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STYLE GUIDE // UNIVERSITY OF CALIFORNIA, LOS ANGELES

TABLE OF CONTENTS

SONS OF WESTWOOD BRAND: MIGHTY BRUINS BRAND:


PRIMARY DEPARTMENT MARKS FOR UNIFORMS ONLY
FOR UNIFORMS AS WELL AS ALL PRINT/COLLATERAL INFORMATION

PRIMARY IDENTITY PRIMARY IDENTITY


COLOR PALETTE..............................................................................................................................5 COLOR PALETTE............................................................................................................................69
PRIMARY LOGO 6 PRIMARY LOGO 70
ALTERNATE PRIMARY LOGO...........................................................................................................7 PRIMARY SCHOOL WORDMARK...................................................................................................71
PRIMARY SCHOOL WORDMARK.....................................................................................................8 PRIMARY MASCOT WORDMARK..................................................................................................72
PRIMARY MASCOT WORDMARK 10 FONT...............................................................................................................................................73
FONT 12 PLAYER NAME78
PLAYER NAME17 NUMBERS79
NUMBERS18
PRIMARY MASCOT LOGO (TBD)....................................................................................................19 MISCELLANEOUS MARKS
SECONDARY LOGO 81
MISCELLANEOUS MARKS TEAM STRIPE 82
SECONDARY LOGO....................................................................................................................... 20 CHAMPIONS MADE HERE LOGO 84
TEAM STRIPE 21 SCHOOL MOTTO85
CHAMPIONS MADE HERE LOGO ..................................................................................................23
SCHOOL MOTTO24 SPORTS - SPECIFIC LOGOS
SECONDARY MASCOT LOGO (TBD)29 SPORT - SPECIFIC LOGOS90

SPORTS - S PECIFIC LOGOS DEPARTMENT LOGOS


SPORT - SPECIFIC LOGOS WITH PRIMARY LOGO....................................................................... 31 DEPARTMENT LOGOS96
SPORT - SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO.................................................. 36
UA CO - BRANDING
DEPARTMENT LOGOS UA LOGO...................................................................................................................................... 102
DEPARTMENT LOGOS.................................................................................................................. 42 LOGO LOCKUPS.......................................................................................................................... 103

MISCELLANEOUS LOGOS BLACK AND WHITE STANDARDS


MISCELLANEOUS LOGOS............................................................................................................ 48 BLACK ON WHITE....................................................................................................................... 106
WHITE ON BLACK....................................................................................................................... 107
UA CO - BRANDING
UA LOGO........................................................................................................................................ 56 BRAND RESTRICTIONS
LOGO LOCKUPS............................................................................................................................ 57 PRIMARY LOGO RESTRICTIONS................................................................................................ 109
STRIPE RESTRICTIONS.............................................................................................................. 110
BLACK AND WHITE STANDARDS NOTES.......................................................................................................................................... 111
BLACK ON WHITE......................................................................................................................... 60
WHITE ON BLACK......................................................................................................................... 61

BRAND RESTRICTIONS
PRIMARY LOGO RESTRICTIONS.................................................................................................. 63
PRIMARY WORDMARK RESTRICTIONS...................................................................................... 64
STRIPE RESTRICTIONS................................................................................................................. 65
NOTES............................................................................................................................................ 66

2 STYLE GUIDE // UCLA


SONS OF WESTWOOD
BRANDING PACKAGE
PRIMARY DEPARTMENT MARKS
FOR UNIFORMS AS WELL AS ALL PRINT/COLLATERAL INFORMATION
SECTION ONE //
PRIMARY IDENTITY
SONS OF WESTWOOD // COLOR PALETTE

UCLA COLOR NAME: UCLA COLOR NAME: UCLA COLOR NAME:


