade Model • The Heckscher–Ohlin and
Other Trade Theories • Trade Restrictions: Tariffs • Nontariff Trade Barriers and the Political Economy
of Protectionism • Economic Integration • Growth and Development with International Trade
• International Resource Movements and Multinational Corporations • Balance of Payments
• The Foreign Exchange Market and Exchange Rates • Exchange Rate Determination
ISBN : 9812532145 • Automatic Adjustments with Flexible and Fixed Exchange Rates • Adjustment Policies
Price : $9.00 • Flexible versus Fixed Exchange Rates, European Monetary System, and Macroeconomic Policy
Coordination • The International Monetary System: Past, Present, and Future

Managerial Economics, 5ed

Samuelson
Description
In today’s highly competitive business environment, managers must be able to make increasingly more
complex decisions. This book illustrates the central problems they face and provides the economic
analysis needed to guide their decisions. This edition includes many revised applications and coverage
of game theory, decision making under uncertainty, international topics, e-commerce, and the Internet.
Table of Contents
• Introduction to Economic Decision Making • Optimal Decisions Using Managerial Analysis
• Demand Analysis and Optimal Pricing • Estimating Demand • Forecasting • Production • Cost
Analysis • Decision Making Under Uncertainty • The Value of Information • Perfect Competition
• Monopoly • Oligopoly • Game Theory and Competitive Strategy • Regulation, Public Goods,
and Benefit-Cost Analysis • Asymmetric Information and Organizational Design • Bargaining and
ISBN : 9788126517725 Negotiating • Auctions and Competitive Bidding • Linear Programming • Capital Budgeting
Price : Rs. 499/-

Principles of Microeconomics, 5ed

Taylor
Description
This book presents modern economics in an intuitive, relevant and memorable way addressing the
needs of students who have had no prior exposure to the subject. The world economy has changed
radically over the recent years. The book gives these changes a prominent, clearly explained place
within the basic tradition of economics upon which they stand. Enrichment with Indian content at
appropriate places enhances the value of this world-class book for Indian students. The concept of
Glocal Text Series is adaptation throughout the text and no piecemeal effort.
Table of Contents
• Introduction to Economics • Principles of Microeconomics • The Economics of the Firm
• Markets, Income Distribution, and Public Goods • Labor Markets • Trade and Global Markets

ISBN : 9788177227628
Price : Rs. 399/-

48
 ECONOMICS

Managerial Economics: Analysis, Problems, Cases, 8ed

Truett
Description
The textbook shows how to use economic analysis to make effective managerial decisions in the
complex world of business. The book provides a clear, concise, and current statement of the principles
of microeconomic decision making, along with ample problems, examples, and cases that illustrate
how those principles are applied.
Table of Contents
• Introduction, Basic Principles, and Methodology • Revenue of the Firm • Demand Analysis and
Estimation • Economic Forecasting • Production Analysis • Cost of Production • Profit Analysis of
the Firm • Perfect Competition and Monopoly: The Limiting Cases • Monopolistic Competition and
Oligopoly • Games, Information, and Strategy • Topics in Pricing and Profit Analysis • Factor Markets
and Profit-Maximizing Employment of Variable Inputs • Fundamentals of Project Evaluation
• Risk in Project Analysis • Economics of Public Sector Decisions • Legal And Regulatory ISBN : 9788126512539
Environment of The Firm Price : Rs. 349/-

Economics: Theory and Practice, 7ed

Welch
Description
This edition introduces and surveys basic economic concepts and institutions to provide a solid
understanding of key economic relationships and terms. It offers up-to-date and broad coverage of key
concepts and institutions that allows the reader to use economic thinking in their educational pursuits,
careers, and every-day lives.
Table of Contents
• Introduction to Economics • The Macroeconomy • The Microeconomy • The International Economy

