Timeline of Twitter - Wikipedia2

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Timeline of Twitter
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This is a timeline of microblogging service Twitter.
Contents
1 Big picture
2 Full timeline
3 See also
4 References
Big picture
Time
Key developments at Twitter
period
March
Twitter launches as a product of parent company Odeo. It grows slowly until March 2007, where
2006
usage grows dramatically after it is showcased at the South by Southwest Interactive (SXSW)
March
conference.
2007
April
2007 Twitter grows rapidly under CEO Jack Dorsey, completing two funding rounds and launching
October ofcial support for hashtags.
2008
Jack Dorsey steps down, and Evan Williams takes over as CEO. Twitter raises money, gets
October
celebrity endorsements and publicity, and continues to grow rapidly. The rst tweet from space
2008
occurs during this period. Twitter also announces that it will start allowing for advertising in the
October
form of promoted tweets "ordinary tweets that businesses and individuals want to highlight to a
2010
wider group of users."
October
Evan Williams steps down as CEO, and Dick Costolo takes over. The company starts making
2010
acquisitions, closes a $800 million Series G, puts its advertising plans to fruitions, launches site
October
redesigns, and continues to grow.
2013
October Twitter announces plans and les relevant legal documents in October 2013 so as to go public. In
2013 November 2013, it has its initial public offering. Post-IPO, the company's pace of acquisitions
present increases dramatically.
With the launch of features such as Instant Timeline, While You Were Away, Quality Filter,
November Curator, and Moments, Twitter diversies beyond just being a reverse chronological stream of
2014 tweets by people you already follow. Rather, it seeks to more intelligently help people with the on-
present boarding process as well as helps seasoned users navigate through what might otherwise be a very
messy feed.
July
Dick Costolo departs Twitter and Jack Dorsey assumes the role of interim CEO. Commentators
2015
note that the "founder's instincts" are inuencing the product's new direction.
present
https://en.wikipedia.org/w/index.php?title=Timeline_of_Twitter&oldid=766759887 1/13
Full timeline
Month and
Year Event type Event
date
2004 November Prelude Odeo, Twitter's parent company, is started.
Odeo's podcasting service is released, with very little public
2005 February Prelude
response.
Jack Dorsey, Noah Glass, Evan Williams and Biz Stone discuss the
idea of using text messaging to share statuses, and decide to work
2006 February 2627 Creation on the project. The original idea is attributed to Jack Dorsey, and
called the status concept.[1]
The name Twitter (spelt twttr at the time) is chosen for the service.
2006 Early March Creation
The idea for the name is attributed to Noah Glass.[2][3]
2006 March 21 Creation Twitter is ofcially set up and Jack Dorsey sends the rst tweet.[4]
Noah Glass tells Om Malik of GigaOm about Twitter (then called
twttr), and Malik writes an article about it on GigaOm.[5] This
2006 July 15
Media appears to be the rst ever news coverage of Twitter,[6] and a
coverage number of people, including Malik himself, have commented on the
accuracy (or lack thereof) of its predictions from the perspective of
hindsight.[7][8][9]
Twitter users tweet about a mild (4.4 on the Richter scale)
earthquake in California. The event helps Twitter's team see the
2006 August 3 Usage potential of Twitter as a way for many people to contribute to the
reporting of a live event, each from his or her own vantage
point.[10]
Twitter attempts to have a grand launch at the Love Parade, but gets
2006 September Userbase
very little traction there, with only 100 new signups.[11]
Biz Stone, Evan Williams, Dorsey, and other members of Odeo,
Financial/legal form Obvious Corporation and acquired Odeo, together with its
2006 October and company assetsincluding Odeo.com and Twitter.comfrom the investors
operation
and shareholders.[12]
Twitter is highly successful at South by Southwest Interactive
2007 March 12 Userbase (SXSW) and gets a major bump in usage from the event.[13]
Commentator Steven Levy calls this a tipping point for Twitter.[14]
Financial/legal
2007 April and company Twitter spins off into its own company.[15]
operation
Twitter announces that it has closed a funding round led by Fred
2007 June 26 Financial/legal Wilson of Union Square Ventures.[16] The ve-million-dollar round
values Twitter at $20 million.[17]
The hashtag (#), rst proposed by user Chris Messina, debuts on
2007 August 23 Usage