POWDERKEG BLUE WESTWOOD GOLD WHITE

UA COLOR SYSTEM: POWDERKEG BLUE UA COLOR SYSTEM: STEELTOWN GOLD UA COLOR SYSTEM: WHITE
UA CSI: 992 UA CSI: 750 UA CSI: 100
OFFICIAL PMS: 2386 C OFFICIAL PMS: 130 C OFFICIAL PMS: N/A
OFFICIAL RGB: 45, 104, 196 OFFICIAL RGB: 242, 169, 0 OFFICIAL RGB: 255, 255, 255
OFFICIAL CMYK: 83, 54, 0, 0 OFFICIAL CMYK: 0, 32, 100, 0 OFFICIAL CMYK: 0, 0, 0, 0
OFFICIAL HTML: 2D68C4 OFFICIAL HTML: F2A900 OFFICIAL HTML: FFFFFF

5 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Logo coloration used only in Westwood package.

6 STYLE GUIDE // UCLA


SONS OF WESTWOOD // ALTERNATE PRIMARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For prefered primary logo. please refer to page 6.

7 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY SCHOOL WORDMARK: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Not to be used as a logo.

8 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY SCHOOL WORDMARK: ARCHED

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Not to be used as a logo.

9 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY MASCOT WORDMARK: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Not to be used as a logo.

10 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY MASCOT WORDMARK: ARCHED

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Not to be used as a logo.

11 STYLE GUIDE // UCLA


SONS OF WESTWOOD // TWO COLOR STANDARD FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf

12 STYLE GUIDE // UCLA


SONS OF WESTWOOD // ONE COLOR STANDARD FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf

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SONS OF WESTWOOD // TWO COLOR CONDENSED FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf

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SONS OF WESTWOOD // ONE COLOR CONDENSED FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf

15 STYLE GUIDE // UCLA


SONS OF WESTWOOD // BODY COPY FONT

GOTHAM
THIN MEDIUM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

THIN ITALIC BOLD


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

EXTRA LIGHT BOLD ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

EXTRA LIGHT ITALIC BLACK


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

LIGHT BLACK ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

BOOK ULTRA
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

BOOK ITALIC ULTRA ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

16 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PLAYER NAME

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Playername set as vector artwork for use on uniforms only. For actual typeface, see page 12.

17 STYLE GUIDE // UCLA


SONS OF WESTWOOD // UNIFORM NUMBERS

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Numbers set as vector artwork for use on uniforms only. For actual typeface, see page 12.

18 STYLE GUIDE // UCLA


SONS OF WESTWOOD // PRIMARY MASCOT LOGO (TBD)

TBD
PRIMARY TEAM COLORS NEUTRAL COLORS

TBD TBD TBD TBD

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SECTION TWO //
MISCELLANEOUS MARKS
SONS OF WESTWOOD // SECONDARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For use on headwear only, cannot be featured on the same plane as any other school marks.

21 STYLE GUIDE // UCLA


SONS OF WESTWOOD // TEAM STRIPE : HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.

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SONS OF WESTWOOD // TEAM STRIPE: VERTICAL

PRIMARY TEAM COLORS

NEUTRAL COLORS

ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.

23 STYLE GUIDE // UCLA


SONS OF WESTWOOD // CHAMPIONS MADE HERE LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Available for exclusive use on Under Armour product and UCLA properties.

24 STYLE GUIDE // UCLA


SONS OF WESTWOOD // TWO COLOR SCHOOL MOTTO: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

25 STYLE GUIDE // UCLA


SONS OF WESTWOOD // ONE COLOR SCHOOL MOTTO: STARIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

26 STYLE GUIDE // UCLA


SONS OF WESTWOOD // TWO COLOR SCHOOL MOTTO: STACKED

PRIMARY TEAM COLORS NEUTRAL COLORS

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SONS OF WESTWOOD // ONE COLOR SCHOOL MOTTO: STACKED

PRIMARY TEAM COLORS NEUTRAL COLORS

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SONS OF WESTWOOD // SECONDARY MASCOT LOGO (TBD)

TBD
PRIMARY TEAM COLORS NEUTRAL COLORS

TBD TBD TBD TBD

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SECTION THREE //
SPORT-SPECIFIC LOGOS
SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: WHITE BACKGROUND

31 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: POWDERKEG BLUE BACKGROUND

