Mark Westall

mnjwestall@gmail.com
+1 (415) 407 3754

Current Employment
June 2015 Director, Insights & Planning, M Booth (New York, USA)
Drawing on 10 years of qualitative and quantitative behavioural research experience in the US and EMEA to deliver day-to-day consultancy
across Fortune 500 consumer brands in the US. Working directly with account and creative teams to design and conduct original qualitative
and quantitative research studies to uncover breakthrough insights that directly inform design, strategy and development of creative
communications campaigns.

Previous Employment
Mark Westall
March 2012 June 2015 - Head of Insight & Analytics, Bite (San Francisco, USA)
Founder and global representative of Bites Insight and Analytics practice in the U.S. Responsibilities included designing and developing
original research methodologies and projects that inform brand messaging, user experience, content creation and online community
management for Bite clients across the US and EMEA. Solely responsible for the ongoing strategic global development and growth of Bites
Insight and Analytics practice. This included proactively proposing, securing funding and managing comprehensive research projects for
Mozilla, Google, SAP, GoDaddy and Autodesk. Additional responsibilities include managing a focused team of researchers and overseeing
the community management practice in North America; delivering actionable insights that helped nurture and grow brand engagement and
presence across owned and earned communities.

August 2009 March 2012 Research & Content Consultant, Bite (London, UK)
Founding member of the research and digital practice at Bite Communications in the UK. Research lead across the agency, delivering
in-depth user research projects, content management and execution of digital campaigns for clients based in EMEA and the US; including
Sony, Microsoft and HP. Additional responsibilities included filming, directing, producing and editing professional video and photography
content for consumer and B2B brand audiences in EMEA and the US. Clients included Getty Images, 4Music and AMD.

June 2009 August 2009 User Experience Researcher, Tesco Mobile (London, UK)
Worked as a freelancer to manage, research and deliver a full-scale UX research project for senior management, product and design teams
at Tesco.com, the third largest retailer in the world. Produced and completed all qualitative, quantitative and academic research around
the future needs of shoppers in mobile, online and offline environments. Aligned all data to tell a compelling and digestible research story
for Tescos mobile product development and design team. This research directly informed the development of the primary mobile
application for Tesco.com.

October 2007 June 2009 Research Fellow, Social Futures Observatory (London, UK)
Worked alongside Professor Michael Hulme for a leading UK based academic think tank. Solely responsible for collating in depth
quantitative and qualitative behavioral research across a diverse set of socio-economic audiences. This research outlined evolutionary
trends in user experience and consumer consumption behaviors online and across both fixed and mobile technology devices in four primary
spaces; at home, at work, at social events and in virtual environments. Managed relationships with external research vendors and
executed and presented tailored reports to Europe's leading technology, broadcast and media brands. Clients included BSkyB, T-Mobile,
Samsung, Sony, Endemol, BBC, Proctor & Gamble, Electronic Arts and JC Decaux.

Education
2004 - 2007 UNIVERSITY OF YORK, UK, School Of Social Science
BA Sociology (2:1) - Cum Laude