Twitter.[18]
Twitter announces the closure of its second funding round,
welcoming new investors Bijan Sabet of Spark Capital and Jeff
2008 June 24 Financial/legal Bezos of Bezos Expeditions. Existing partners Union Square
Ventures and Digital Garage also invest more.[19]
Company It is announced that Jack Dorsey has stepped down from the CEO
2008 October 16
operation role at Twitter, and Evan Williams takes over.[20][21][22][23]
Month and
date
Twitter announces the closure of yet another funding round, with
2009 February 13 Financial/legal new investors Peter Fenton of Benchmark Capital and Todd
Chaffee of Institutional Venture Partners.[24][25]
Media
coverage, Evan Williams appears alongside Ashton Kutcher on Oprah
2009 April 17
userbase Winfrey's show to explain Twitter to Oprah's audience.[26]
expansion
Media
coverage, Executives from Twitter and WordPress head over to Iraq to expose
2009 April 20 onward
userbase the people there to social media and the Internet.[27]
expansion
Media Twitter executives Biz Stone and Evan Williams are included in the
2009 April 30
coverage TIME 100.[28]
Twitter reschedules planned downtime for maintenance so as not to
conict with a large planned protest in Iran.[29] Because a US State
2009 June 1516 Usage Department ofcial had emailed Twitter about the planned protest,
newspapers speculate that Twitter rescheduled its downtime
because of pressure from the US government.[30][31][32]
The rst unassisted off-Earth Twitter message is posted from the
2010 January 22 Usage
International Space Station by NASA astronaut T. J. Creamer.[33]
Twitter announces that it will start allowing for advertising in the
2010 April 13 Product form of promoted tweets "ordinary tweets that businesses and
individuals want to highlight to a wider group of users."[34][35][36]
Company Evan Williams steps down as CEO, and Dick Costolo, the erstwhile
2010 October 4
operation COO, takes over as CEO.[37][38][39]
Twitter tests a new homepage and phased out the "Old Twitter." [40]
However, a glitch came about after the page was launched, so the
2011 April 5, April 20 Product
previous "retro" homepage was still in use until the issues were
resolved; the new homepage was reintroduced on April 20.[41][42]
Twitter acquires BackType, a real-time social analytics
2011 July 5 Acquisition
platform.[43][44]
Twitter closes its Series G round, raising $800 million at a $8
billion valuation. Of the $800 million, $400 million buys off shares
2011 September 89 Financial/legal from existing investors and the remaining $400 million goes to the
company.[45][46]
Twitter overhauls its website once more to feature the "Fly" design,
which the service says is easier for new users to follow and
promotes advertising. In addition to the Home tab, the Connect and
2011 December 8 Product Discover tabs are introduced along with a redesigned prole and
timeline of Tweets. The site's layout is compared to that of
Facebook.[47][48]
Twitter announces a parternship with Russian search engine
Yandex. Yandex, a Russian search engine, nds value within the
2012 February 21 Product partnership due to Twitters real time news feeds. Twitters director
of business development explained that it is important to have
Twitter content where Twitter users go.[49]
Month and
date
Twitter celebrates its sixth birthday while also announcing that it
has 140 million users and sees 340 million tweets per day. The
2012 March 21 Userbase number of users is up 40% from their September 2011 number,
which was said to have been at 100 million at the time.[50]
Twitter announces that it is opening an ofce in Detroit, with the
Company aim of working with automotive brands and advertising
2012 April
operation
agencies.[51] Twitter also expanded its ofce in Dublin.[52]
A modied logo is unveiled through the company blog, removing
2012 June 5 Product the text to showcase the slightly redesigned bird as the sole symbol
of Twitter.[53]
Twitter acquired a video clip company called Vine that launches
(later) in January 2013.[54][55] Twitter released Vine as a standalone
app that allows users to create and share six-second looping video
2012 October 5 Acquisition clips on January 24, 2013. Vine videos shared on Twitter are visible
directly in users' Twitter feeds.[56] Due to an inux of inappropriate
content, it is now rated 17+ in Apple's app store.[57]
Twitter announces it had surpassed 200 million monthly active
2012 December 18 Userbase users. Twitter hit 100 million monthly active users in September
2011.[58]
Twitter launches a music app called Twitter Music for the
2013 April 18 Product
iPhone.[59]