32 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: WESTWOOD GOLD BACKGROUND

33 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

34 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

35 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: WHITE BACKGROUND

36 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: POWDERKEG BLUE BACKGROUND

37 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: WESTWOOD GOLD BACKGROUND

38 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

39 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

40 STYLE GUIDE // UCLA


SECTION FOUR //
DEPARTMENT-SPECIFIC LOGOS
SONS OF WESTWOOD // DEPARTMENT-SPECIFIC LOGOS: WHITE BACKGROUND

42 STYLE GUIDE // UCLA


SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: POWDERKEG BLUE BACKGROUND

43 STYLE GUIDE // UCLA


SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: WESTWOOD GOLD BACKGROUND

44 STYLE GUIDE // UCLA


SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

45 STYLE GUIDE // UCLA


SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

46 STYLE GUIDE // UCLA


SECTION FIVE //
MISCELLANEOUS LOGOS
SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WHITE BACKGROUND

48 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: POWDERKEG BLUE BACKGROUND

49 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WESTWOOD GOLD BACKGROUND

50 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

51 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

52 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: BLACK ON WHITE BACKGROUND

53 STYLE GUIDE // UCLA


SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WHITE ON BLACK BACKGROUND

54 STYLE GUIDE // UCLA


SECTION SIX //
UA CO-BRANDING
SONS OF WESTWOOD // UA LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

56 STYLE GUIDE // UCLA


SONS OF WESTWOOD // LOGO LOCKUP: HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

57 STYLE GUIDE // UCLA


SONS OF WESTWOOD // LOGO LOCKUP: VERTICAL

PRIMARY TEAM COLORS NEUTRAL COLORS

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SECTION SEVEN //
BLACK & WHITE STANDARDS
SONS OF WESTWOOD // BLACK ON WHITE STANDARDS

SCHOOL WORDMARK, SCHOOL WORDMARK: MASCOT WORDMARK:


PRIMARY LOGO SCHOOL WORDMARK STANDARD FONT
ALTERNATIVE PRIMARY LOGO STRAIGHT ARCHED

CHAMPIONS MADE HERE SCHOOL MOTTO: STRAIGHT


CONDENSED FONT PLAYER NAME NUMBERS SECONDARY LOGO
LOGO

SPORT-SPECIFIC LOGOS, SPORT-SPECIFIC LOGOS WITH


SCHOOL MOTTO: STACKED UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL
DEPARTMENT-SPECIFIC LOGOS ALTERNATE PRIMARY LOGO

60 STYLE GUIDE // UCLA


SONS OF WESTWOOD // WHITE ON BLACK STANDARDS

SCHOOL WORDMARK, SCHOOL WORDMARK: MASCOT WORDMARK:


PRIMARY LOGO SCHOOL WORDMARK STANDARD FONT
ALTERNATIVE PRIMARY LOGO STRAIGHT ARCHED

CHAMPIONS MADE HERE


CONDENSED FONT PLAYER NAME NUMBERS SECONDARY LOGO SCHOOL MOTTO: STRAIGHT
LOGO

SPORT-SPECIFIC LOGOS, SPORT-SPECIFIC LOGOS WITH


SCHOOL MOTTO: STACKED UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL
DEPARTMENT-SPECIFIC LOGOS ALTERNATE PRIMARY LOGO

61 STYLE GUIDE // UCLA


SECTION EIGHT //
BRAND RESTRICTIONS
SONS OF WESTWOOD // PRIMARY LOGO RESTRICTIONS

DO NOT RECOLOR THE LOGO IN ANY NON-APPROVED COLORWAY.


DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO.
.

DO NOT PLACE TEXT IN FRONT OF DO NOT ROTATE THE LOGO THE LOGO COUNTER DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY
THE LOGO. COLCKWISE. 900 CLOCKWISE IS PERMITTED IN NON-APPROVED COLORWAY.
VERTICAL CONTEXT.

DO NOT FADE THE LOGO IN ANY DO NOT HAVE UCLA BLOCK LETTERING WITH
NON-APPROVED WAY. DO NOT ALTER ANY STROKES OR ELIMINATE ONE STROKE.
OR INSTEAD OF THE LOGO.

