The Dallas Morning News

Graphics Stylebook

October 2005
 INDEX

Philosophy 3
Gotham 4
Use of Miller 8
Graphic boxes and headlines 10
White space and alignment 11
Color palette 13
Fever charts 16
Bar charts 17
Pie charts and tables 18
Map elements 19
Locator maps 21
Icon family 24
Wire services 25
Workflow 26
Newcomers 27
Around the building 28

The Dallas Morning News Graphics Stylebook 2


SETTING A HIGHER STANDARD
This stylebook marks the beginning of
a new phase for graphics at The Dallas
Morning News. We are committing to a
higher standard in our graphic identity
and to a better visual integration with
the rest of the paper. This stylebook
will define that look and its
implementation.
In the following pages you will find
more than just specifications of our
graphics style; you ll find guidelines
that should be considered for every
graphic you make as well as clarity of
graphic choices. The commitment to
this set of rules by each member of our
staff is essential for the success of this
project. From now on, we expect you to
think about style whenever you re doing
a graphic.
Our main goal is to make our graphics
more attractive and useful to the
reader. To that end, one of the primary
goals is to increase the amount of white
space in our work. If there s too much
information, make the graphic bigger.
If the space is tight, cut something out.
We need to remember that compressed
graphics tend to be unattractive and
uncomfortable to read. And if the
reader doesn t look at it, we have lost
an important opportunity to make an
impact.
Another change that comes with the
new style is on the various
The Dallas Morning News
PHILOSOPHY
specifications of headline sizes. This
should allow us to emphasize different
levels of hierarchy and help make our
graphics easier to navigate. We will also
strive for graphics with smaller amounts
of text if possible, to make them a faster
and more attractive read. In a nutshell,
we re aiming at simplicity, minus the
gimmicks. As a general rule, whenever
you re in doubt, if there s no one around
for you to ask an opinion, choose the
simplest solution possible.
Finally, this document is not exactly a
bible for our graphics. It is more a set
of guidelines for your graphic work. The
style is strong, but it s flexible. It can
bend, but it shouldn t be broken. There
will be many occasions that could never
be foreseen (and actually, that shouldn t
be foreseen). The truth is that ultimately
it all comes down to a moment when we
have to rely on the judgment and talent
of our staff. But to start, here is a new
way of creating valuable graphics for
this paper, all within a new, clean,
organized style.
Chris Morris
Presentation Director
Layne Smith
Graphics Director
Sergio Pecanha
Design Editor/Graphics
Graphics Stylebook 3
 GOTHAM

1 & 2 COL GRAPHIC HEAD 16PT Graphic heads are

always UPPERCASE.
GOTHAM WE USE
Gotham Condensed bold:
Gotham Cond Bold 16pt/19, AV30, T 110%
Only for graphic heads, with
proper tracking and spacing.
Nowhere else.

3 & 4 COL GRAPHIC HEAD 20PT Gotham Book (intro chatter,

source line, long callouts, labels
Gotham Cond Bold 20pt/24, AV30, T 110% etc.)
Gotham Book italic (rivers,
landmarks etc)
Gotham Bold (subhead,

5 & 6 COL GRAPHIC HEAD 24PT callouts)

Gotham Bold Italic
Gotham Cond Bold 24pt/29, AV30, T 110%

GOTHAM WE DONT USE

We don t use any other version
of Gotham on graphics. Special
attention to these:
Gotham Condensed (all
versions). Reason: the font is
GRAPHIC SUBHEAD UPPERCASE too condensed to read in small
Gotham Bold 9pt/11
sizes.
Gotham Ultra and
Condensed Ultra. Reason: so
bold the fonts merge.

Intro copy lorem ipsum dolor sit Gotham Book. Sizes can vary. Examples:
amet, consectetuer adipiscing 8pt/10 (intro copy, 1 and 2 columns)
elit. Fusce placerat volutpat
9pt/11 (intro copy, 3 columns & up)
mauris. Aliquam sit amet dolor.
Donec elit magna, faucibus vel, 7pt/8 (most labels)
congue sit amet,

The Dallas Morning News Graphics Stylebook 4

 GOTHAM

Font Callout font: 8/9pt Gotham Bold 1 2 3 10 22 CALLOUTS

Callouts are generally going
4pt square, 100M, 100Y, 25K to be the haviest element you ll
1 2 3 10 22
use in a graphic. So, avoid
Pointer stroke is .5pt, black
Number labels: making callouts that are too
Gotham Bold 8/9pt.
Dotted pointer line .65pt, black, dash 0.2 - 2pt
Dont make it smaller than
long or having too many of
this. But you can make it them in the same graphic.
4pt circle, .35pt black stroke
bigger, as needed.

Arrow when needed Black callout is the standard.