2013 August 28 Acquisition Twitter acquires Trendrr, a real-time social data company.[60]
2013 September 9 Acquisition Twitter acquires MoPub.[61]
Twitter announces that it has led papers with the U.S. Securities
2013 September 12 Financial/legal and Exchange Commission ahead of a planned stock market
listing.[62]
Twitter releases an 800-page prospectus in preparation for the
2013 October 4 Financial/legal
IPO.[63]
On November 6, 70 million shares[64] are priced at US$26 and
issued by lead underwriter Goldman Sachs.[65] On November 7,
2013 November 67 Financial/legal trading of the shares begins on the New York Stock Exchange. The
share closes at US$44.90, giving the company a valuation of
around US$31 billion.[66]
2014 June 19 Acquisition Twitter acquires SnappyTV.[67]
Twitter conrms acquisition of mobile ad retargeting startup
2014 June 30 Acquisition
TapCommerce.[68]
Twitter acquires password security startup Mitro and open sources
2014 July 31 Acquisition
the product.[69]
Month and
date
Twitter announces "Instant Timeline"a way to show users who
have just created accounts interesting content even before they have
followed anybody. Around the same time, Twitter announces that it
Product, will make the timeline more customized, highlighting to a user the
2014 November 12 most important tweets while they were away, rather than simply
userbase
showing a reverse chronological feed. Other features announced
include better video capability and the ability to share public tweets
privately with one's followers to discuss them.[70]
Twitter announces a new suite of anti-harassment tools and
2014 December 2 Product
promises faster response times for abuse complaints.[71]
Twitter acquires India-based mobile marketing startup
2015 January 20 Acquisition
ZipDial.[72][73]
2015 January 21 Product Twitter ofcially launches its "While You Were Away" feature.[74]
Twitter announces that it has acquired Niche, an ad network for
2015 February 11 Acquisition social media stars, founded by Rob Fishman and Darren
Lachtman.[75] The acquisition price is reportedly $50 million.[76]
Twitter lets people share team accounts without sharing passwords,
2015 February 17 Product
with its new TweetDeck Team feature.[77][78][79]
Twitter announces that it will tap data from its Marketing Platform
Product, Partners and allow publishers to target ads to specic audiences
2015 March 5
monetization
based on that data.[80][81]
2015 March 9 Acquisition Twitter acquires Periscope, a live video streaming startup.[82][83]
Twitter starts rolling out a "Quality Filter" to veried iOS users so
that people can more easily keep bullying and unpleasant tweets out
2015 March 23 Product of their stream. A number of news articles commented that it
worked quite well.[84][85][86][87]
Twitter publicly launches Curator, a real-time search and ltering
2015 March 31 Product feature for media outlets, that some commentators call a Storify
competitor.[88][89][90]
Twitter acquires TenXer, a platform for developers and engineers to
2015 April 2 Acquisition
collaborate more effectively.[91]
Twitter acquires with $532 million in stock TellApart, an ad
2015 April 28 Acquisition technology company with rich user proles, and partners with
DoubleClick, Google's ad exchange.[92][93][94]
Twitter shares fall in price by about 18% based on their
disappointing quarterly revenue ($436 million), earning, and user
2015 April 28 Financial growth numbers.[95][96][97] The drop begins even before Twitter's
ofcial announcement because the results are scraped by nancial
intelligence rm Selerity from Twitter's website.[98][99]
Twitter completes the rollout of its new search interface for logged-
2015 May 18 Product
in web users.[100][101]
Use in other
2015 May 19
products Google adds tweets to its mobile search results.[102][103][104][105]
Month and
date
June 11 Dick Costolo steps down as CEO, co-founder Jack Dorsey returns
(announcement), Company as interim CEO. Costolo will remain on the Board. Shares are up
2015
July 1 (planned operation
change) 3% on the announcement.[106][107][108]
Twitter acquires Cambridge-based machine learning startup

2015 June 17 Acquisition
Whetlab.[109]
Twitter expands Buy buttons through partnerships with
2015 September 30 Product
Bigcommerce, Demandware, and Shopify.[110][111]
Twitter debuts Twitter Moments, a way for people to get a quick
2015 October 6 Product overview of important tweets or chains of tweets that occurred
recently.[112][113]
Omid Kordestani leaves his job as Chief Business Ofcer at Google
Company to become Executive Chairman at Twitter.[114] His base salary is
2015 October 14
operation $50,000 and he is eligible for up to $12 million in stock based on
