YALE-NUS COLLEGE IDENTITY GUIDELINES

INTRODUCTION YALE-NUS IDENTITY

This identity guide shares how we can apply the Yale-NUS identity Full name : Yale-NUS College
system in a clear consistent manner to ensure that a unified image
of the College is projected. Consistent application of the identity Chinese name :
system across the College will strengthen the brand recognition
both at home and abroad. These guidelines provides a general Abbreviation : Yale-NUS /
overview of the Yale-NUS identity system. It will help all users to (not YNC, YNUS or other permutations)

apply the graphic identity consistently and effectively. To respect the brand name of both our founding institutions (Yale
University and National University of Singapore), the College should be
referred to as Yale-NUS, as the names of our founders should not be
shortened any further.
THE YALE-NUS IDENTITY

The Yale-NUS identity is designed to reflect the integral partnership

between Yale University and the National University of Singapore. The
identity takes on a similar but not the colour tones from its two INSTITUTIONAL AND RESIDENTIAL COLOURS
founding partners. It also introduces a primary typeface that is distinct
from each institutions existing typography - lending a bold and fresh The Yale-NUS College institutional colours are a distinct and important
look to the College. part of the identity system.

They provide a strong visual link across a broad range of applications.

When applied consistently, they build visual awareness and sets the
College apart from other institutions reinforcing its unique character.

The primary colour palette is comprised of the Yale-NUS Blue and Yale-
NUS Orange which is different from the NUS Orange and Yale Blue. In
addition to the primary institutional colours, Grey has been selected to
complement the institutional colours.

YALE-NUS COLLEGE WORDMARK Each Residential College has its own unique residential colour. It may
only be applied to Residential College collateral (t-shirts, banners etc)
and not College specific collateral. It is recommended that the
PRIMARY STRAIGHT WORDMARK Residential College colours be used together with the Institutional
colours.
The two-colour, one-line wordmark should be used whenever
possible. When producing College and Residential College collateral, the correct
pantone colours must be used.

Please email publicaffairs@yale-nus.edu.sg for the pantone codes.

PRIMARY STACKED WORDMARK CLEAR SPACE AND MINIMUM SIZE

The stacked wordmark is useful in situations where limited

Clear Space
horizontal space is available.
Maintain one cap-height or 20% of clear space on all sides of the
wordmark.

Minimum Size
To ensure legibility, please do not print the horizontal wordmark
The wordmark is not a font and it cant be typed. smaller than 58mm, or the stacked wordmark smaller than
It should be used as an image file. 15mm.
YALE-NUS COLLEGE IDENTITY GUIDELINES Wordmark Color Applications

Wordmark Color Applications

WORDMARK Wordmark
COLOUR Color Applications
APPLICATIONS WORDMARK VARIATIONS

Full Color

This version of the

wordmark should The Yale-NUS College wordmark cannot be altered or broken
be used whenever
possible. apart. Using the full wordmark is the best way to communicate
Full Colour
Full Color
Full
ThisColor
version of the your official connection to the College. In certain instances,
This version of the wordmark
wordmark
This versionshould
of the

should be used whenever

be used whenever
wordmark
bepossible.
should
used whenever
where it is important for your audience to know the office/
possible. Wordmark
2-Color Reverse on
possible.
Blue Background
Color Applications student group behind the communications, we have created a
This is the second
best option. However, signature that reflects both the College word mark and the
2-Colour Reverse on wordmark
do not use the two-color
reversed
2-Color Reverse on
department/division/student organisation identity. For business
on a color other
Blue Background 2-Color
Blue Background
Reverse
than Yale-NUS on
Blue.
communications, like letterhead, envelopes, and business
This is the next bestThis
option.
Blue
ThisBackground
is the second
best option. However,
is the second cards, please use the Colleges official collateral.
However, do not usebestreversed
the
option.two-
do not use the two-color
2-Color
Full Color
However,
Reverse
wordmark
on
do Orange
not use the two-color
Background
colour reversed wordmark
on a color other
This
reversedversion on
of
wordmark
ThisYale-NUS
option the
should
Students who wish to use the College word mark would need
than Blue.
a colour other than thebe whenever
onwordmark
a color
be should
other
used sparingly.
Doused
than Yale-NUS
not use thisBlue.
word-
Yale-NUS Blue. possible.
mark on a color other
than Yale-NUS
2-Color Reverse Orange.
on
to seek prior approval from Public Affairs before applying it on
Orange Background
2-Color Reverse on
This option
Orange should
Background
communications and collateral. Student organisations are
White Reverse on This
Solid
be used sparingly.
option should encouraged to adopt the Yale-NUS graphic identity guidelines
White
Do not Reverse
use this on
word-
Background bemark
usedon
2-Color
Solid
Dothan
sparingly.
aReverse
Background
not use
Blue
on
color other
this word-
Background to establish their relationship with the College.
The Yale-NUS
solid whiteOrange.
The solid white wordmark
mark on a color other
This
markisshould
the second
word-
be used
than
on Yale-NUS Orange.
should be used on allbest
do
other
all other solid
option.
backgrounds
color
However,
that
not use the two-color
solid colour backgrounds
contrast wordmark
reversed adequately.
White Reverse on
on a color other
that contrast adequately.
Solid Background
than Yale-NUS Blue.
White Reverse on
CENTRE FOR INTERNATIONAL
The solid white word-
Solid
Wordmark
Background
mark should be used
Color Applications & PROFESSIONAL EXPERIENCE
The
on solid white
all other word-
solid color
2-Color Reverse on 6 should
2-Color Reverse on
mark | Yale-NUS
backgrounds bethat
used
Graphic Identity Guidelines
Wordmark Color Applications
Orange Background
oncontrast
all other solid color
adequately.
Orange Background backgrounds that
This option should
be usedadequately.
contrast sparingly.
This option should beDo used
not use this word-
mark on a color other
sparingly. Do not usethanthis Yale-NUS Orange.

wordmark on a colour 6 other

| Yale-NUS Graphic Identity Guidelines
than the Yale-NUS Orange.
6 | Solid
Black Yale-NUS Graphic Identity Guidelines
White Reverse on
Solid Background
CENTRE FOR INTERNATIONAL
& PROFESSIONAL EXPERIENCE
Solid Black TheSolid
Black solid white word-
mark should be used
on all other solid color
backgrounds that
contrast adequately.