But if the map has more than
three callouts you might need
to use white callouts to help
prevent clutter.

For city in a state map For points inside a city

Name of the city Site of construction Callout font: 8/9

Gotham Bold

For Business charts

Thursdays close: 985.7 10.120,10

Note: Avoid using too many black callouts in the same graphic. If you do that,
you might clutter the graphic and not highlight anything. Here are some options
for when you need to point to multiple spots:

Site of construction Name of the city Gotham Bool

8/9

Gotham Bold 8/9pt

Name of the city

Loren fusce place Loren fusce place Gotham Book

7.5/10

The Dallas Morning News Graphics Stylebook 5

 GOTHAM

Type box font: Gotham Book 7.5/10 LONG CALLOUTS

You have editing powers.
Type lorem ipsum dolor sit amet, con Work with reporters, editors
0.25pt, 100k stroke
sectetuer adipiscing elit. Fusce place
and copy editors to avoid
callouts and type boxes from
0.5pt, 100k stroke being too long in your graphics.
No more than 20 words (130
characters).

Don t cheat on font size,

Gotham Bold 7.5/10 tracking or leading. Specially:
don t make fonts smaller.
Highlight: Type lorem ipsum dolor sit
amet, consectetuer adipiscing elit. Fus Remember that an illegible
graphic is useless.

3 Type lorem ipsum dolor sit

amet, consectetuer adipiscing

Gotham Bold 7.5/10

3 Type lorem ipsum dolor sit

amet, consect etuer adipiscing

Type lorem ipsum dolor sit amet,

consectetuer adipiscing elit.

0.65pt, 100k stroke

dash 0.2 - 2pt

ITC Zapf Dingbats 7.5/10

Type lorem ipsum dolor sit

amet, consect etuer adipiscing

The Dallas Morning News Graphics Stylebook 6

 GOTHAM

Gotham Bold 9/11

TYPE BOXES
Try to keep type boxes one
SUBHEAD
Intro copy lorem ipsum dolor sit column wide or shorter. Avoid
amet, consectetuer adipiscing as much as possible to spread
elit. Fusce placerat volutpat blocks of type along two
mauris. Aliquam sit amet dolor.
Donec elit magna, faucibus vel, columns or more.
congue sit amet. Intro copy
lorem ipsum dolor sit amet, Break long blocls of copy in
consectetuer adipiscing elit.
small pieces. That will help the
Fusce placerat volutpat mauris.
Aliquam sit amet dolor. Donec reader to digest. Use subheads
elit magna, faucibus vel, congue if you have blocks of copy
sit amet.
longer than 15 lines.

Break long blocls of SUBHEAD

copy with subheads Intro copy lorem ipsum dolor sit Don t wrap text around
every 10 to 15 lines. amet, consectetuer adipiscing illustrations (avoid examples
elit. Fusce placerat volutpat
like in the bottom left). It
mauris. Aliquam sit amet dolor.
Donec elit magna, faucibus vel, generally makes the graphic
congue sit amet. Intro copy look bad and steals breathing
lorem ipsum dolor sit amet,
space. Treat type boxes the
consectetuer adipiscing elit.
Fusce placerat volutpat mauris. simplest way possible. In most
Aliquam sit amet dolor. cases, it should be a square
shape.

Dont wrap text like this

Intro copy
lorem ipsum
dolor sit amet,
consectetuer
adipiscing elit.
Fusce placerat
Illustration shape
volutpat mauris.
Aliquam sit amet
dolor. Donec elit
magna, faucibus vel,
congue sit amet. Intro
copy lorem ipsum dolor
sit amet, consectetuer
adipiscing elit. Fusce
placerat volutpat mauris.
Aliquam sit amet dolor.
Donec elit magna, faucibus vel, congue sit amet. Intro
copy lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Fusce placerat volutpat

The Dallas Morning News Graphics Stylebook 7

 USE OF MILLER

Page
Use this mostly for
HEADLINE AND DECK
feature graphics Gotham is the headline font on
Miller Deck Cond graphics. However, on pages
Roman 90pt
where the graphic plays the
(Suggested starting size
for full page graphics) lead image (taking at least half
of the page), graphics can use
Miller Deck on the headline.

Deck copy goes Miller Display Cond

light 24pt
Full page graphics must have
Miller on headline.

Page subhead
As a general rule, headlines
Miller Display Cond and decks on graphics follow
light 37pt
the same rules of the section
where the graphic is going to be
published.

Never use a box if you use

Miller on the headline.

Page
GENERAL RULE
The use of Miller on graphics
Use this mostly for news should mimic the standards of
and sports graphics the rest of the paper. Miller
Miller Deck Cond
headlines should never be in
Bold 86pt
uppercase or use kerning or
tracking that make the font

Deck copy goes

look different from what s
Miller Deck Cond present on other parts of the
Roman 24pt
paper.