63 STYLE GUIDE // UCLA


SONS OF WESTWOOD // SCHOOL WORDMARK RESTRICTIONS

DO NOT MAKE THE TYPE WEIGHT THINNER. DO NOT MAKE THE TYPE WEIGHT THICKER. DO NOT STRETCH THE WORDMARK. DO NOT USE SMALL CAPS WITH LARGE CAPS.

DO NOT SET THE WORDMARK IN A DO NOT USE A GRADIENT FILL FOR


DO NOT SET THE LETTER SPACING TOO WIDE. DO NOT SET THE LETTER SPACING TOO SHORT.
STRAIGHT FORM. THE WORDMARK.

UCLA
DO NOT SET THE WORDMARK IN A DO NOT CHANGE THE VERTICAL SCALE OF THE
DIFFERENT ARCH FORM. INTERNAL CHARACTERS.

64 STYLE GUIDE // UCLA


SONS OF WESTWOOD // STRIPE RESTRICTIONS

BRUINS
BRUINS BRUINS
DO NOT HAVE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. DO NOT HAVE ANY TEXT OVERLAP OR APPEAR INSIDE ONE OF THE STRIPE BLOCKS.

DO NOT USE A OUTLINE FORM AS A DIFFERENT DO NOT OVERLAP A LOGO OR WORDMARK


DO NOT RECOLOR THE STRIPES IN A NON-APPROVED WAY.
VARIATION OF THE STRIPES . WITHOUT A PROPER BREAK.

DO NOT SET PARTS OF THE STRIPE APART DO NOT HAVE HAVE ANY PART OF THE STRIPE BE SCALED DIFFERENT IN RELATION DO NOT HAVE HAVE ANY PART OF THE STRIPE
FROM ANOTHER. TO OTHER PARTS OF THE STRIPE. CUT OFF AT DIFFRENT INTERVALS.

DO NOT CREATE AN ADDITIONAL PART


DO NOT HAVE A STRIPE WITHIN A STRIPE. DO NOT HAVE STRIPES TOUCH OTHER STRIPES.
ON THE STRIPE.

65 STYLE GUIDE // UCLA


NOTES

66 STYLE GUIDE // UCLA


MIGHTY BRUINS
BRANDING PACKAGE
FOR UNIFORMS ONLY
SECTION ONE //
PRIMARY IDENTITY
MIGHTY BRUINS // COLOR PALETTE

UCLA COLOR NAME: UA COLOR NAME: UCLA COLOR NAME:


POWDERKEG BLUE MIGHTY GOLD WHITE

UA COLOR SYSTEM: POWDERKEG BLUE UA COLOR SYSTEM: GOLDRUSH UA COLOR SYSTEM: WHITE
UA CSI: 992 UA CSI: 795 UA CSI: 100
OFFICIAL PMS: 2386 C OFFICIAL PMS: 7754 C OFFICIAL PMS: N/A
OFFICIAL RGB: 45, 104, 196 OFFICIAL RGB: 160, 134, 41 OFFICIAL RGB: 255, 255, 255
OFFICIAL CMYK: 83, 54, 0, 0 OFFICIAL CMYK: 0, 16, 85, 50 OFFICIAL CMYK: 0, 0, 0, 0
OFFICIAL HTML: 2D68C4 OFFICIAL HTML: A08629 OFFICIAL HTML: FFFFFF

69 STYLE GUIDE // UCLA


MIGHTY BRUINS // PRIMARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Logo coloration used only in Mighty Bruins package.

70 STYLE GUIDE // UCLA


MIGHTY BRUINS // PRIMARY SCHOOL WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Wordmark coloration used only in Mighty Bruins package.

