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  • Conceptual Model

    Загружено:

    KâpïlKhåtrî
    5 просмотров1 страница
    This conceptual model shows the relationship between a customer's brand experience, brand trust, brand love, and brand loyalty. It suggests that a positive brand experience leads to greater brand trust and brand love, which in turn promotes stronger brand loyalty. Brand trust and brand love also directly influence brand loyalty.

    Исходное описание:

    brand loyalty model

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    This conceptual model shows the relationship between a customer's brand experience, brand trust, brand love, and brand loyalty. It suggests that a positive brand experience leads to greater brand trust and brand love, which in turn promotes stronger brand loyalty. Brand trust and brand love also directly influence brand loyalty.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    5 просмотров1 страница

    Conceptual Model

    Загружено:

    KâpïlKhåtrî
    This conceptual model shows the relationship between a customer's brand experience, brand trust, brand love, and brand loyalty. It suggests that a positive brand experience leads to greater brand trust and brand love, which in turn promotes stronger brand loyalty. Brand trust and brand love also directly influence brand loyalty.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Conceptual Model

    Brand Brand Trust H3


    H1
    Experience
    Brand
    Sensory
    Intellectual H2 H4 Loyalty
    Behavior Brand Love

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