History

Yahoo

In January 1994, Jerry Yang and David Filo, two Stanford graduate students created a website named
"Jerry's Guide to the World Wide Web." It was a directory of other websites, organized in a
hierarchical manner. Later in April 1994, it was renamed as "Yahoo!". Filo and Yang said they
selected the name because they liked the word's general definition, "rude, unsophisticated, and
uncouth."

On 12 April 1996, Yahoo released its initial public offering, and raised $33.8 million dollars, by
selling 2.6 million shares at $13 each. Initially it was only working as a search engine, but in the
1990s when the web services started becoming popular; it started diversifying into various other
businesses. On 8 March 1997, Yahoo acquired online communications company, Four11and their
webmail service, Rocketmail, which later became Yahoo! Mail.

Then Yahoo acquired ClassicGames.com and launched Yahoo! Games. On 28 January 1999, Yahoo
acquired web hosting provider GeoCities, through which any one can make their own website for free.
Yahoo also acquired eGroups in 28 June 2000, which became Yahoo! Groups.

At the time of the dotcom bubble (2000-2001), Yahoos stocks closed at an all-time high of $118.75/
share on 3rd January, 2000. On 26 June 2000, Yahoo and Google signed an agreement which retained
Google as the default world-wide-web search engine for Yahoo.com. But after the post dotcom bubble,
this contract was called off and later Yahoo, started to use its own search engine technology. To
capture the WEB 2.0 market space, Yahoo released their Yahoo Music service, then they acquired the
service Flickr, and On 29 March 2005, the company launched its blogging and social networking
service called Yahoo! 360.

Google

Google was co-founded by Larry Page and Sergey Brin while they were doing their PhD at Stanford
University; it was incorporated as a privately held company on September 7, 1998. Google made
the initial public offering on August 19, 2004, and raised $1.67 billion, making it worth $23 billion. As
a search engine Google had the largest market share but to capture other areas of internet services,
Google started acquiring other companies like Orkut and You Tube.

The search engine from Google was originally named as "BackRub" because the system checked back
links to estimate a site's importance and it was originally used in Stanford Universitys website with
the domain google.stanford.edu. The domain google.com was registered on September 15, 1997.
Larry Page and Sergey Brin originally wanted to give it a name as Googol.com, which refers to
10100 (the number represented by a 1 followed by one-hundred zeros). But it was already registered
for another domain name, so they later choose google.com.

Google started selling advertisements associated with the help of keywords. The ads were text-based to
maintain the simplistic design of the page and to maximize page loading speed. Keywords were sold
based on a combination of price bid and click throughs.

Expansion and new technology

Yahoo

Yahoo has various other services besides the original search engine and Email; Yahoo News, Yahoo
Mobile, Yahoo Messenger; Yahoo Music, Yahoo Finance etc. It also next generation internet
movement WEB 2.0 in the form of RSS feed. It also offers social networking services and user-
generated content in products such as My Web, Yahoo! Personals, Yahoo! 360, and Flickr.
Yahoo has also signed partnership deals with different broadband providers such as AT&T, Verizon
Communications, Rogers Communications and British Telecom, offering a range of free and premium
Yahoo content and services to subscribers. Also, through these networks it is giving the mobile users
the Yahoo features and messenger service at their finger tips. Yahoo also introduced its Internet search
system, oneSearch, developed for mobile phones on March 20, 2007. OneSearch is different from Web
searches, as Yahoo's new service presents a list of actual information, which includes: news headlines,
images from Yahoo's Flickr photos site, business listings, local weather and links to other sites. Also to
 use new technologies, they have introduced Yahoo! Next; this shows future Yahoo technologies
currently in their beta testing phase. It also contains forums for Yahoo users to give feedback about
these future Yahoo technologies.
Yahoo also localises its websites by region. For example, its web address in India is in.yahoo.com,
whilst in the UK it is uk.yahoo.com. Through these localized Yahoo websites, the users from different
countries can get to know about their local news, weather, entertainment etc. Yahoo's localised
websites in countries where English is not the primary language are available in those countries' native
languages instead. For example Yahoo Japan, www.yahoo.co.jp, is in Japanese, unlike Yahoo's Indian
and British versions which are primarily in English.