ISBN : 9788126512621
Price : Rs. 419/-

49
 ISBN 10 ISBN 13 Author Title Price Qty.

BUSINESS/ FINANCE/ ECONOMICS

BUSINESS
Releasing soon Ramkishen Indian Retailing : Text and Cases TBA
8177221671 9788177221671 Agrawal Business Ethics: An Indian Perspective pg. 1 INR 329.00
9788126515882 Angwin Business Strategy Pathfinder: Core Concepts and INR 299.00
Micro-Cases pg. 1
8126508094 9788126508099 Black Business Statistics for Contemporary Decision Making, INR 519.00
4ed, w/CD pg. 1
8177225774 9788177225778 Canzer E-Business and Commerce: Strategic Thinking and Practice pg. 2 INR 279.00
9788126514694 Chan E-Commerce: Fundamentals and Applications pg. 2 INR 419.00
8126506946 9788126506941 Chary Elements of International Business pg. 2 INR 369.00
8177225367 9788177225365 Dey Business Process Reengineering and Change INR 229.00
Management pg. 3
8177225138 9788177225136 Ferrell Business Ethics: Ethical Decision Making and Cases, 6ed pg. 3 INR 349.00
8177225359 9788177225358 Goel Business Law for Managers, 2006-2007ed pg. 3 INR 279.00
9788177223453 Gupta Comdex Call Centre/ BPO Training Course Kit , w/CDpg. 4 INR 249.00
9788177228120 Harnish Mastering the Rockefeller Habits INR 349.00
8177227548 9788177227543 Hoyer Consumer Behaviour, 2008ed, 4ed pg. 4 INR 399.00
8177224336 9788177224337 Ivancevich Business and Management: Principles and Guidelines pg. 4 INR 349.00
8126512822 9788126512829 Kaplan Patterns of Entrepreneurship pg. 5 INR 339.00
9788126521753 Magal Essentials of Business Processes and Information Systems INR 199.00
9788177227581 McFarlin International Management: Strategic Opportunities and INR 375.00
Cultural Challenges, 2008ed pg. 5
8177225227 9788177225228 Ober Contemporary Business Communication, 5ed, w/CD pg. 5 INR 349.00
8177225707 9788177225709 Ober Contemporary Business English pg. 6 INR 199.00
8177225278 9788177225273 Osborn Public Speaking, 6ed pg. 6 INR 299.00
9789350040119 Parthasarathy Global Trade in the New Millennium pg. 6 INR 349.00
9789350040997 Parthasarathy Global Trade in the New Millennium in H/B INR 449.00
8177224158 9788177224153 Robinson A Guide to Effective Communication and Business Skills INR 199.00
9788126515912 Velde Management Research Methods INR 259.00

MANAGEMENT
Releasing soon Agarwal Store Operations TBA
Releasing soon Mathur Industrial Sociology TBA
Releasing Soon Shriberg Practicing Leadership Principles and Applications, 3ed TBA
Releasing soon Suri, Sharma Total Quality Management TBA
9788177224566 Alexander S-Business: Reinventing the Services Organization pg. 7 INR 399.00
9788126515882 Angwin Business Strategy Pathfinder: Core concepts and Micro-Cases INR 299.00
8126509511 9788126509515 Barlow Excel Models for Business and Operations INR 349.00
Management, 2ed pg. 7
9812531874 9788126524914 Baron Strategic Human Resources: Frameworks for General INR 419.00
Managers, 3ed pg. 7

Please note: For titles marked in colour strips, P & T discounts apply
50
ISBN 10 ISBN 13 Author Title Price Qty.

