Scarlett, 5, living with a rare heart defect,

wished to see a unicorn fly.

Image: Rob Leeson,The Herald Sun.

Working together to
bring hope, strength
and joy.
1
Every day, s i x families around Australia receive the
devastating newsthat their child has a life-threatening medical
condition.

Thats 2,000 families each year; four times the number we are currently
able to reach. Were committed to bringing the healing power of a wish
to each and every one of these children and their families.

517
wishes granted
452
wish applications
in 2016 received in 2016

603
children currently on
600
our wish goal for

2 017
their wish journey

Accurate as at January 2017.

Make-A-Wish wishes are vital, build resilience and are an essential complement to
medical treatment. We take really sick children and teenagers on a carefully
designed, unique journey where their most cherished wish comes true, giving them
hope for the future, strength to face the challenges of their illness and joy from their
incredible wish experience. And the impact is incredible. The vast majority of wish
families tell us theyve seen improvement in their childs emotional and physical health
as a result of their wish journey.

Make-A-Wish has granted over 8,500 life-changing wishes in Australia since 1985. As
we receive no government funding, were only able to continue making wishes come
true thanks to the wonderful support and generosity of local communities, individuals
and business partners along with our incredible national network of volunteers.

By working in partnership together, Make-A-Wish can help Castle Hill RSL Group
raise much needed funds so many more wishes like Scarletts can come true.

= 100
WIS HES WISHES GRANTED EACH YEAR WIS HES THAT NEED G R A N T I N G EAC H YEAR
 Aiden, 7, diagnosed with Burkitts
lymphoma, wished to be an army
officer for the day.

Partnership opportunities
By introducing an ongoing cause related marketing activity thats simple, yet effective,
Castle Hill RSL Group can increase local community and customer engagement and
demonstrate a commitment to corporate social responsibility.

Based on the anticipated success of the Wish Dish campaign at Castle Hill RSL Group
we envisage rolling this activation out nationally to Clubs Australia to help generate funds
to help grant wishes for kids & teens facing life threatening medical conditions.
Heres how easy it can be:

Cause related marketing activity

$1,000

$1DONATION OVER 4 OVER CAMPAIGN

FROM THE SALE OF WEEKS PERIOD
SELECTED MAINS x1000
OR DESSERSTS VENUES
Other fundraising ideas
Wish Dish at every dining venue
across registered Castle Hill RSL
Group locations
Donated funds to be
tracked and attributed to
Clubs Australia partnership
with Make-A-Wish
Use of in-house audio visual to
promote the campaign activity
as well as the wonderful wishes
being granted thanks to funds
raised through Clubs Australia
Promotion materials created
by Make-A-Wish
supporting the Wish Dish
campaign with images
and stories about local wish
kids in each club location
 The benefits
Through our partnership, Make-A-Wish will be able to deliver the following
benefits:
Recognise Clubs Use of Make-A-Wish supporter
Australia as an Official logo and key messages
Partner of
Greater customer and
Make-A-Wish Australia
local community
Provide localised wish story engagement
content for Castle Hill RSL Group to
use in business and promotional
communications

Research has shown 1 in 6 Australians will

change goods or service providers for a cause.
How we can support you
These are some of the ways Make-A-Wish can support our partnership and
Castle Hill RSL Group fundraising activities:

Dedicated relationship Partnership activity promotion

manager in each state to
provide ongoing
partnership support
Work together to create
dual branded collateral
to promote partnership
activities
across the Make-A-Wish
corporate and Volunteer
networks (currently over 1200
volunteers nation wide)
Link registered clubs to
local volunteer
branches to further
community engagement
Targeted social media
support of fundraising
campaigns (platform
dependent on content)
For further information, please contact:

Kye Gillies
Head of N ew Business

k .gillies@makeawish.org.au

0478 037 738

makeawish.org.au