m-Power Assignment Sheet-1

Question-1

S.no Industry Segment

1 An industry is a classification that refers to groups of A segment is a component
companies that are related based on their primary business of a business that is or will
activities. generate revenues and costs
related to operations.
2 In modern economies, there are dozens of industry Financial information
classifications, which are typically grouped into larger should be available for a
categories called sectors, with individual companies being segment's activities and
classified into an industry based on their largest sources of performance before a
revenue. decision can be made
regarding the amount of
capital that will be given to
the segment for a particular
operating period.
3 Example: Automobile manufacturer might have a Example: XYZ Corp.'s
financing division, contributing 10% to overall revenue widget division because it
the company is still classified as an auto maker for generates its own revenue as
attribution purposes. a result of selling widgets
and incurs expenses as a
result of the costs involved
with producing this
product.

Question-2

Below are the strengths and weakness of the hotel industry on a global basis which Tyrion
should follow taking into account the five competitive forces of Porters Model.

THREAT OF NEW ENTERANTS

-International competitors entering new attractive domestic market.
-Emergence of new entrepreneurial players

BARGAINING POWER OF CUSTOMERS

-Dependency on key accounts and intermediate who provide volume business and negotiate
lower prices.

BARGAINING POWER OF SUPPLIERS

-Availability of skilled employers and management.
- Availability of finance for hospitality projects.
-Competitiveness of:
Food and Beverages suppliers.
Energy and Utilities.

THREATS OF SUBTITUTE PRODUCTS

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-Changes in technology which demand for accommodations.
-Video-conferencing.

INTENSITY OF COMPETITIVE RIVALARY

-Number of competitors.
-Ration of Demand/Capacity.
-Industry Profitability.
-Personality of CEO.

CONCLUSION:
Factors that enable hotels to differentiate themselves:
Good Location for Relative Target Market.
Quality of Service.

The Hotel Industry can provide considerable opportunity to cross sell profitable
products.
In the event of a downturn in the worlds economic cycle the hotels target market
should be more durable than other market like tourism and et al.

Question-3

7 Ps of a Service:

PRODUCT
PRICING
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE

Service has 7 Ps while product has 4 Ps, the additional 3 Ps which are People, Process and
Physical Evidence are required for optimum service delivery. These 7-service marketing mix
are also known as extended marketing mix.

Question 4:

SWOT Analysis for John: -

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Strong Management Outdated Technology
Location Work ineficiencies
Pricing Power Weak R&D
Economies of Scale Weak Supply Chain
Unique Products Customer Service
Technology Weak Brand
Customer Loyalty
Brand Name

Strenght Weaknesses

Opportunities Threats
Aquisition Synergies Bad Economy
Innovations Volatile Curriences
New Techologies Mature Market
New Products Govt Regulations
Online Market Substitue Products

India competitive landscape of paint industry:

Market Condition:
Mostly Organised sector and local player gives more competition in rural
areas.
India paint industry growth is higher than global rate.
Paint Substitute
White Cement
White Wash
Brick and Stone Structure
Wallpaper
Innovation in the Industry
Paints that lower the room temperature up to 5*C
Marble finishing
Scratch Proof
Stencils

Question-5

Top 5 action points, I would have taken to reduce the brand damage which was occurred in
the recent times:

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1) Protecting the Brands reputation and credibility is non-negotiable. Nestle allowed its
icon (Maggi) to be the target of a controversy that questioned its reputation. From a
marketing standpoint guarding against such slip-ups figure high on donts list.

2) Among the 4 Ps, Its the Product (Maggi), which the company should have attached
the most value and significance.
3) Draft a Media Plan and Reaching out proactively through media should have been the
first boxes to tick in the To Do list.
4) Nestle continues to remain in denial. Its argument: Maggi is safe. But an offer to
recall or withdraw existing stocks from shop shelves immediately after the
controversy broke out could have prevented things getting out of hand.
5) EDUCATE: Nestles representatives have been hardly seen either at retail stores or
popular vends offering to clear the air. Neither has it come out with any unusual
videos or campaigns to educate loyal patrons.

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