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Assignment Brief
Session: April 2017
Unit number and title Unit 1 Business and the Business Environment
Final assignment
24-29 July 2017
submission deadline
The work you submit must be in your own words. If you use a quote or an
General illustration from somewhere you must give the source.
Guidelines Include a list of references at the end of your document. You must give all
your sources of information.
Make sure your work is clearly presented and that you use correct grammar.
Wherever possible use a word processor and its spell-checker.
You are strongly advised to read Preparation guidelines of the Coursework Document
before answering your assignment.
ASSIGNMENT
You have been employed as a Business Analyst by a large multinational organisation of your choice
to investigate different types and sizes of business they will have to compete with.
You are required to investigate and explain three different types of organisations, their size and
classification to highlight differences between them. This should include their legal structure, size
and scope, as well as their key stakeholders.
For one of the organisations you must then explain the various functions within the business and
create an organisational chart to explain the interrelationships between different functions. You
must also explain how this would be different in the other two organisations.
This will be presented as a report to the Chief Executive Officer and should include the following:
1. Introduction to provide an overview of different types of organisations and the growth of the
international business environment.
2. An explanation of each of the chosen organisations, including: background details of the
organisation; the products and services they supply; the size and scope of the organisation; their
vision, mission and business objectives; the organisational and legal structure; and information
about their stakeholders.
3. In detail, explain the functions for one of the chosen organisations, using an organisation
chart to show how the functions interrelate and an explanation of how they relate to structure.
4. Use contemporary examples to demonstrate both the positive and negative influence/impact
the macro environment has on business operations.
5. Determine the internal strengths and weaknesses of specific businesses and explain their
interrelationship with external macro factors.
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Assignment Brief continued
LO1: Explain the different types of organisations, including their size and scope
Explain different types and purposes of organisations; public, private and voluntary sectors and
legal structures and explain the size and scope of a range of different types of organisations [P1,
P2].
To achieve M1, you should analyse how the structure, size and scope of different organisations link
to the business objectives and product and services offered by your chosen organisation.
To achieve D1, you should provide a critical analysis of the complexities of different types of
business structures and the interrelationships of the different organisational functions.
LO2: Demonstrate the interrelationship of the various functions within an organisation and
how they link to organisational structure.
Explain the relationship between different organisational functions and how they link to
organisational objectives and structure [P3].
To achieve M2, you should analyse the advantages and disadvantages of t h e interrelationships
between organisational functions and the impact that they can have upon organisational structure.
LO3: Use contemporary examples to demonstrate both the positive and negative
influence/impact the macro environment has on business operations
Using PESTLE identify the positive and negative impact the macro environment has
upon t he business operations of your chosen organisation. You should support your
answer by specific examples from your chosen organisation [P4].
To achieve M3, you should apply the PESTLE model appropriately to support a detailed
analysis of the macro environment that affects the operations of your chosen organisation.
To achieve D2, you should critically evaluate the impact that both micro and macro factors
have upon the business objectives and decision-making of your chosen organisation.
LO4: Determine the internal strengths and weaknesses of specific businesses and explain
their interrelationship with external macro factors.
Using SWOT or TOWS conduct an internal and external analysis of your chosen organisation in
order to identify its strengths and weaknesses and explain how strengths and weaknesses
interrelate with external macro factors [P5, P6].
To achieve M4, you should apply appropriately SWOT/TOWS analysis and justify how they influence
decision-making by your chosen organisation.
In addition to presenting the PESTEL and SWOT/TOWS analyses with the main report, you
should have a 5-10 minute individual PowerPoint presentation (with 5 minutes allocated for
questions) of the key findings to the Chief Executive Officer of your chosen organisation.
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Assignment Brief continued
Grading Criteria
LO1 Explain the P1 Explain different M1 Analyse how the D1 Provide a critical
different types, size types and purposes of structure, size and analysis of the
and scope of organisations; public, scope of different complexities of
organisations. private and voluntary organisations link to different types of
sectors and legal the business business structures
structures. objectives and product and the
and services offered interrelationships of
by the organisation. the different
P2 Explain the size
organisational
and scope of a range
functions.
of different types of
organisations.
4
Assignment Brief continued
Relevant Information
Guide to student
Plagiarism is presenting somebody elses work as your own. It includes copying information
directly from the Web or books without referencing the material; submitting joint coursework
as an individual effort.
Suspected plagiarism or collusion will be investigated and if found to have occurred will be
dealt with according to the College procedure. (For details on Plagiarism & Collusion
please see the Student Handbook)
3. Submission
a. Initial submission of coursework to the tutors is compulsory in each unit of the course.
b. Student must check their assignments on ICON VLE with plagiarism software Turnitin to
make sure the similarity index for their assignment stays within the College approved level. A
student can check the similarity index of their assignment three times in the Draft
Assignment submission point located in the home page of the ICON VLE.
c. All Final coursework must be submitted to the Final submission point into the unit (not to
the Tutor). A student would be allowed to submit only once and that is the final
submission.
d. Any computer files generated such as program code (software), graphic files that form part
of the coursework must be submitted as an attachment to the assignment with all
documentation.
e. Any portfolio for a unit must be submitted as a hardcopy to the Examination Office.
f. The student must attach a tutors comment in between the cover page and the answer in the
case of Resubmission.
4. Good practice
a. Make backup of your work in different media (hard disk, memory stick, etc.) to avoid distress
due to loss or damage of your original copy.
5
Assignment Brief continued
6. Submission deadlines
Submission deadlines Online to the ICON College VLE
Glossary:
Analyse: Break an issue or topic into smaller parts by looking in depth at each part. Support each
part with arguments and evidence for and against (Pros and cons). Break something down into its
components; examine factors methodically and in detail to recognise patterns by applying concepts
and making connections to predict consequences.
Critically Evaluate/Analyse: When you critically evaluate you look at the arguments for and
against an issue. You look at the strengths and weaknesses of the arguments.
Determine: Find a solution by argument, making clear your reasoning (e.g., determine the type of
event that has occurred, based on the data provided) (application) or Determine the most
appropriate course of action for the company, within the given constraints (higher order skills).
Demonstrate: Show that you can do a particular activity or skill. Provide several relevant examples
or related evidence which clearly support the arguments you are making.
Explain: When you explain you must say why it is important or not important.
Clarify a topic by giving a detailed account as to how and why it occurs, or what is meant by the use
of this term in a particular context.
Identify: When you identify you look at the most important points. Establish or indicate the origin,
nature or definitive character of something