THE POWER OF FACEBOOK ADVERTISING CONNECTING WITH, ENGAGING AND

INFLUENCING YOUR CUSTOMERS

CONNECT FIND AND REACH YOUR AUDIENCE WITH PRECISION

AT SCALE WITH FACEBOOK ADVERTISING

MORE PEOPLE, ON MORE DEVICES,

MORE OFTEN THAN ANYWHERE ELSE 6:35
FACEBOOK

61%
1B TOTAL YEAR OVER YEAR MOBILE
MONTHLY USER GROWTH
ACTIVE
USERS

3:20
GOOGLE
TM

1:55
MICROSOFT
TM
2:07
YAHOO
TM
600M MONTHLY ACTIVE
USERS ON MOBILE

58%
RETURN DAILY

HOURS SPENT ON DESKTOP PER PERSON PER MONTH 2 1

FIND THE RIGHT CUSTOMERS REACH THE RIGHT

WITH BETTER TARGETING PEOPLE EFFICIENTLY
ALL TARGETING ACCURACY 3

77%
DEMOGRAPHIC
ALL
AGE PUBLISHERS
GENDER VS
DMA

SOCIAL 94% FACEBOOK

47% COST
SAVINGS

LIKES & INTERESTS NARROW TARGETING ACCURACY

FRIEND CONNECTIONS ( 15 YEAR SPAN )
ACTIVITY (E.G., CHECK-INS)
INTENT

PERSONAL
91% FACEBOOK
71% COST
SAVINGS

VS

27%
CITY / STATE / ZIP
BIRTHDAY ONLINE
AVERAGE
EDUCATION
WORKPLACE
RELATIONSHIP STATUS

BUILD MEANINGFUL
1:1 RELATIONSHIPS ENGAGE
FACEBOOK IS AN EXTREMELY ENGAGING PLACE

3,200,000,000 LIKES AND COMMENTS EVERY DAY IN THE WORLD 4

ENGAGE
ACROSS
PLATFORMS
TO REACH
PEOPLE
WHEREVER
THEY ARE 300X250 DISPLAY AD

398X398 FACEBOOK SPONSORED

STORY IN NEWS FEED

BIGGER ADS, AT THE CENTER

OF OUR DESKTOP AND MOBILE
EXPERIENCE

8X+
ENGAGEMENT FOR PAGE
POSTS IN NEWS FEED
FACEBOOK
SPONSORED
STORY IN
NEWS FEED

COMMON MOBILE AD
5

INFLUENCE DRIVE BUSINESS RESULTS

MORE EFFECTIVELY
+192%
DRIVE OFFLINE SALES ACHIEVE HIGHER BRAND
RESONANCE AND ONLINE SALES
+98%

+31%
35%
LOWER COST PER
CONVERSION

5X+ ONLINE AVERAGE

7
ONLINE AVERAGE ONLINE AVERAGE

ROI GREATER BRAND AWARENESS BETTER AD RECALL HIGHER SHARE OF CONVERSIONS

CREATE WORD OF MOUTH AT SCALE

3-5X
ROI
6
92% 47%
IN AN ANALYSIS OF OVER 60 CAMPAIGNS ON FACEBOOK

49% 70% TRUST WORD OF MOUTH OF TRUST TV, RADIO &

HAD A 5X OR GREATER HAD A 3X OR GREATER FRIENDS & FAMILY NEWSPAPER
RETURN ON AD SPEND RETURN ON AD SPEND
9

SOURCES: 1 FACEBOOK Q3 EARNINGS, OCTOBER 2012. 2 COMSCORE, JUNE 2012. 3 NIELSEN OCR, OCTOBER 2012. 4 FACEBOOK S-1, 2012. 5 FACEBOOK NEWS FEED REPORT, JULY 2012; AVERAGE CTR FOR AGGREGATE PAGE POSTS IN FEED VS. RIGHT-HAND SIDE. 6 A VARIETY OF
3RD PARTY METHODOLOGIES LIKE PANELS AND MMM. 7 NIELSEN BRAND EFFECT NORMS, MAY 2012. 8 AGGREGATE KNOWLEDGE, JUNE 2012; VIA MTA MODEL (154% HIGHER SHARE IN LTA MODEL). 9 NIELSEN, APRIL 2012.