981253184X Bell Management Communication $6.95

9788126513727 Buffa Modern Production/Operations Management, 8ed pg. 8 INR 449.00
9788126521647 Burke Project Management: Planning and Control INR 349.00
Techniques, 4ed pg. 8
9812531890 Chen Strategic Management of e-Business, 2ed pg. 8 $5.50
9788126522460 Date Managing Quality, 5ed INR 349.00
8177224301 9788177224306 David International Logistics pg. 9 INR 329.00
9788126514502 Debowski Knowledge Management pg. 9 INR 339.00
812650952X 9788126509522 DeCenzo Fundamentals of Human Resource Management, 8ed pg. 9 INR 449.00
9788126516841 Dornier Global Operations and Logistics: Text and Cases pg. 10 INR 379.00
8177227653 9788177227659 DuBrin Leadership Research Findings, Practice and Skills, INR 349.00
2008 ed pg. 10
9788126524068 English Information Quality Applied: Best Practices for INR 599.00
Improving Business Information, Processes, & Systems
8177225197 9788177225198 Fisher Human Resource Management, 5ed INR 349.00
9788177227567 Fisher Human Resource Management, 2008ed pg. 10 INR 375.00
8126513403 9788126513406 FitzGerald Business Data Communications and Networking, 8ed pg. 11 INR 419.00
8126512806 9788126512805 Fitzroy Strategic Management: Creating Value in a INR 379.00
Turbulent World pg. 11
9812531785 Giudici Applied Data Mining: Statistical Methods for $5.50
Business and Industry pg. 11
8126509406 9788126509409 Gopalan Project Management Core Textbook, First Indian ed, INR 479.00
w/2CDs pg. 12
8177224581 9788177224580 Gopalan Management Guide to Quality and Productivity, 2ed INR 299.00
9788126519637 Grant Contemporary Strategic Management Case Studies, 6ed INR 269.00
9788126519644 Grant Contemporary Strategic Management, 6ed INR 369.00
8177225235 9788177225235 Griffin Human Resource Management, 2ed pg. 12 INR 349.00
817722512X 9788177225129 Griffin Management, 8ed pg. 12 INR 419.00
9812531238 Gupta Global Strategy and the Organization pg. 13 $2.90
9788177227635 Hill Strategic Management: An Integrated Approach, 2009 ed pg.13 INR 399.00
8126508655 9788126508655 Hitt Organizational Behavior: A Strategic Approach INR 449.00
9788126523948 Hitt Organizational Behavior: A Strategic Approach, 2ed pg. 13 INR 459.00
8177223860 9788177223866 Ivancevich Management: Principles and Guidelines pg. 14 INR 379.00
8177227254 9788177227253 Janakiram Training and Development (Indian Text ed) pg. 14 INR 299.00
9788177229141 Jham Cases in Management INR 299.00
9788177229936 Jham Cases in Management: indian and international INR 449.00
Perspectives
9812530150 Johnson Business Statistics: Decision Making with Data pg. 14 $8.25
8177225170 9788177225174 Jones Strategic Management: An Integrated Approach, 6edpg. 15 INR 449.00
8177223755 9788177223750 Kleiman Human Resources Management: A Managerial Tool INR 299.00
8177227599 9788177227598 Kreitner Management, 2008ed pg. 15 INR 375.00
9788126519071 Kulkarni Quality Control pg. 15 INR 319.00

Please note: For titles marked in colour strips, P & T discounts apply
51
 ISBN 10 ISBN 13 Author Title Price Qty.