Page subhead Miller Deck Cond

bold 35pt

The Dallas Morning News Graphics Stylebook 8

 USE OF MILLER

By REPORTER Miller text bold 9/10 DROP CAPS

Staff writer Should take three lines of the
Miller text roman 7/9
depth and use same font of the
headline (either Miller Deck
Condensed Roman or Bold).

INTRO COPY, BYLINES

AND CREDITS
Drop cap: Miller Deck Condensed Bold or Roman
Repeat the style of the rest of
(whatever is used on headline)
the paper.
By REPORTER Byline is centered with intro
Staff writer Intro copy can grow up to

U
11pt/16. Make it grow
nderstanding the continuing
proportionally.
allure of anabolic steroids is
simple. They work, and they Intro copy: On full-page graphics, the
Miller Text 9.6/14
work fast. One recent study shows that artist s credit can be made like
with 95% character width
amateur athletes taking relatively low doses and -10 tracking byline.
of testosterone made their biggest strength
gains in the first three weeks of use. In a
world where small advantages make big
differences, that s huge. In the Olympics, a
fraction of a second can be the difference
between sports immortality

Understanding the continuing allure of Body copy:

anabolic steroids is simple. They work, Miller Text 9.6/10.5
and they work fast. One recent study with 95% character width
shows that amateur athletes taking and -10 tracking
relatively low doses of testosterone made (Use this specifications in
case you have to put a
their biggest strength gains in the first
story in your graphic.)
three weeks of use. In a world where
Text must be justified.
small advantages make big differences,
that s huge. In the Olympics, a fraction of
a second can be the difference between
sports immortality.

DEAN HOLLINGSWORTH/Staff Artist Credit for graphics and photos:

Miller Text Roman 7pt

The Dallas Morning News Graphics Stylebook 9


Spacing for 1 and 2 column graphics: 8pt square (on all corners)
16PT 1 AND 2 COLS
Intro copy goes here. 8pt
SOURCE: Dallas Morning News research
SERGIO PE ANHA/Staff Artist
Gotham Book 5.5/7
Spacing for 3 and 4 column graphics:
10pt square (all corners)
HEAD 20PT 3 AND 4 COLUMNS
Intro copy goes here. 9pt on 11
Spacing for 5 and 6 column graphics:
10pt square (all corners)
24PT HEAD 5 AND 6 COLUMNS
Intro copy goes here. 9pt on 11
The Dallas Morning News
GRAPHIC BOXES AND HEADLINES
DIFFERENT HEAD SIZES
Now we have three different
graphic headline sizes: 16pt (1
Graphic heads are always UPPERCASE.
Gotham Cond Bold 16pt, AV30, T 110% and 2 columns), 20pt (3 and 4
columns) and 24pt (5 and 6
Gotham Book 8/10 columns).
Box: 0.25pt, 100K
Each graphic size has a
different spacing on the borders
Miller Text LF 7/8 (represented by the gray boxes
on the right). The boxes mark
an imaginary line: all elements
of the graphics should be
contained inside this border.
WHEN TO USE BOX AND
WHEN TO USE MILLER
A box around graphics is
Gotham Cond Bold 20pt, AV30, T 110% standard. But it can be taken off
in large graphics, if it works
better on the page, and in small
graphics that will go inside CCI
boxes. Discuss it case-by-case
with layout person and art
Gotham Book 9/11 directors.
If the graphic is half-page or
bigger, consider using
Miller Deck Cond Roman or
Bold at the headline. Font size
should be 35pt & up. Full-page
graphics must use Miller. Font
Gotham Cond Bold 24pt, AV30, T 110% size 80pt & up.
Never use a box if you use
Miller on the headline.
Gotham Book 9/11
Graphics Stylebook 10
 WHITE SPACE AND ALIGNMENT

Along with color palette and fonts, As a suggested spacing, try to It s a mistake to compress excessive
spacing and alignment are the most leave at least one pica between information on small areas. Cluttered
important elements of the graphics elements of the graphic. Leave more graphics trend to be illegible,
at The Dallas Morning News. if you need. unattractive and, ultimately, useless.

Leave a white border between the

EXAMPLE OF GOOD SPACING graphic and the box of: 1 & 2 col. 8pt;
3 & 4 col. 10pt; 5 & 6 col. 1 pica

10pt

BACK TO BASICS
Profit growth of companies in the basic materials industry has far outpaced the
economy as a whole, as represented by the Standard & Poors 500 index.
1p
Basic materials S&P 500 COMPARING WITH OTHER SECTORS
Profit growth of basic materials companies far outpaced all other
120% sectors in the third quarter.