Separate logos for your unit, project, student group, department or

center add to the complexity and clutter of Yale-NUS Colleges visual
Black with 50% TintIncorrect Usage
Black with
50% Tint landscape. Below are the reasons why Yale-NUS does not adopt the
6 | Yale-NUS Graphic Identity Guidelines
Black with practice of additional or new logos.
Incorrect Usage
50% Tint

INCORRECT USAGE OF THE WORDMARK
Unacceptable Colour
Do not print the wordmark in
a colour other than black or
the Yale-NUS institutional
colours.
On Photography
Do not print the 2-colour
wordmark on a photograph,
regardless of the clear space.
If you must put the wordmark
on a photograph, use
7 | the
Yale-NUS Graphic Identity Guidelines
white version.
Incorrect Usage
IncorrectUsage
Incorrect Usage
1. The Yale-NUS wordmark reflects our strong reputation.
Blue
Unacceptable Color
DoSolid
not print the wordmark
in a color other than By using the Yale-NUS wordmark, you are tapping into a globally
black or Yale-NUS blue.
Unacceptable Color
Blue Solid
recognised brand identity and a reputation. Separate or unique logos
Do not print the wordmark often confuse the audience and your message.
in a color other than
black or Yale-NUS blue.
Unacceptable Color
Unacceptable Color
Do not print the wordmark
Do in
nota print the wordmark
color other than 2. A coordinated visual identity builds and reinforces the Yale-
in ablack
colororother
On Photographythan blue.
Yale-NUS
black
Do or
notYale-NUS
print the blue. NUS brand.
Blue with
50%
2-color wordmark on a
Tint
photograph, regardless
On Photography
of the
BlueDo
clear space.
not print the
with
Seemingly unrelated logos do not serve the interests of the individual
50% 2-color
Tint wordmark on a unit or Yale-NUS College as a whole. The name recognition of units
photograph,
On Photography regardless
of the clear space. within Yale-NUS is strengthened through the collective power of a
OnDo Photography
not print the
2-color wordmark on a
Do not print the single brand.
photograph, regardless
2-color wordmark on a
of the clear space.
photograph, regardless
of the clear space.
3. Using the Yale-NUS College wordmark makes
|
7 Yale-NUS Graphic Identity Guidelines
communications clear.
solid
The most effective communications are simple. Multiple logos add to
the complexity of communications and can confuse audiences.
On Photography

Please be sure that theIfthe

Incorrect
you must put
wordmark on a
Usage
contrast is adequate for
photograph, use the
On Photography
4. Yale-NUS has sucient resources to eectively promote its
solid white version.
legibility. If you must put
Please be sure that the brand to the benefit of all units within the College.
the wordmark
contrast on a
is adequate
for
Incorrect Usage
photograph,
Onlegibility.
Photographyuse the
solid white version.
If you be
Please must
sureput
that the Promoting a brand and logo takes considerable financial resources and
Contrast Contrast
the wordmark
Oncontrast on a
is adequate
Photography
photograph,
for legibility. use the time. Most initiatives do not have the resources or expertise to
Do not put the the full colour IfDo
you not put the
| white
8solidmust putfull color
Yale-NUS
onversion.
Graphic Identity Guidelines
wordmark
the wordmark
Contrast
Please be sure
a strong
on a the
that effectively brand themselves through widespread advertising and
wordmark on a strongphotograph,
solidis use
solid background.
the
contrast
solid
Do not put
white
adequate
the full color
mustversion. marketing. At Yale-NUS we work together to ensure that we collectively
background. If you must 8 |beprint
Iffor
you print
legibility.
wordmark the
on a strong
Yale-NUS Graphic Identity Guidelines
Please
wordmark sure
onthat
solid background. the
a strong
strengthen the Yale-NUS brand name through consistent application.
the wordmark on a strong
contrast
solid color
for
useIf Contrast
you solid
is adequate
background,
must
legibility.
the solid print version.
white the

colour background, use 8solid |the

wordmark
Do not putonthea full
Yale-NUS
color
wordmark
strong
color
Graphic Identity Guidelines
background,
on a strong

solid white version. Boxesusesolid

the background.
solid white version.
If you must print the
8 Do|not Yale-NUS on aGraphic
put wordmark
wordmark strong Identity Guidelines
solid color
inBoxes
a box. background,
Instead,
use the
consider solid white
a band that version.
Boxes Do not put wordmark
stretches across a
in a box. Instead,
publication to hold
Do not put wordmark in consider
Boxes a band that
the logo comfortably.
stretches across a
Do not put wordmark
a box. Instead, consider publication to hold
in a box. Instead,
theconsider
logo comfortably.
a band that
a band that stretches stretches across a
publication to hold
across a publication to the logo comfortably.
Distortion
hold the wordmark Never stretch, distort,
Distortionor tilt
comfortably reconfigure,
the wordmark.
Never stretch, distort,
Distortion
reconfigure, or tilt
theNever stretch, distort,
wordmark.
Distortion reconfigure, or tilt
the wordmark.

Never stretch, distort,

reconfigure, or tilt the
wordmark.