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FHBM1114 MANAGEMENT
GROUP REPORT ASSIGNMENT
October 2016 Trimester (Session 201610)
Objective:
Students will develop analytical skills through the comprehensive assessment of
the organization and foster team work collaboration in accomplishing the
assignment.
Question:
Each group is required to select ONE (1) company (either local or foreign) to
conduct the given research. With the chosen company, act as an analyzer to
assess the organizations SWOT, uncertainties faced and the way in which the
organization responds to these uncertainties. Students are required to assess
the competitive strategies of the company and support with real-life
examples.
Instructions:
-Form a group of 4 to 5 persons.
-Comprehend the given assignment.
-Accomplish the assignment in accordance to the given marking scheme and
format requirements.
Marking Scheme
COMPONENTS MARKS
1. Introduction
Company background 5
Competitive advantages 5
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FHBM1114 MANAGEMENT (201610)
3. Conclusion
Assess the overall achievement of the company.
(How the planning and strategic management of the 10
company help the company to reach the current
achievement: what is their current achievement,
how they reach this stage.)
TOTAL 100
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FHBM1114 MANAGEMENT (201610)
Format of Assignment
* If any of the above criteria is not met, one mark (1m) for each criteria
missed will be deducted from the total marks of the group assignment.
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FHBM1114 MANAGEMENT (201610)
FHBM1114 Management
SWOT Analysis 20
Types of uncertainties faced 15
Methods used to respond to uncertainties 10
Competitive strategies used 20
3. Conclusion
Overall achievement of the company 10
TOTAL 100
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FHBM1114 MANAGEMENT (201610)
High level of
High standard of
understanding,
work which Failure to satisfy
presentation and Satisfied minimum
General demonstrates minimum
degree of requirements
originality and requirements
originality and
insight
insight
Evidence of
awareness and
Sound knowledge Basic knowledge of
Knowledge understanding of No relation to the
of principles and the principles and
of topic deeper and more main topic
concepts concepts
subtle aspects of
the topic.
Evidence of
imagination, Well-reasoned No evidence to
Sound argument
Argument originality and argument based construct coherent
based on evidence
independent on broad evidence argument
thought
5
FHBM1114 MANAGEMENT (201610)
FHBM1114 MANAGEMENT
Company Name :
Tutorial Group :
Tutor Name :
NAME STUDENT ID
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FHBM1114 MANAGEMENT (201610)