100 Sector Earnings growth rate

Basic materials 84%
80
Consumer discretionary 21
60 Consumer staples 8
Energy 56
40 Financial 3
Health care 8
20
Industrials 23
0 Technology 39
4Q 1Q 2Q 3Q 4Q* Telecommunications 2
2003 2004
Utilities -1
* Estimated.
SOURCE: Thomas Financial

SERGIO PE ANHA/Staff Artist

1p7

The Dallas Morning News Graphics Stylebook 11

 WHITE SPACE AND ALIGNMENT

COMPARISON OF WHITE SPACE

BACK TO BASICS
Profit growth of companies in the basic materials industry has far outpaced the
economy as a whole, as represented by the Standard & Poors 500 index.

Basic materials S&P 500 COMPARING WITH OTHER SECTORS

Profit growth of basic materials companies far outpaced all other
120% sectors in the third quarter.

100 Sector Earnings growth rate

Basic materials 84%
80
Consumer discretionary 21
60 Consumer staples 8
Energy 56
40 Financial 3
Health care 8
20
Industrials 23
0 Technology 39
4Q 1Q 2Q 3Q 4Q* Telecommunications 2
2003 2004
Utilities -1
* Estimated.
SOURCE: Thomas Financial

SERGIO PE ANHA/Staff Artist

BACK TO BASICS BAD SPACING

Profit growth of companies in the basic materials industry has far outpaced In this case the
the economy as a whole, as represented by the Standard & Poors 500 index. graphic needed to grow
120% Basic materials Profit growth of basic materials companies one column to have the
S&P 500 far outpaced all other sectors in the third proper spacing. If the
100% quarter.
space is tight, the
Sector Earnings growth rate
80% Basic materials 84% information needs to
Consumer discretionary 21% be edited.
60% Consumer staples 8%
Energy 56%
40%
Financial 3%
20% Health care 8%
Industrials 23%
0 Technology 39%
4Q 2Q 3Q 4Q*
2003 2004 Telecommunications 2%
* Estimated Utilities -1%
SOURCE: Thomas Financial
Staff Graphic

The Dallas Morning News Graphics Stylebook 12

 COLOR PALETTE

C M Y K WHY DOES IT MATTER?

LAND 0 0 10 15 Color palette is not just a

Maps rule. Colors are essential to

WATER 15 0 0 0
These colors can be build a family structure to the
converted to black and
NEIGHBOR 0 0 10 25 graphics at the DMN. Use these
white automatically.
But always double colors as a starting point for
PARK 10 0 10 20
check automatic every graphic you do.
COUNTRY 0 0 15 35 convertions.

PINK 0 20 20 20 CREATING VARIATIONS

On Illustrator, go to Filter,
SILVER 5 0 0 15
Colors, Saturate.
RED 0 100 100 25 Always double-check
automatic convertions to
BLUE 50 0 0 35
grayscale.
BEIGE 0 0 30 20 Charts

OCRE 0 20 70 20

GREEN 25 0 40 55

ORANGE 0 50 100 0

TIP
Using a 0.25pt, 50K stroke can help to distinct areas of similar colors.

0C, 0M, 5Y, 5K 0C, 0M, 15Y, 30K

0C, 0M, 10Y, 10K 5C, 0M, 10Y, 10K

0C, 0M, 10Y, 15K 10C, 0M, 10Y, 20K

0C, 0M, 10Y, 20K 10C, 0M, 15Y, 20K

How do they look with automatic grayscale convertion

The Dallas Morning News Graphics Stylebook 13

 COLOR PALETTE

Saturation example: CREATING VARIATIONS

On Illustrator, go to Filter,
Land 50% saturation 100% saturation -50% saturation
Colors, Saturate.

Colors you create cant be

automatically converted to
grayscale. Always double-check
automatic conversions.

If you blend similar colors, you can have a wide range of tones
in between and still be in the same family:

Land Country

Water Blue

Park Green

Pink Red

Beige Ocre

The Dallas Morning News Graphics Stylebook 14

 COLOR PALETTE

Fever charts COLORS FOR PIE, FEVER

5pt circle 3pt stroke AND BAR CHARTS
1.5 stroke Fever and bar charts should
White fill
always start with red line or
1. RED bar. If you need more colors,
follow the order they appear on
2. BLUE the left.

3. OCRE

4. GREEN 30K
100K, 2 dash, 2 gap

5. BLACK
60K, 2 dash, 2 gap

Bar charts

C M Y K
1. RED 0 100 100 25 1st color

2. BLUE 50 0 0 35 2nd

3. BEIGE 0 0 30 20 3rd

4. OCRE 0 20 70 20 4th

5. GREEN 25 40 0 55 5th

Pie charts

Note: You can make pies

1st slice Country 1st slice
with shades of one color
if you have too many
colors going on. But
Land 2nd
prefer to use pastel
colors and use a color
from the color palette
Park 3rd
as a starting point.