the company's performance.[115][116]
Twitter replaces the Favorite button with a Like button and the star
symbol (used to symbolize favoriting) with a heart
symbol.[117][118][119] Twitter reports a 6% increase in usage of the
2015 November 3 Product feature after the change,[120] and also appears to be experimenting
with offering a more diverse set of emojis, prompting
commentators to draw parallels with Facebook's Reactions
feature.[121]
Twitter launches a political transparency page, so that people can
2015 November 4 Product
better engage with policy issues on Twitter.[122]
Twitter rolls out a change to its feed, making recommended tweets
the default option, rather than the reverse chronological format that
it had used since launch.[123] The rollout ofcially begins on
2016 FebruaryMarch Product February 10.[124][125] The rollout is completed on March 17,
2016.[126] Users are allowed to opt out, but Twitter reports in April
2016 that the percentage of users who opted out is in the "low
single digits".[127]
Twitter announces that photos, videos, and the person's handle will
2016 May 24 Product not be counted in the 140 characters, and that a tweet beginning
with a handle will be seen by followers.[128]
Twitter acquires Magic Pony Technology, a company based out of
London that has developed techniques of using neural networks
2016 June 20 Acquisition (systems that essentially are designed to think like human brains)
and machine learning to provide expanded data for images.[129]
Twitter launches tags to location feeds with Foursquare. People can
2016 June 24 Product
see which tweets are from a specic place. [130]
CNBC reports that Twitter is in talks with potential acquirers
Acquisition including Google and Salesforce.com.[131] On the same day,
2016 September 23
(potential) TechCrunch reports on the departure of two key Twitter team
members.[132]
Month and
date
A distributed denial of service attack on DNS provider Dyn's
servers in the United States East Coast causes DNS resolution
2016 October 21 Downtime problems for many websites include Twitter, Reddit, GitHub,
Spotify, and others, mostly for users in the Americas.[133]
Twitter announces that it plans to cut 350 jobs (around 9% of its
2016 October 27
global workforce).[134]
Vine announces that Twitter would be discontinuing the Vine
mobile app. Vine says users of the service would be notied before
any changes to the app or website are made. The company also
2016 October 27 Vine states that the website and the app will be still available for users to
view and download Vines; however, users will no longer be able to
post.[135]
Company Rishi Jaitly, Twitter's head of India, announces his departure from
2016 November 1
operation the company.[136][137]
Company Adam Bain, Twitter's chief operating ofcer, announces he will
2016 November 9
operation leave the company.[138]
Twitter acquires Yes, Inc., the company that made several apps
including Frenzy. All of Yes's apps would shut down. In the process
2016 December 1 Acquisition of the acquisition, Keith Coleman, who had served as CEO of Yes,
becomes a new vice president of product for Twitter.[139][140]
Adam Messinger, Twitter's chief technology ofcer, announces his
Company departure from the company.[141] On the same day, Josh
2016 December 20
operation McFarland, a vice president of product, also announces his
departure from Twitter.[142][143]
Twitter announces that it would shut down the Twitter
2017 January
Dashboard.[144]
The founders of App.net announce that the platform will shutdown
on March 14, 2017. App.net has been called "an ad-free,
2017 January 12 Competition
subscription-based, Twitter clone".[145][146] The source code for
App.net will be made available through its GitHub account.[147]
Twitter announces it has sold Fabric, Twitter's developer platform,
2017 January 18 Acquisition
to Google.[148][149][150]
2017 January 20 Vine Twitter launches an online archive of Vine videos.[151]
Twitter launches the "Explore" tab, which replaces the "Moments"
2017 January 26 Product tab. The Explore tab bundles together Moments, trends, live video
streams, and search.[152]
Twitter releases two national security letters it had received from
the United States federal government. The release followed the
2017 January 27 Legal lifting of the gag order placed on Twitter to not release the letters.
The letters are from September 2015 and June
2016.[153][154][155][156]
See also
Timeline of Facebook
Timeline of Instagram
Timeline of Snapchat
Timeline of Pinterest
Timeline of LinkedIn
Timeline of social media
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