9788126517015 Lawrence Applied Management Science: Modeling, Spreadsheet Analysis INR 479.00
and Communication for Decision Making, 2ed, w/CD pg. 16
9788126517596 Lucas Information Technology: Strategic Decision Making INR 379.00
for Managers pg. 16
9788126518524 Makridakis Forecasting: Methods and Applications, 3ed pg. 16 INR 449.00
8177224603 9788177224603 Manimala Entrepreneurship Theory at the Crossroads: INR 449.00
Paradigms and Praxis, 2ed
9788126523184 Marchewka Information Technology Project Management, 3ed, w/CD INR 349.00
8126508043 9788126508044 Marchewka Information Technology Project Management: Providing INR 339.00
Measurable Organizational Value, 2ed ,w/CD pg. 17
9788126518319 Meredith Operations Management for MBAs, 3ed pg. 17 INR 399.00
9788126517466 Meredith Project Management: A Managerial Approach, 6ed, w/CD INR 499.00
9788126525218 Meredith Project Management: A Managerial Approach, INR 499.00
7ed pg. 17
8177225375 9788177225372 Mishra Summer Internship Simplified pg. 18 INR 179.00
9788177223712 Mishra Customer Service in Retailing, Indian Text ed pg. 18 INR 249.00
9788177221916 Mohanty Supply Chain Management (Theories & Practices) INR 269.00
8177225804 9788177225808 Mohanty Supply Chain Management (Indian Case Studies) INR 99.00
817722591X 9788177225914 Mohanty SET Supply Chain Management (2 Books) INR 329.00
9788126514717 Montgomery Introduction to Statistical Quality Control, 4ed pg. 18 INR 449.00
8177225243 9788177225242 Moorhead Organizational Behavior: Managing People and INR 349.00
Organizations, 7ed
9788177227642 Moorhead Organizational Behaviour: Managing People and INR 399.00
Organizations, 2009 ed pg. 19
8177225111 9788177225112 Ogden Integrated Retail Management INR 349.00
9788126519446 Panda Understanding Microfinance pg. 19 INR 319.00
8177223747 9788177223743 Parnell Strategic Management: Theory and Practice pg. 19 INR 269.00
8177227661 9788177227666 Parthasarthy Fundamentals of Strategic Management, 2008ed INR 299.00
9789812531933 Pidd Computer Simulation in Management Science, 5ed pg. 20 $4.50
9788126518241 Powell Management Science: The Art of Modeling with INR 599.00
Spreadsheets, 2ed, w/CD pg. 20
8126508663 9788126508662 Rainer Introduction to Information Systems: Supporting INR 379.00
and Transforming Business pg. 20
8177226231 9788177226232 Rajaram Total Quality Management INR 329.00
8126512563 9788126512560 Ravindran Operations Research: Principles and Practice, 2ed pg. 21 INR 419.00
817722431X 9788177224313 Redmond Media Organization Management, 2ed INR 349.00
9788126520268 Riggs Production Systems: Planning, Analysis and Control, 3ed
(Exclusively distributed by Jyoti Book Depot) pg. 21
817722526X 9788177225266 Riordan Technical Report Writing Today, 8ed pg. 21 INR 299.00
8126508698 9788126508693 Rosenau Successful Project Management: A Step-by-Step Approach INR 319.00
with Practical Examples, 4ed pg. 22
8126508817 9788126508815 Russel Operations Management: Quality and Competitiveness INR 499.00
in a Global Environment, 5ed pg. 22

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52
ISBN 10 ISBN 13 Author Title Price Qty.