Silver 4th

Neighbor 5th

The Dallas Morning News Graphics Stylebook 15

 FEVER CHARTS

Gotham Cond Bold 16pt, AV30, T 110% Stroke 0.25 pt

100 K
INTRO COPY
Intro copy and footnotes

8pt space should be as short as possible:

FEWER TAKERS Intro copy font
less than 20 words (130
Since 2000, the number of Gotham Book
characters). If you need more
active-duty soldiers joining 8pt/10 than that to explain a graphic,
the Army National Guard (1 & 2 col.)
Gotham Book you should consider whether or
has dropped.
6/7pt not it s worth doing a graphic
Strokes 50% K
8,000
0.25pt that needs so much
7,242
3pt stroke 7,000 explanation.
100M, 100Y, 25 K 6,000

5,000 Fever charts with only one

Beige 4,000 2,877 Gotham Bold line should have beige box.
10 Y, 10 K 8/9pt
3,000 Charts with more than one line
5pt circle
2,000 shouldnt.
2000 01 02 03 04 Gotham Book
SOURCE: Army National Guard
7/8pt
USE COLORS ON
DAMEON RUNNELS/Staff Artist THIS ORDER

Credit: Miller Text Roman 7pt C M Y K

1 0 100 100 25

2 50 0 0 35

3 0 20 70 20

SINGLE HOMEBUYERS 4 25 0 40 55

ON THE RISE 5 0 0 0 100

While they're still in the Intro copy should be

minority, single homebuyers kept as short as possible
have become a larger (less than 20 words in
percentage of the Dallas- 1 col. charts)
ITC Zapf Fort Worth housing market.
Dingbat
8/12 Total loans (in thousands) Gotham Book
Loans for single applicants 7/8pt

93,929
100

80

Align to left 60 72,038

44,397
40
Gotham Book 26,632
7/8pt
20

98 99 00 01 02 03

Note: Numbers indicating single Foot notes should be

Gotham Book homebuyers represent approved kept short (also less
7/10pt conventional home loans with than 20 words).
only one applicant identified.
SOURCE: Dallas Morning News research

JAMES A. BLACK/Staff Artist

The Dallas Morning News Graphics Stylebook 16

 BAR CHARTS

SCALE
UNEMPLOYMENT If you use a scale (axis) on the
Here is a look at the change graphic, don t put numbers on
in nonfarm payroll the bars (except the callout). If
employment.
Gotham Book Ital. you put the numbers on the
7/10pt (In thousands) 169,000 bars, delete the scale.
300

250 5pt stroke USE COLORS IN

THIS ORDER
200

150 C M Y K
Bar
100M, 100Y, 25 K 1 0 100 100 25
100

50 2 50 0 0 35

0 3 0 0 30 20
Gotham Book A S ON D J F MAM J J A Gotham Book 6/7pt
7/8pt 2004 2005 (Smaller size allowed,
avoid using it.) 4 0 20 70 20
SOURCE: U.S. Department of Labor
5 25 0 40 55
Associated Press

If you use a scale (axis) on the graphic, dont

put numbers on the bars (except the callout).

MORE MEN BUYING

Gender breakdowns for single homebuyers in the area.
Single applicants Single male Single female

50%

40

30

20

10

0
1998 1999 2000 2001 2002 2003
Note: Numbers indicating single homebuyers represent approved
conventional home loans with only one applicant identified.
SOURCE: U.S. Department of Labor

BETSY BOCK/Staff Artist

The Dallas Morning News Graphics Stylebook 17

 PIE CHARTS AND TABLES

7 PICAS CIRCLE
OIL RESERVES For one-column charts, make
Saudi Arabia Japan Gotham Book 7.5/9 the pie 7 picas circle.
22% 22% (All pointers outside
the pie)
All callouts should be outside
the pie. Use 0.5pt black stroke
to point to the slices.
0.7 pt white stroke
between slices
Pies with more than five
slices should be treated as bar
Stroke 0.5 pt
Brazil U.S. Jamaica
100 K chart or table.
22% 22% 22%
SOURCE: Army National Guard
USE COLORS IN
TROY OXFORD/Staff Artist THIS ORDER

C M Y K

1 0 0 15 30
Gotham bold
2 0 0 10 15
7.5pt
3 10 0 10 20
Strokes 50% K
Column widths 4 5 0 0 15
0.25pt
1 col. 11p
5 0 0 10 25
2 22p9.6
3 34p7.2
Note: You can make pies with
4 46p4.8
shades of one color if you have
5 58p2.4 Gotham book 7.5pt/14
too many colors going on. But
6 70p prefer to use pastel colors and
use a color from the color
palette as a starting point.