71 STYLE GUIDE // UCLA


MIGHTY BRUINS // PRIMARY MASCOT WORDMARK

PRIMARY TEAM COLORS NEUTRAL COLORS

72 STYLE GUIDE // UCLA


MIGHTY BRUINS // TWO COLOR STANDARD FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf

73 STYLE GUIDE // UCLA


MIGHTY BRUINS // ONE COLOR STANDARD FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf

74 STYLE GUIDE // UCLA


MIGHTY BRUINS // TWO COLOR CONDENSED FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf

75 STYLE GUIDE // UCLA


MIGHTY BRUINS // ONE COLOR CONDENSED FONT

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf

76 STYLE GUIDE // UCLA


MIGHTY BRUINS // BODY COPY FONT

GOTHAM
THIN MEDIUM ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

THIN ITALIC BOLD


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

EXTRA LIGHT BOLD ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

EXTRA LIGHT ITALIC BLACK


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

LIGHT BLACK ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

BOOK ULTRA
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

BOOK ITALIC ULTRA ITALIC


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789

MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

77 STYLE GUIDE // UCLA


MIGHTY BRUINS // PLAYER NAME

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Playername set as vector artwork for use on uniforms only. For actual typeface, see page 50.

78 STYLE GUIDE // UCLA


MIGHTY BRUINS // UNIFORM NUMBERS

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Numbers set as vector artwork for use on uniforms only. For actual typeface, see page 67.

79 STYLE GUIDE // UCLA


SECTION TWO //
MISCELLANEOUS MARKS
MIGHTY BRUINS // SECONDARY LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
For use on headwear only, cannot be featured on the same plane as any other school marks.

81 STYLE GUIDE // UCLA


MIGHTY BRUINS // TEAM STRIPE : HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.

82 STYLE GUIDE // UCLA


MIGHTY BRUINS // TEAM STRIPE: VERTICAL

PRIMARY TEAM COLORS

NEUTRAL COLORS

ADDITIONAL NOTES
Use of any other stripe in association with UCLA athletics is prohibited.

83 STYLE GUIDE // UCLA


MIGHTY BRUINS // CHAMPIONS MADE HERE LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

ADDITIONAL NOTES
Available for exclusive use on Under Armour product and UCLA properties.

84 STYLE GUIDE // UCLA


MIGHTY BRUINS // TWO COLOR SCHOOL MOTTO: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

85 STYLE GUIDE // UCLA


MIGHTY BRUINS // ONE COLOR SCHOOL MOTTO: STRAIGHT

PRIMARY TEAM COLORS NEUTRAL COLORS

86 STYLE GUIDE // UCLA


MIGHTY BRUINS // TWO COLOR SCHOOL MOTTO: STACKED

PRIMARY TEAM COLORS NEUTRAL COLORS

87 STYLE GUIDE // UCLA


MIGHTY BRUINS // ONE COLOR SCHOOL MOTTO: STACKED

PRIMARY TEAM COLORS NEUTRAL COLORS

88 STYLE GUIDE // UCLA


SECTION THREE //
SPORT-SPECIFIC LOGOS
MIGHTY BRUINS // SPORT-SPECIFIC LOGOS : WHITE BACKGROUND

90 STYLE GUIDE // UCLA


MIGHTY BRUINS // SPORT-SPECIFIC LOGOS : POWDERKEG BLUE BACKGROUND

91 STYLE GUIDE // UCLA


MIGHTY BRUINS // SPORT-SPECIFIC LOGOS : MIGHTY GOLD BACKGROUND

92 STYLE GUIDE // UCLA


MIGHTY BRUINS // SPORT-SPECIFIC LOGOS : LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

93 STYLE GUIDE // UCLA


MIGHTY BRUINS // SPORT-SPECIFIC LOGOS : DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

94 STYLE GUIDE // UCLA


SECTION FOUR //
DEPARTMENT-SPECIFIC LOGOS
MIGHTY BRUINS // DEPARTMENT - SPECIFIC LOGOS: WHITE BACKGROUND

96 STYLE GUIDE // UCLA


MIGHTY BRUINS // DEPARTMENT - SPECIFIC LOGOS : POWDERKEG BLUE BACKGROUND

97 STYLE GUIDE // UCLA


MIGHTY BRUINS // DEPARTMENT-SPECIFIC LOGOS: MIGHTY GOLD BACKGROUND

98 STYLE GUIDE // UCLA


MIGHTY BRUINS // DEPARTMENT-SPECIFIC LOGOS: LIGHT GREY BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

99 STYLE GUIDE // UCLA


MIGHTY BRUINS // DEPARTMENT-SPECIFIC LOGOS DARK GREY & BLACK BACKGROUND

ADDITIONAL NOTES
Colorway applies to solid and heather backgrounds.