9788126518661 Russell Operations Management: Along the Supply Chain, 6ed pg. 22 INR 499.00
9788126515684 Saloner Strategic Management pg. 23 INR 319.00
9788126514137 Salvatore International Economics, 8ed pg. 23 INR 489.00
9788126523160 Schermerhorn Introduction to Management, 10ed, ISV INR 459.00
9812531459 Schermerhorn Management and Organizational Behaviour Essentials $5.00
8126508787 9788126508785 Schermerhorn Management, 8ed pg. 23 INR 449.00
8126508671 9788126508679 Schermerhorn Organizational Behavior, 9ed pg. 24 INR 399.00
9788126524211 Schermerhorn Organizational Behavior, 10ed INR 419.00
9788126515899 Schuler Strategic Human Resource Management, 2ed pg. 24 INR 399.00
8126509287 9788126509287 Sekaran Research Methods for Business: A Skill Building INR 339.00
Approach, 4ed pg. 24
9788126516445 Shenkar International Business , w/CD pg. 25 INR 489.00
8177227742 9788177227741 Shrum Your MBA Game Plan: Proven Strategies for Getting into INR 299.00
the Top Business Schools, Revised ed (Exclusively
distributed by Book Service Syndicate)
9788126515936 Skipper Risk Management and Insurance Perspectives in INR 449.00
Global Economy pg. 25
9788177229127 Srinivasan Cases in Retail Management INR 225.00
9788177226706 Srinivasan Strategic Retail Management INR 329.00
8177221663 9788177221664 Srivastava Organization Design and Development: Concepts INR 379.00
and Applications pg. 25
8177224638 9788177224634 Starr Production and Operations Management pg. 26 INR 399.00
9788126515233 Stonehouse Global and Transnational Business: Strategy INR 379.00
and Management, 2ed pg. 26
8126513451 9788126513451 Stuart Integrated Business Communication in a INR 399.00
Global Marketplace pg. 26
9788126522231 Summers Communication Skills Handbook: How to Succeed INR 119.00
in Written and Oral Communication
8126508353 9788126508358 Thayer Software Engineering Project Management pg. 27 INR 499.00
8126509716 9788126509713 Tidd Managing Innovation: Integrating Technological INR 399.00
Market and Organizational Change, 3ed pg. 27
9788126517817 Tompkins Facilities Planning, 3ed pg. 27 INR 449.00
8126509686 9788126509683 Turban Introduction to Information Technology, 2ed, w/CD pg. 28 INR 449.00
9788126514410 Turban Information Technology for Management: Transforming INR 449.00
Organizations in the Digital Economy, 6ed, w/CD pg. 28
8126513063 9788126513062 Vaughan Fundamentals of Risk and Insurance, 9ed pg. 28 INR 449.00
9788126515912 Velde Management Research Methods pg. 29 INR 259.00
9788126521906 Vinyard Baldrige User’s Guide: Organization Diagnosis, Design, INR 719.00
and Transformation, 4ed, w/CD
9812531637 Vonderembse Operations Management: Concepts, Methods and Strategies $6.90
9788126516452 Wadsworth Modern Methods for Quality Control and INR 399.00
Improvement, 2ed pg. 29
9788126516483 Waters Inventory Control and Management, 2ed pg. 29 INR 319.00

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53
 ISBN 10 ISBN 13 Author Title Price Qty.

9788126515622 Watson Data Management, 3ed INR 329.00

9788177227604 Wolff Organizational Behaviour in Action: Cases & Exercise, INR 299.00
2008ed pg. 30
9788177221619 Zweifel Culture Clash: Managing the Global High-Performance INR 129.00
Team pg. 30

MARKETING
Releasing soon Dwivedi Business Research Methodology TBA
Releasing soon Mohanty Strategic Brand Management TBA
9788126517916 Aaker Marketing Research,9ed pg. 30 INR 449.00
9788126516049 Aaker Strategic Market Management, 7ed pg. 31 INR 349.00
8177225219 9788177225211 Assael Consumer Behavior: A Strategic Approach INR 429.00
(Indian Edition 2005) pg. 31
9788177229950 Asthana Fish Production & Marketing Management INR 299.00
8177223828 9788177223828 Berman Marketing: Marketing in the 21st Century, 8ed pg. 31 INR 329.00
8177223763 9788177223767 Clow Services Marketing: Operation, Management and Strategy, 2ed INR 279.00
9971513862 Craig International Marketing Research, 2ed pg. 32 $6.50
9788126516858 Cron Dalrymple’s Sales Management, 9ed pg. 32 INR 379.00
9814126217 Dalrymple Marketing Management, 7ed $7.50
8177227548 9788177227543 Dasgupta Consumer Behavior, 4ed INR 399.00
9788126513444 Evans Consumer Behaviour pg. 32 INR 399.00
8126512873 9788126512874 Gronroos Service Management and Marketing: Customer INR 399.00
Management in Service Competition, 3ed pg. 33
8177225189 9788177225181 Hennessey Global Marketing Strategies, 6ed pg. 33 INR 349.00
9788126524679 Hoyle Event Marketing: How to Successfully Promote Events, INR 349.00
Festivals, Conventions, and Expositions pg. 33
8177225588 9788177225587 Kashyap The Rural Marketing Book (Text & Practice), w/VCD INR 399.00
9812530991 Kotabe Global Marketing Management, 3ed pg. 34 $8.50
9788126518487 Kotabe International Marketing: An Asia Pacific Focus pg. 34 INR 449.00
8177226223 9788177226225 Kumar Customer Relationship Management : Concepts INR 329.00
and Application
8126509139 9788126509133 Kumar Customer Relationship Management: INR 279.00
A Databased Approach pg. 34
9812531823 Kumar Essentials of Marketing Research, 2ed pg. 35 $7.50
8177223704 9788177223705 Lascu International Marketing (with Casebook) INR 369.00
8177223836 9788177223835 Lindquist Shopper, Buyer and Consumer Behavior: Theory INR 329.00
and Marketing Applications pg. 35
8177224441 9788177224443 Lindquist Shopper, Buyer and Consumer Behavior, Casebook INR 49.00
9788126516094 Martinich Production and Operations Management: An Applied INR 449.00
Modern Approach
9812532358 McAuley International Marketing: Consuming Globally, $5.50
Thinking Globally pg. 35
8177226959 9788177226959 Pandey Contemporary Indian Cases in Marketing , 2006-07 ed pg. 36 INR 279.00