Alignement Gotham bold Units only

to the left 7.5pt in the first

Sector Earnings growth rate Profit

Basic materials 84% $ 70 million
Consumer 21 $ 30.5
Consumer staples 8 $ 2.3
Energy 56 $ 13.7
Financial 3 $ 1.7

Gotham book Strokes 50% K

7.5pt/14 0.25pt

The Dallas Morning News Graphics Stylebook 18

 MAP ELEMENTS

Land Water MAP COLORS

10Y, 15K 15C, .25pt 50K outline
AND LABELS
Label: Gotham Book Ital 7/8 If you use the colors on the
right, locator maps should
easily convert to grayscale.

Use the colors below to differentiate states,

Despite that, when you
countries and to and highlight areas of the map
(malls, universities, amusement parks etc.) convert to black and white,
always check to see if the
C M Y K graphic elements are still
0 0 10 25 (neighbor states) clearly different.

0 0 15 35 (neighbor country)

10 0 10 20 (parks: .25pt 50K outline)

0 20 20 20 (site of construction)

Patterns and strokes can also be used to

highlight areas:

Dotted line (100M, 100Y, 25K, 2pt dash)

Capital (8 pt circle; Gotham Book 7/8)

City (4pt circle, 0.25pt 100K stroke; Gotham Book 7/8)

TARRANT CO.
County line: 0.35pt, 50K, dash 3pt, gap 4pt
Label: Gotham Book Ital 5.5/6.5

Detail 2pt rule, RED

Gotham Bold 8/9

The Dallas Morning News Graphics Stylebook 19

 MAP ELEMENTS

ROAD STROKES
Major 2.5pt white (label Gotham Book 7/8) If the map only shows one
level of roads (example: only
Secondary 1.5pt white interstate highways), use 1.5pt
stroke. Other than that, use the
Tertiary 1pt white
hierarchy on the right.

Rivers 1.5pt, 20C (Label Gotham Book Ital 7/8)

If the map has so many small
roads that white areas are
covering most of the land,
consider making the small
roads using at 0.5pt, 40%
black. Leave major roads white.
Railroad tracks
One rule on top of another:

1.5pt, 50K, dashe .35pt, gap 6pt

.5pt, 50K

State Highways Interstates Rural or farm roads

75 175 287 635 35E 35W 423 22 12

360 121 26 5 30 20 10

100K

Gotham Book 5.5 30

Stroke: 0.3pt, 100K

2pt stroke

100 miles 100 miles Gotham Book 6pt/7

N Gotham medium 6pt/7

Note: We only indicate north if its essential
100 miles for the information. Otherwise, we dont.

The Dallas Morning News Graphics Stylebook 20

 LOCATOR MAPS

Tulsa

Gotham Book 7pt/8, uppercase Stroke 0.25 pt, 100 K DALWORTH

Oklahoma
Place Dalworth always on the

OKLAHOMA 10Y, 20K neighbor land

bottom of the locator.

Gotham Book Always double-check the

30
7pt/8 Fort Worth Dallas Gotham Bold 7pt/8 automatic conversion to black
and white.
20 10Y, 15K land
Gotham Bold
Waco 45
8pt/9, Use map colors as a starting
uppercase TEXAS Prairie View Gotham Bold 8pt/9
point for bigger maps, but you
Callout stroke .5pt/K
Austin
can change it according to the
8pt black circle, needs of each case.
4pt circle, 0.35pt 100K stroke
white star inside Houston
San Antonio 15C water; 0.5pt stroke, 50K
1.5pt white COLORS OF EASY
Gulf of
100 miles Mexico
CONVERTION TO
7pt/8 Gotham Book It
For water, region, park
GRAYSCALE
CHRIS VELEZ/Staff Artist
C M Y K

0 0 10 15
Gotham Book 6/7pt
15 0 0 0

0 0 10 25

10 0 10 20

0 0 15 35

Ledbetter On locators, always

ay

show a major road.

Trail W
Hampton

Major road: 2.5pt

Secondary: 1.5pt
Tertiary: 1pt
k
ar
M

67
Thurgood
Marshall Lakes, parks, colleges
Dallas Recreation and other references,
Executive Center Gotham Book Italic 7/8
Airport

Bahama Beach

1,000 feet

8pt space
No more pointer
D/FW
balloons, just the space
Dalworth always DALLAS
FORT
on the bottom WORTH
Detail
0.25pt black stroke
SERGIO PE ANHA/Staff Artist

The Dallas Morning News Graphics Stylebook 21

 LOCATOR MAPS

Neighbor color Gotham Bold 8pt/9 STATE MAPS

0C, 0M, 10Y, 25K Follow the example on the
Stroke: 0.5pt, 50K
NM OK AR Gotham Book 7pt/8 left for reference on colors. Use
35
50% black line for state and
country limits.
Land Dallas Gotham Bold 7pt/8
0C, 0M, 10Y, 15K 20

