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An overview of the early user experience Examples are provided across a number of banks,
applications and services and where relevant we have
Author: A. Nyberg applied our experience gained in online and mobile financial
Edited: R. Methven and G. McKelvie services to present you with a number of issues to consider
when planning, designing and developing a best-in-class
iPad banking experience.
July 2010
Whilst the adoption is still in the very early stages, there is no
doubt that more is to come. That’s why this report is the first
in a handful of reports over the next 12 months where we will
This document consists of the contents page, introduction be watching the developments just as closely as we have
and sample content. The report is 30+ pages long and done with the online and mobile worlds for the past 10 years.
includes examples from 10+ banks from around the world.
If you have any comments, queries or suggestions on what
Price: £2,500 zero rated for VAT / €3,000 you’d like to see in future reports then please do not hesitate
Contact: mark@mapa-uk.com to contact us. We want to help.
C Contents
This report is the first in a series of reports that are aimed at following
the evolution and developments in iPad banking. This report,
therefore, documents the early stage findings e.g. iPad specific
applications and banking with existing applications.
Mapa have 60+ active bank accounts around the world that we log-on
to to simulate the customer experience on the device under test.
Continued access to the logged in area makes our series plan even
more powerful.
July 2010 – Page 3 © Mapa
E EXAMPLE CONTENT: iPad Applications
BNP Paribas – simulators are managed by moving the manual adjuster sideways which will cause the graph and data to change simultaneously
Credit simulator
International Presence
We have clients in Belgium, the Netherlands, Scandinavia and the UK
and also carry out internet banking research in Australia, France, Spain
and the USA
© Mapa