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54
ISBN 10 ISBN 13 Author Title Price Qty.

8177225146 9788177225143 Parasuraman Marketing Research INR 349.00

9788177227574 Parasuraman Marketing Research, 2009ed pg. 36 INR 375.00
8877225200 9788177225204 Pride Marketing: Concepts and Strategies, 12ed INR 369.00
9780415311335 Shaw International Marketing Analysis and Strategy INR 375.00
8177223739 9788177223736 Shelburne Effective Public Relations, 2ed INR 249.00
8177223720 9788177223729 Trochim Research Methods INR 279.00
8177225731 9788177225730 Vincze Strategic Marketing, 2ed pg. 36 INR 399.00
9812530541 Zikmund Customer Relationship Management $3.50

FINANCE
Releasing soon Bhatt Security Analysis & Portfolio Management TBA
Releasing Soon Jones Investments: Analysis and Management, 10ed, TBA
Asian Student Edition
8177228102 9788177228106 Agrawal Comdex Tally 9 Course Kit, w/CD pg. 37 INR 249.00
9788126523702 Alexander Market Models: A Guide to Financial Data Analysis INR 599.00
9788126524129 Arzac Valuation for Mergers, Buyouts and Restructuring, 2ed, w/CD INR 419.00
9812531661 Bagranoff Core Concepts of Accounting Information Systems, 9ed $8.00
9788126518517 Damodaran Applied Corporate Finance: A User’s Manual, 2ed pg. 37 INR 499.00
812651115X 9788126511150 Damodaran Corporate Finance Theory and Practice, 2ed pg. 37 INR 499.00
9788126518852 Damodaran Damodaran on Valuation, 2ed INR 499.00
8126510838 9788126510832 Desai International Finance: A Casebook pg. 38 INR 419.00
8126511451 9788126511457 Eldenburg Cost Management: Measuring, Monitoring, and INR 519.00
Motivating Performance pg. 38
9788126518654 Elton Modern Portfolio Theory and Investment Analysis, 7ed pg. 38 INR 389.00
9788126520725 Epstein, Deloitte Wiley IFRS 2009-10: for Indian Companies,
(Exclusively distributed by Times Group Books)
9788126525003 Ernst & Young International GAAP 2010, Vol. 1 & Vol. 2 pg. 39 INR 2999.00
9788126518845 Gaughan Mergers, Acquisitions and Corporate Restructurings, 4ed pg. 39 INR 519.00
8126510447 9788126510443 Gup Commercial Banking: The Management of Risk, 3ed pg. 39 INR 399.00
8177227394 9788177227390 Gupta Comdex Computer and Financial Accounting with INR 299.00
Tally 9.0 Course Kit , w/CD pg. 40
8177226215 9788177226218 Janakiram International Financial Management (Indian Text ed.) INR 179.00
8126512644 9788126512645 Jones Investments: Analysis and Management, 9ed pg. 40 INR 449.00
9788177229233 Kogent Tally 9 in Simple Steps pg. 40 INR 149.00
9788126523665 Kolb Futures, Options, and Swaps, 5ed INR 599.00
9788126516599 Parasuraman Fundamentals of Financial Derivatives pg. 41 INR 319.00
9788126520756 Parasuraman Fundamentals of Financial Derivatives, 2ed, w/CD INR 349.00
9788126525157 Proctor Building Financial Models with Microsoft Excel: A Guide INR 499.00
for Business Professionals, 2ed pg. 41
9812532374 Sathye International Financial Management $8.50
9788177229028 Shah Financial Management, 2ed, w/CD INR 449.00
817722462X 9788177224627 Shah Financial Management, w/CD (Indian Text Ed.) pg. 41 INR 299.00