Stroke: 0.5pt, 50K TEXAS

10 45

Austin Gotham Book 7pt/8

MEXICO Water
Gulf of 15C, 0M, 0Y, 0K
Country color 200 miles Mexico
0C, 0M, 15Y, 35K
LAYNE SMITH/Staff Artist

Water
15C, 0M, 0Y, 0K
Stroke: 0.25pt, 50K

D/FW

Detail 183
820

Gotham Bold 30
8pt/9 FORT WORTH 360

20

377
35W 287

TARRANT CO. County line: 0.35pt, 50K,

TOM SETZER/Staff Artist dash 3pt, gap 4pt

Gotham Book Ital 5.5/6.5pt

100K 2pt stroke

Gotham Book 5.5 30 100 miles Gotham Book 6pt/7

Stroke: 0.3pt, 100K

The Dallas Morning News Graphics Stylebook 22

 LOCATOR MAPS

EAR & WORLD MAPS

ASIA
Ear maps are state maps with
capital and callout with name
of the city being located. This is
Detail Detail all the information that fits on
that space.
For world locators, use the
maps on the right. Don t use
rounded globes or continent
shapes.

EUROPE

Detail Detail

Ear maps

Make it fit in
Galveston
a 7p square
TEXAS

Austin

Land: 10Y, 15K

Stroke: 0.5pt, 100K
Shadow: 15K

The Dallas Morning News Graphics Stylebook 23

 ICON FAMILY

Small icons 27.5pt square TWO SIZES

Icons are always black, drawn
27.5pt square
100% black with 1pt white stroke.
White stroke: 1pt (always)
27.5pt and 4 picas square.

No other variations on size.

Don t squeeze it, nor make it
3 lines deep
Sewage treatment: Gotham Bold 7.5/10 bigger. If there s no space,
Also shut down.
either cut the text or remove
Floodwaters probably
contaminated with sewage. the icon.

Oil refineries:
Inundated industrial
facilities could expose Gotham Book 7.5/10
1 line space
people to chemicals.

Toxic waste sites:

Contaminants could
be washed offsite.

Large icons 4P square

4 picas square
27.5pt

173%

Make the icon on the small size and blow

it up 173% with strokes scaled also

Large icons go on page ears

The Dallas Morning News Graphics Stylebook 24

 WIRE SERVICES

Provider Address Username Password AGENCIES

Associated Press http://apwebgraphics.ap.org ----- ----- Download KRT material only

AP Archive http://photoarchive.ap.org ----- ----- froom krtdirect.com, not from

Knight Ridder Tribune http://www.krtdirect.com ----- -----

Newscom.com.

NewsCom http://www.newscom.com ----- -----

LA Times/Wash. Post http://www.latwp.com ----- -----

The Dallas Morning News Graphics Stylebook 25

 WORKFLOW

GETTING GRAPHICS IN AND OUT OF THE DEPARTMENT

CREATING THE GRAPHIC CORRECTING AND SHIPPING IT

1 Assigning editor places request 4 After the assigning editor checks the
online via SCC. That request prints out graphic, he is responsible for getting the
of the editor's printer and a duplicate proof to the layout desk.
prints back in News Art.

ASSIGNING NEWS/LAYOUT
DESK DESK

2 The editor walks his or

her assignment (along with
pertinent reference or
resource material clipped to
it) back to News Art.
In basket
Fixes basket
COPY
DESK

5 After the copy desk

proofs the graphic, it is
returned to News Art. We
make the fixes and put the
Artist, editor GRAPHICS
A and reporter EDITOR GRAPHICS graphic in CCI.
should talk EDITOR

Fixes between editions: are brought

to News Art by a News Clerk or a
Copy Editor and can be placed in
the Fixes basket at the Graphics Desk.
ARTIST
Suburban workflow: the artist
makes an Acrobat file and emails it
3 We assign it to the artist. back to the assigning editor. After
Artist and assigning desk the assigning editor has made corrections, a
should communicate. When new printout is made, placed in the plexiglas
work is completed, it is given to bins in front of the Graphics Desk.
a News Art manager.