Google

Google is well-known for its web search service. As of August 2007, Google was the most used search
engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).
Google indexes billions of Web pages, so that users can search for the information they desire, through
the use of keywords and operators. Google has also employed the Web Search technology into other
search services, including Image Search, Google News, the price comparison site Google Product
Search, the interactive Usenet archive Google Groups, Google Maps. Google, besides from their
popular search engine, released various other services, such as email service popularly known as
Gmail which was the result of 6 years of extensive research, the social networking site popularly
known as Orkut; video sharing service such as Google video and later it also acquired You Tube for
the same. From this video sharing a new form of entertainment has emerged, MACHINIMA. Google
also have their advertisement program in Gmail, where in if the user is getting a mail from a particular
company, he/she can see the related articles or news in the right hand side of the mail window. Google
also introduced Google Earth, for which they acquired a Satellite. Through Google Earth, any user can
visit any place in earth virtually, and can locate his/her home, office etc. In October 2007,
Google SMS service was launched in India allowing users to get business listings, movie times and
information by sending an SMS.
In the future Google plans to release a Google phone to compete with Apples iPhone, which is known
as project Android. But Google officials deny this often and term it a rumor. Google is also developing
various other services, which are in Beta phase, such as Google Scholar; Google Spreadsheet program,
through which users can download the word document and view it online. So it doesnt require any
other Office suite preinstalled in users system.

Achievements
Google

Release of Gmail, with 1 GB of free storage, on 1 April 2004.

Launch of the social networking site, Orkut.Launch of video sharing site, you tube.
For Google, one of the main achievements is its innovation and work culture. Google has been
voted by the Fortune magazine as the No. 1
company to work in. The corporate philosophy includes statements such as "Don't be evil" and
"Work should be challenging and the challenge should be fun".
In 2004, Google.org, a nonprofit philanthropic wing of Google, with a start-up found of $1 billion
was set up. The mission was to create awareness about climate change, global public health, and
global poverty.
Google is considering one of the best places to work by Payscale in 2016

Yahoo

Yahoo Mail Plus (this is a premium service) accounts with capacity of 2 GB. Later, in 2007, Yahoo
took out the storage meters and made the storage limit unlimited. Yahoo has upgraded its mail
service by providing various tools and add-ons, such as creating avatar, changing the color of mail
window.
Yahoo is regarded as the most visited websites on the internet by Web traffic analysis
companies Comscore, Alexa Internet and Netcraft, with more than 130 million unique users. The
global network of Yahoo! websites received 3.4 billion page views per day on average as of October
2007, making it one of the most visited U.S. websites.
 Criticism

Yahoo has received criticism for funding spy and advertisement technologies. In this case, advertising
from Yahoo's clients appears on-screen in pop-ups and through these users may sometimes
accidentally install ad ware or spyware on their computer. This feature has received stern criticism
from the media, and internet users, due to media scrutiny relating to paedophiles utilising the internet
as a means to collect child pornography, and a lack of significant ad revenues, and later it was closed
down on June 2005.

On May 2006, Yahoo's image search received criticism from socially conservative sources regarding
sexually explicit images being visible even when SafeSearch was on. Google has been criticized for
many of its new services. For example, Google Book Search's effort to digitize millions of books and
make the full text searchable has led to copyright disputes with the Authors Guild. Geographic details
provided by Google Earth's satellite imaging have resulted in disputes with governments, who assert
that terrorists can get the full details of landmarks and their surrounding areas. Google's persistent
cookie and other information collection practices have led to concerns over user privacy. Also Google
has problems with the Chinese government and their laws as filter search results have not been in
accordance to their regional laws and regulations.
Yahoo's website in China, cn.yahoo.com, has, as of 8 November 2013, ceased operations.

Advertising
Google
At first glance, Web behemoth Google may seem like a no-brainer when it comes to online advertising.
Google offers a specialized service known as AdWords, which allows you to pick keywords for your
particular company. When individuals search Google for those keywords, your website will show up on
the search results page. AdWords works via a budget system, allowing you to set up a maximum amount
of money you wish to spend in a day and how much you want to bid against other advertisers for the
same keywords. The power of AdWords lies in the exposure you can gain from front-page Google search
results. However, success with Google advertising requires knowledge of how to correctly select
keywords to your business advantage.
Yahoo Advertising Solutions
Somewhat separate from the Yahoo Bing Advertising Network, Yahoo Advertising Solutions offers far
more functionality than mere search engine exposure. Offering everything from attention-grabbing
website displays to detailed analysis of your websites audience and its traffic, Yahoo Advertising
Solutions stands slightly apart from its other advertising cousins. While it does offer basic search options,
such as search engine exposure, its other features include fine-tuned audience targeting solutions,
networks of contributors to assist you with growing your business, and mobile search options.