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 ISBN 10 ISBN 13 Author Title Price Qty.

9788126519903 Shanmugham Financial Services pg. 42 INR 349.00

9788126516056 Shapiro Multinational Financial Management, 8ed pg. 42 INR 519.00
9788126523696 Tsay Analysis of Financial Time Series, 2ed INR 519.00
9971514222 Vaughan Essentials of Insurance: A Risk Management Perspective $8.90
8126510226 9788126510221 White The Analysis and Use of Financial Statements, 3ed, INR 519.00
w/CD pg. 42

ACCOUNTING
812650790X 9788126507900 Chang Modelling and Designing Accounting Systems: Using INR 259.00
Access to Build a Database, w/CD pg. 43
8126508256 9788126508259 Jiambalvo Managerial Accounting, 2ed,w/CD pg. 43 INR 449.00
8126512636 9788126512638 Jones Accounting for Non-Specialists pg. 43 INR 559.00
9788126523931 Kimmel Financial Accounting: Tools for Business Decision Making, 5ed INR 579.00
9788126524907 Monks Corporate Governance, 4ed pg. 44 INR 459.00
9788177227611 Needles Financial Accounting, 9ed (2008 Edition) pg. 44 INR 375.00
9788177227130 Parthasarathy Corporate Governance: Principles, Mechanisms INR 325.00
& Practice pg. 44
8126513925 9788126513925 Solomons Corporate Governance and Accountability pg. 45 INR 319.00
812651051X 9788126510511 Weygandt Financial Accounting, 4ed pg. 45 INR 549.00

ECONOMICS
9788126517756 Besanko Economics of Strategy, 3ed pg. 45 INR 449.00
8177225723 9788177225723 Boyes Textbook of Economics, 6ed, Indian Adaptation pg. 46 INR 369.00
8177225154 9788177225150 Boyes The New Managerial Economics (Indian Adaptation), 2005ed INR 249.00
812650918X 9788126509188 Bradley Essential Mathematics for Economics and Business, 2ed pg. 46 INR 449.00
9812531262 9788126515646 Enders Applied Econometric Time Series, 2ed pg. 46 INR 289.00
9812532323 Harris Applied Time Series Modelling and Forecasting pg. 47 $6.00
8177223852 9788177223859 Keating Managerial Economics: An Economic Foundation for INR 369.00
Business Decisions, 2ed
8126510951 9788126510955 Maddala Introduction to Econometrics, 3ed pg. 47 INR 449.00
9788126516414 Miles Macroeconomics: Understanding the Wealth of INR 379.00
Nations, 2ed pg. 47
9788126522156 Morris Economic Analysis in Health Care INR 479.00
817722428X 9788177224283 Pfitzner Mathematical Fundamentals of Micro Economics INR 99.00
9812532145 Salvatore Introduction to International Economics pg. 48 $9.00
9788126514137 Salvatore International Economics, 8ed INR 489.00
9788126517725 Samuelson Managerial Economics, 5ed pg. 48 INR 499.00
9788126515936 Skipper Risk Management and Insurance Perspectives in INR 449.00
Global Economy
8177227629 9788177227628 Taylor Principles of Microeconomics, 5ed pg. 48 INR 399.00
9788126512539 Truett Managerial Economics: Analysis, Problems, Cases, 8ed INR 349.00
8126512628 9788126512621 Welch Economics: Theory and Practice, 7ed INR 419.00

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56