The Dallas Morning News Graphics Stylebook 26


WELCOME TO NEWS ART
Here you ll find answers to a few questions you might have. While this might offer some basic help, don t hesitate
to ask these questions to anyone in the staff if you feel like you need to verbalize it.
How do I get in the system?
Call extension 2911 for IT Help
Desk. They will help you to set up a
password and an email account.
They also can get you a password for
phone calls outside our area code.
What s the log-in information for
the News Art server?
Our files are stored in:
afp://dmnmacshare.tdmn.belo.com.
Username: -------
Password: -------
Where should I store my files?
Look for the News Art Server. Chris
Morris or Layne Smith will assign a
folder in the the Daily Dump, the
place on the network where all files
are saved.
Where can I retrieve base maps?
There s a folder in the News Art
server called New Graphics
Resources. Go there for base maps
and other resources. Talk to Tom
Setzer if you have questions.
How do I put a file into CCI?
The graphics editor should do it
most of the time. But if you need to
do it, just drop the EPS file onto the
icon NewsArtInOSX on your
desktop. The file will appear in CCI
in a few minutes.
The Dallas Morning News
How can I get text from CCI?
There s a folder in the News Art
Server called Text_from_CCI.
How do I set up the News Art
printers (printer names, settings,
etc.)?
Call the Help Desk: 2911.
How do I look for archived files?
We have CDs and DVDs with files
that go back to 1996. To find recent
files, connect to server
afp://dmnmacshare.tdmn.belo.com
Click on the server Current Year. For
older files, ask James Black.
How can I get staff and wire
photos?
On your brownser, go to http://scc/
( just type SCC and hit enter)
Username: -------
Password: -------
How can I find out extensions and
e-mail addresses of DMN s
employees?
On your brownser, go to
http://tdmn.com
Click on Telephone Directory .
To who should I talk if I have
questions about graphic style?
Sergio Pecanha and Chris Morris.
NEWCOMERS
How can I see production pages
and get PDFs of my work?
On your browser, go to:
http://pagetracker
Click on Archives and find the page
you want by date of publication.
Click on the page thumbnail. To
download the PDF, click on Web
PDF , on the top right.
How can I get CCI on my machine?
Ask the Chris Morris. He can get the
right people in the Help Desk to do
that for you.
How can I get information about
human resources?
For timecards, go to
http://tdmn.com and click on
Kronos Workforce Timecards . For
other questions, start by talking with
Lisa Patton. She knows everything
about everything and she ll tell you
who you should look for.
How can I check my e-mail from
home?
Log in to www.belo.com. On the
bottom of the page you ll find the
link Employee Login. You ll need
your employee number (on your
paycheck) and intranet password (set
it up with the Help Desk). To call
Help Desk from outside the building:
214-977-2911.
Graphics Stylebook 27
 AROUND THE BUILDING

Young St. Elevators FIRST FLOOR

Main entrance Advertising
training rooms
Security

ATM
machine

MAIN
ADVERTISING ADVERTISING
LOBBY

Gladys

ADVERTISING

TRAINING
ROOMS

Vending
machines, Fedex
pickup point,
stamps and TRAINING
mailbox
ROOMS

SECURITY

Back entrance

The Dallas Morning News Graphics Stylebook 28

 AROUND THE BUILDING

Young St. Elevators SECOND FLOOR

Front SportsDay
DallasNews.com
Al Dia
Reference
Cafeteria

DALLASNEWS.COM AL DIA

DallasNews
Conf.
Room

Sports
Conf.
Room

SPORTS

REFERENCE LIBRARY:
Magazine and newspaper
collections. DMNs on
microfilm to 1800s

Vending
machines
(ice cream)
Headliner diner

Back

The Dallas Morning News Graphics Stylebook 29

 AROUND THE BUILDING

Young St. Elevators THIRD FLOOR

Front News Desks
Metro Photography
Conf. Copy Desks
Room
TEXAS AND Art Department
SOUTHWEST
Design Department
METRO EDITORS

MANAGING
EDITORS

Order photos

PHOTO EAST
RELIGION
DESK WING

INTERNATIONAL

WEST WING
Conference NATIONAL
Photo studio
IT Room
Helpdesk
2911

COPYDESK

1A layout
Photo's digital
darkroom

LAYOUT DESK Page

Mngmt
Photographer's NEWS
area ART

Business Newsroom
Technology
QUICK Group (NTG)
NEWS
DESIGN
Business
Conf.
Room Vending
machines

News
Art
Conf.
Room

Back

The Dallas Morning News Graphics Stylebook 30

 AROUND THE BUILDING

Young St. Elevators FOURTH FLOOR

Front
Editorial and Points
GuideLive

Main Feature magazines

conference Fashion Dallas
room
Travel

UPPER
MANAGEMENT

EDITORIAL,
POINTS

Features
Conf.
Room

GuideLive

FEATURES

Fashion

Travel

Back

The Dallas Morning News Graphics Stylebook 31

 AROUND THE BUILDING

Young St. Elevators BASEMENT

Ad Services
Front Back Copies
Imaging
IT
Maintenance

MAINTENANCE:
Mechanical
hardware

IT

AD SERVICES

BACK COPIES:
Hard copies of old
newspapers

PAGE SCANS:
AD SERVICES
Large format,
Storage
poster-sized
scanners

Back

The Dallas Morning News Graphics Stylebook 32