100 STYLE GUIDE // UCLA


SECTION FIVE //
UA CO-BRANDING
MIGHTY BRUINS // UA LOGO

PRIMARY TEAM COLORS NEUTRAL COLORS

102 STYLE GUIDE // UCLA


MIGHTY BRUINS // LOGO LOCKUP: HORIZONTAL

PRIMARY TEAM COLORS NEUTRAL COLORS

103 STYLE GUIDE // UCLA


MIGHTY BRUINS // LOGO LOCKUP: VERTICAL

PRIMARY TEAM COLORS NEUTRAL COLORS

104 STYLE GUIDE // UCLA


SECTION SIX //
BLACK & WHITE STANDARDS
MIGHTY BRUINS // BLACK ON WHITE STANDARDS

PRIMARY LOGO
MASCOT WORDMARK STANDARD FONT CONDENSED FONT PLAYER NAME
PRIMARY WORDMARK

NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED

SPORT - SPECIFIC LOGOS UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL

106 STYLE GUIDE // UCLA


MIGHTY BRUINS // WHITE ON BLACK STANDARDS

PRIMARY LOGO
MASCOT WORDMARK STANDARD FONT CONDENSED FONT PLAYER NAME
PRIMARY WORDMARK

NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED

SPORT - SPECIFIC LOGOS UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL

107 STYLE GUIDE // UCLA


SECTION SEVEN //
BRAND RESTRICTIONS
MIGHTY BRUINS // PRIMARY LOGO RESTRICTIONS

DO NOT RECOLOR THE LOGO IN ANY NON-APPROVED COLORWAY.


DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO.
.

DO NOT PLACE TEXT IN FRONT OF DO NOT ROTATE THE LOGO THE LOGO COUNTER DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY
THE LOGO. COLCKWISE. 900 CLOCKWISE IS PERMITTED IN NON-APPROVED COLORWAY.
VERTICAL CONTEXT.

DO NOT FADE THE LOGO IN ANY DO NOT ADD A DROP SHADOW DO NOT ALTER ANY STROKES OR ELIMINATE DO NOT HAVE UCLA BLOCK LETTERING WITH
NON-APPROVED WAY. BEHIND THE LOGO. ONE STROKE. OR INSTEAD OF THE LOGO.

109 STYLE GUIDE // UCLA


MIGHTY BRUINS // STRIPE RESTRICTIONS

BRUINS
BRUINS BRUINS
DO NOT HAVE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. DO NOT HAVE ANY TEXT OVERLAP OR APPEAR INSIDE ONE OF THE STRIPE BLOCKS.

DO NOT USE A OUTLINE FORM AS A DIFFERENT DO NOT OVERLAP A LOGO OR WORDMARK


DO NOT RECOLOR THE STRIPES IN A NON-APPROVED WAY.
VARIATION OF THE STRIPES . WITHOUT A PROPER BREAK.

DO NOT SET PARTS OF THE STRIPE APART DO NOT HAVE HAVE ANY PART OF THE STRIPE BE SCALED DIFFERENT IN RELATION DO NOT HAVE HAVE ANY PART OF THE STRIPE
FROM ANOTHER. TO OTHER PARTS OF THE STRIPE. CUT OFF AT DIFFRENT INTERVALS.

DO NOT CREATE AN ADDITIONAL PART


DO NOT HAVE A STRIPE WITHIN A STRIPE. DO NOT HAVE STRIPES TOUCH OTHER STRIPES.
ON THE STRIPE.

110 STYLE GUIDE // UCLA


NOTES

111 STYLE GUIDE // UCLA